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The Little Book That Beats the Market

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Submitted By cmuto918
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BUS320

April 23, 2014

The Little Book That Beats The Market

The book entitled, the Little Book That Beats the Market, is essentially a beginner’s guide to investing. Author Joel Greenblatt begins the book by breaking down the stock market into the most basic form. His goal was to explain it in a way that could be understood and followed by all five of his children, ages 6 to 15. He begins by using an example of a sixth grade boy named Jason selling sticks of gum for 25 cents apiece. If each pack of gum has five pieces, Jason will be making $1.25 per pack. If Jason only paid 25 cents per pack, he will be making a profit of $1 per pack! Greenblatt takes this even further and estimates that if Jason sells 4 packs every school day (Monday through Friday), Jason will be making $20 a week. After doing further calculations, Greenblatt and his son figure out how much Jason could make if he sold 4 packs of gum every day until he graduated the 12th grade. By using this information, Greenblatt puts a value on Jason’s business and asks the reader how much they would pay for Jason’s business. He uses the idea of Jason’s business throughout the rest of the book. Every new concept that Greenblatt introduces, he comes back to Jason’s business and gives an example of how that concept could relate to Jason’s business. This gives the reader an easy understanding of how the different concepts that Greenblatt discusses affect certain businesses. Throughout the book, Joel Greenblatt discusses a “magic formula” to determine which stocks to invest in that will help you beat the stock market. He gives hard evidence that shows how this magic formula has not only worked in the past but why it will work in years to come. The “magic formula” consists of breaking down companies into two categories.
The first category is price to earnings ratio. Greenblatt recommends

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