...Background Anthony Francis Fernandes was born on the April 30th 1964 to a Goan father and a Kristang mother and raised in Kuala Lumpur. He graduated from the London School of Economics in 1987. He worked very briefly with Virgin Atlantic as an auditor, subsequently becoming the financial controller for Richard Branson's Virgin Records in London until 1989. Tony became the youngest managing director of Warner Music (Malaysia) Sdn Bhd and in 1992, became the Southeast Asian regional vice-president for Warner Music Group. When Time Warner Inc. announced its merger with America Online Inc. in 2001, Tony left to pursue his dream of starting a budget no-frills airline which AirAsia with the tagline “Now everyone can fly.” He also founded the Tune Group companies Tony Fernandes is a true visionary. For all the business that Tony was involved, he showed a clear picture into the future of these industries. Moreover, he exercised great judgment in decisions that change the situation, usually following at the most appropriate. When he was six years old, he announced that he will start an airline and his father who was a physician quoted to him "if you make past the doorman of Hilton Hotel, I will be happy". He did make past the doorman of Hilton and then did not stop there. Marketing is in his blood as his mother ran a successful direct-selling Tupperware business in Malaysia. Venturing into the AirAsia Business When he was studying in Epsom, a boarding school in southern...
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...newspaper article before answering the questions. Submission date: 16 December 2015 1) AirAsia plan to be region’s biggest carrier Budget airline AirAsia Bhd has drawn up a six-year business plan that will see it carry 70 million passengers a year from 2014, which will make it Asia’s biggest carrier. The figure is 3.5 times higher than this year’s target of 20 million passengers. Group chief executive officer Datuk Tony Fernandes is optimistic of achieving the target, which will in turn make the low-cost carrier terminal at the KL International Airport the regional hub for budget travel, given the foundation laid out over the past six years. Factors going for the airline include its extensive regional network comprising 90 routes and its huge order of 175 Airbus A320s. “Six years going forward, I think things will look rosy and optimistic. This is mainly because we have worked to build the necessary foundation for the airline, namely in terms of network and the brand, and we have already acquired the aircraft to support our growth,” Fernandes told Business Times in an interview. “With the recent inclusion of Singapore in our network, we are basically connected to all points within the region; and what we are going to do now is to further develop each of these existing routes. We are indeed in a strong position now, stronger than we have ever been,” he said. From an unknown airline which started operations in 2001 with RM40 million debt inherited from its previous...
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...CONTENTS PAGE 1 INTRODUCTION 2-6 1.2 INTERPERSONAL ROLE 1.2.1 Figurehead 1.2.2 Leader 1.2.3 Liaison 1.3 INFORMATIONAL ROLE 1.3.1 Monitoring 1.3.2 Disseminator 1.3.3 Spokesperson 1.4 DECISIONAL ROLE 1.4.1 Entrepreneur 1.4.2 The Disturbance Handler 1.4.3 Resources Allocator Roles 1.4.4 Negotiator Role 2.0 FIRST ARTICLE 7-9 2.1 Role as a Figurehead 2.2 Role as a Spokesperson 2.3 Role as an Entrepreneur 2.4 Role as a Negotiator 3.0 SECOND ARTICLE 10-11 3.1 Role as a Liaison 3.2 Role as a Disseminator 3.3 Role as a Negotiator 4.0 THIRD ARTICLE 12-13 4.1 Role as a Spokesperson 4.2 Role as a Negotiator 4.3 Role as a Disseminator 5.0. CONCLUSION 14-15 6.0 REFERENCE 16 ASSIGNMENT ANSWER INTRODUCTION A Manager is someone who is responsible to make plans and direct the work of a group of individuals, lead the team, monitor the way the doing the task, and find the way to resolve a conflict and take corrective action when it is necessary. Some managers know how to inspire the team, some good in motivating the team, and others fail to engage their employees. Manager job can be described in multiple terms of roles or organized sets of behaviors associated with a particular position in the organization. There are three type of manager in the organization. First is the Top-Level Manager that is the highest level manager in organization...
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...Introduction (256) Air Asia is the world low fares airlines and had won the Skytrax World's best low-cost airline award in 2009, 2010 and 2011. Air Asia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. The co-founder of Air Asia is Tan Sri Anthony Francis Fernandes or also known as Tony Fernandes. Tony bought 2 boeing airplanes 9M-AAA and 9M-AAB for around RM40 million after Mahathir advised him to buy it due to the plane is making debt for them. Tony dares to do so because he believes that Malaysian traveler will be attracted with the low fares airline according to the economic tight. In fact, he can clear all the debt within his periodic time and it was all out of the people prediction that he can do that. Air Asia now became famous with the slogan of “Now everyone can fly”. Although Air Asia is famous because of its price, but there are also a few problems occur at the management system such as delay problem, facilities problem and also the customer services problem. On this assignment, we try to give suggestions on how Air Asia should deal with these problems based on the management system. Management system is very important for a company because it can determine whether the company can achieve their goal on time or not. Besides that, customer will more concern on the quality that they get in order to decide for their next trip. Hence, they should solve the problems to compete with its competitors. Causes (163) ...
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...Management Infotmation System INTRODUCTION OF AIR ASIA [pic] Air Asia is one of the Malaysian Airline, as the second Malaysian National Airline, Air Asia was born in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Normally low-costs Airline has a lot of differences with traditional Airline. These differences such as ticketless travel, online ticket booking & pay, no international offices, no free food and beverages, use second city airports. These doesn’t make Air Asia hard to survive in Airline industry, whereas became the features of Air Asia. By using a simple but strong slogan “Now Everyone Can Fly”, Air Asia become a successful company in Airline industry. Now in this era Air Asia is one of the succeed low-costs Airline company in the world. Nowadays, Air Asia has put their investment to other areas. Air Asia is not only focus on Airline industry. Tune hotel is one of the good examples. Air Asia boasted total assets worth RM9.52billion in 2008, is the one of growing rapidly company in Malaysia. Nowadays, people use computer to let their life easier. Management information system is systems that use hardware, software, people, procedures and data to help companies work more efficiency. It included...
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... 7 3. Work-hard, play-hard culture 8 4. Staff Welfare 8 7. RELATION BETWEEN STRATEGY, STRUCTURE AND CULTURE 8 8. CHALLENGES OF AIRASIA 9 9. CONCLUSION 9 10. REFERENCES 10 11. APPENDIX 10 1. Organizational Structure 10 2. Survey 10 1. INTRODUCTION Our group would like to study about successful organization to enhance our learning experience. We have discussed few topics and finally AirAsia was selected for our group project because AirAsia is one of the role model for Low Cost Carrier industries. We also conducted a survey on low cost airways (Appendix 1). Tony Fernandez is a great leader and he has unique strategy, his courage lead AirAsia as a one of the powerful organization. Tony launched AirAsia just after the 9/11 attacks, possibly one of the worst periods to kick start a...
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...In succession planning, the Tony Fernandes recognized as a central presence in an organization can be inhibited. He has said that good leadership is to know when to go, only to succeed is a good leader, but if someone else transport and the company has become more solid. Then, you can succeed as a leader. He also said Air Asia would not leave just yet, but it is certain that he will not make that mistake. He also has something more to be done, but there are also young people who come to gradually increase that he was very happy, very confident, when he is gone, he sold lots and lots of energy to the one by date, the company will continue to grow, from the development and growth, he had succeeded. On the other hand, Tony Fernandes show his commitment on the strategic positioning of his brand is by providing low prices and quality service, courage and vibrant spirit of Air Asia, Air Asia molded into the vanguard of an international brand. His brand strategy include: creative use of public relations, publicity of our passengers and our aircraft characteristics, which has won widespread praise establish Air Asia brand; with major world-renowned brands together will greatly enhance the strategic brand grade Air Asia. Sales, his website is Asia's first name Airasia.com travel services site, is Asia's largest e-commerce site, creating a web page hits monthly record of 110 million times, more than 200 countries users www.airasia.com Surf. He set up an effective network of retail platform...
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...Aviation Centre of Excellence Sdn Bhd. The establishment of the training centre would positively contribute to AirAsia’s vast expansion plans by providing highly skilled and certified personnel required for the airline’s fast growing fleet and operations. The facility would provide AirAsia and other airlines training services for pilots, flight attendants, engineers, ramp handlers, guest services staff and aviation management. Pilot training programs at the centre would be available from July 1, and non-pilot training programs would commence on October 1 this year. The training centre would be located at what is now the AirAsia Academy, a short distance from the Low-Cost Carrier Terminal in Sepang, Selangor in Malaysia. Tan Sri Dr Tony Fernandes, group chief executive officer (CEO) of AirAsia, said, “The Asian Aviation Academy reflects AirAsia’s commitment towards developing the aviation industry in Asia. “The new centre will offer world-class training, using the most modern modules and the latest training facilities that are on par with and far more cost effective than training in Europe or in the US. Our goal is to make the centre a prominent ‘aviation university’ and to make it the largest training centre in Asia.” “The centre will be independently managed and shall support the growth of commercial aviation in Asia in line...
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...Tan Sri Dr Anthony Francis Fernandes Background and Qualification Tan Sri Anthony Francis Fernandes, the founder of Tune Air Sdn. Bhd, which introduced the first budget no-frills airline in Malaysia, AirAsia with the tagline of "Now everyone can fly". He was born in 30 April 1964 in Kuala Lumpur, Malaysia to a Goan (originally from Goa) father Dr. Stephen Edward Fernandes and a Kristang (known as "Portuguese-Eurasians") mother Ena Dorothy Fernandez. Dr Tony Fernandes was educated at The Alice Smith School in Kuala Lumpur before entering Epsom College. His Bachelor of Science in Accounting and Finance was earned from the London School of Economics in 1987. He also received an Honorary Doctorate of Business Innovation from Universiti Teknologi Malaysia (UTM) in March 2010. He was admitted as Associate Member of the Association of Chartered Certified Accountants (ACCA) in 1991 and became Fellow Member in 1996. He is currently a member of the Institute of Chartered Accountants in England and Wales (ICAEW). Dr Tony Fernandes has been served as an internal auditor, managing director, financial controller and even Southeast Asian regional vice-president for few companies before starting up Tune Air Sdn Bhd. Working Experience Virgin Communications London 1987 until 1989 – Served as an internal auditor and subsequently becoming financial controller for that organization. Warner Music Group Warner Music International London 1989 until 1992 - Served as Senior Financial Analyst...
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...Speculation is rife that the Prime Minister is considering aborting the share swap deal between both companies as the alliance had failed to show any improvement. A local news portal reported last week that the Government was also asked Khazanah Nasional Bhd. To buy back a 20.5 % stake that has been exchanged with Tune Air Sdn. Bhd for a 10% stake in budget carrier AirAsia. The report also said that MAS Employees Union (Maseu) had met and urged the Prime Minister to abort the deal. MAS employees’ complaints include the management style of deputy chief executive officer Mohammed Rashdan Yusof. Another complaint is the talk of being redeployed outside MAS to short-haul premium airline headed by Rasdhan as that would mean a loss of benefits. Both Khazanah and Ahmad Jauhari have yet to respond to earlier StarBiz queries. While the cries of the union workforce of MAS over the need to protect their jobs are felt by the Prime Minister, we have reiterated that the key low-hanging fruit fro. MAS to pick lies in trimming its excessive workforce (MAS has some 20, 000 employees versus AirAsia’s 9,000 and Singapore Airlines’ 21, 000), “ OSK research said. Furthermore the research house said with routes between AirAsia and MAS already rationalised as well as key employees from AirAsia being deployed to MAS, it believes the unravelling of the share swap deal inked last year would not bode well for the Malaysian corporate scene. Aside from scrapping the share swap deal, rumours are abound...
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...MAS - Airasia Deal Rumoured To Be Scrapped But Nothing Concrete So Far Speculation is rife that the Prime Minister is considering aborting the share swap deal between both companies IMAS & AirAsial as the alliance had failed to show any improvement. A local news portal reported last week that the Government was also considering taking MAS private and asked Khazanah Nasional Bhd. to buy back a20.5 %o stake that has been exchanged with Tune Air Sdn. Bhd for a700/o stake in budget carrier AirAsia. The report also said that MAS Employees Union (Maseu) had met and urged the Prime Minister to abort the deal. MAS employees' complaints include the management style of deputy chief executive officer Mohammed Rashdan Yusof. Another complaint is the talk of being redeployed outside MAS to short-haul premium airline headed by Rasdhan as that would mean a loss of benefits. Both Khazanah and Ahmad Jauhari have yet to respond to earlier StarBiz queries. While the cries of the union workforce of MAS over the need to protect their jobs are felt by the Prime Minister, we have reiterated that the key low-hanging fruit for MAS to pick lies in trimming its excessive workforce [MAS has some 20, 000 employees versus AirAsia's 9,000 and Singapore Airlines' 21, 000), " 0SK research said. Furthermore the research house said with routes between AirAsia and MAS already rationalised as well as key employees from AirAsia being deployed to MAS, it believes the unravelling of the share swap...
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...smaller and smaller – often negative – profit margins in order to maintain business through what they hope will be only a temporary shift in demand. But some entrepreneurs simply refuse to give in to the bad trading environment. Bucking the downward trend is the Kuala Lumpur-based airline Air Asia. Tony Fernandes, CEO, says the budget provider is actually expanding at this time. It is buying more aircraft, offering more services, to more destinations; and still finding the budgetary scope for regular sales and promotions. How does he do it? The enthusiastic manager says it is a combination of great people, managed by flexible HR strategies, and the inspiration of the Air Asia credo: “Believe the unbelievable; dream the impossible; never take no for an answer.” From troubled beginnings AirAsia started life in 1993 – but few would have heard of it outside of its native Malaysia. It was founded by a Government-owned conglomerate as an alternative to the then-monopoly service Malaysia Airlines. DRB-Hicom spent plenty of money on the venture, but failed to win much market share. By 2001, the heavily indebted business was all but bankrupt. Fernandes bought the airline – including all its debt – for the princely sum of one ringgit (6700 Dong). The former Time-Warner executive then presided over one of the fastest and most effective business turnarounds in corporate memory. He...
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...Environment and Accessible Transport Group' protested against the airline for its refusal to fly passengers who were completely immobile.[12] The protesters, headed by the group's co-ordinator Christine Lee, asserted that the disabled were discriminated against when booking AirAsia tickets online, where an icon would appear on the website asking if the ticket purchaser would require “special assistance”. According to Lee, the passenger clicked 'yes', then they would not be able to proceed with the booking. Lee also said that AirAsia charged RM12 for renting out a wheelchair, which a passenger could use to go from the ticketing counter to the departure hall. When interviewed by Malaysia's Daily Express, AirAsia Chief Executive Officer Datuk Tony Fernandes denied that the low cost airline turned away wheelchair using passengers. He said, the airline's ground staff take the disabled to the aircraft and physically carry them onboard, "We do not even charge for this service and there is certainly no discrimination against them," he claimed.[13] AirAsia's 'Service Fees' post a charge of RM12 Malaysian Ringgit [14] for wheelchair service fees. Several consumerist groups have rallied behind the disabled and wheelchair-using travellers, lobbying to bring about changes in Malaysia's anti-discrimination legislation; among them the 'Fly Air Asia? Not Me' website [15] utilizes viral advertising to pressure legislators. In 2007 the activist group used AirAsia's sponsorship of the Williams Formula...
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...Tony Fernandes founded Tune Air Sdn Bhd in 2001, with a vision to make air travel more affordable to Malaysians. With that in mind, Tony and his three partners bought over AirAsia from its owner DRB-Hicom. Tune Air's initial project was to remodel AirAsia into a low fare no frills carrier after successful low fare airlines such as U.S.-based Southwest Airlines and Dublin-based Ryanair and create a new aviation product in Malaysia . AUTOCRATIC only one person has the authority over the followers or workers. Their decision has to be taken as the golden rule and should never be questioned. They plan out everything and order their subordinates to work according to their rules. For instance, if a company has an autocratic leader as the Managing Director, the employees in the company would have to work as per the rules set down by him. They would not be expected to make any contribution from their side, which may actually help in enhancing the productivity of the company. In short, the autocratic leader has full control of those around him and believes to have the complete authority to treat them as he wants. AirAsia’s Dato’ Tony Fernandes Promises To Resolve Problems Faced By Disabled Persons July 20th, 2007 - Friday The Barrier-Free Environment and Accessible Transport Group (BEAT) met with AirAsia Group Chief Executive Office Dato’ Tony Fernandes this morning. 16 representatives from various NGOs attended the meeting that resulted from the protest at LCCT-KLIA. From the word...
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...------------------------------------------------- AirAsia's forward-thinking marketing strategies key to success It sponsors reality game show The Amazing Race Asia and F1 team AT&T Williams, recruits pilots through a blogging contest and stays in touch with customers via Facebook, Twitter and blog accounts. AirAsia's quirky means of promotion has certainly helped make the airline a household name. Yet, barely eight years ago when it began operations, AirAsia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included - preventing it from taking off. Today, the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes, with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been instrumental in building the AirAsia brand. Known for its strong marketing and branding culture, AirAsia was recognised as one of Malaysia's 30 Most Valuable Brands in 2008, and also made it to US-based business magazine Fast Company's top 50 list of most innovative companies in the world last year. THE BOLD AND THE CREATIVE Explaining the reason behind AirAsia's strong marketing culture, Kathleen Tan, its regional head of commercial, said: "Marketing reflects brand attitude and personality. We're bold, inspired and we encourage out-of-the-box thinking. We do things differently and do not submit to mediocrity." She revealed that AirAsia's creative marketing input comes not only from its marketing team, but from staff, including...
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