...Turn Your Automobile Green Turn Your Car Green Are you tried of paying high prices for gas? Are you tried of America relying on foreign oil to fuel our automobiles? In the last week, I have heard more and more friends, neighbors and co-workers complain that we need to finally get serious about pushing alternative-fueled vehicles. The only way this can happen is if we start now. I propose that us as Americans start investing in our own separation of foreign oil dependency. Case in point; the hybrid car is one which typically uses more than one source of power. Hybrids use an electrical motor to run the car and a gasoline engine to charge the batteries which power the electrical motor. The gasoline engine is also used to give the car extra power when needed. Hybrids get about twice the mileage of regular gas driven cars. Whereas the average gas fueled car gets about 20 mpg, the hybrid gets about 40mpg. Experts predict that hybrids could make up 30 to 35 percent of America auto market by 2015. However, if every body in America went out today and traded their regular gas driven cars in for hybrids, we could cut America’s foreign oil dependency in half. Another alternative to America’s dependency to foreign oil is Ethanol Fuel. The problem with this is, us as Americans need to demand it. We can’t set back and wait for the government to make it available for us years down the line. We must demand it now. Ethanol is a liquid fuel made from vegetable type sources instead of from oil....
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...STATEMENT OF AUTHORSHIP Kami yang bertandatangan di bawah ini menyatakan bahwa karya tulis terlampir adalah murni hasil pekerjaan kami. Makalah ini adalah hasil karya kami sendiri, dan semua sumber baik yang dikutip maupun dirujuk telah kami nyatakan dengan benar. Saya memahami bahwa tugas yang saya kumpulkan ini dapat diperbanyak dan atau dikomunikasikan untuk tujuan mendeteksi adanya plagiarisme. Nama : Dewa Ayu Kalyana Putri Dian Fadhila Gusti Muhammad Ramadhan Team : Judul karya ilmiah : Tanggal : Team Tam ONLINE WORD OF MOUTH: Mendongkrak Penjualan Honda Brio Satya Di Era Perlambatan Ekonomi 8 Januari 2016 Dewa Ayu Kalyana Putri Dian Fadhila Gusti Muhammad Ramadhan 1 ABSTRAK Penelitian ini bertujuan untuk menemukan strategi promosi yang dapat menjadikan Honda Brio Satya nomor satu di industri otomotif khususnya LCGC pada saat perlambatan ekonomi. Berdasarkan survey, yang disebarkan ke 91 koresponden, dan wawancara yang dilakukan, ditemukan bahwa selain aktifitas promosi di acara motor show, promosi online word of mouth juga memegang peranan penting dalam mempengaruhi keputusan konsumen dalam melakukan pembelian mobil. Selain itu, penelitian ini juga menemukan bahwa brand dan safety adalah factor yang paling mempengaruhi keputusan konsumen dalam pembelian mobil. Selain itu, berdasarkan wawancara yang dilakukan, ditemukan bahwa rasa nyaman adalah underlying value bagi konsumen dalam membeli mobil. ...
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...Green Car Rental Feasibility Study: Hydrogen Vehicles Student Name COMM/215 Month DD, YYYY Faculty Name Green Car Rental Feasibility Study: Hydrogen Vehicles Introduction Obtaining a fleet of alternate fuel vehicles 5 years ago, proved to be a very good decision for the company. There is a growing trend across America to use alternative fuel sources. Americans are more eco-friendly, and looking for transportation options that can save them money as well as become more environmentally conscious. Based on this demand, many car manufacturers are now developing and producing more energy efficient vehicles. Firmly established as a leader in our industry, Green Car Rental entered the alternate fuel vehicle market, in response to the desires expressed by its customers. Based on our award winning success with alternative fuel vehicles, and the growing consumer demand for even more efficient, reduced emission vehicles, Green Car Rental Company intends to demonstrate the feasibility, and lead the rental car industry again by adding hydrogen fuel cell vehicles to our fleet. Product Information Hydrogen is a simple and plentiful, odorless, and colorless gas (H2) derived from gas fields. It is an abundant resource for fuel once processed. Manufacturers from BMW to Toyota have been developing numerous strategies to utilize hydrogen to power vehicles. Aside from CNG (compressed natural gas), LNG, and a host of other alternative fuel resources, hydrogen although expensive to...
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...Lotus and Alternative Fuels Willis Jackson Jr. Comm/215 June 25, 2014 David S. Murphy Introduction For years, environmentalists have been screaming about going green, recycling, reusing products, and so forth. Therefore, the idea of our vehicles using alternative fuel sources would be a welcomed change. With dozens of vehicles and fuel sources becoming available, it is now possible to add alternative fuel vehicles to our rental car fleet. Through this presentation, I will fully outline gasoline and alternative fuel vehicles; the history, the sources of fuel, and consumer incentives will all also be explained. Gasoline vehicles Gasoline powered vehicles are the types of vehicles that are commonly used around the world. Gasoline powered vehicles utilize an internal combustion power train. Power train refers to the group of components within the vehicle that generates power. Internal combustion engines are typically associated with gasoline even though variations of the internal combustion engine can be fueled by other sources. The mainstream alternative to gasoline is diesel fuel. History of gasoline vehicles Self-propelled vehicles have been around since 1672 but were not introduced to mainstream America until 1902. Older vehicles were powered by steam engines, which gave way to the internal combustion engines that are powered by either gasoline or diesel fuel. Diesel fuel and gasoline both cause air pollution and play a role in global warming. The ever increasing...
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...Eaton Pharmaceutical CONTENTS FIGURES iii EXECUTIVE SUMMARY iv Introduction 2 Goal of the Study 2 Methods and Procedures Used 2 Why Should the company go green List of green vehicles Reasons for going green Employee Reaction to Going Green Benefits to Going Green 2 Benefits to the business 3 Benefits to the Community 3 Benefits to the Employees 3 Summary, Conclusions, and Recommendations 7 REFERENCES 9 FIGURES 1 Fuel economy of the different vehicles……………………………………….6 2 Cost you save having a green vehicle ………………………………………...7 3 Miles per gallon ………………………………………………………………………? EXECUTIVE SUMMARY Eaton Pharmaceutical has decided to buy new vehicles for their sales teams. The company feels by going green in the near future will save them money in the long run. This can help lower the emission of CO2 by going green. Research was conducted in two ways: (1) A survey was conducted to the company’s four hundred employees, and (2) information about implementing a volunteer program was obtained from reputable websites. The report addressed the following questions: (1) what is the best vehicle for going green? (2) How does going green benefit the company? (3) Is it really worth going green? (4) How would employees react to going green? The research conducted that all parties involved in the volunteer program will benefit from it. Volunteer programs are a great way to increase a company’s public image while satisfying the...
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...MRS. BOGGS CAR DRIVING DOWN THE STREET, DAY,. This sequence begins at approximately 15:45 into the film, after Peg Boggs encounters Edward for the first time in the mansion, it depicts them both in the car as she drives him to her house. Shot 1: 25 seconds total (including reverse shots). Tracking two shot MCU. Eye-level. Edward and Peg drive down the street to Peg's house. Edward admires the sights, people, and activities that he has never experienced or seen before. Edward smiles meekly at first, and then more broadly and confidently when he glances briefly at Peg and she they both smile at each other. He clumsily points to something and nearly injures Peg with his hands, and he bumps...
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...leaning toward a more modern approach. Businesses are going "green" and using recyclable products in their industries. Being an environmentally aware company helps to promote a business, cut costs, and, most importantly, keeps our earth healthy. There are many reasons for a business to become more environmentally responsible. A healthier workplace, positive public response, reduced waste, and legal and tax advantages (Lorette, 2014) are just a few reasons Superior Rentals, Inc. should "go green.” Environmental responsibility begins with research and continues with the implementation of new methods and ideologies to promote a "green" company and a better world. The proposed methods, contained herein, are financially responsible, and relatively simple to incorporate into Superior Rentals, Inc.'s business plan. When businesses “go green,” the impact on the environment is substantial. Superior Rentals, Inc. can positively affect its local market and the world with environmentally sound practices. Alternatives and Discussion Research indicates the following alternatives for Superior Rentals, Inc., and includes discussion of the effectiveness of each alternative. Using Tablets/Going Paperless Using a tablet in place of a cash register has many benefits. Tablets have more functions than a cash register, and with their average price of less than $400.00 each, tablets are an affordable “green” alternative. Tablets enable Superior Rentals, Inc. to switch...
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...Aaron Thornton Source: 247wallst.com 10/27/2014 Published: 4/22/13 Week 2 Article Author: Paul Ausick MRKT 5000 Going Green Expanding Rapidly America is going green. Is this for the simply fact that oil supplies are getting low and gas prices are rising to unbelievable heights? Or is it that humans are honestly trying to save and truly care about the well being of our planet earth and wish to preserve it. A mixture of both could be the reason although it has been recorded that people with high credit scores that can get ecofriendly cars at low interest rates save a lot more money on gas in the long run. Whatever reason you believe the simple truth is that sales of Eco cars are on the rise. Out of 15 million cars sold in 2012 3.1% of those vehicles were eco friendly as compared to the 2.2% from 2011. Research done by Nielsen shows that just use of Green marketing attracts consumers to their company’s brand. They also found that in a year difference from 2011- 2012 that car companies green marketing plan has caused a 20% growth in purchase consideration from consumers. Study has showed that with this increase in consideration as well as purchase of econ friendly cars has lowered the predicted amount of oil the US uses daily in 2025 from 17 million gallons a day to only 10 million a day. These articles that I used clearly relate into the lessons we learned in class. In the Nielsen article it stated that 76% of people surveyed showed that fuel efficiency...
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...Mohammad Chughtai | Assignment # 5 – Essay | MKT 410 – F13 | 9/24/2013 | The Green Revolution Al Gore spoke a few days ago at the world’s Social Good Summit about an issue that has become commonplace in today’s media: global warming. We know much of Gore’s bid for presidency in 1999, in which he ran – unsuccessfully - on a platform of responsible energy consumption. Fourteen years later, Gore is still arguing the same points, but with increased vigor. Its no surprise that after fourteen years of heavy campaigning, many Americans are well aware of the issue; in fact, many have changed their buying habits to reflect this growing concern – one the private sector has not failed to capitalize on. In this essay, I will attempt to first define global warming, touch on the “going green” movement and how it’s affecting consumer buying habits, explain how the car industry is being affected and the describe some of the motivations a company may have to “go green.” What is global warming? As with any business discussion, we must first understand the topic being discussed. Global warming debate has becoming increasingly prevalent in news media, T.V. shows and popular culture in the past few decades. Defined as an increase in the overall temperature of the earth, global warming is a topic that has been debated furiously from both sides. The EPA estimates that the earth’s temperature has risen by 1.4 degrees Fahrenheit over the past century. While this may not seem like much...
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...Green Danger Kimberly Milburn COM/172 Rosemary LoDato February 28, 2012 Green Danger The concept for the new millennium is green energy. The majority of the human race is looking for new and improved ways of saving the environment. One of the ideas carmakers and environmentalists alike have toyed with is the creation of a working electric car to help save the environment. The notion of a functional electric car for the public’s daily use has been around for a few decades, but there was never a real place in the car market for one until recent years. There has been a recent shift in the consumer’s mind set as far as environmental consciousness, as well as the consumer’s overwhelming vocal concerns over emissions destroying the ozone. Even though electric cars do not put out the high emissions, the batteries these cars must use are worse for the environment because the chemical makeup is harsher for the eco system, and tests have shown a regular battery does less damage to the environment (Cherry,2010). The workings of a gas/diesel engine are very different from that of an electric car engine. Where the gas/diesel engines use fuel and combustion, the electric car runs solely on a battery. There are hybrids that use both a fuel engine and alternately run off of a battery, but they are in another category. A fuel engine uses the spark from a spark plug to ignite the gasoline fumes inside the carburetor which starts the engine, whereas a diesel engine uses hot air...
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...the public but from groups including World Wildlife Foundation and Greenpeace, to local organisations such as the Auckland Zoo which removed Cadbury Products from its shelves in protest meant that Cadburys was forced to revert back to an only Coco Butter recipe even though it claimed to only be using certified sustainable Palm Oil. This has become a perfect example of ‘green’ and ‘ethical’ issues coming to light and forcing a company as large and Cadbury to take a step back and reverse a decision due to customer pressure. As green issues are highlighted more and more in today’s world, how important is green and ethical marketing to a large multinational such as Cadbury and how much power does the public have to make them stop, or change their practices so that they align with opinion? Furthermore how far do these companies, specifically Cadbury actually go to implement green strategies, and what type of governance do they employ within the companies to make sure they stick to their targets? Body – The Importance of Green and Ethical Marketing and Public Persuasion It is clear in today’s modern world that green issues are in the forefront of people’s minds. We are bombarded with...
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...CONSUMER BEHAVIOUR A Case study on GREEN vehicles in India: A FUTURE MARKET FACULTY:- Dr. Himani Sharma FROM:- Aamir Saleem Roll No – C-022 MBA M&S Under: Taufeeque Ahmad Company: JLL India Ltd. Phone number: 09560427952 ABSTRACT The Indian automobile industry has emerged stronger from the recent global downturn, and sales across all segments have seen record breaking numbers in the recent past. While the Indian industry has much to look forward to, by way of steady growth in both domestic and export markets, there are some clear challenges accompanying the opportunities in greener vehicles and alternative mobility. The shooting upward trend of price of fuel, pollution and purchasing power of the people the Indian automobile industry look to create a segment of consumer that has demand for the “GREEN VEHICLES” that are more fuel efficient, less CO2 emission and low operating cost or can run on alternate fuel. KEYWORDS: Green vehicles, Alternate fuel, Hybrid cars, Eco-friendly, CNG/LPG vehicles, E-mobility INTRODUCTION Demographically and economically, India’s automotive industry is well-positioned for growth, servicing both domestic demand and, increasingly, export opportunities. A predicted increase in India’s working-age population is likely to help stimulate the burgeoning market for private vehicles. Rising prosperity, easier access to finance and increasing affordability is expected to see four-wheelers gaining volumes, although...
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...in oil prices and the negative effects on the environment due to carbon emissions, it is imperative to begin to think about the effects of car maintenance on this issue. Wouldn’t one like to save gas by increasing miles per gallon? There is a proven connection between a well maintained automobile and improved gas mileage. This has a direct effect on automobile pollution in regard to carbon emissions. A well maintained car saves the owner money, increase fuel efficiency and decreases pollution. A well maintained vehicle and its relationship to gas consumption is twofold. One when the car is running at its peak performance. Thus mechanical systems are running at peak efficiency. Two when a car needs service or when modifications can be made to improve efficiency. Projected carbon dioxide (Co2) emissions from cars could remain level at three gigatons through 2050 despite many more personal vehicles on the road with only minor affordable changes to existing engines, chassis and systems, according to a new report. “The study unveiled today at the Geneva Motor Show in Switzerland, challenges auto-policy makers to push for technology and design changes to existing autos that could double today’s average gas mileage of 26 miles per gallon.” (Scientific American) Vehicle owners are able to do many necessary maintenance items to keep cars running at peak performance, therefore improving gas consumption. Just by adding an aftermarket variable valve timing device to an engine...
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...------------------------------------------------- Enterprise Rent a car: Green Taxi ------------------------------------------------- Enterprise Rent a car: Green Taxi Student: Nguyen Phuong Duc Class: FB3A Lecturer: Nguyen Thu Thuy Student: Nguyen Phuong Duc Class: FB3A Lecturer: Nguyen Thu Thuy Student name: Nguyễn Phương Đức Class: FB3-A Enterprise Rent A Car – Green Taxi Table of Contents I. Enterprise Introduction........... . .... ........ 2 II. Enterprise Analysis3 1. SWOT 2. PEST 3. 5 Forces III. Market Penetration Strategy7 IV. Human Resource Plan12 V. Marketing Plan19 VI. Financial Plan22 VII. Conclusion2 I. Executive Introduction. Green Taxi is a Vietnam based company, whose mission is to provide reliable, timely, environment protective and safe taxi services by using modern electric car for providing services. The company will establish its presence in the industry by attack in a new way of service providing, the first time presence in Vietnam – EV taxi (Electric vehicle). Green Taxi will provide complete taxi services using the latest equipment and technology to facilitate the travel of individuals in and around Danang and Hanoi. The company's products and services show that we are an innovative, forward thinking company that recognizes the need to move with unnoisy, convenient cars. At GreenTaxi, our philosophy...
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...future especially when it comes to transportation. The main idea of future of transportation is to reduce emissions and the amount of people in individual vehicles. A major concern is the use of our fossil fuels, and the damaging gasses that are released during the combustion of these fuels in our vehicles. Researchers for years have been coming up with ideas to reduce the carbon footprints of these things. Energy experts and historians of energy agree that as societies advance, they need more and more concentrated, intense forms of energy, like rocket fuel instead of gasoline. Transportation will be pollution-free and versatile. “of the several converging trends for getting around, “ultracapacitors” are being developed for electric cars to completely replace batteries. They have lighter weight and ten times the energy density of lead-acid batteries. In the future energy portfolio, another surprising development is the permanent magnet powered motors, which are an emerging trend bound to come to market. A number of developments, such as the Spiral Wankel Magnetic Motor and other different designs, all point to the use of the “magnetic gradient” in the...
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