Question 1

Companies create ad campaign is to create the awareness of their brand. To communicate to their target audience what is their product, price, place and promotion. Marketers use and coordinate many different forms of communication with consumers. To create a brand they need tools or instruments or in marketing collective terms we called it Marketing Communication (MC) functions.

MC functions consist of advertising, public relations, sales promotion, direct marketing, personal selling, packaging, events and sponsorships, and customer service. However these functions needs integrated marketing communication (IMC) media to execute the message across to its target audience. Usually the forms of media the marketers use are through TV, radio, newspaper, magazines, outdoors boards, Internet mail and telephone. These functions and media assist to build the brand by connecting the company with its target audience.

IMC is a notion that manages the process for planning, executing and keeping track the brand messages that create brand-customer relationships. Integrating which means combining of separate parts into a unified whole, the marketing communication may result in advantages. It helps to companies to stand out from competitors by being more customers focused. It also enhances accountability as relationships with the customer can be seen through the results in sales and profits. It also enhances the brand trust of the company, as they are more focusing on the relationship with their customer for a long run rather than one transaction.

Commonly, marketers used advertising as their first choice to execute the message across to its audience. As it able to reach to large audience, create brand awareness, help differentiate a brand from its competitors and build an image of a brand. Advertising can produce result in a faster and larger brand awareness and