...some complex problems for larger companies because they have a much larger customer base to please, thus causing more negative experiences and reviews. Technology has made customer experience a very important aspect of business because of how easy it is for consumers to gather information on a specific service or product. Michael Luca, a student at Harvard’s Business School, states, “With the click of a button, one can now acquire information from countless other consumers about products ranging from restaurants to movies to physicians” (Luca 1). Today’s tech and devices have allowed customer reviews and feedback of a product to reach many more people than just friends and family. Technology also invites the possibility to ruin the reputation of a business or increase its popularity. Luca has investigated how a company’s revenue is affected by ratings on Yelp.com. He claims that “…a one star increase leads to a 5-9 percent increase in revenue for independent restaurants…” (Luca 4). Because the effects of customer feedback are so great, we need to understand the significance of customer reviews in today’s society. If consumer feedback is such an important aspect, should businesses not make it one of their top priorities to provide excellent customer service? The answer is yes. But how is a business to...
Words: 1209 - Pages: 5
...1990s and "When you're at the Home Depot, You'll feel right at home" in the late 1990s and "The Home Depot: First In Home Improvement!" from 1999-2003 RISK FACTORS BEHIND CORPORATE FAILURE 1 LACK OF BOARD EFFECTIVENESS Ineffective boards suffered from limitations on skills and competence, as well as on the nonexecutive directors’ (NED) ability to monitor and control senior executives effectively. For instance, the board director who was responsible for refining at BP at the time of the Texas City refinery explosion had no refining experience. Independent Insurance’s NEDs did not have insurance industry expertise. 2 BOARDS' RISK BLINDNESS This is characterised by a board’s failure to engage with important risks, such as risks to reputation and “licence to operate”, to the same degree that they engage with reward and opportunity. For example, Railtrack’s licence to operate depended on the UK government, but the company outsourced track maintenance, despite the fact that this was one of its core responsibilities to its customers. 3 POOR LEADERSHIP ON ETHOS AND CULTURE Double standards were perceived in cases such as Maclaren’s dealing with its US and UK push-chair (baby stroller) recalls and Société Générale’s ignoring breach of trading limits by Jérôme Kerviel. 4 DEFECTIVE COMMUNICATION Railtrack and Network Rail did not communicate effectively with subcontractors. In the EADS Airbus A380 case, problems of nonmatching aircraft sections were kept from senior managers...
Words: 766 - Pages: 4
...Corporate Responsibility and Marketing Strategies Apple is a multinational corporation whose headquarters is in Cupertino, California. Apple, Inc. was formerly known as Apple Computer, but was changed in 2007. Apple was founded by Steve Jobs, Ronald Wayne, and Steve Wozniak in 1976. Jobs, Wayne, and Wozniak had a vision. Boone & Kurtz (2013) advised that a vision is an overall idea for how to make their business idea a success. Apple vision came true through its technology they develop. Apple is known for its personal computers, designs, mobile communications, and media devices just to name a few. Apple produce products that are technology advanced. Some of Apple’s products includes Mac, iPad, iPod, iPhone, and Apple TV. Apple also supports and runs off of an operating system known as IOS. IOS is used for mobile devices, manufactured by Apple. The customers of the company ranges from small, midsize, and very large businesses, consumers, and different enterprises all demanding the hardware and software products. Apple sells these products successfully worldwide through retailers, online, and direct sells. This company have been financially successful due to its successful marketing. Although Apple strives to make fantastic products for its customers. They also strive to be very ethically and socially responsible as a company. Apple’s current position on the company’s social responsibility. Apple takes their social responsibility serious. One example to show how...
Words: 1940 - Pages: 8
...Team Assignment BU481 Sections M - Group 9 1. Given 12 cases in the course, what industries and sizes of companies would you like to see covered in the course. Software/Hardware Industry I believe a large sized software or hardware company, founded pre 2000’s would be hugely interesting to research in a business policy course. Companies that come to mind that have also been influential during the Internet boom, and still compete in the software or hardware environment include Yahoo! Inc., Cisco Systems, Microsoft, and lastly Amazon.com Inc.. If the case was current, I believe it would give students a realistic look at the way computers can alter and disrupt the business landscape. It would include many course concepts including leader/follower dynamics, external environment analysis, as well as the different ways a company can bring new or old products and services to new or old markets. All of these companies are in a constant race with one another for market share, and while small competitive advantages can be leveraged into larger ones in a short time, they can be lost in that same time frame. The competition these companies face also exists among small firms operating in leaner capacities. Analyzing any of the above mentioned companies would allow students to be creative while providing an informative view of how these companies are hugely capable of changing the way everyone interacts with the world around us. Video Game Industry An example of a company...
Words: 4103 - Pages: 17
...Corporate communication is a vital tool for global competitiveness because the main function of the corporate communication is to generate the brand identities. This type of communication boosts the companies to coordinate the corporate presence, important stakeholder, identity and reputation in the minds of the customer and other market. 1. The 2 essential factors in an applicant an employer looks during job interviews are: Communication skills, the capability to impart information to another effectively and efficiently and Adversity Quotient (AQ), the strength to intelligently bounce back every setback. 2. Emotional Intelligence refers to qualities such as understanding one’s own feelings, empathy for others, and the control of emotion to enhance living. Moreover, it has to do with the ability to connect with people and understand their emotions. 3. You can be a stand out in the workplace by always contributing ideas and suggestions to your job so it can be done efficiently, by doing more than what your job requires, by becoming the “go to” person- the person that can be counted on to help, by building trusting relationships and nurture them so they are of value to you and others, by taking a lead on projects, and by volunteering to do things that can help the company – even if they aren’t part of your normal responsibilities. 4. The impediments to self-confidence are the following: a fear of rejection or even a fear of success, worries about what others think...
Words: 616 - Pages: 3
...EMOTIONAL QUOTIENT “A TOOL FOR INDIVIDUAL AND ORGANISATIONAL EFFECTIVENESS ” M.Badmapriya , School Of Management Hindustan University, Chennai, Tamil Nadu, India ABSTRACT Emotional Quotient is a concept, which comprises Emotional Competency, Emotional Maturity, and Emotional Sensitivity. Emotional Competency constitutes the capacity to responding tactfully for various situations, Emotional Maturity constitutes evaluating emotions of oneself and others, and Emotional Sensitivity constitutes managing immediate environments, Maintaining rapport, harmony, and comfort with others. Emotional Quotient is considered as the subset of social Intelligence that involves the ability to monitor one's own and others' feelings and emotions, to discriminate among them and to use this information to guide one's thinking and actions. This research work makes an attempt to establish the magnitude of emotional quotient among the management executives of the Manufacturing Industry. The research is restricted to management executives who will be key decision makers in terms of both long and short-term goals. INTRODUCTION Happiness, fear, anger, affection, shame, disgust, surprise, lust, sadness are emotions, which directly affect our day-to-day life. For long, it has been believed that success at the workplace depends on our level of Intelligence quotient (IQ) as reflected in our academic achievements, exams passed, marks obtained, etc. All these are instances of intelligence...
Words: 6542 - Pages: 27
...CASE STUDY H&M WORKPLACE Fire safety is a major issue in Bangladeshi garment factories. Poor electrical installations and bad maintenance often create significant fire hazards. In order to make a safe workplace the norm throughout the sector, we think that it is essential to involve all stakeholders such as the government, industry organisations, trade unions and other brands. This is why we developed two training films to increase fire safety awareness amongst employees at all levels in garment factories. We teamed up with 18 other brands and employer associations in the sector, BGMEA and BKMEA, to spread this training. According to BGMEA, more than 1,250 factories and 100,000 workers received the training. Based on a study that we conducted in 2011, we raised the concern of lapsed fire-safety licenses with the Government of Bangladesh and engaged the Bangladeshi University of Engineering and Technology as well as a specialist to assess the electrical installation in four factories. These assessments were finalised in spring 2012 and their results were presented to concerned stakeholders at a seminar in Dhaka. The most common shortcomings in regards to electrical safety such as poor-quality materials, poor maintenance and lack of proper electrician training were discussed. During the seminar, a number of actions were proposed, including introducing stricter legislation and inspections. In order to set a good example, we have stipulated that all our supplier factories...
Words: 843 - Pages: 4
...Facts Public interest groups have become increasingly critical of the food industry. Childhood obesity has become epidemic in the United States. According to the American Journal of Business Education, “One-third of the population of US children is considered obese and two-thirds of the adult population falls into the same category.” A study by the Kaiser Family Foundation states that between the time periods 1963-1970 and 1999-2000, the percentage of overweight children aged 6 to 11 skyrocketed from 4.2 to 15.3 percent. (341). Many feel that this is a result of the food industry’s targeting of young children with deceptive advertisements promoting unhealthy processed foods. In January 2005, the 2nd U.S. Circuit Court of Appeals reinstated claims that McDonald’s violated New York State’s consumer protection act by falsely advertising the health benefits of its food. (341). Responding to the public pressure, Kraft Foods in January 2005 made a major shift in their corporate marketing policy. (341). They would stop advertising such products as Kool-Aid, Oreo cookies, Chips Ahoy cookies, and selected varieties of Lunchables and Post cereals in television, radio and print ads directed at children younger than 12. (342,343). In so doing, Kraft was conceding that such advertisements might, in fact, adversely impact the health of young children. According to Michael Mudd, a member of Kraft’s “obesity strategy team,” Kraft made this decision to avoid a decades-long court battle...
Words: 2911 - Pages: 12
...o Many newly-launched real estate projects in good locations are losing out on sales because of faulty marketing vision Coming from an exaggerated perception of the demand for trendy new concepts (‘lifestyle quotient’, ‘green living’, ‘smart workplaces’) the advertising agencies of such developers have hyped these projects off the market. Confronted with the highbrow amenities and specifications featured on hoardings, banners and advertisements, potential buyers often assume that the project is clearly beyond their means. This ‘marketing disconnect’ seems to happen quite frequently in our larger cities, for either or both of two reasons: 1. These developers have not fathomed what marketing touch points will work with their target clientele. 2. The creative agencies retained for the marketing of these projects have not been able to fathom the developer’s vision, resulting in a fatal Chinese Whisper syndrome. In both cases, sales and leases take an ‘inexplicable’ and terminal beating. o An erroneous assumption that long-standing market reputation alone will ensure sales This fallacy, based on an obsolete truth of the Indian real estate sector’s boom periods, has caused a number of very respectable real estate banners of yesteryears to hang limp in the winds of change that are blowing today. During the boom time of 2007-’08, a developer’s brand was often sufficient to ensure property sales and leases. The market back then was largely driven by speculators who had very little...
Words: 539 - Pages: 3
...complete this work. TABLE OF CONTENTS 1. INTRODUCTION 2. INTRODUCTION OF PROJECT 3. PROPOSED SYSTEM (i) DESCRIPTION (ii) SYSTEM REQUIREMENTS 3. REQUIREMENTS ANALYSIS 4. USING FUNCTIONS 5. SOURCE CODE 6. FUTURE SCOPE OF PROJECT 7. BIBLIOGRAPHY Introduction: C is a programming language developed at AT & T’s Bell Laboratories of USA in 1972. It was designed and written by a man named Dannis Ritchie. In the late seventies C began to replace the more familiar language of that time like PL/I, ALGOL, etc. No one pushed C. It was not made the ‘official’ Bell Labs language. Thus, without any advertisement, C’s reputation spread and its pool of users grew. Ritchie seems to have been rather surprised that so many programmers preferred C to older language like FORTRAN or PL/I, or the newer...
Words: 1832 - Pages: 8
...Assignment 1: Corporate Responsibility and Marketing Strategies BUS 508 – Contemporary Management Strayer University Introduction This assignment will examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today’s business environment. Abysmal corporate ethics and social responsibility has been spotlighted in the media with events such as the Enron scandal in 2001, the BP oil spill in 2010, and more recently, the labor practices at Apple’s, China based, Foxconn factory in 2012. In an ever more competitive market place, events such as these bring ethics and social responsibility into the forefront of qualifying factors required to earn trust that equates to money from consumers. (Alijani 2012, Boon 2012, Duhigg 2012, Ewing 2013) Apple’s Current Position on Ethics and Social Responsibility Through transparency, Apple has spun this very public, internal defect of absent ethical and social responsibility by publishing a Code of Conduct, Supplier Responsibility Standards, and Working-Hours Reports on its commercial website. Additionally, Apple flooded the media with reports about it’s clean up efforts. For example, in February 2012, Apple announced it was the first technology company admitted to the Fair Labor Association (FLA). The FLA conducts independent monitoring and verification to ensure that the FLA Worklpace Standards are upheld (Apple 2014). Impact...
Words: 1166 - Pages: 5
...INTRODUCTION Education is the training and instruction designed to give knowledge to children and young people in schools and colleges (Cowie, 1989). Education is the social instrument through which we can guide nation’s destiny and shape its future (Panda, 1988). The purpose of education is not merely to contribute to the continuity of culture but also change peacefully and rationally the material foundations of civilization (Pervaiz et al., 1994). The traditional goal of education is transmission of the culture, the preservation of the past and the present and the development of intellect (Farooq, 1994). Education should help in improving the capabilities and skills of the students and introduce new ideas and values among them (Khalid, 1983). Education is the process through which knowledge is transmitted from one individual or section of society to another individual or section. The teacher is the most important factor of the teaching-learning process. The school’s most important influence is the teacher. He sets the tone of the classroom and establishes the mood of the group. He is the authority figure providing the direction for behavior. He is a model and is consciously imitated (Bernard, 1972).. The importance of teacher is recognized throughout the world (Panda and Mohanty, 2003). Good teachers are essential for the effective functioning of education system and for improving the quality of learning process. Job satisfaction enables teachers to put their...
Words: 1988 - Pages: 8
...Leadership and Ethics – (BUS6035-A) LEADERSHIP AND ETHICS GROUP TERM PAPER (Emotional Intelligence and leadership self-branding) Group Members: Nehemiah Kimani: 643907 Kiambati, Francis Kanyora: 645462 Judy Mwangi: 641678 Table of Contents EMOTIONAL INTELLIGENCE 3 Introduction 3 Defining Emotional Intelligence 3 Branches of Emotional intelligence 4 Evolution of Emotional Intelligence 5 Major skills that make up emotional intelligence are: 7 Importance of Emotional Intelligence 8 Importance to Leadership 9 How to Improve Emotional Intelligence 9 Conclusion 10 LEADERSHIP SELF BRANDING 11 Introduction 11 Brand and Branding 11 Personal Branding 12 Personal Branding Process 12 The ‘Domain’ Principle 14 Factors and Qualities used in Personal Branding 14 Leadership branding 16 Leadership Brand Definition 16 Leadership Branding Concepts 17 Building a Leadership Brand 18 Principles Used in Building Strong Leadership Brands 19 Challenges of Leadership Self Branding 19 Conclusion 20 References 21 EMOTIONAL INTELLIGENCE Introduction In the past decade, emotional intelligence has generated an enormous amount of interest both within and outside the field of psychology. It brings together the fields of emotions and intelligence by viewing emotions as useful sources of information that help one to make sense of and navigate the social environment. Emotional intelligence is powerful, and at times more powerful, than IQ...
Words: 5624 - Pages: 23
...It is obvious that people have become more conscious of the ethical and social responsibilities of business over recent decades, suggesting that the modern businesspeople should not only consider about profitability but also extent to what they can contribute to the whole society. A quote by Anita Roddick generally demonstrates the spirit of being ethically and socially responsible: “The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed.” With the increasing significance of the harmonization of society, the view about whether businesses should be responsible for both ethics and society has been sparked off a heated discussion. From some people’s perspective, it would not exert much adverse impact on a company if it is not aware of its ethical and social responsibilities, since the profitability is the primary objective of running a business. Whereas the counter argument believes that business should additionally take its responsibilities for the moral development as well as the well-being of society. In my point of view, a corporation’s ethical and social responsibilities are positively interacted with financial performance, as well as other key aspects a businessman concerns about. In this essay, along with the general definitions of both ethical and social responsibilities and the benefits for a company, I would also present some business cases of either side of the controversy and provide analyses...
Words: 3294 - Pages: 14
...Accounting, Auditing & Accountability Journal Corporate social reporting and reputation risk management Jan Bebbington Carlos Larrinaga Jose M. Moneva Article information: Downloaded by University of Strathclyde At 07:57 17 October 2014 (PT) To cite this document: Jan Bebbington Carlos Larrinaga Jose M. Moneva, (2008),"Corporate social reporting and reputation risk management", Accounting, Auditing & Accountability Journal, Vol. 21 Iss 3 pp. 337 - 361 Permanent link to this document: http://dx.doi.org/10.1108/09513570810863932 Downloaded on: 17 October 2014, At: 07:57 (PT) References: this document contains references to 70 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 10839 times since 2008* Users who downloaded this article also downloaded: Jeffrey Unerman, (2008),"Strategic reputation risk management and corporate social responsibility reporting", Accounting, Auditing & Accountability Journal, Vol. 21 Iss 3 pp. 362-364 Carol A. Adams, (2008),"A commentary on: corporate social responsibility reporting and reputation risk management", Accounting, Auditing & Accountability Journal, Vol. 21 Iss 3 pp. 365-370 Pekka Aula, (2010),"Social media, reputation risk and ambient publicity management", Strategy & Leadership, Vol. 38 Iss 6 pp. 43-49 Access to this document was granted through an Emerald subscription provided by 117974 [] For Authors If you would like to...
Words: 16821 - Pages: 68
