...Steve Jobs' successor is making his mark and trying to keep the Apple magic going. Apple CEO Tim CookFORTUNE -- In February of this year, a group of investors visited Apple as part of a "bus tour" led by a research analyst for Citibank. The session started with a 45-minute presentation by Peter Oppenheimer, Apple's chief financial officer, and the 15 or so investors who attended the session were treated to Apple's unique brand of hospitality: They met in a threadbare conference room in Apple's Town Hall public conference center at the 4 Infinite Loop building in Cupertino, Calif., where the refreshments consisted of "three stale cookies and two Diet Cokes," in the words of one participant. All that, save the meager refreshments, is routine for big public companies in Silicon Valley, which use the check-ins as opportunities to communicate with large owners of their stock. What shocked the Apple (AAPL) investors that day was that CEO Tim Cook popped into the room about 20 minutes into Oppenheimer's talk, quietly sat down in the back of the room, and did something unusual for a CEO of Apple: He listened. He didn't check his e-mail once. He didn't interrupt. After the CFO finished, Cook, at that point chief executive of Apple for all of five months, stood to offer his remarks. He strode confidently to the front of the room and held court in the no-nonsense style that has become his trademark. "He was in complete control and knew exactly who he was and where he wanted to go," says...
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...Apple releases details on US data requests Apple CEO Tim Cook reaches for iPhone as he speaks at Apple's Worldwide Developer Conference (WWDC) in San Francisco on June 10, 2013. US tech giant Apple revealed on Monday it received between 4,000 and 5,000 data requests in six months from US authorities, days after Facebook and Microsoft released similar information. Apple CEO Tim Cook reaches for iPhone as he speaks at Apple's Worldwide Developer Conference (WWDC) in San Francisco on June 10, 2013. US tech giant Apple revealed on Monday it received between 4,000 and 5,000 data requests in six months from US authorities, days after Facebook and Microsoft released similar information. US tech giant Apple revealed on Monday it received between 4,000 and 5,000 data requests in six months from US authorities, days after Facebook and Microsoft released similar information. Apple, Facebook, Microsoft and several other top Internet and technology companies have come under heightened scrutiny since word leaked of a vast, covert Internet surveillance program US authorities insist targets only foreign terror suspects and has helped thwart attacks. In a statement on its web site, Apple said in the period between December 1, 2012 and May 31, 2013, federal, state and local law enforcement had requested customer information up to 5,000 times, related to between 9,000 and 10,000 accounts or devices. Most commonly, these requests were related to criminal investigations, searches for missing...
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...corporate entity. By choosing a company with global interests who continues to espouse very personal, individual based value perspectives, Apple is a good representational fit. This paper will highlight not only how Apple in some cases is using these concepts successfully in the market place, but also ways in which their former CEO failed miserably in utilization of these concepts while achieving enormous corporate success. This paper will also look to Apple’s future and how study of these theories along with others may be further developed. Multiple references from a wide array of media sources and fields of study have been researched to show the breadth of Apple’s stakeholder and business positioning strategies from the earliest days up to resources compiled as late as November 2013. As the development of information threads lead to fields like manufacturing, education, supply chains, demography, and even social-psychology; some of the sources revealed information that indicated trending not anticipated at the beginning of the process. Apple is such a global power, certain media outlets and even some academic sources have been overly salacious (Kar, 2010) in their praise or criticism of the Apple business model (Kamm, 1991). This is possibly representative of the former CEO’s personality...
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...and ideas that are harvested from the employees who come from all walks of life. Apple publishes statistics about the race and gender of the company in a diversity report and boasts about its newly diverse group of executives. The company is a sponsor of the largest LGBT organization – Human Rights Campaign – and the National Center for Women & Information Technology. CEO Tim Cook has recently made a call to action that exemplifies Apple’s original “think different” mantra – “Inclusion inspires innovation” (Cook). Negative: According to Apple’s initial diversity...
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...Running Head: NEW APPLE, INC. !1 The Case of the New Apple, Inc. Michael Marsala BUS 620: Managerial Marketing Dr. Murad Abel 11/152015 NEW APPLE, INC. !2 The Case of the New Apple, Inc. In the article, “What You Don’t Know About Apple,” written in it were demonstrations that featured how well Apple has continued to function strongly both during the tenure of Steve Jobs and in the wake of Steve Jobs’ passing. The article also mentions where Apple has fallen behind in the same time period. Apple has made very many successful and innovative products that stand the test of time and bridge generational gaps. This paper will examine the pre/post Steve Jobs era of Apple in relation to its success and its attempt to maintain its frontrunner status in the digital marketplace. Though Apple is highly regarded in the digital marketplace, one would struggle to see success as the sales of certain products took years to actually reach the threshold of a bonafide success. This figure is demonstrated by the fact that it took four years for the first generation iPod to sell over 100 million units (Carr, 2013). Fortunately, it only took the iPad half the amount of time to sell the same amount. As with any consumer product, Apple’s products are far from flawless as they tend to have a few flaws in the first generation of every device. The next generation tends to work out the kinks and include more perks than the previous generation. It can be noted that some ...
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...Evaluation of a Business Code of Ethics Rey Gonzales PHL/323 July 9, 2014 University of Phoenix Evaluation of a Business Code of Ethics Macintosh other wise known as Apple, a premier leader in computer based technology. But how did this amazing company come to be? Apple’s first product was vastly different then the products being sold today. The Apple I, which lacked only one thing a graphic user interface this was conspired by apples co-founder Steve Wozniak. Co-founder Steve Jobs was able to convince Wozniak that the product could be sold commercially. With both Steve’s on board they unveiled Apple in 1976 at the Home Brew Computer Club. The company spiked with big gains, as to a few years later almost flopped and almost bankrupt. That is when jobs left the company and did not return for quite some time, it was 1997 when he returned to save the struggling company. He came back and implemented the “closed door” policy, conducted flatted organizational structure rather then the traditional layers of management. When Jobs returned to help the company he made room form improvement in all area apple is unique company that took the technology market with force. With the lunch of the apple iPod, the iTunes, Mac computers, and apple TV to name a few, apples vision states “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet...
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...on one dimension—it can provide an unmatched user experience. This allows Apple to capture high margins from its products and services. But by my definition, product development is not supply chain management; procurement, manufacturing, and logistics are. That said, Apple has a fascinating supply chain that is very different from traditional supply chains. This supply chain comes with pre-built advantages and disadvantages. On the advantage side, demand management is easier. Apple doesn’t have to get the demand forecast for a new product right. As long as it underestimates demand for a hot new product, Apple will have loyal customers clamoring for the new devices and willing to wait. In fact, the projected backlog leads customers to line up for hours before stores open to buy a new product. This helps to create marketing buzz. Because Apple has become so large, it has procurement advantages smaller rivals can’t match. Financial analysts are beginning to focus on Apple’s supply chain. Samsung lost $10 billion in market value when Apple placed a huge order for flash memory with Elpida, securing more than half of that company’s supply. Apple reportedly has price advantages in securing key components, manufacturing capacity, capital equipment, and airfreight capacity. Like other companies that have huge...
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...every day. 8 I am visiting my grandparents every week. 9 Tim doesn’t wants to do his homework. 10 We looking for a new flat. Fill in: a, an, the or (-) where necessary. 11 Peter wants to be _____ astronaut. 12 “Where are _____ students?” “They’re in _____ classroom.” 13 This table is made of _____ wood. 14 I’m very tired. I want to go to _____ bed. 15 My grandfather is ill. He’s in _____ hospital. 16 _____ British drink a lot of tea. 17 There is _____ sand in my shoes. 18 I’m looking for _____ job. 19 What _____ good advice you gave me! 20 How do you usually go to _____ work? Put the verbs in brackets into the correct tense. 21 “Where’s Sally?” “She _____ (speak) to Paul.” 22 What time _____ (you/go) to school? 23 “Steve is in the bathroom.” “_____ (he/have) a shower?” 24 The twins _____ (watch) TV at the moment. 25 Simon usually _____ (spend) the weekends at home. 26 Why _____ (you/cry)? Is anything wrong? 27 Jason _____ (not/come) with us this evening. 28 What _____ (this sign/mean)? 29 We usually _____ (meet) at the sports centre every Wednesday afternoon. 30 Why _____ you _____ (smell) the roses? Choose the correct word. 31 How many children is/are there in your class? 32 Some people never do/does any exercise. 33 There is/are a pair of socks under the bed. 34 His new clothes was/were very expensive. 35 I can’t find the stairs in this building. Where is/are they? 36 Karen usually cooks dinner in the evening/now. 37 It isn’t snowing at the moment/at...
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...Assignment 1: Apple Analysis: Corporate Responsibility and Marketing Strategies BUS 508 – Contemporary Business Strayer University Provide a Brief Description of Apple Corporation. Apple Inc. started on April 1, 1976 by Steven Wozniak and Steven Jobs. They had both been interested in electronics and both worked for technical firms in Silicon Valley. After Steven Wozniak came up with a design for a computer, Jobs thought of ways to market this new design. This begins the long dynasty of Apple Computers. Apple Inc. is now an American corporation that designs, develops, and sells computer electrons, software and personal computers. It is the second largest technology company worldwide. Examine Apple’s position on ethical and social responsibilities and determine if they have met these responsibilities. Provide two reasons that support your position. Apple Inc. like most companies has become more socially responsible regarding the environment and it workers. They are concern for society’s welfare and all their workers according to their Code of Ethics. Apple is geared to build not just better products, but smaller, thinner and lighter, which means less carbon dioxide emission. Apple engineers ensure all their products are as energy efficient as possible, receiving an ENERGY STAR certified rating. This means money saved by the consumer and less emissions in the environment, which is a win-win situation for us all. Apple also recycles in 95% of the cities they retail...
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...Apple had been probably the most successful technology company in the world. It revolutionized three businesses in the next 10 years: music, smartphones, and tablets. When Steve Jobs died in 2011, it was up to his successor, Tim Cook, to revolutionize the next set of industries. In 2015, Cook appeared to have three potential targets: watches (wearables), television, and cars. All three were bets on highly uncertain futures. Watches were off to a promising start in their first quarter of shipments, but it was far too early to declare victory. Television seemed ripe for disruption, but many firms had tried and failed to change the TV landscape. And cars, of course, represented the biggest opportunity as well as the biggest leap for Apple. Financially, Tim Cook and his team were unconstrained: Apple was the most profitable company on the planet in the fourth quarter of 2014, generating $18 billion in net income (Exhibit 1). However, Steve Jobs had famously said that Apple’s success came “from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”1 The big questions for Tim Cook and his team included: Were watches, TVs, and car the right focus? Was Apple doing down the best path in watches and wearables? Should Apple shift direction in TVs? Did it make sense for Apple to enter the...
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...So the current issue of Businessweek has an article on Apple that I am basically (given my profession) obliged to love (Apple’s Supply-Chain Secret? Hoard Laser, Nov 3). It opens by recounting how Apple invested heavily in a special kind of laser in order to implement a design element (a little green light on a laptop so that users would know that the camera is on) and builds to this: Most of Apple’s customers have probably never given that green light a second thought, but its creation speaks to a massive competitive advantage for Apple: Operations. This is the world of manufacturing, procurement, and logistics in which the new chief executive officer, Tim Cook, excelled, earning him the trust of Steve Jobs. According to more than a dozen interviews with former employees, executives at suppliers, and management experts familiar with the company’s operations, Apple has built a closed ecosystem where it exerts control over nearly every piece of the supply chain, from design to retail store. Because of its volume—and its occasional ruthlessness—Apple gets big discounts on parts, manufacturing capacity, and air freight. “Operations expertise is as big an asset for Apple as product innovation or marketing,” says Mike Fawkes, the former supply-chain chief at Hewlett-Packard (HPQ) and now a venture capitalist with VantagePoint Capital Partners. “They’ve taken operational excellence to a level never seen before.” So operations management is key for Apple! Does it get sexier than...
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...Organisation Studies: Experiencing Organisations Resit Exam - Case Study for section A Steve Jobs: the world pays tribute An extraordinary outpouring of emotion has greeted the death of the co-founder and former CEO of Apple Inc The Guardian, Thursday 6 October 2011 The bunches of flowers began arriving outside Apple stores as morning broke around the world: a potent symbol of the extraordinary outpouring of emotion that greeted the death of Steve Jobs, the co-founder of Apple Inc. His death was announced by his family late in the afternoon on the Californian west coast where he lived most of his life. "It's a dark day in Silicon Valley," Matt Drance, a former Apple employee, remarked in an email. Anyone who thought that technologists couldn't be moved to tears would soon realise, from the tributes on Twitter and Facebook, that Jobs, who died at 56 from cancer which he had held at bay for eight years, had inspired the strongest feelings. In Beijing a steady stream of mourners and admirers made their way to lay flowers and light candles at the Apple Store. One corner of the ground floor had been turned into a shrine of sorts with photographs of Steve Jobs, bouquets and messages: "You have enriched our lives. Thank you for changing the world," said one in English. "Go in peace. We love you," said another. It seemed as though there wasn't anyone who hadn't somehow been touched by his work. The tributes came from everywhere. President Obama called him visionary and said...
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...Hal. It’s not known exactly how old Louise and Hal are, but they’re most likely around 40 years old. Louise and Hal belong to the upper middle class in the Canadian society ( line 11 page 1: Hal wants air-conditioning in the house. He can afford it now Tim’s gone) Together they have a son, Tim. He has recently left home to go to France to study. Louise has a friend, Kelly with whom she likes to go shopping and share food recipes. At first the reader gets the impression that Louise is just an ordinary Canadian wife, but after reading a few lines the reader will eventually get the impression that something is bothering Louise. Louise keeps making up dreams, fantasizing about a different life closer to the way she used to live as a child, and freedom. One day fortuitously Louise starts talking to her neighbor Mrs. Wu, a Chinese woman who turns out to have a lot in common with Louise, she is fantasizing about another world as well. Just like Louise, Mrs. Wu turned out to meet a rich husband, which resulted in moving from her previous childhood home in Chinatown to a suburb, which caused a loss of cultural experiences and memories from her childhood. For Louise Mrs. Wu is a person she can speak to freely about her feelings, without her husband Hal interfering with his materialistic views of life, which hides the feelings underneath the surface, and doesn’t show them. Mrs. Wu is a person Louise can compare herself to in many way, which makes her feel calm and secure when she talks...
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...1.0 Executive Summary: 1+ page 2.0 Description of Company: 1+ page 3.0 Situational Analysis: New product development, is one of the most intricate organizational tasks that firms undertake in their quest to develop competitiveness (Graf & Saguy, 1999). Apple’s managers are cognizant of the fact that the success of new products in the market is dependent on the effectiveness of which the firm understands and exploits its capabilities. Thus, it is essential for extensive internal business analysis to be conducted. By conducting internal analysis, managers gain sufficient understanding of their organization’s capabilities and competences. On the other hand, external analysis gives insight on the prevailing market conditions. This increases the effectiveness with which the firm develops strategies to market its products. Before launching its Mini Ipad product, Apple Incorporation conducted an internal analysis in order to understand its competences and capabilities. 3.1 SWOT Analysis The SWOT analysis below illustrates Apple’s strengths, weaknesses, opportunities and threats. Strengths: * Positive brand perception- The success of firms in their respective industries is impacted by the brand perception developed by the target customers. Thus, it is critical for firms to take time in developing their brand identity (Klein, 2008). Over the years it has been in operation, Apple Incorporation has managed to develop a positive perception amongst its target...
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...Apple: Human Rights Problem in China? For companies that rely on overseas workers, such as the Apple Company, there are accusations of a big and very important issue: human rights. It is the belief that every human, whether one is working or not, is entitled to the right of equality, freedom from enslavement, and freedom from discrimination. The Apple Company is accused of unsafe dormitories, overcrowding, and injuries in its factory over in China. Apple is an immensely large company and practically everyone on this planet knows the Apple name and their logo. For the Apple Company, to be accused of a human rights problem is problematic. It is an important situation that needs to be fixed because the company is one of the leading electronic manufacturers in the world and it stands as a first-rate and high quality company. Many electronic users, Apple users, and other rival companies are interested in what the future holds for the Apple Company. Users will also want to know how the company will respond and what they will do in this situation. According to Steven Foley, from The Independent, “in 2010, a spate of 13 suicides or attempted suicides at that factory, known as Foxconn City, first turned a spotlight on the companies Apple uses to build its devices.” Those incidents were one of the first problematic situations that put the Apple Company in the limelight. Foley states that any of the workers believe Apple needs to fix the problem of “long work hours, harsh management...
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