...marketing and social relation. In below analyzes, we will consider topics that related to marketing and how that will affect marketing core concepts as we know them today ,highlighting today needs to achieve success in the future The article defines the internet of things (IOT) as "a suite of technologies and processes that allows data to be tracked, analyzed, shared and acted upon through ubiquitous connectivity—may have the same impact in half that time"(WSJ, 2015). The internets of things component are the internet, smart device, and user. The smart device connected to the internet will send all operating information from the source to the data user. A dish washing machine can send operating information to the manufacture for operating analysis and calculating life cycle time and another operation fact, manufacture can estimate motor quantity needed for CMA dish machine for future forecast production at the same time Marketers can study the operation data and direct consumer either for better machine that can handle his heavy usage or may be better detergent that can get him better output, This will change the way that we know today for core marketing concepts. Imagine the data that marketer can have to analyze the potential channel for a new product according to similar items or even new item according to the habit and demands. Data will be available from all users in a click of a bottom and updated to a minute ago. Launching...
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...Boeing Corporation I am interested in Boeings newest aircraft which is the 787 Dreamliner. The Dreamliner is one of the largest planes flying today. There are 750 Dreamliners scheduled to be delivered in the coming years. It will also be interesting to follow this company for the remainder of the class to find out how this new airliner will compete against the Airbus and to find out how Boeing will deal with the immediate challenges of the battery problems on the Dreamliner. http://www.bizjournals.com/seattle/stories/2003/01/06/focus15.html Another reason I chose Boeing is that I would like to find out in how huge corporation can stay successful for so many years. I hope that I can take the lessons that I learn from studying Boeing and be able to apply them in my own job with the US Government. Boeing is a publicly traded company on the New York Stock Exchange. 7.725 9.981 If you were to sell a one share of Boeing stock today, it would be worth $9.981. This is a $2.26 increase in value from one year ago. Boeing’s Future I believe will Boeing will have a successful future because it is a major aerospace manufacturer for Commercial and Military use. Boeing is well positioned for a successful future. Its backlog exceeds six years and the 2011 to 2014 shipments are expected to grow on average 15 per cent annually. Boeing. (2013, Mar 14). Financial Times. Retrieved from http://search.proquest.com/docview/1316906108...
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...STARBUCKS Global Communication’s main focus was to cut costs to return profitability and to introduce new products and services. Many companies are going through the same situation as Global Communication is going through. One useful example of similar incident would be Starbucks. Starbucks is a fast growing profitable organization in which it earns $600 million in 2004 (Horovitz, 2009). Like Global Communication, Starbucks have competitors and Starbucks’ biggest competitors are McDonald’s and other fast-food companies. McDonald’s sell cheap food and beverage, especially when they introduced the new McCafe coffee bar. The economy is not doing well for the past few years and people have shift their buying habits from Starbucks luxury coffees into fast-food lower-priced coffees, lattes, and cappuccinos. After 2008 first-quarter results reflected a 10% drop, CEO of Starbucks, Howard Schultz, announced that Starbucks plan to cut jobs, close stores, slow growth all over the world (Horovitz, 2009). Starbucks plan to open 140 new stores in United States when they usually open 200 stores a year. Starbucks also plan to open 170 new stores globally when the number should be 270 (Austin Business Journal, 2009). Starbucks is making a smart move by lowering their target goal. The corporation went through a financial analysis quarterly and noticed the drops of profits. Something needs to be done so they put a push into it by downsizing stores and employees. Global Communication...
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...Introduction WorldCom’s strategy was growth through acquisition, which was a complex and often time consuming effort. Performing mergers and acquisitions too closely to one another can cause problems that may not be overcome easily, if at all. Shareholders are often the ones who get the short end of the deal when companies continue this type of strategy. The struggle when acquiring a new company is an attempt to continue the same, or better, level of customer service with a seamless transition of accounting practices and technologies. This was the case that WorldCom faced as they made major deals to acquire larger organizations. These organizations gave WorldCom a greater share of the market and strengthened their core competencies but larger does not necessarily equate to greater profitability. ("WorldCom: a failure," 2005) The behavior The top management of WorldCom had relationships that fostered unethical behavior for the organization. The practices of authorizing wealthy loans at shamelessly low rates, and expensing luxuries like lavish business dinners using company funds were not necessarily illegal, but unethical. In addition to the pressure of continuing these relationships was the added pressure of maintaining an image of shareholder wealth and growing market rates. This type of pressure begins to narrow the line between performing certain activities in the best interest of the organization and not performing those same activities in the best interest...
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...WorldCom Characters: 1. Val- Scott Sullivan (CFO) 2. Mila- Cynthia Cooper (Internal auditor) 3. Leslie- Employee 1 4. Kylie- Employee 2 (a junior auditor working with Cynthia Cooper) 5. Donna- Arthur Andersen 6. Brynner- David Myers (Controller) 7. Patrick- Bernard Ebbers (ex-CEO) 8. Ivy- The Government (SEC) 9. Ruby- Employee 3 Scene 1: INTERROGATION Setting: Interrogation room Individual frames on each interviewee (Scott, Cynthia, The Employees, Andersen, David Myers, Bernard Ebbers) Frame 1 (Interrogation of David Myers) Ivy: What was your involvement in the WorldCom accounting fraud? David Myers only smirks confidently. Ivy: Mr. David Myers, let’s not play games here. You were controller for WorldCom. We know what you did. So, why don’t you just get this over and done with? How did you commit the fraud? He only smirks even more. Quite devilishly. Bryner: Did we, now? He looks straight into the “camera”. Bryner: Did we actually commit fraud? He smirks again and sits back confidently into his chair. Frame 2 (Interrogation of Employee, Miss Tubaga) Ivy: Miss Tubaga, you worked as accounts officer for WorldCom’s network services. I’m sure you yourself wondered about their accounting practices. You are, in fact, a certified public accountant. Miss Tubaga is only looking at her knuckles, a habit she has attained when she’s nervous. Ivy: Miss Tubaga—Leslie—you can talk to me. We’ll make this easy for you, make you a valuable...
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...Table of Contents Cover Page P.1 Table of Contents P.2 I. Introduction P.3 II. Background and Business nature of the company P.3 III. Brand and marketing mix strategies P.4 IV. Marketing initiatives in establishing, growing and retaining the client relationship P.8 V. Recommendations to enhance brand loyalty and repeated purchases from existing clients P.11 VI. References P.14 I. Introduction Recently, many organizations are improving marketing strategies to meet customers’ expectation in the keen competitive business environment. They are not only enhancing product and service qualities, but also strengthening staff training and implementing customer relationship management (CRM). Loyalty programmes have launched in various industries to retain customer loyalty as which is considered as an effective way of long-term profitability1. The rate of fixed broadband penetration in Hong Kong (HK) is the highest of all over the world. In 2013, there were 194 Internet Service Providers (ISPs) licensed providing services in HK2. With increased competitions, customer retention may improve revenues than customer attraction. In this article, we are going to study the marketing strategy of one of the fastest growing broadband service providers, the Hong Kong Broadband Network Limited. II. Background and Business nature of the company Hong Kong Broadband Network Limited (HKBN) owns and operates one of the largest fiber optic networks in HK providing the world’s fastest...
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...Rock Zang IFSM 300 MID TERM EXAM Professor Beach 1. List, describe, and provide an example of each of the five characteristics of high quality information. High quality information is; Accurate- Information that contains all properly spelled names, words, dates, etc. The accuracy of information is important for many reasons such as a package delivered properly to a customer, a return phone call regarding a customer service issue, or a misplaced decimal point on a bank deposit slip. Any of the previously mentioned mistakes, by the customer or the employee, could result in a loss of business or profits. When developing IT systems, there are certain conditions available to a programmer that can help minimize these easily made mistakes. One example of such a condition would be creating a rule that 5 digits must be entered when asking for a consumer’s zip code. Completeness- Any information that is incomplete will prevent accurate results. Imagine a medical survey with a cell requesting a person’s date of birth. If the survey only captures the day and month of birth, the information available will not include the samples actual age, only their day and month of birth. This could prevent the employee from maintaining the average age of the consumers. Consistency- The consistency of information across different data centers, or within a single data sheet can create a problem in trying to accurately search and find an individual or an individual’s tendencies...
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...ethical problems raised and describing what is meant by deontological ethics. More specifically this paper will show how Kant’s Categorical Imperative (CI) applies to this scenario. The latter discussion will apply the deontological framework of business ethics to the two key ethical problems by constructing CI to the Adelphia scenario. The supporting material for this discussion can be found at Harvard University’s 2011 lecture: Justice, What’s the right thing to do? as presented by Professor Michael Sandel8. To examine the elements of the case, we will inspect the unethical behavior of five key figures culpable in the “rise and fall of the small town saga of epic dimensions8”. John J. Rigas (Founder), his two sons; Timothy J. Riga’s (CFO), Michael J. Riga’s (VP of Operations), James R. Brown (VP of Finance) and Michael C. Mulcahey (Director of Internal Reporting). By reading the case study we will see how the actions of each of these key actors had a direct impact on the company and through the course of this paper we will see how each is implicated in the ethical study of the scenario5. Adelphia Communications Timeline Despite the actions of its executives, Adelphia Communications propelled from what...
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...be evaluated. This evaluation will include the historical aspects, the corporate spending and the loans obtained, the outcome of events, and the punishments imposed. Further, the question of is it difficult to see ethical breaches that we may commit will be discussed. Ethics and morality are interconnected and thus integrity is also linked. According to Stephens, one cannot be defined without the other being in the definition. Stephens states many definitions of ethics have morals within the definition. One may differ with Stephens. While both ethics and morals relate to right and wrong, ethics is set rules of conduct that spells out how things are based on the rules for a specified group or action and morals are based on a person’s habits or principles and ideals as to their conduct. Integrity is a rigid adherence to a code of behavior. Ethics is society driven and is flexible to a point. Morals and integrity are internalized within self and are found to be fairly consistent unless a person changes their belief. Now with the understanding of ethics, morals, and integrity, we can focus on the history of Tyco International. Tyco International began as Tyco Laboratories in 1960. As Tyco expanded, Dennis Kozlowski joined...
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...ethical problems raised and describing what is meant by deontological ethics. More specifically this paper will show how Kant’s Categorical Imperative (CI) applies to this scenario. The latter discussion will apply the deontological framework of business ethics to the two key ethical problems by constructing CI to the Adelphia scenario. The supporting material for this discussion can be found at Harvard University’s 2011 lecture: Justice, What’s the right thing to do? as presented by Professor Michael Sandel8. To examine the elements of the case, we will inspect the unethical behavior of five key figures culpable in the “rise and fall of the small town saga of epic dimensions8”. John J. Rigas (Founder), his two sons; Timothy J. Riga’s (CFO), Michael J. Riga’s (VP of Operations), James R. Brown (VP of Finance) and Michael C. Mulcahey (Director of Internal Reporting). By reading the case study we will see how the actions of each of these key actors had a direct impact on the company and through the course of this paper we will see how each is implicated in the ethical study of the scenario5. Adelphia Communications Timeline Despite the actions of its executives, Adelphia Communications propelled from what most called a “shoestring...
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...Adelphia Communications: A Family’s Power It started as a striving business dedicated to providing cable service to the public. What became of Adelphia Communications would be just another example of the vicious act known as fraud. Fraud is the intentional act of misleading others about financial information for profit, personal gain, or other dishonest advantage. As the new millennium dawned 14 years ago, we saw an unraveling of numerous fraudulent activities by organizations large and small. One of these organizations that became perpetrators of fraud was Adelphia Communications. During its existence, Adelphia Communications quickly became one of the largest cable companies in the U.S. Adelphia was unique and differed from several other successful corporations at the time, for one special reason: it was family generated. In fact, it became a quintessential example of how a family owned business can grow into a successful publicly traded business. However, the firm family which gave Adelphia Communications its tremendous success, quickly became the cause for its torrential downfall. John and his brother Gus Rigas founded Adelphia Communications in 1972 through the purchase of their first cable company Adelphia Cablevision Inc. in 1952 for $300. In Greek terms, “Adelphia” means brothers; clearly, John and Gus had long-term visions of their company being a family generated organization. Being the founders, the brothers seemed convinced to conduct the business how they wished...
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...Business Institute of Australia ABN 18 085 304 570 RTO Code: 91019 CRICOS Provider Code: 02607G Level 1 & 2, 363 - 367 Pitt St. Sydney NSW 2000 Australia T. + 61 2 9268 0809 E. info@businessinstitute.edu.au www.businessinstitute.edu.au BSBCUS501 Manage quality customer service Assessment - 2 BSBCUS501 Manage Quality Customer Service Assessment Task 2 Last Updated April 2016 V 1.0 Page 1 of 7 Business Institute of Australia ABN 18 085 304 570 RTO Code: 91019 CRICOS Provider Code: 02607G Level 1 & 2, 363 - 367 Pitt St. Sydney NSW 2000 Australia T. + 61 2 9268 0809 E. info@businessinstitute.edu.au www.businessinstitute.edu.au Task 02 (Role Play): Manage and develop team Submission details The Assessment Task is due on the date specified by your trainer. Any variations to this arrangement must be approved in writing by your trainer. See procedure and task specifications below for details. You must submit both printed copy and soft copy of your answers. Submit printed copy of required evidences (your answers) to your Trainer with the "Assessment Cover Sheet" (Filled out and signed appropriately) attached on top of your answers. Upload the softcopy on the eLearning site with appropriate header and footer (Your name, student id, unit/subject name, assessment no, page no, etc.) The Trainer/Assessor may further prompt and question in order to receive answers of appropriate quality or if further clarification required and to validate...
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...[pic] Too Far Ahead of the IT Curve? By John P Glaser Introduction Question: Peachtree Healthcare’s patchwork IT infrastructure is in critical condition. Should the CEO approve a shift to risky new technology or go with the time-tested monolithic system? Freshly showered and cooling down after their squash game, Max Berndt drank iced tea with his board chairman, Paul Lefler. Max, a thoracic surgeon by training, was the CEO of Peachtree Healthcare. He’d occupied the post for nearly 12 years. In that time the company had grown—mainly by mergers—from a single teaching hospital into a regional network of 11 large and midsize institutions, supported by ancillary clinics, physician practices, trauma centers, rehabilitation facilities, and nursing homes. Together, these entities had nearly 4,000 employed and affiliated physicians, who annually treated a million patients from throughout Georgia and beyond. The patients ranged in age from newborn to nonagenarian; represented all races, ethnicities, lifestyles, and economic conditions; and manifested every imaginable injury and disease. Many of them, over the course of a year, would be seen at more than one Peachtree Healthcare facility. Max’s marching orders were to ensure quality, consistency, and continuity of care across the entire network—and to deliver all that with the highest levels of efficacy, economy, and respect for patients and staff. Max, still sweating lightly, finished his tea and ordered more. He and Paul commiserated...
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...1) Ted Devine, CEO Insureon Inside the LaSalle Atrium Building in downtown Chicago, a short walk from Lake Michigan, Insureon CEO Ted Devine has his desk arranged in one corner of the company's open-plan office space. The CFO is adjacent. The head of marketing sits just 15 feet away, and the head of sales is nearby. There are no offices--not even cubicle dividers. In fact, from where Devine sits, he can look out on all 20 of his employees at company headquarters. Devine came to Insureon in 2011 from Aon Risk Services, where, as president, he worked in a more traditional setting, one befitting the guy in charge of an operation with 28,000 employees and $5 billion in annual revenue. But it drove him crazy, Devine says, to sit in his resplendent office and see people lining up in the hallway outside, as if waiting to be granted an audience with the pope. So for Devine, the open floor plan he instituted at Insureon conveys a message that extends far beyond any interior design aesthetic. It goes to the heart of the company's management style and workplace culture. It symbolizes an openness of spirit and Devine's availability to everyone in the company, no matter their station--and no waiting required. "For me it says a couple things about leadership," he says. "One is: No walls, no barriers, no hierarchy. Everybody can talk to everybody. Everybody can participate in a decision. We work together, and that's very important in leadership." In his eagerness to tear down the...
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...formal authority to use organizational resources and to make decisions. In organizations, there are typically three levels of management: top-level, middle-level, and first-level. These three main levels of managers form a hierarchy, in which they are ranked in order of importance. In most organizations, the number of managers at each level is such that the hierarchy resembles a pyramid, with many more first-level managers, fewer middle managers, and the fewest managers at the top level. Top-Level Managers Top-level managers, or top managers, are also called senior management or executives. These individuals are at the top one or two levels in an organization, and hold titles such as: Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Operational Officer (COO), Chief Information Officer (CIO), and Chairperson of the Board, President, Vice president, and corporate head. Middle-Level Managers Middle-level managers, or middle managers, are those in the levels below top managers. Middle managers' job titles include: General Manager, Plant manager, Regional manager, and Divisional manager. Middle-level managers are responsible for carrying out the goals set by top management. They do so by setting goals for their departments and other business units. Middle managers can motivate and assist first-line managers to achieve business objectives. Middle managers may also communicate upward, by offering suggestions and feedback to top managers. Because middle managers are...
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