...VIDEO CASE Chapter 8 Carmex®: Leveraging Facebook for Marketing Research Instructions 1. Please view the following video by holding the control button on your keyboard and simultaneously clicking on the link: Carmex: 75 Years of Customer Engagement 2. Join your assigned group to answer all the questions in the bottom and submit them in Blackboard. Synopsis Both Carmex® lip balms and recently-introduced skin care products are produced by Carma Laboratories, a family-owned company that has taken pride in connecting to its customers since its founding, 75 years ago. The case focuses on how to do marketing research using Facebook to decide which two of three new possible flavors might be put into quantitative testing. The two key Facebook metrics that will be used in reaching the decision are “likes” and “engagement.” The three Facebook strategies are being considered that are expected to have differing effects on likes and engagement as well as costs: (1) a poll question on Carmex’s Facebook wall, (2) a contest on Facebook, and (3) both a poll and contest. The case challenges students both to understand the two metrics and the effects on them by using three alternative strategies on Facebook. Questions 1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex...
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...animals that are in danger. “Both the Baltimore Zoo and the Detroit Zoo have taken in polar bears rescued from a traveling circus, and the Bronx Zoo took in an orphaned snow leopard from Pakistan in 2007. The cub, Leo, now spends his time frolicking and chasing small animals that wander into his enclosure” (Nancie Majkowski, ver. 2). On the rebuttal side, zoos are believed to be inhumane camps merely for the enjoyment of spectators and for cities to make a buck. There are several organizations that demand the release of these animals and to keep zoos and facilities such as this closed down permanently. Organizations such as PETA, ASPCA, and American Humane Society are just a few. The actions of the more ferocious animals like the tigers and lions are merely acts of self-defense. “African elephants in the wild live more than three times as long as those kept in zoos. Even Asian elephants working in...
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...Lion & Tigers The cat world has a wide variety of different breeds, two of which are considered the fiercest of the feline species. The names of these two felines are the Lion and the Tiger both belong to the scientific classification name of Panthera Leo. The Lion and the Tiger are the largest of the feline species though they appear to be different in many aspects, they also contain many similarities. Lions and Tigers are similar, as well as different, in the hunting habits they contain, their appearance, as well as their habitats. Most already know that the feline species are carnivorous, meaning they eat meat; this is of course, also a fact for that of the Lion and the Tiger. Both of these felines have very sharp claws and teeth in which they use for hunting and consuming their prey. While they both have long and sharp fangs they do not use their teeth for chewing, they instead are used for ripping off pieces of flesh and then proceed to swallow these pieces whole. Since the Lion and the Tiger live in different habitats which contain different species of prey, their options for food choices are different as well. The Lion has the preference of hunting and consuming hoofed animals such as; antelope, zebra, and wildebeest. The Tiger also prefers hoofed animals but has a different choice of selection including the deer and wild boar. The hunting habits of these large cats are different in many ways as well. Lions are known to stay in groups, which is referred to as...
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...Siberian Tiger I. Introduction a. How I Became Interested b. Threats c. Groups Helping d. Chances of Survival II. History a. Name b. Habitat c. Stages of Life/Behavior III. Characteristics a. Physical Features b. Reproduction/Mating c. Population Trends IV. Challenges and Threats a. Poachers b. Natural Threats c. Human Activity V. Outlook a. Things Being Done To Conserve b. Groups Working On It and Challenges They Face c. What Can You Do To Help VI. Summary d. Is This Animal Expected To Survive e. What Are the Chances f. Remainder of remaining population On July 28, 2002, my family and I visited the Houston Zoo. As we walked looking at the different animals and exhibits, a group of Siberian tigers caught our attention. We were amazed at how large and beautiful they were. While admiring the tigers we were invited to attend an exhibit on the Siberian tiger. The exhibit was on the preservation of the Siberian tiger. During the exhibit there was a lecture given informing everyone on the life on the Siberian tiger. I learned that the Siberian tiger is considered critically endangered. There are many groups and organizations that are fighting for the preservation of the Siberian tiger. The Wildlife Conservation Society is one group fighting to save the Siberian tiger. Another group is the Siberian Tiger Conservation Association. I think that the Siberian tiger has no chance of its continued survival. Siberian tigers are also called...
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...BIODIVERSITY AND ECOSYSYTEM LOSS An ecosystem is defined as ‘a biological community interacting organisms and their physical environment’ Source: Oxford dictionary – http://oxforddictionaries.com/definition/ecosystem While by definition, biodiversity includes all living organisms (wild or domesticated) and the habitats (natural or man-made) within which they occur. Furthermore, the components of biodiversity are not independent because the patterns in nature are a result of interactions between genetic diversity and the environment’. Source: WWF - http://www.worldwildlife.org/bsp/publications/africa/181/Chap_2.html I am reminded of the John Muir quote “When we try to pick out anything by itself, we find it hitched to everything else in the universe.” To me that is how the world is, all interconnected by invisible threads- we never understand the depth of impact when one thread is broken until it is too late. Biodiversity and ecosystems around the world are being threatened at an alarming rate due to several environmental changes and by us humans. As well as the many moral and ethical reasons to preserve it for its own sake, biodiversity and ecosystems bring to us several services and resources such as food, water, pest control, medicines and moreover regulates the world’s climate. As a result of most of our food and necessities coming from these ecosystems, it is essential for the current and future generations that our biodiversity remains intact. Humans must ensure...
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...Project - Tigers Alive! WWF-Malaysia’s Tigers Alive! project was initiated following the completion of WWF-Malaysia’s human-tiger conflict work in FELDA Jerangau Barat, Terengganu in 2003. This project subsequently kicked off in Jeli, Kelantan, where human-tiger conflict was a major issue at that time. Since then, the project has expanded to the greater Belum-Temengor Forest Complex, a priority area for tigers as identified under the National Tiger Action Plan. With support from partners and stakeholders, this project aims to develop long-term measures to improve the protection and management of key tiger populations and their habitats. This project will contribute towards the National Tiger Action Plan, a government strategy outlining the steps to be taken to ensure the long-term survival of tigers in the wild. The Tigers Alive! project employs a holistic approach for tiger conservation, and is currently focusing on the Belum-Temengor Forest Complex as well as the larger Banjaran Titiwangsa (Main Range) landscape. The modules of this project include reducing poaching activities, conducting scientific monitoring on the population dynamics of tigers and their prey, raising awareness and reducing human-tiger conflicts through community engagement and educational programmes, ensuring forest connectivity, as well as monitoring land-use changes in tiger landscapes and communicating the cause and effects of human activities on nature to everyone. Each module forms an important...
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...Amur leopard The Amur leopard (Panthera pardus orientalis) is a leopard subspecies native to the Primorye region of southeastern Russia and Jilin Province of northeast China, and is classified as Critically Endangered since 1996 by IUCN. Only 14–20 adults and 5–6 cubs were counted in a census in 2007, with a total of 19-26 Amur leopards extant in the wild. The Amur leopard is also known as the Far Eastern leopard, Korean leopard and Manchurian leopard. Characteristics Amur leopards differ from other subspecies by a thick coat of spot covered fur. They show the strongest and most consistent divergence in pattern. Leopards from the Amur River basin, the mountains of north-eastern China and the Korean peninsula have pale cream-colored coats, particularly in winter. Rosettes on the flanks are 5 × 5 cm (2.0 × 2.0 in) large and widely spaced, up to 2.5 cm (0.98 in), with thick, unbroken rings and darkened centers. Their coat is fairly soft with long and dense hair. The length of hair on the back is 20–25 mm (0.79–0.98 in) in summer and 50 mm (2.0 in) in winter. The winter coat varies from fairly light yellow to dense yellowish-red with a golden tinge or rusty-reddish-yellow. The summer pelage is brighter with more vivid coloration pattern. They are rather small in size and fall within the range of variation in linear measurement of the species. Measurement of six males range from 107 to 136 cm (42 to 54 in) with a tail length of 82 to 90 cm (32 to 35 in) and a shoulder height of...
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...these animals, which are often on the endangered list. According to Richard Farinato (in The Humane Society of the United States, www.hsus.org), wild and exotic animals are favorable vectors for diseases and parasites, often the outbreak of diseases cause the death of a mass of animals. If this situation is continue without any resolution, these animals might become extinct. Because there are no concerns to the needs of the animals, the livelihood will decrease rapidly, and eventually they might not be able to live on Earth. Recently the Indonesian government came up with a plan – rent out the tigers so as to raise fund to save Sumatran Tigers. Many doubt that whether the government is really saving the tigers or are just taking benefit from them. It was reported in the website, MSNBC that a deposit of one billion rupiah which is about $107,000 USD will be charged to rent a pair of tiger...
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...Danaë Brandt Reversals in Angela Carter’s “The Tiger Bride” The Tiger’s Bride is a modern reworking of the classic Beauty and the Beast tale in Angela Carter’s The Bloody Chamber. Carter takes a keen interest in the psychology and underlying dark themes contained in these children aimed tales. In The Tiger’s Bride, the story is told through Beauty’s point of view. A previously unexplored side, where the reader can understand the emotional journey Beauty goes through, how she sees the Beast, and how she sees herself. Carter aimed to bring out the sexual repression of women juxtaposed with animalistic desires. How does Angela Carter transform the classic Beauty and the Beast Tale all the while maintaining its essence? She dismantles Beauty’s mental process during her predicament. She discovers her animal nature as she reaches an age of sexual awakening, foreshadowed by the stained white rose, symbol of purity tainted by blood; and is in fact, the one that undergoes the biggest transformation as the story unfolds. In this tale, Beauty had been sold to a Beast wearing a human mask. Her father lost her in a game of cards, along with all of his fortune. As with most versions, the mother figure is absent and the daughter is forced to obey her father’s orders, although it is his mistake. She is bound by an honour code to go along with whatever the men in her life have decided for her. This is a common thread with the widely known tales of Beauty and the Beast by...
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...In chapter 8 Ravi, Pi and their parents are at the zoo and Pi’s father is teaching his sons a lesson on the dangerousness of a tiger by letting a tiger brutally kill a goat right in front of him. He is trying to teach Pi how incredibly dangerous the Tiger is and that he should avoid them entirely; this is made evident by his accompanying speech: “Tigers are very dangerous. I want you to understand that you are never—under any circumstances—to touch a tiger, to pet a tiger, to put your hands through the bars of a cage, even to get close to a cage. Is that clear?” This thread, initiated at the very beginning of the novel, remains through to the ending moments of Pi’s trip across the sea. The thread like Pi’s experience develops and changes throughout. Initially Pi is warned of the dangers of a tiger and made to see it firsthand, this event foreshadows the mid-story where Pi is stuck on a lifeboat with the tiger he was made to fear, at this point he is forced to decide: obey his father and flee from the ship or, against everything he has been taught, stay with this ferocious feline. By challenging his father’s views he is able to develop his own, this theme—growth through trial—is very well supported in this thread; though initially Pi was afraid of the tiger as he challenged the tiger, and his father’s advice, he grows as a person and comes to acquire a friend...
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...Burmese Pythons. At 200 pounds and 23 feet, curl around their prey and squeeze it to death. The animal 5 times its size is know annihilated inside the vicious monsters mouth. There are thousands of these snake in Florida's most well know landmark, the Everglades. The presence of the Burmese pythons are changing the Everglades. They are annihilating local animals, affecting people, and changing the ecosystem. People don’t understand the gravity of the situation. To begin, Burmese pythons are killing the local animals. The Everglades is full of life! To millions of animals , it is their home. Prior to when Burmese pythons were released into the Everglades, many animals thrived. Text 2, paragraph 1, says, “With no natural predators, these eating machines appear to be wiping out huge numbers of opossums, raccoons, and bobcats, as well as many bird species.” This infamous species is also eating alligators and deer. Alligators, deers, and bobcats are very big. These monsters can kill any animal. All animals,including humans, are at risk with this snake roaming around this lagoon. All these animals are dying with the presence of the Burmese pythons. In addition, these Burmese pythons are also affecting people. The Python Challenge is a competition allowing people (with a hunting permit or without a hunting permit) to track down and kill gigantic eating machine. You could have a illiterate person who has never used a gun or spear in there life, to o hunt a death killing monster. The...
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...which signifies that the climate changes a variety of time. They have this ability due to the fact that their summer coats grow up to 7 cm in order to keep it very warm during the harsh winter weather and their keen way of hunting their prey which usually consists of deer, small wild boars, hares, badgers and also raccoons. Due to the fact that the Amur leopard is a carnivore they are one of the few top predators in their ecosystem that help keep animal population under control. Even though they are at the top of the food chain these leopards also have many predators. The predators don't mainly go for the full grown male or female, they mostly go for the cubs that are left unattended when the mother goes hunting. Hyenas, jackals, lions, tigers, snakes and hawks are the main predators the cubs usually face when left alone which varies a...
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...footage or pictures of it are coveted by biologists and scientists. The snow leopard has shown scientists how confined a species can become if its territory is pushed to the point where it can no longer live as it did before, like the snow leopards has been. If this animal were to ge extinct it would result in a drastic increase in the prey that it hunts. Also our future generations won't be able to witness this majestic and fascinating creature. History The snow leopard has had a rough history to endangerment. There are two main reasons that the snow leopard has come to be on the endangered species list. The first of these being that the bones, skin, and organs of large cats are very valuable in Asian markets. Tigers are preferable to snow leopards but tigers are so uncommon that snow leopards are used as a substitute. Now because it is illegal to kill snow leopards they are sold over the black market. The average person that lives where the snow leopards live make only around $300 a year and because it is so illegal a snow leopard will sell for about $200 (far cheaper than they are actually worth). This can then be sold no a more discreet black market for tens of thousands of dollars. Knowing how much the natives make in a year it is easy to see why they would hunt the snow leopards.(see img.2) The Second main reason that the snow leopards have become so endangered is because of humans. The natives of this area have large herds of livestock which they take into the mountains...
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...African lions live in sub-Saharan Africa also known as the Sahara. Asiatic lions also live in a sub-Saharan habitat as well, in Asia though. Then there is the Indian lion, which is near extinction, it lives in India's Gir Forest. Then finally, there is a rare cross-breed of a lion and a tiger called a liger. Ligers are a male lion to a tigress, and a tigon is a male tiger to a lioness. There are very few ligers and...
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...one county fair selling beeswax candles for $3 a pair, the duo knew they were on to something. They rented an old one-room schoolhouse from a friend for $150 a year, which gave Roxanne and her children somewhere to live other than a tent, and also became the "corporate headquarters" of the now successful Burt's Bees. Although Roxanne insists that, other than Burt buying a classic motorcycle with his earnings, nothing much has changed at Burt's Bees, the company certainly has a sterling international reputation as an all-natural, sustainable brand. The emollients in natural beeswax, the lack of artificial chemicals, the simple, not-at-all-flashy packaging, the decent prices, all make Burt's Bees a favorite, especially for quality lip balm. The company remains small and "nimble" with a fanatic devotion to environmental causes and "reducing, reusing, and recycling." Over half of the over 150 products available from Burt's Bees are 100% natural, and the company is constantly researching ways to make their remaining products 100% natural as well. All containers, which are made from recyled material, are labeled with a "natural bar" telling the consumer exactly how much of the product is natural. All colors used by the company are from natural plant dyes, with no artificial colors or chemicals. Burt's Bees...
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