...innovations in the new system, one of which is Apple’s own Maps app substituting Google Maps. While after the new version of IPhone is released, the company only receives a mass of comments like “dumb” or “crap” about Apple Maps. There is absolutely an information breakdown somewhere in the whole process of the application’s development. But since we are talking about Apple, a giant in its field, I really do not want to believe the company’s developing team would make mistakes like not testing the products before its release or not communicating with potential customers to find their real needs. Rather I think it is the market factors and the competition with its rivals that make Apple have to do this. Ted Schadler, Vice President and Principal Analyst at Forrester Research, said on his twitter that “Apple had to do maps. It had no choice, really. The reason is simple: maps are the place where mobile matters most.”([1] http://www.forbes.com/sites/forrester/2012/09/21/why-apple-had-to-do-maps-a-mobile-engagement-analysis/) He summarized that on map applications, more information than merely location is embedded, which makes these apps more valuable. Also Caterina Fake, founder of Findery.com, once made a point that “Without location, mobile apps have no ground. They lose their context.” According to these comments, it seems that in the long term, Apple has no ways continuing its cooperation with Google on map apps, which happens to be the competitor with the biggest threats...
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... Why Apple Had To Release Its Terrible Maps App Now - Forbes Shel Israel, Contributor W rite r. C onsultant. Spe ak e r. Pre se ntation C oach. Nice guy. T EC H | 9/29/2012 @ 2:32PM | 80,328 vie ws Why Apple Had To Release Its Terrible Maps App Now Apple Maps is the worst-received new product to come out of Cupertino since the 1993 launch of the Newton, its first touch-screen device. Maps is the child of a nasty divorce between two of the world’s most powerful companies, and it has many industry observers trying to understand how Apple could enter the mobile maps market so late with a product that is so bad. see photos theamazingios6maps.tumblr.com C lick for full photo gallery: Those Terrible iOS 6 Maps There have been several partial answers, most of them coming from people like me who have no real access to inside information to two of the most tight-lipped technology companies of the Conversational Age. All Things D seems to have been among the few with any real access. It reported that Apple decided to make its own maps after it ran into a dispute with Google over voice-guided directions. The result is not without irony. The recently released Apple maps does indeed provide voice-guided directions, but they seem more likely to guide you off a bridge as to get you where you want to go. Consensus is pretty universal that Apple Maps are inferior, not just to Google maps, but to every other mobile map you can think of. People wonder why Apple didn’t just leave...
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...1. Evaluate HTC’s performance to date. What are its competitive advantages and vulnerabilities? Bes sure to elaborate on HTC and its competitors’ positioning on performance and cost. Advantages One of the competitive advantages HTC possesses is having good strategic alliances like Microsoft and Google. HTC teamed up with Microsoft as one of the hardware maker of mobile phones. By partnered with one of the giant in the industry, HTC grew rapidly without facing as many barriers or obstacles as other start-up companies. To increase its visibility around the world and bring the brand name in the United States and Europe, HTC partnered with Google to produce the first windows based smartphone. These experiences helped HTC in software creation, and develop higher level of competitiveness against other firms in the industry. Moreover, in order to provide mobile devices with high quality in components, HTC has built robust relationship with its suppliers such as Compaq, Qualcomm, and Texas Instruments. Another competitive advantage HTC possesses is the emphasis on research and development (R&D), hardware design, and manufacturing which they gained from ODM experiences. HTC encourages its employees for innovations, new technology strategies, and smart phone design ideas. The relationship with Handspring of making the Treo smartphone gave HTC the opportunity to learn more about software and user-interface design. Besides, Compared to its competitors’ 6 quarter cycle for phones...
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...More Effort Needed to Develop Application Stores in China SKU: IN0904397CWW Analyst: James Lei James.lei@instat.com.cn +1.8610.66422042 January 2010 Executive Summary An application store is a service platform for a specific mobile device through which providers integrate the value chain and other resources to provide mobile applications to consumers via the Internet, Wi-Fi, and cellular networks. Application stores developed alongside Web 2.0 and began with Apple’s App Store. The store’s huge success has since attracted other players to the market. As of October 2009, the App store has earned over US$ 2.4 billion for Apple and the independent developers the store uses. Over 93,000 applications are currently available, and over 2 billion downloads were made. There are two kinds of application store depending on the type of platform provider used. . Handset and OS vendors: Currently, most top smartphone vendors have launched their own application stores. Examples include Nokia’s Ovi Store, RIM’s BlackBerry App World, Palm’s App Catalog, Google’s Android Market, Microsoft Windows Marketplace for Mobile (WMM), and Samsung’s Mobile Innovator. Mobile carriers: Examples include China Mobile’s Mobile Market, China Telecom’s AppMarket, and Shanghai Unicom’s Wo-Store HIGHLIGHTS Most smartphone and OS vendors are becoming involved in the application store market because of the huge success of the App Store. Most platform providers use the 30/70 revenue share model, under which...
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...500-2000Miui: xiaomi phones’ operational system/ mChat/ Xiaomi phones5. Lower marketing cost than other mobile brands. Launch events and microblog marketing. 6. Cultivating brand loyalty with fans groups, online flash sales, glitzy apple-style launch events and high-specification products sold at low pricesLow stocking cost8. Cooperate with China Unicom and China TeleCom to create new sim card, which is much cheaper than other sim card brand.9.Sells model: consumers book and pay for the phone first, so that XIAOMI has enough finance to purchase inventory.----zero inventory. lower stocking cost. Good cash flow.Weakness:Service cannot meet customers' satisfication。 。No self PlantsDistribution channel is easy to be copied by competitors4. Xiaomi has relatively few patents and little R&D spending, sourcing most of its components commercially.Many company claimed that xiaomi copied their products. Therefore if xiaomi enter into oversea market, it will face very high patent fees.The fans groups, business mode(online flash sales, glitzy apple-style launch events) is difficult to be used in oversea marketThe pre-installment app is vancle, UC web etc. products which are belongs to Leijun, Xiaomi company cannot earn profits from the pre-installment. For xiaomi such a low-profit products, this make the company lose more profits.The cash flow is not sufficient enough to support a high volume order from suppliers. And its...
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...markets where they are strong compared with the competition. Often Stars need heavy investment to sustain growth. Eventually growth will slow and, assuming they keep their market share, Stars will become Cash Cows. Snapchat is still growing so is in the Star stage but will eventually join Facebook in cash cow 3) WeChat will be facing some facors that are causing a threat to the success of it. One of these factors is that WeChat is not growing. WeChat is based in China which can be a good thing as there are so many people living in china however over time when everyone in China has tired WeChat the demand for it will no longer grow and demand will fall rapidly so they need to expand to other countries like apps such as Facebook has done in order to continue growing and no face a massive problem in the years to come. The second factor is the growing strength of the competition. As Facebook and new comer Snapchat continue to grow and get bigger, WeChat will have a problem as nobody will want to download their app as there are better alternative out there. 4) The Boston Matrix is a well-known tool for the marketing manager. It was developed by the large US consulting group and is an approach to product portfolio planning. It has two...
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...and surf the Internet. Nowadays, the majority of people accept that every time they see a green mermaid they know it is the logo of Starbucks and they would like to buy the products and enjoy the environment in there. High quality products Starbucks pay attention on the high quality of their products. Their coffee is famous for delicious flavor and aroma. Strong culture It is often said that organizational cultures is the key values. Starbucks are doing very well on it. It is widely accepted by their target customers that they identify with the culture. There are two kinds of culture that are notable in Starbucks. Attention to detail Howard Schultz who is the founder and CEO of Starbucks focus on details which some businessman think that are not important. The reason why Starbucks are famous and popular is because Starbucks not only sell good coffee but also let customers to feel warm and comfortable. This feeling is from lots of tiny details accumulation. The workplaces are designed to have the effect of aesthetics and functional. Employees are concerned about the store’s atmosphere. It including carefully selected background music, pleasing colors, comfortable furniture and the right amount of lighting etc. All of this work together to create the...
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...some support for John Dunning’s (1977, 1981) eclectic paradigm which states 3 that the investment will take place if the firm has three advantages: Ownership advantages, location advantages and internalization advantages. Possessing all three of them will allow a company to perform better that the local competitors. Natuzzi should relocate production because it wants to reduce costs and the best way to do that is to invest in a lower labor cost country. Thailand can be considered one of the most attractive locations because is like a gateway to Asia- home to nowadays largest growing economic market. The country can also offer trade with China or other member countries of ASEAN (Association of Southeast Asian Nations). Thailand has advantages in terms of transport costs to the U.S. market. Producing here is equivalent to producing in China in terms of distance between U.S. and Asia but productivity of labor is a lot higher in Thailand although labor cost is a disadvantage. As Natuzzi sells its products mainly in US and Europe...
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...The Apple Inc. Almost everyone who uses cell phone, computer or mp3 will know Apple. Apple Inc. has been one of the most famous companies in the world. It takes a great success in build its own world. Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer kit. (Wikipedia). The Apple Inc. is not always success. In 1981, because of the IBM’s success, Apple III only produced 90,000. The computer named Lisa was produced in 1983, but because of the expensive price and lack of the software, Lisa failed. But with the Macintoshis producing, the Apple Inc. became better even though it is not as well as the top time. In 2001, Apple Inc. published an operating system called Mac OS X. During many years, not every year would have great results, but now, Apple has won great success in computer, phone, media and TV. Steve Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc. (Wikipedia). Undeniable is Steve Jobs is a genius. He had great feeling and idea, courage to change and kept innovating. So Apple Inc. succeeds in the early year, but his opinion about management was different from other people, and IBM’s rise made Apple failed. Steve Jobs quit from the Apple Inc. But Steve Jobs’s leave did not help Apple Inc anything, instead Steve Jobs earned success in carton and won famous...
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...trendwatching.com’s free Monthly Trend Briefing How will YOU deliver on consumer expectations in the next 12 months? 10 crucial consumer trends 2013 December 2012 / January 2013 trendwatching.com/trends/10trends2013 Introduction: 2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but in whatever market or industry you’re in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or ‘old’ technologies applied in new ways), new business models... hey, what’s not to like? Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards » 1. PRESUMERS & CUSTOWNERS 2. EMERGING2 3. MOBILE MOMENTS 4. NEW LIFE INSIDE 5. APPSCRIPTIONS 6. CELEBRATION NATION 7. DATA MYNING 8. AGAIN MADE HERE 9. FULL FRONTAL 10. DEMANDING BRANDS 11. MORE-ISM w w w. t r e n d w a t c h i n g . c o m 10 crucial consumer trenDs for 2013 2 1. PRESUMERS & CUSTOWNERS “Consumers will embrace even more ways to participate in the funding and (pre-)launch of new products and brands.” 2013 will see passionate consumers embrace two innovative new ‘consumption’ models: becoming PRESUMERS and CUSTOWNERS. PRESUMERS love to get involved with, push, fund, and promote products and services before they are...
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... Consequently, during Indonesia’s history, its forests have been continually exploited, meaning deforestation and forest degradation have been inevitable. This paper will emphasize on deforestation caused by various world famous toy manufacturers, such as Mattel, Disney, Hasbro and Lego. The usage of MTH (Mixed Tropical Hardwood) in their packaging means rainforest clearance in Indonesia, since MTH is only pulped at commercial scales in Indonesia, mainly by APP (Asia Pulp & Paper). Not only deforestation is caused, but this deforestation is also pushing critically endangered wildlife like Sumatran tigers toward extinction and making climate change worse. The Producer: APP APP or Asia Pulp & Paper is one of the largest pulp and paper companies in the world. APP has its roots since the 1970s, and with the founder’s close relation to Indonesia’s former president Soeharto, APP’s access to be the pioneer in Indonesia’s pulping industry was very promising. Now, with 14 major companies in Indonesia and China, APP has a current annual combined pulp, paper, and packaging-grade capacity of more than 18 million tons per year, and market its products to more than 120 countries across six continents. Over the years,...
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...1. INTRODUCTION Skype is an eBay company founded in 2003 that created voice communications software that allows users to communicate with people around the world via the internet. (Skype Limited, 2007) “Their particular spin has been to create a business model in which the basic service is free.” (Gosling, 2006) 1.1 Problem The problem is that this is not new software or service as other phone service providers offer the same or similar service. They must show how their service will outdo the rest. 1.2 Purpose The purpose of this case study is to explore what makes Skype different from its competition by analyzing the strengths and weaknesses of the company and by determining the opportunities and threats they may face. 2. SWOT ANALYSIS 2.1 Strengths Skype has several advantages that place it above its competition. First is the cost advantage to users. It’s free. That is if the person you’re calling is a Skype user as well. But if they are not, then calls placed to normal phones or mobile phones are charged a very low price. Typically this cost is about $0.02 per minute for calls made in the USA. (HL7 Systems & Services, 2007) Second, Skype has no expenses associated with marketing and advertising. With more than 25 million registered users, Skype’s reputation was built mainly by word of mouth. (Gaskin, 2005) Therefore, unlike their competitors, they don’t have to spend money trying to find customers. Third would be the “user-friendly” set up and configuration...
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...De Montfort University City University of Hong Kong BA (HONS) BUSINESS ADMINISTRATIONS AND MANAGEMENT (121-29080) Corporate Strategy (Module code: BAMG 3108) Assignment Topic: Group Report Submit on: 20 November 2012 Name of Instructor: Mr. Eric Lam Name of Student (DMU Student No): (1) Kong Kwok Shing (DMU) P11013981 (SCOPE) 52810589 (2) Lai Ka Yi (DMU) P11014709 (SCOPE) 52810450 (3) Ng Yiu Ping (DMU) P11013811 (SCOPE) 52810332 (4) Wong Shu Kei (DMU) P110247X (SCOPE) 52810553 Table of Contents Page 1. Introduction 3 2. Macro-Environmental Analysis 4-7 3. Mobile Phone Industry Analysis 7-10 4. Critical Success Factors 10-13 5. Scenario Planning 13 6. Reference 14-15 7. Appendix 16-18 1. Introduction Nokia, one of the international communication and information technology company in the world which found in Finland. Their main products are phone and portable IT equipment. It also provides Internet services, including applications, games, music, media and communications through its Ovi platform, and free digital map information. Nokia is the largest vendor of mobile in the world since 1998 to 2008. However, in this past 5 years, Nokia has suffered declining market share because...
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...India) covers three kinds of entrepreneurs: those who left India and then returned to launch their ventures, those who never left India, and those who have a broader social vision. Each entrepreneur profile in the book is about 15-20 pages in length, and includes key takeaways along with the ups and downs of each journey. Vinod Khutal grew up near Indore and studied architecture, before studying computer science. An ad by game developer Gameloft on Naukri.com led him to a job in their Hyderabad office, where he eventually became a game designer. In 2009, he founded Twist Mobile, with apps such as Age Effect. He tied up with VServ to use their app-wrapper technology for ads embedded in apps. Success stories included becoming the first Asian company with 10 million downloads on Noki’s Ovi store. “Today’s killer app is tomorrow’s delete,” says Khutal, who has now branched out into Android and iPhone apps. Sriram Subramanya grew up in Pondicherry and started work in the auto ancillary business, with postings in Chennai and Bangalore and training in Germany. He later moved into the desktop publishing business, migrating from print designs to digital content. Sriram’s wife had to sell her jewellery at one stage to fund the growth of the company, Integra. A tight focus on quality, precision and business culture helped grow the company into one of the world’s Top...
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...The Rise and fall of Nokia Case Study PROJECT TEAM MWMBERS Abdullah Maashi Xiaomeng Guo Fang Zou Jian Zhao PROJECT SUMITTED TO Dr. Bartlomiej Hanus Abstract Nokia is an over 100 year-old communications and technology corporation. It was the word leading mobile handset manufacturer. It evolved gradually from being it pulp paper manufacturer in the 19th century to electronics manufacturer in 1980s to a mobile phones’ in produces 1990s. By the late 2000s the rivalry among the competitors became very strong and the Nokia position as a market leader in mobile devices was threatened by competition lower-cost smartphones producers. It was supposed to make the right decision because it has the longest experience in the field, but it did not. Nokia started to do very well in the 1990s and this is due to the smart CEO Vuorilehto who was appointed to take this position in December 1988. This leader mad the most important decision in the Nokia’s history when he decided to focus selectively and strategically on fewer acquisitions which are the Mobile phones, Nokia Bate, Cables & Machinery, Basic Industries, and Consumer Electronics. In this leader period the net income continue to increase until it reached 675.7 million in 1994 after it was (56.5) million in 1989. Then he stepped down and appointed Jorma Ollila to hold CEO position and the success continued year after year and in 1998 Nokia become the world’s leading mobile phone manufacturer with 23% and 163 million...
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