...Florida agricultural and mechanical university | Best Marketing Strategy Ever! Steve Jobs Think Different / Crazy Ones Speech | Youtube Analysis Paper | | Aldranon English II | 7/11/2014 | Dr. Yvette Holmes Nelson Principles of Marketing Due Date: 7/16/2014 Aldranon English II Dr. Yvette Holmes Nelson Principles of Marketing 11 July 2014 The “Father of the Digital Revolution” Steve Paul Jobs was a pioneer and a visionary far beyond his time. He was an American entrepreneur, marketer and inventor that chaired several prestigious companies such as Apple Inc., Pixar and NeXT Inc. Rare video footage from 1980 depicts a young Steve Jobs conducting a seminar and providing valuable marketing advice to budding entrepreneurs. He explains the ups and downs of Apple and how the company secured pristine status among other elite brands in the world. Jobs commenced his speech with a powerful statement that captures the idea and the very essence of marketing. “Marketing is about values,” said Jobs (Raytracesvin 2013). Solomon, Marshall and Stuart states that value refers to the benefits a customer receives from buying a good or service (pg. 33). The principle of marketing applies to people just as they apply to cars, computers and clothing. We as individuals have market value; qualities that set a person apart from others and abilities other people want and need. Jobs states that we live in a “complicated and noisy world,” and getting a particular message across about ourselves...
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...Strategic Management | How Great Companies Think Differently | | | The premise of the article “How Great Companies Think Differently” by Rosabeth Moss Kanter stresses the idea that great companies pay particular attention to more than just their business at hand. These companies ensure that the core values that guide a person’s life in and out of work are combined within the goals and strategies of an organization. Being a good corporate citizen means more than just producing a profit for the organization. It also means investing in the community in which the associates live and work. By investing human resources or through the donation of money organizations build trust not only with the associates but with the community. As CEO of the YWCA Green Bay – DePere I experience organizations giving back every day. The women that serve on my board have full-time day jobs. The mission and Vision of the YWCA is so important to these women and their employers that they are encouraged to volunteer their time and provide leadership to the issues facing women and young girls. These women volunteer expertise from their employers, they sell the importance of what the YWCA is all about and they guide the future strategy based on the needs of the community. These Women are emotionally invested in their jobs, their families and their communities. In our book Crafting and Executing Strategy, Chapter 9, page 311, Figure 9.2 illustrates The Five Components of a Corporate...
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...Estrategia Competitiva, Diseño y Modelación de la Organización Dra. Claudia Ramos Garza RESUMEN DE LECTURA Gerardo Xavier Garza Varela #915744 San Pedro Garza García N.L., a 19 de Enero de 2016 How Great Companies Think Differently Tradicionalmente, economistas y financieros han argumentado que el único propósito de los negocios es hacer dinero y mientas más mejor. Grandes compañías trabajan para hacer dinero, por supuesto, pero en sus elecciones de como hacerlo, ellos piensan acerca de construir instituciones duraderas. El autor describe 6 maneras de como grandes compañías usan su lógica institucional y que cambia radicalmente el comportamiento organizacional y de liderazgo. 1. Un propósito común. La globalización incrementa la velocidad de cambio; muchos competidores de más lugares producen sorpresas e impactos. Una economía competitiva global intensa toma un lugar de alto valor en innovación el cual depende de la imaginación humana, motivación y colaboración. 2. Propósito de largo plazo. Propósitos y valores son el corazón de la identidad de una organización, y ellos pueden guiar a las personas en su esfuerzo de encontrar Nuevos artefactos para servir a la sociedad. 3. Compromiso emocional. El punto no es la palabra por si sola pero el proceso de nutrir el dialogo que permita mantener el propósito social al frente de la mente de cada uno y asegurar que los empleados usen los valores de la organización como una guía para las decisiones del negocio...
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...from a company who might not last a year. Jobs needed to change this image. Therefore the “Think Different” campaign was an attempt to change to consumer’s perspective for the company. With the “Think Different” campaign, the writers wanted to remind both their consumers and their staff, how Apple thinks differently, using rhetorical appeals of logos, ethos and pathos. It also symbolized the return of the genius that was removed from the company. Apple had lost the “creative” touch during his absence therefore it was very essential for him to create a campaign that would remind the consumers what Apple brand was all about. Through the campaign they hoped to gain their cool, hip image back. The writers used reasoning (logos), rhetorical appeal to stimulate audience’s common sense, beliefs and values by honoring revolutionary heroes and rationalizing that creative thinking produces positive change. The writer used pre-existing simple facts that drew conclusions in their favor. The visual elements included a set of historical influential people having certain common traits regardless of their diverse impact on the world. A few of the common traits were to disagree with the norms of the time, question the status quo, thinking differently and a strong will to change the world. The message of the piece is to honor those who think differently. Since the people who think differently, like Apple are the ones who change the world. The...
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...was just like Montclair. The town had lots of old pretty houses with people who looked different from one another from diverse backgrounds - some poor and some rich. It was exactly what they had described to me except for one thing. The people that I met, many seemed to have similar views on politics, racial issues and life. Although they were different, they weren't really. Living in Shaker Heights, they had lost something. My parents said that people in the Midwest were nice people and that everyone was simply trying to get along. I felt like that was not right. Why should I need to give up a portion of who I am to fit in. Although everyone looked and seemed like the people back home, a bunch of them were working to fit in locally. I think a diverse community means that we should celebrate differences and find things in common, not give up those differences trying not to stand out. I am not saying that everyone here is practicing this; but more than I would have expected based on how may parents outlined this place. I have loved growing up in Shaker Hieghts for many reasons. However, I was always surprised by this oddity. Obelin seems like a place that would not ask people to hide their diversity. It brags about how it was the first to admit Black Students and Women. It has lots...
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... College Life:- During his school life he was serious about his studies. He also worked for big computer company but he was not very serious about his college that is why he was dropped out of college in his early stage of course. Later he was introduced to Sub-Trainee computer club where he learnt making new parts of computer and he was also very interested in fonts which make enable to create his first own designed computer. 5. Taking Risks:- Steve Jobs was a risk-taker. This factor contributed very much to his successful carrier. He was not afraid to grab the challenge and he was always prepared to fail. But his determination to succeed was far greater than failure which makes him overcame his failures. 6. Think different:- Jobs always think differently n broadly. He believes in making new ideas of his own and always tried to find different ways to make them alive. This quality makes him totally different from others. 7. Sprititual life:- Steve Jobs was religious man. He believes in Buddhist religion. Religion played an important role...
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...Differences between sisters There are many differences between my sister and me that you could never imagine. We are just so different that if we did not have the same blood, I would think that we were not sisters. We are the total opposite of each other. We are not just different physically; we are also different in personality. We think differently. We have different types of hobbies. We enjoy different things. In other words, we are just two different types of person that apparently do not have anything in common. My sister name is Aracely. She is younger than me by four years. She is white and tall. She is the kind of person that is always in a bad mood. She gets mad really fast and sometimes for nothing. It is lie she is happy being mad. I don’t know why she is like that; to me she is just weird. My sister is the girl that always wants to be alone. She doesn’t care for going out or making plans for the weekend with her friends. She prefers to be in our room alone without being bothered. I am the opposite from her. I am older than her but I actually look younger than her. Physically I’m morena, and short. I am the kind of person that is always happy and laughing about everything. I do not like to be alone; I am not used to it. I’m the kind of person that always wants to go out on the weekends; I’m always making plans for going out, I just can’t survive being at my house a whole weekend without going out. My sister has a lot of different interests. She is the person that...
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...to manipulate these Korean women to work for cheap even though they knew they were underpaid. This is because they had to help contribute to the family. The author argues that we need to think about women factory worker’s strategies seriously when thinking about globalization because we need to craft a new analytical curiosity that unravels the Gordian knot tying together sneaker design, sneaker company calculations, local regime’s ideologies of femininity, working-class men’s martial expectations, middle-class pro-democracy alliance building efforts and factory women’s complex and evolving strategies. Ultimately, while sneaker companies may celebrate the globalized girl athlete in their own advertisements, they simultaneously rely on regimes to undermine the legitimacy of local feminists challenging critiques with claims that those women activists are mere dupes of western neo-imperialism. Analysis This was an interesting read. I think many people can learn from this article. As a global leader, my views on cheap labour and women in sweatshops have truly broadened. The idea of women in sweatshops is not foreign to me, but the idea that women shaped globalization because of their contribution to cheap labour really opened my eyes. I had not put two and two together before this read. I think I gained a new perspective at globalization, which has made me rethink and question the knowledge I had known. As global leaders, we...
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...there is no choice but expresses this point in their respective points of view and examples. Both authors would agree that you have control of your life and many situations even when it seems like there is no choice. Specifically, both of them bring the idea that how you perceive different situations. Wallace bring up an example of going to the convenience store, tired, irritated, and annoyed. He points out that you have to, “make a conscious decision about how to think,” (Wallace 4) because we think we are the, “absolute center of the universe,” (Wallace 2) by default making us think everyone is in our way making us miserable. This shows that we can control our views on situations by making us see the other point of view of the people giving others justification of their actions. Baldwin goes into a philosophical bubble about the race conflicts when he says, “blackness and whiteness did not matter” (Baldwin 64). He starts to realise of his own hate and racism and realizes he can do better than his father by think differently on the situation and, in a way, give more slack to racist people while fighting for what’s right. How we understand and react to what life throws at us is completely dependant on us. We can just do what we are taught or easiest or even what’s right but we have a choice. That is what Wallace and Baldwin are trying to convey the most. Even though both authors come to the general conclusion of that you ultimately have a choice and control in situations where it...
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...In contrast, A+E is short, loud and brattish. It’s also tremendous fun. Driven by some of Coxon’s most innovative and uninhibited guitar playing, A+E’s trump card is its sheer sense of adventure. It’s not an album for lovers of the perfectly turned pop song so much as those who prefer to be bombarded by sonic extremes. The scratchy, angular pop of fizzing opener “Advice” sets the scene: melodic precision makes way for lopsided rhythm, abrasive textures, extemporised experimentation and vintage electronic equipment running riot. Much of the album takes delight in what can only be described as the sound of machinery arguing. The element of chance effectively becomes another instrument. A+E is produced by Ben Hillier, who worked on Blur’s Think Tank and – perhaps more pertinently – Coxon’s second solo album The Golden D. Like that record, A+E is self-played, relatively lo-fi and rhythmically eccentric, making little attempt to ingratiate itself to the listener. The major difference between the two is that this time Coxon generally favours the influence of krautrock and post-punk from the late 70s and early 80s over alternative US rock from the same era. He marries Magazine and Kraftwerk on the whiney space-pop of “What It’ll Take”, a delightfully artless throwback which smears arpeggiated sci-fi synth lines over a chugging motorik groove. Its jittery desire to “make you people dance” is a recurring theme. Much of...
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...Hong Kong retains top spot of world's freest economy 12 January 2012 Last updated at 05:28 GMT Hong Kong has been ranked as the world's freest economy for 18 consecutive years Hong Kong has retained its position as the world's freest economy, according to a ranking compiled by the Heritage Foundation, a conservative think tank. Singapore ranked second, followed by Australia, New Zealand and Switzerland. The index evaluates economic freedom by looking at the rule of law, regulatory efficiency, the size of government and open markets. The 2012 report said that economic freedom for the world as a whole had declined over the past year. "Most of that decline is due to a large increase in government spending worldwide," said Edwin Feulner, president of the Heritage Foundation. "Governments have justified this spending as a necessity to restart economic growth but it hasn't worked. We think it's time to give the market a chance to show what it can do," he added. North America and Europe suffered declines in economic freedom over the past year, while economic freedom increased in Asia and sub-Saharan Africa. The US came 10th, down from ninth place in 2011. Mauritius, which ranked eighth, was the first sub-Saharan African country to enter the top 10, Mr Feulner said. Hong Kong retained its top ranking for the 18th consecutive year, but Mr Feulner said that Singapore "was narrowing the gap". The report said the introduction of a minimum wage in May last year had "moved Hong...
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...The RIGHTS about the process of transformation of OTICON In 1987 the firm analysed itself and made a judgment to transform itself for survival. Decided to select a person from outside organisation to lead who was capable of taking risks, well experienced in different fields and proven track record. Transformation from a rigid structure to flexible knowledge based company. Introduction of sense of equality among the employees eliminating the vertical structure. Creation & implementation of the theme – “think the unthinkable” Excellent communication regarding transformation and holding a press conference to float the information in turn turning the employees themselves in to ambassadors of the theme or vision that was created. Initiated the change in employees for the transformation by “empowering” them by providing the necessary support and training and giving them the freedom as to what role they need to play in the transformation. Integration was effective in organizing employees from different functionalities to form a cross functional team exposing them to different corners of business. The WRONG about the process of transformation of OTICON The employee retrenchment process could have been done in a better way as it created some amount of fear initially. The transformation started in a bad way with retrenchment and later on the good things were put into picture...
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...still applies with these modern times. The other two sources were a little newer one was written in 2009 and the other was written in 2013. One of my sources which is The Heritage foundation that is a .org website is a very conservative organization and that would tell me that the author would have a bias based on his political views. Another website I used which is Brookings institute is a .edu and their views seem to me are more towards the liberal side and would also have a bias because of their beliefs. My third choice was geared more towards a law standpoint. I think the information I have used in my essay will do more to strengthen my essay because it all backs up my thesis statement very well. The reader would find that my thoughts are backed by some solid research and they would learn where I am coming from saying that personal responsibility is a good way of going far in your life. I do not think the sources that I have used would weaken my essay. I tried to avoid using any unreliable sources because I wanted to write a credible paper. Overall I am very...
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...a significant trademark creation product, Macintosh computer. Ever since, Apple has managed to take the lead in highly competitive personal computer and smartphone industry and creating substantial value by keep on innovating and creating one of a kind products that shown distinctive class in term of quality, attentive customer service and design styles. One of the factors contributed to the success of Apple in tech industry is its Human Resource department who did tremendous job in organizational development. As we know, Apple organization structure hierarchy operates based on flat collaborative structure rather than the traditional tall divisional one. This implies that Apple favors on collaborative working environment where all the think tanks and professionals cooperated to achieve the organizational goals independent of their location. In order to sustaining this positive working environment, their HR department come up with intervention strategies such as distribution of specific color T-shirt to the employees based on their role in the company. They also deployed the workforce effectively in order to concentrate their supervisors and managers focus on leadership and improving customer service. HR department also work hard on retaining talents with growth opportunities within the organization and make their employee’s work meaningful. Apple always encourage their employees to climb the corporate ladder for career advancement (Suzanne, C., 2012) In the times where companies...
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...morning, you’ll set the stage for a day full of increased productivity, and dare I say it, even more happiness. And isn’t that the true measure of success? So you’re probably wondering, what’s the question? Here it is: Start off each and every morning by asking yourself if the world is inherently good or bad. None other than the late Muhammad Ali once said, “It’s the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen.” By telling yourself that everything is indeed good, you’ll reap the substantial benefits that come along with the power of positive thinking. Read on to find out exactly how: Choosing to Live in a Good World Why should it matter whether or not you think you live in a good or bad world? For starters, it helps to put things into perspective. When you internalize every roadblock or mistake as a reflection of the broader world, you’ll end up interpreting more and more things as negative events. But when you look at things positively, you’ll enjoy your day more. Plus, the people around you can sense your attitude as well. From the barista taking your drink order to the client you’re meeting at the coffee shop, people are either drawn or repelled to you based on your outlook on life. Marilyn Suttle, president of Suttle Enterprises, says, “When you give appreciation in order to get something, it’s manipulation and people can sense it. Appreciate genuinely.” Get into this...
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