Premium Essay

The Student Motor Company

In:

Submitted By flavianoc
Words 286
Pages 2
The Student Motor Company
You are the owner of an auto-manufacturing firm and dealership. The upstart Student Motor Company started about one year ago and based on your degree from Texas Wesleyan University, you are the CEO, competing against Ford and GM. With annual sales of over six million cars and trucks worldwide, it has revenues of over $30 billion per year. Your firm’s net worth is $7.7 billion and its income after taxes was over
$983 million.1
Recently your market position was being dangerously eroded by competition from domestic and foreign subcompacts, especially Volkswagens. As CEO of Student Motor Company, you are determined to regain
Student’s share of the market by having a new subcompact, the Zinger, in production. You conceived the project whose objective was to build a car at or below 2,000 pounds to sell for no more than $8,000 new. The feasibility study for the Zinger was conducted under the supervision of Mr. I. M. Good, Vice President of Car
Engineering. Student Motor’s Product Planning Committee--whose members included you, Mr. Good and
Mrs. Lovely, Student’s Group Vice President of Car Engineering--approved the Zinger’s concept and made the decision to go forward with the project. During the course of the project, regular product review meetings were 2 held which were chaired by Mr. Good and attended by Mrs. Lovely. As the project approached actual production, the engineers responsible for the components of the project "signed off" to their immediate supervisors who in turn "signed off" to their superiors and so on up the chain of command until the entire project was approved for public release by Vice Presidents Good and Lovely and ultimately by

Similar Documents

Premium Essay

Student Motor Company

...expected – at least 2 scholarly references plus the text is the minimum. I suggest the focus of your external sources are management sources; stay away from technical issues. Remember we are not engineering experts; we are managing. While no minimum page requirement is stated, expectations are you will use 4 to 6 pages in answering the questions; add a cover and reference page (total 6 to 8 pages). This case is an individual effort. The Student Motor Company You are the owner of an auto-manufacturing firm and dealership. The upstart Student Motor Company started about one year ago and based on your degree from Texas Wesleyan University, you are the CEO, competing against Ford and GM. With annual sales of over six million cars and trucks worldwide, it has revenues of over $30 billion per year. Your firm’s net worth is $7.7 billion and its income after taxes was over $983 million.1 Recently your market position was being dangerously eroded by competition from domestic and foreign subcompacts, especially Volkswagens. As CEO of Student Motor Company, you are determined to regain Student’s share of the market by having a new subcompact, the...

Words: 1608 - Pages: 7

Free Essay

Student Motor Company Case

...Nigeria has many developing areas for growth in the economy. The government officials must take more responsibility when it comes to the citizens of the country and work for the good of the people. The abused system is enough, and it is time for a change to stimulate the economy. The political instability leads to corruption, and the citizens are the ones who end up suffering. The government must discover ways to fortify the democracy, guarantee long lasting commitment, and to further secure the federal system. There should jobs created that will grow the economy, and alleviate the stricken poverty that has attached itself to this country. MultiOps Industries can provide more jobs for the citizens that will increase the struggling economy and boost other areas of revenue such as, customs duties, corporate income tax, independent revenue, and infrastructure. Technology is moving quickly, and the education field must incorporate teaching styles that mirror the new technology. The connectivity and bandwidth should not be an obstacle for educational technology in this country. MultiOps can provide a wider range of coverage, so there are no problems with the connection. The rapid growth of the population in Nigeria; higher education must be encouraged to place individuals in leading job positions that will strengthen the economy, and improve consumer confidence. As one of the world’s largest revenue industries, the tourism development is a great opportunity for MultiOps because of...

Words: 337 - Pages: 2

Premium Essay

Mr Thomas

...|Qualification |Unit number and title | |Pearson BTEC Level 5 HND Diploma in Business (QCF) |Unit 3: Organisations and Behaviour | |Student name and ID number |Assessor name | | |Joseph Tawiah (Module Leader) | |Date issued |Completion date |Submitted on | | 25th January 2016 |22nd April 2016 before midday | | |Internal Verifier | | |Assignment title | Toyota Motor Corporation | |Instructions2o |An electronic copy of your assessment must be fully uploaded by the deadline date and time. | | |You must submit one single...

Words: 4464 - Pages: 18

Premium Essay

Study on Second Hand Cars

...know how has Maruti handled the ‘Pre Owned’ market till date? * To know what the market share is? * To understand and work on the gaps, if any. Utility or Proposed out comes and benefits of the study: Benefit to the Organisation: With this study, the team (Srimayrit Motors) will be benefited in terms of learning 1) Changes in the target segment. 2) Learn more about the competitors. 3) Study the changes in the market conditions. 4) Awareness / knowledge about ‘True Value’ The study results also will help in making proper strategies to expand the new introduced market. Benefit to Academics: It will help us in understanding- * The market for used cars in general and market in city in particular. * Customers Decision Making Process for used cars. * Customer’s choices of brands in used car segment. * It will help in understanding, reviewing and suggesting improvements in creating a market . The experience gained during this study will provide a tool, which can be applied in any future undertakings . Title of the project "Analysis of the Pre-owned car market in Indore for our new company “Srimayrit Motor’s...

Words: 1264 - Pages: 6

Premium Essay

Square Pharma

...Case exam 2013 2014: TATA Nano Tata Motors is India's largest automobile company, with consolidated revenues of USD 34.7 billion in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands Jaguar and Land Rover, which Tata bought in 2008. In the same year Tata Motors launched the Tata Nano, the cheapest car in the world. When Tata Motors, the automaker from the $68 billion Tata Group of India, announced the launch of a people’s car in 2003, the idea had everything in it to make the Indian middle-class dream of owning their first car come true. Nano looked to be the perfect platform to reap the fortune at the Base-of-thePyramid (a term which denotes the poorest socio-economic group, or the 4 billion people on earth who live on less than US$2.50 per day), and more importantly, showcase to the world how frugal innovations in the developing world could create affordable cars with a price tag of $2,500. While India's population is more than one billion people, only around one million passenger cars were sold in the country in 2007. By contrast, more than seven million motorcycles and scooters were sold. Mr. Tata said the tiny car is aimed at keeping the families of India's growing middle class from having to travel with as many as four people on a scooter. "It will provide Indian families with...

Words: 5320 - Pages: 22

Premium Essay

Integrated Marketing Communication Plan for Ford Motors

...Ford Motors Executive summary An integrated marketing communication plan is a comprehensive plan to let customers know about a specific product. Today’s market is very competitive meaning that a producer must work hand in hand with the best marketers to ensure that products receive the best attention in the market and eventually increase sales. This paper will analyze the Ford Motor Company, one of the largest global manufacturers of motor vehicles. The company is facing an increasingly difficult market place with a well knowledgeable and choosy customer base. In this paper, the company targets sale of motor vehicle to college students and recent graduates. This target market has been chosen as it does not have campaigns directed at its specific needs by any other car manufacturer. The paper will detail both above-the-line and below-the-line communication networks in order to best capitalize this market. Background and target audiences Ford Motors is the second largest motor vehicle manufacturer in the US which is a very strong position considering that the US currently is currently the second largest vehicle market in the world (Dassbach, 1988). The major advantage is that the company is already established with worldwide acceptability among numerous customer segments (Ford Investor Relations 2013). Furthermore, the company has embraced some green concepts especially with the ECOnetic that focuses on the production of highly fuel efficient motor vehicle...

Words: 2882 - Pages: 12

Premium Essay

The Student Motors

...scholarly references plus the text is the minimum. I suggest the focus of your external sources are management sources; stay away from technical issues. Remember we are not engineering experts; we are managing. While no minimum page requirement is stated, expectations are you will use 4 to 6 pages in answering th e questions; add a cover and reference page (total 6 to 8 pages). This case is an individual effort. The Student Motor Company You are the owner of a n auto - manufacturing firm and dealership . The upstart Student Motor Company started about one year ago an d based on your degree from Texas Wesleyan University, you are the CEO, competing against Ford and GM . With annual sales of over six million cars and trucks worldwide, it has revenues of over $30 billion per year. Your firm’s net worth is $7.7 billion and its income after taxes was over $983 million. 1 Recently your market position was being dangerously eroded by competition from domestic and foreign subcompacts, especially Volkswagens. As CEO of Student Motor Company, you are...

Words: 1653 - Pages: 7

Premium Essay

Ethical Awearness

...and Business Analysis of The Ford Motor Company The purpose of this research is to assuming the role of a Fund Manager deciding whether to invest in The Ford Motor Company. By Identifying Internal and external stakeholders, wants and needs , Strength, Weakness, Opportunities and Threats (SWOT) of The Ford Motor Company. This to detriment whether the company is profitable and competitive in the automobile industry. Ford Motor Company SWOT Analysis Strength • Ford Motor Company is a Multi international Company with 90 plant and facilities selling vehicles in 200 markets. It is the second biggest plant in the world, with approximately 345,000 employees. (http://www.freeonlineresearchpapers.com/ford-diversity-commitment) , (http://media.ford.com/article_display.cfm?article_id=7670) • The Ford Motor Company is the Fifth largest vehicle manufacturer in the world and the second in the U.S. with a total (Sales 2010) of 4,988,031 vehicles manufactured including Cars, land craft vehicles (LCV), Heavy Commercial Vehicles (HCV) and Heavy Buses. (Oica.net, 2011) (http://oica.net/wp-content/uploads/ranking-2010.pdf) • Ford Motor diversity in Ford Credit is a subsidiary of The Ford Motor Company that finance vehicles to customer and dealers to support Ford Motor Company sales. They also provide financing on Lincoln vehicles, offering: competitive rates, innovative products, flexible terms (http://www.fordcredit.com/companyInfo/profile.jhtml) • Ford Motor merges with Hertz Rent-A-Car, the...

Words: 541 - Pages: 3

Free Essay

Blah Blah

...EXERCISE Students will select a company or firm or business unit in any one of the following industries: 1) Manufacturing 2) Insurance 3) Bank 4) Health care 5) Hospitality 6) Government 7) Service Each student should explore the internet for an example of a company that had implemented Activity Based Costing (ABC) and Activity Based Management (ABM) with a focus on determining customer profitability. Prepare a report (suggested length – not more than 10 pages) covering the following and give a briefing in the class: 1) Describe, in brief, the company and its business. 2) What was the problem faced by the business or company? 3) What was the scope of ABC / ABM project? 4) What were the goals for the ABC / ABM project? 5) How ABC/ABM was implemented? 6) Summarize the results achieved after implementation of the project. Financial evaluation of results by quantification expected. 7) Your observations, comments, criticism and suggestions, if any. 8) Legend, bibliography, references etc. Submit assignment to Exam Section. Print-out of PPTs (handout mode – 4 or 6 slides per page) can be submitted later, but before presentation in the class. Important: This is an individual assignment and each student should select different company from the sector selected for study and complete the assignment. Please inform other students of the name of the company you have...

Words: 316 - Pages: 2

Premium Essay

Ford

...the end of this assignment are for students to have the ability to: 1. Understand the nature of the social environment. 2. Analyze the Strength, Weakness, Opportunity and Threat in business. 3. Understand and analyze internal and external factors and their influence in business environment. Assignment Description This assignment represents 40% of the total marks for this subject. Students are required to write a 2,000 word essay based on the case study. Case study Ford Motor Company is one of the greatest automobile manufacturers of all time. They started under Henry Ford in Detroit, Michigan. Ford had a skill for craftsmanship when he built an experimental car in 1896. It was a twin cylinder engine with potential of 20 mph. In 1899 he left his job in order to organize the Detroit Automobile Company. Ford's first production was in 1903, the Model A, with an under the floor engine selling for $850. In the first season it sold 1,708 cars. After World War II production slowed down until the entrance of the 1949 line. At this time power units were new along with the automatic transmission in 1950. Great automobiles were manufactured in the coming years. The sporty Ford Thunderbird was introduced with 5.1 litres and capabilities of 113 mph. In 1958 it became a convertible with five seats and a strengthened structure. Major restyling occurred in the late 1950's with such automobiles as the Falcon, a compact car, with the help of General Motors and Chrysler. BM001-4-0-OSE ...

Words: 992 - Pages: 4

Premium Essay

Tata

...Tata Motors is one of the crown jewels of the Tata Group, India's premier industrial house. In the fiscal year 2008 the company sold 585,649 vehicles and had a turnover of INR335 billion (Indian rupees) (US$8.4 billion), making it the largest automobile company in India. Tata Motors had ambitious plans to double the number of vehicles that it sold in a mere five years by maintaining its lead in the booming Indian market and by establishing a greater global presence. The case describes Tata Motors' journey to becoming a global contender. It traces the company's business portfolio and strategy, its dramatic turnaround in 2000-2002, its strengthened position in India in both commercial vehicles and passenger cars, as well as its diversification into international markets through greenfield ventures, as well as acquisitions and alliances - notably the Jaguar LandRover purchase in 2008. In January 2008, Tata Motors unveiled the Tata Nano, priced at INR100,000 or one lakh (US$2,500), the cheapest car in the world. By entering two of the fastest growing areas of the automotive industry (the premium and small car segments), Tata Motors company was firmly on the path to becoming a global contender. Learning objectives: The case has the following objectives: (1) introduce students to Tata Motors - an emerging global player in the auto industry from India; (2) understand and critique the company's domestic strategy to date (including the launch of the Nano); (3) review its international...

Words: 269 - Pages: 2

Premium Essay

Alan Mullaly, Ceo Ford Motor Company

...ASSIGNMENT #3 ALAN MULALLY, CEO FORD MOTOR COMPANY STUDENT: LINDA LANG AUGUST 8, 2010 STRAYER UNIVERSITY BUSINESS 520: LEADERSHIP AND ORGANIZATIONAL BEHAVIOR INSTRUCTOR: CARLENE GRAHAM ALAN MULALLY, CEO – FORD MOTOR COMPANY The Ford Motor Company began its journey in the auto industry with the creation of the 1908 Model T. Henry Ford’s creation of the Model T changed the way in which people transported themselves on a daily basis. This paper will address how an iconic company such as the Ford Motor Company is currently negotiating the issues of organizational performance, leadership style, and goals for the company. Lastly, I will attempt to address the effectives of the changes that the Ford Motor Company has made and continues to assess. Discuss leadership and how it can impact organizational performance. Leadership is, simply put, the art of inspiring and motivating others into motion in order to achieve an aspired goal. The leader sets the direction of action and takes part in the process, whether alone or as a guide to a team, so as to accomplish a set goal. In the world of business transactions, leaders who are successful and effective are those who inevitably increase a business’ productivity. There are so many different styles and models of leadership. Each style or model can be both successful and unsuccessful in reaching goals, contingent upon the context in which the style or model is being used. Reaching the productivity goal is dependent...

Words: 2601 - Pages: 11

Premium Essay

Btec Business Level 3 Unite 1 the Business Environment P 1

...public organisation which means that it’s owned by the government. The aims of the business: • Treating others with equality in the college learning environment • Be supportive to all students within the college • Give students the best teaching every term The objectives of the business: • Give chances to every students to reach their goals by the end of this term • Provide everything students may need during their academic year in 2015 • Enhance the courses pass rate in LSC by 1% in the end of 2015 The sector of the economy the business operates in - It is in the tertiary sector because it provides services to students such as library services. The ownership of the business - LSC is a public organisaton in a public sector, it is also owned by the government, and therefore the debts will be paid by the government. If they have any debts it will only be paid within the things of the business and not with the owners’ property. Jaguar Land Rover The type of business - an international business which means the company set up branches cross at least two countries or more. Jaguar Land Rover is a multinational automotive company, its headquarter located in Whitley, Coventry UK. Private business: Jaguar Land Rover is a private business owned by the Indian car maker Tata Motors. The aims of the business: • Always provide a car service and make a profit by selling cars to car dealers • To become the one of the major cars manufacturing facilities in the world •...

Words: 503 - Pages: 3

Premium Essay

Business

..._____________________________________________________________________ BE200 TMA01 Summer 2013 - Cut-off date: Please read these instructions carefully. However, contact your tutor in case of any difficulties with the instructions. You should submit your completed assignment to your tutor to arrive no later than the cut-off Date Please use standard A4 size paper for your TMAs. Your name, personal identifier, course and assignment numbers must appear at the top of each sheet. Please leave wide margins and space at the end of each sheet for tutor comments. It is better to use double spacing so that you can easily handwrite corrections to your drafts and tutors have space to help and support you with your points as you make them. Start each question in the assignment on a new page. Completing and sending your assignments When you have completed each of your TMAs, fill in an assignment form (PT3), taking care to enter correctly your personal identifier course and assignment numbers. Each TMA and its PT3 form should be sent to your tutor with your name, address and personal identifier written on the back of the envelope. Keep a copy of your TMA for security. The copy that is eventually returned to you after the assessment process will have comments written on it. All assignments are treated in strict confidence. It is very important that you ensure that your tutor receives each assignment by the cut-off date given. If you feel that you are unable to meet the cut-off...

Words: 1050 - Pages: 5

Premium Essay

Financial Accounting

...Assignment front Sheet |Qualification |Unit number and title | | | | |Business |10. Financial Accounting and Reporting | |Student name |Assessor name | | |Mehreen Bakht Haroon | |Date issued |Completion date |Submitted on | |15th July 2014 |15th August 2014 | | |Assignment Title |Financial statements interpretation and reporting | |Learning |Learning |Assessment |In this assessment you will have the opportunity to |Task |Evidence | |Outcome |Outcome |Criteria |present evidence that shows you are able to: |No. |(Page no.) | | ...

Words: 2594 - Pages: 11