...The Wheel The wheel is one of humanity’s greatest technological innovations from ancient times. Although it has gone through many different design changes over the years, its original purpose has remained the same. The purpose would be that of transportation. Who would have thought that the use of wooden wheels as a means of transport by the Sumerians back around 3200 B.C., would lead to using rubber tires on cars to help us get around today? The wheel, as we know it today, has survived throughout the centuries and many civilizations to become one of those creations that many people now take for granted. The beginnings of the wheel took place in Mesopotamia. Mesopotamia was located between the Tigris and the Nile rivers. The Sumerians were the people who inhabited this fertile land around 3200 B.C. Back then they hauled things by hand or either on their backs and heads. Someone came up with the idea to put the heavy objects on logs to roll them along. Later they added a runner to this and then placed the logs underneath it. The heavy object was then placed on top of the runner, which made transporting it even easier. This became known as a sledge. The Sumerians began to notice that over time the roller started developing grooves in it. The grooves also allowed for a greater distance of transport before another log had to be placed under the sledge. The next thing they did was to cut away the wood in between the grooves to create what we now call an axle...
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...United International University Marketing Management (MKT 3336) Assignment on Selling the Wheel (Marketing Strategy) Submitted to: Sarkar Rafiz Ahmed Ratan Assistant Professor Submitted by: Alif Al Md. Salauddin ID: 111 061 006 Dept: BBA Date of Submission: April 28, 2009 Selling The Wheel Marketing Strategy_______________________________________________ It is a story where inventor who invented wheel and how they promote that successfully. Creator MAX was the originator of the wheel. At the time of invention the wheel he found so many problems, sweaty workers very slowly cutting big heavy stones with hammers and chisels and then dragging the huge stones in a place was seen by him. Identifying the problems, pyramid can be accomplished quicker by using new technology. When he thought about it, he made a solution that was the Wheel. It could makes mankind life relaxed & faster. They made the Wheel only for sell. MAX & MINNIE wanted to sell it for achieving money. It was big problem that nobody didn’t know who their customers were. They tried to find out to their customer they roll that Wheel near to their neighbors near relatives. It was an act of promotion of Wheel. But it was not effective to attract their neighbors as a customer. Because they didn’t know nothing about marketing. Then he went to go to Oracle for some suggestion for their progress. The Oracle suggest for find out some Bedrock Questions answer. Those are. v Who are our customer...
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...The Medicine Wheel: A Guide to Achieving Personal Goals in Life One of the important subjects that is of great interest in Aboriginal Studies is the Medicine Wheel; how it is used as a guide for personal decision making and actions through life, particularly to achieving our personal goals. What the Medicine Wheel is all about and how it helps guide us to a more fulfilling life is a question most of us wonder. The Medicine Wheel is a crucial element of First Nation’s culture. It is a powerful symbol of the aboriginal people’s spirituality. It is the essence of their way of life, a key to understanding the universe, and a guide in which an individual can reach wholeness. It provides framework for growth and direction in one’s life (Roberts, Harper, Bull, & Heideman-Provost, 1998). “The Medicine Wheel symbolizes the interconnection of all life, the various cycles of nature, and how life represents a circular journey” (Traditional Aboriginal Medicine, 2009). The Medicine Wheel as a visual symbol is an effective tool for personal development (Native American Medicine Wheel, 2011). Based on my learning from the class discussions and presentations, I found this project very interesting and inspiring. I found it to be an important guide towards attaining success. In this paper is my vision of what a medicine wheel would be like and how I connect the medicine wheel ideas to my outlook, and to realizing my goals in life. ...
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...Question 1 Companies create ad campaign is to create the awareness of their brand. To communicate to their target audience what is their product, price, place and promotion. Marketers use and coordinate many different forms of communication with consumers. To create a brand they need tools or instruments or in marketing collective terms we called it Marketing Communication (MC) functions. MC functions consist of advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events and sponsorships, and customer service. However these functions needs integrated marketing communication (IMC) media to execute the message across to its target audience. Usually the forms of media the marketers use are through TV, radio, newspaper, magazines, outdoors boards, Internet mail and telephone. These functions and media assist to build the brand by connecting the company with its target audience. IMC is a notion that manages the process for planning, executing and keeping track the brand messages that create brand-customer relationships. Integrating which means combining of separate parts into a unified whole, the marketing communication may result in advantages. It helps to companies to stand out from competitors by being more customers focused. It also enhances accountability as relationships with the customer can be seen through the results in sales and profits. It also enhances the brand trust of the company, as they are more focusing on the relationship...
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...some time in history someone thought that people would enjoy this. That person who invented the Ferris wheel must have been a genius with this being the first of these terrifying machines. For the sake of the terrified people, the Ferris wheel ride would hope to have a very smoothly transition. The Ferris wheel ride outside of the Staten Island mall was going to be thrilling. The first experience on the carnival ride for the people that haven’t seen or rid the Ferris wheel before at a local fair was at the Staten Island mall. Staying still at the entrance, some of the kids has small hands which were held firmly by a larger hand belonging to a much more confidant mom or dad, but it will still be a first time experience for them and others. The flashing lights, the melody of circuited music and screaming had all the people gawking at anything and everything that they saw happened upon them. But what caught and kept the people attention was the Ferris wheel that seemed to torture their occupants every time ridden. People that were looking ahead at the horizon; the evil Ferris wheel ride was getting bigger and bigger every time you took a step. People waiting at the line felt swallowed from the fear deep inside of them. But unluckily the ride started out of nowhere and people are already screaming their lungs out and some were watching them, speechless. The Ferris wheel was very huge, smoky hot, noisy and a lot frightening from a close angle. Since that initial impression...
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...Claire Milton General Purpose: To Inform Specific Purpose: To inform my audience about the inventor of the Ferris Wheel, George Washington Ferris, and how his invention influenced the demand for powerful steel technologies and a desire for technology based amusement. I. Attention-Getter: June 21st, 1893 marked the date for the completion of an icon we all consider when talking about amusement parks. Rising 264 feet from the ground up, the World’s very first Ferris Wheel weighed more than 2.6 million pounds and was able to hold 2, 160 passengers at maximum capacity. (Adams) II. Credibility Statement: As a consumer and frequent visitor of amusement parks, I can say that I am always in search of the newest and more advanced attractions to fulfill my thrill seeking needs. Therefore, engineers are continuing to enhance their technologies in order to achieve this desire for their consumers. III. Relevance Statement: Within the last decade, I’m sure most of you have noticed that the amusement park industry continues to advance in their businesses with bigger and better rides and attractions. IV. Thesis Statement: George Washington Ferris’s invention of the Ferris Wheel made what was once an idea considered impossible into an achievable icon that has influenced the demand for powerful steel technologies and a desire for technology based amusement. Transition: Let me first explain Ferris’s background and what influenced the spark for this invention. ...
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...| UNIVERSITY OF WATERLOOFaculty of Engineering | | Steering Wheel Vibration Warranty Reduction The Development of a Shimmy Quality Gate Honda of Canada, Manufacturing Alliston, Ontario Prepared by Timothy Chak ID# 20132585 3B Mechanical Engineering September 17, 2007 4700 Tottenham Rd Alliston, ON L9R 1A2 September 17, 2007 Prof. Roydon A. Fraser Associate Chair Undergraduate Studies Department of Mechanical and Mechatronics Engineering University of Waterloo Waterloo, Ontario N2L 3G1 Dear Prof. Fraser: This report entitled, “Steering Wheel Vibration Warranty Reduction,” was prepared as my 3B Work Report for Honda of Canada, Mfg. This is my fourth work term report and the first one that I have prepared for Honda. The purpose of this report is to determine the required equipment and parameters to increase detection for steering wheel vibration, with a focus on the Acura MDX. Honda Motor Co. is the fourth largest automaker in the world, with cars in its line-up such as Canada’s best-selling Honda Civic and the Honda Accord. Including the vehicles in its luxury brand, Acura, Honda sells 15 different cars and trucks in Canada. The Honda Civic, Honda Ridgeline, and Acura MDX are all made on the same assembly line in HCM plant 2 in Alliston. Ali Woodley manages the vehicle quality department, in which I was employed. For my project, however, I worked under Mike Kueneman, who is the group leader of the vehicle quality analysis group...
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...Wheels rims companies are very demanding If you have tired a bit of money on your car rims it makes sense to keep them clean, clear and free of impurities that can harm the exteriors in the long run. After all, even a not expensive set of rims can last much longer if they are correctly cared and cleaned for. Once the caring and cleaning is finish you will then require to color and polish your rims. Remember that the color and polish you will be using will also depend on the type of rims you have. Some rims are also simpler to color and polish than others. For instance, chrome rims are the simplest to polish while stainless steel rims are the most complicated. A way out that works for chrome rims may fail as well for aluminum ones. In addition, be sure to use another brushes or nylon brush with soft bristles. Do not use a brush with steel bristles because these will positively demolish the polish of your rims. Moreover, they can even end up harmful the rims themselves. To many auto lovers and fans, chrome car wheels are the final touch, making your lovable journey even sweeter. While it seems that everyone is setting on a pair of polishing new wheels - chrome wheels are not just some here these days gone tomorrow fashion. Great wheels are timeless and fashionable and can authentically make almost any kind of car or vehicles stand out from the crowd even more. If you are looking to provide your vehicle that sleek look and powerful, exact to auto racing competitions, then you should...
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...Wheels rims companies are very demanding If you have tired a bit of money on your car rims it makes sense to keep them clean, clear and free of impurities that can harm the exteriors in the long run. After all, even a not expensive set of rims can last much longer if they are correctly cared and cleaned for. Once the caring and cleaning is finish you will then require to color and polish your rims. Remember that the color and polish you will be using will also depend on the type of rims you have. Some rims are also simpler to color and polish than others. For instance, chrome rims are the simplest to polish while stainless steel rims are the most complicated. A way out that works for chrome rims may fail as well for aluminum ones. In addition, be sure to use another brushes or nylon brush with soft bristles. Do not use a brush with steel bristles because these will positively demolish the polish of your rims. Moreover, they can even end up harmful the rims themselves. To many auto lovers and fans, chrome car wheels are the final touch, making your lovable journey even sweeter. While it seems that everyone is setting on a pair of polishing new wheels - chrome wheels are not just some here these days gone tomorrow fashion. Great wheels are timeless and fashionable and can authentically make almost any kind of car or vehicles stand out from the crowd even more. If you are looking to provide your vehicle that sleek look and powerful, exact to auto racing competitions, then you should...
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...APPLICATION CASE #4 Reinventing the Wheel at Apex Door Company 1. What do you think of Apex’s training process? Could it help to explain why employees “do things their way” and if so, how? I think the training process at Apex has no organizational effectiveness. It’s unstructured, and there is no training documentation which makes the entire training process weak. It appears the employee does things their way because the company clearly does not have in place a structured training process. The employee assigned to perform training is likely to have very low motivation, partial training their self, and few of the necessary skills needed to train. The employee must know what an employer wants them to do and how they want them to do it. If the employee is left not knowing, then he/she is left to improvise or teach other employees "their way" of accomplishing tasks. There are no outcome measures to determine if the training was successful. 2. What role should job descriptions play in training at Apex? The job description should play a pertinent role in training at Apex because the job description defines the learning requirements for a new or transitioning employee while also setting the boundaries of employment in terms of required knowledge and skills. By understanding the job description, a trainer can utilize the information it provides to write job descriptions and job specifications, which are utilized in recruitment and selection, compensation, performance...
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...PSYCH 283 October 16, 2013 Reinventing the Wheel at Apex Door Company Apex’s training process is lacking structure which could explain the way employees are performing. If there are no set instructions or a proper explanation of how things should be done, the existing employees will do the work to the best of their ability with the knowledge they’ve had from before the job. For example, the order processing department is failing to properly use the multipage order form to Jim’s liking, because there was no training on how to properly use the form. Which is resulting in wrong customer classifications and improper order forms. The job description should include detailed descriptions of activities and job duties that are both relevant and important to the position. Once those specific activities are listed, then Apex must decipher which activities require more in depth training before starting the job and which ones can be learned through experience. To improve Apex’s current training program, I would suggest to start with a thorough needs analysis to measure the amount of money the company can allot specifically towards training, what specific tasks employees need to be trained on, and which employees need it the most. Once that is completed, Jim needs to distinguish training that would specifically benefit each separate position and then which trainings can be completed as whole with the entire organization. For example the order processing department needs systems...
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...Introduction TENTE is a manufacturer of casters and wheels with 24 subsidiaries across the world and headquarters based out of Cologne, Germany. Castors and wheels are manufactured under the TENTE registered trademark. The history of the company began in 1923 in the district of Wermelskirchen Tente with the sale of ball castors and castors for sliding cupboard doors. TENTE-ROLLEN in Wermelskirchen is the largest subsidiary of TENTE International . With the production of castors and wheels for hospital beds, shopping trolleys, furniture and transport trolleys, TENTE developed into the city's second largest employer in the following years. In 1963, the institutional castor with swivel brake was unveiled for the first time, an innovation that is known today as a directional lock. Internationalisation for TENTE began one year later with membership of European standardization committees. With the move to the new offices in 1965, electronic data processing also found its way into TENTE. In 1968, castor production exceeded 10 million units for the first time. Two years later, one of Europe's first computerized high rack warehouses emerged at TENTE. TENTE has gained a leading position in the world’s markets with its innovative ideas, perfected products and high quality. This success is backed up by know how that has developed over decades and which TENTE uses to solve problems. Experienced designers and engineers create innovative products, which are produced in-house with self-developed...
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...The wheels of freedom The bicycle was the rhythm of life for the people of china. Bicycles were used as means of transport. It is mentioned in the article that “China is a country with only few thousand privately owned cars, but on the other hand they have 220 million bicycles- vastly more than any other nation”. China did have buses, subway, train, and taxi to transport but mostly people prefer to paddle (ride their bicycle) to work, school or, anywhere they go. “Bicyclist carried messages from university to university”. Importance of bicycle in China. On the other hand North Korea the capital of China banned the usage of bicycle. Importance of bicycle in China. As I mentioned above, that China is the country with the highest bicycle in the nation (220 million) and with only few thousand privately owned cars. Most of the population in china preferred to ride their bicycle mostly everywhere. As for example, Martial artists rode to practice with swords strapped to their bicycles. Women in jet-black business suits pedaled their daughters to school. Boys fished beside parked bicycles at placid lakes. Bakers in white toques headed for work on transport tricycles. In U.S.A we have car companies like BMW, AUDI, Honda, Toyota, but on the other hand Chinese people have brand names in bicycle. Even professors commute on bicycle. I was amazed when I read that people even travel 22 to 50 mile one-way. In China when the prohibition was going on people had no choice but to try...
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...1 INTRODUCTION “Chassis” a French term which means the complete Automobiles without Body and it includes all the systems like power plant, transmission, steering, suspension, wheels tyres, auto electric system etc. A vehicle without body is called as a chassis. If Body is also attached to it them it is known as the particular vehicle as per the shape and design of the body. 1.1 BASIC LAYOUT OF CHASSIS FRAME Figure 1 Chassis layout Figure 1 shows the layout of chassis. It shows that the engine is located at the front end of the vehicle. It is connected to the gear box through clutch. The drive of the engine can be connected or disconnected from the gearbox with the help of the clutch pedal. From the gearbox, the power is transmitted to the differential through propeller shaft and finally to the wheels via rear axles. 2 MAIN COMPONENTS OF CHASSIS 2.1 FRAME The frame is the main part of the chassis on which remaining parts of chassis are mounted. The frame should be extremely rigid and strong so that it can withstand shocks, twists, stresses and vibrations to which it is subjected while vehicle is moving on road. It is also called under body. The frame is supported on the wheels and tyre assemblies. The frame is narrow in the front for providing short turning radius to front wheels. It widens out at the rear side to provide larger space in the body. 2.1.1 FUNCTIONS OF FRAME 1. To carryall the stationary loads attached to it and loads of passenger and ...
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...drink industry case (Using the article in Moodle) Briefly answer: a) What is the prevailing contract in the 80s-90s between CSD and the bottlers? b) According to transaction cost theory…Why did they pass from one contract to another? Did asset specificity increase? b) What is the "fountain channel" distribution? Were there differences between Pepsi and Coke? Why? Exercise 3: A wheel manufacturer is considering to install a production plant adjacent to the car assembly factory of SEAT. The required investment is 240 million Euros and it will allow the wheel manufacturer to produce a total of 10 million wheels over the entire useful life of the production plant. The variable costs of producing each wheel are 66 Euros. The maximum price SEAT is willing to pay is 100 Euros. a) Calculate the rents of the investment. Does it generate profits/ wealth? NISSAN, that has a car assembly factory located 180 km away, is willing to pay the same price as SEAT per wheel, but the wheel manufacturer would have to pay the transportation costs. The transportation costs are 0.1 Euros per km and wheel. b) Calculate the quasi-rents and the degree of specificity of this investment. c) What is the...
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