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The Purpose of Marketing

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Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably. There are four philosophies of marketing which help a business deicide on how to harness their internal strengths to reach their consumers; Production: - involves producing a product/service without considering whether it meets customer needs or not. Selling: - using high pressure selling techniques to convince customers to buy the product/service. Product: - has features but no market research. Marketing: - thinking about what the customer wants and needs from the product/service. (Target customer)
The first business I chose in the public/voluntary sector is Oxfam which is an international charity improving lives in poor countries and fighting global poverty. Oxfam is not run for profit but raises money to purchase equipment and services for a cause, such as; protection against malaria, better supply of water or education facilities. Other business objectives for Oxfam to help growth and survival include raising awareness of a given cause as this leads to more money being raised also creating a surplus to raise more money that what is actually needed for fundraising activities as this will mean more money can go towards the charity/cause. Oxfam’s overall objectives are to respond to emergencies to help rebuild lives, fight poverty and campaigning for lasting change to shape futures.
The second business I chose in the private sector is Apple, their business objectives are to expand their sales to customers who have not yet own any Apple’s products they do this by expanding their distribution network to reach more consumers and using; internet providers, third party retail stores, flagship Stores. Also to produce a hassle free product that provides service and enjoyment for customers this is achieved by continuing

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