...Business Expansion Ciara A. Carter-Rhodes Western Governor’s University 1. Viability of product Children of God’s Daycare originally began in the home of the owner Claudette Douglas over a decade ago. Mrs. Douglas founded the idea to expand her dream of taking care of the needs of the community by establishing a day care center versus home child care. This personal aspiration became a reality when Class A licensing permits were established, a site chosen, and Children of God daycare was open for business in June 2011(http://www.dss.state.la.us.) This company thrives on the notion that the early stages in a child’s life are very important to their growth and development. Choosing a good child day care center is vital as more parents in today’s world have employment demands and require suitable day care centers for their children. Children of God’s daycare is providing learning programs and playtime for your child, along with a safe and healthy environment. At present, this business does not have an online presence nor strategy to strategically place them at a better advantage within the day care community. All inquiries from parents in the community are based upon location of daycare site, word of mouth, and flyer handouts within the community. Despite not having an online presence, this company would like to strengthen and grow their sales by acquiring their target audience of working...
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...Paper 3 11/6/12 Childcare Today In this day and age childcare has become a key component to allow both parents to continue to provide and remain in the work force but this luxury comes at a high cost. According to USA Today, nearly 80% of children by the age of four will spend time in a daycare center (Szabo). Quality childcare offers many benefits for children of all ages in the present and in their future like social and cognitive development skills, early learning and a structured schedule. There are also concerns when it comes to childcare like safety and cost. Childcare centers offer many beneficial perks for the child and also for the parent. According to Babycenter.com quality centers employ staff members who have been trained in early childhood education, so they are prepared with the right skills to know what to expect from your child developmentally. They also mention that good daycare centers will offer a variety of activities for the children to engage in such as singing, dancing and storytelling. A child interacting with other children provides a great way for them to develop social skills (Daycare Center). According to the National Institute of Child Health and Human Development’s Study of Early Child Care found that children at the age of four spending more than 30 hours a week in a daycare center became demanding and aggressive. Throughout this study as they tracked the children they found that by the time these same children reached third grade...
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...Table of Contents Page 1. Background …………………………………………………………………. 1 2. Company Description ……………………………………………………….. 1 3. Strategic Focus and Plan…………………………………………………….. 1 • Mission Statement……………………………………………………... 1 • Goals…………………………………………………………………… 2 4. Competitive Advantage ……………………………………………………… 2 5. Situational Analysis ………………………………………………………….. 3 • SWOT Analysis…………………………………………………………. 3 • Environmental Forces…………………………………………………… 3 • Consumer Analysis……………………………………………………… 4 6. Market product Grid ………………………………………………………… 5 • Service Offering………………………………………………………... 6 • Service Strategy………………………………………………………… 6 7. Break-Even Point …………………………………………………………….. 6 8. Marketing Program ………………………………………………………….. 10 • Promotion Strategy…………………………………………………….. 10 • Promotion Schedule……………………………………………………. 11 • Promotion Strategy (cont.)……………………………………………… 12 9. Implementation Phase …………………………………………………………. 13 10. Executive Summary ……………………………………………………………. 14 11. Bibliography …………………………………………………………………….. 16 Company Description Kids “R” Us Babysitting Service is a new and local child care service located in Harlingen, TX. After performing a brief survey to the local families in Harlingen, their main concern was trustworthy and reliable child care in the evening hours at their home. Reva Leanna Rodriguez, founder of Kids “R” Us Babysitting Service, knew this was exactly what the families of Harlingen needed. Kids “R” Us offers local babysitting services for...
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...In today’s world we’ve been able to see an array of drastic changes take place within the past few years. Because of these changes we have seen an array of businesses plummet to the ground, some after years of success. The majority of these failed businesses have landed in path of demise because of their lack of environmental awareness, failed marketing attempts, as well as strategic planning. Nowadays, one of the industries that we have seen take a plunge is the Daycares Market& Early Childhood Education. The main reason that this industry is experiencing this plunge is because of the decreased numbers of governmental funding to help parents pay for the services as well as the lack quality of services. Another reason is due to the time frames that daycares are open is not parallel to the time-frames parents are working at the moment. Because of these reasons daycares are not seeing the growth or sustenance of revenue as they were years ago, parents are looking at other options of child care, and a lot of daycares have evolved into low quality standards. The National Bureau of Economic Research states how “it is critical to develop an understanding of the way the child care market operates and how it relates to quality. The issue is important because the average quality of center-based child care provided in the United States is thought to be mediocre, especially compared to the quality of care provided in other developed countries” (NBER, 2002). One well-known day care/early...
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...5 Positioning 12 3.6 Strategies 13 3.7 Marketing Program 13 3.8 Marketing Research 14 4.0 Controls 14 4.1 Implementation 15 4.2 Marketing Organization 15 4.3 Contingency Planning 15 5.0 Conclusion 15 Reference Page 17 Appendices 18 1.0 Executive Summary Lele is a newly established cleaning products manufacturer. Lele will start off with carpet cleaning product hoping to gain customers trust and expend on it. In addition to cleaning product at this time carpet cleaner Lele is planning to have website with different forms of education for end users. There will be numerous web clips, trick blogs and news. Although there are many well known cleaning companies and cleaning products manufactures on the market today, Lele has advantage because Lele will produce eco friendly and green products that are just starting to gain customer attention and hope is to make it while it is still fresh. Lele will work on growing its product menu as feedback and customer input is rising. Website and open discussion will help Lele in gaining some additional ideas and tips. Lele is hoping to gain extra knowledge and user’s desires for future development. Plan is to use local markets to distribute the product as well as some direct customer interaction via online store. Lele has a good group of knowledgeable people. This group of people has...
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...about immediate improvement in healthcare delivery in particular settings.” (Lynn, et al, 2007, p. 667) As we all know, in today’s world, almost 90% of our expenses goes to treating the sick and only 10% spent on wellness and prevention of health problems. Batalden and Stoltz stated that “improvement knowledge” is divided into eight knowledge domains in order to improve health care. This eight domain is: 1. Health care as a process and system: the people, procedures, activities, and technologies of care giving that works together for the need of individuals and communities. 2. Variation and measurement: measurement uses to understand the variation across and within systems to improve the design and redesign of health care. 3. Customer/beneficiary knowledge: an understanding of their needs and preferences, and the relationship of health care to those needs and preferences. 4. Leading, following, and making changes in health care 5. Collaboration: the knowledge, methods, and skills needed to work effectively in groups, 6. Social context and accountability: an understanding...
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...BUSINESS PLAN OF [pic] “EVERY CHILD IS SPECIAL” [pic]EASTWEST UNIVERSITY Course Title Introduction to Business (Bus-101) Prepared For Rumana Parveen Senior Lecturer Business Administration Department East West University Prepared By- 1.Abdalur Rahman Sadi ID# 2009-2-10-167 2.Quazi Shamsul Islam ID# 2009-2-10-154 3.Jubair Rahman ID# 2009-2-10-155 4.Mohammad Golam Syed ID# 2009-2-10-240 5.Mustafijur Rahman ID# 2009-2-10-171 Submission Date: 29-07-2009 PROFILE OF THE GROUP The team of the business plan consists of five members. These members are going to start the business. We will share the ownership of the business equally. The share of the ownership will be based on the investment of the owners. All of the owners are going to invest TK. 8, 00,000/- for the establishment of the business. These owners will take every major decision for the business and they will share the profit or loss of the business equally. We will appoint the management of the business and will closely supervise them. Initially, the five partners or entrepreneurs will hold all the managerial post. However, as we grow bigger then we can consider hiring any professional manager to take care of matters. For any decisions to be approved all of our owners must be agree. Otherwise, the decision will not be accepted. For the better management of the business as well as for the communication and decision-making...
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...TYPE OF BUSINESS: Leave your pet for as long as necessary in our 24 hour pet boarding, activity and clinic center. Executive Summary: This business is involved in upscale care and overnight accommodations for domestic pets;the focus of Jr. Day Spa Center. Providing superb services such as day and overnight care. Services we provide will be above and beyond what our competition can offer. There is an rewarding benefit of caring, sharing our hearts and homes with our pets. We develop tremendous affection, companionship and this gives pets a warm sense of security. It is truly a sacred bond between mankind and animals that is immeasurable. Animals are playing a larger role in our lives more than ever, and working people are choosing to provide them with a good life.Pets aren't just part of the family anymore. They are family. Just like humans have a need to be healthy and stay active, our pets too have a need to be cared for, in some cases over long periods of time while their owners are away on business trips. Almost everywhere you go, there are more grooming salons, animal clinics, activity centers, and hotels stays for pets. Most of these places do not offer variable services There are many times have we found ourselves going from door to door to find these different kinds of services. There is truly a need for a one-stop convenience. I like to offer my community working professionals with reliable, trusting and convenient pet care available to them...
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...The Genentech and Zappos are the best company to work for in America. They offered generous benefit packages to employees; it is can make us imagine jealous and eager to work for them. There are many kinds of generous benefits they offer to their employees such as premium health insurance coverage for employees and their family, retirement plan, tuition assistance, shareholder benefit, child care assistance, daycare and nursing rooms and much more. Their goal and vision is make their company is the happy place to work and grow together. Let’s question and answers how these companies treat their employees by spending much more money on their employee benefit and how they work the same time benefit to company and employees and especially how human resource management work with this coordination successfully. 1. Describe the importance of employee benefits as a strategic component of fulfilling the goals of HRM. Human resource management is best defined as the performance of acquiring, emerging and upholding employees HRM reaches this through numerous methods of worker gratitude, including health benefits, promotions, and compensation. Though, the benefits that a business offers can define the change between having a dedicated worker and also having one who will be willing to relocate as soon as a much higher opportunity arrives. A sound compensation package is frequently extra good-looking than a high paying salary. HRM wishes to apply the requirements of the employees and...
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...Ozark Mutts & Meows Marketing Plan Ozark Mutts & Meows Marketing Plan 1.0 Executive Summary Ozark Mutts & Meow is a start-up company entering a new market of mobile veterinary services and in-home pet sitting services. The pet service industry in 2011 spent $50.96 billion (APPA). In 2012, APPA estimates pet service spending to increase to $52.87 billion. Mobile veterinary services and in-home pet services will change the way pet owners will receive services for their pets. Pets will be allowed to remain in the comfort of their own environment (home or property) which in turn creates less stress on the pet. Pet owners will benefit from these services because they will not need to travel to a stationary location in order to receive veterinary services or pet sitting services. There were 72.9 million homes in the United States with pet in 2011 (APPA). Ozark Mutts & Meow will be creating a unique service to the market with minimal competition from competitors in other markets. The company will achieve fast market penetration through use of online and offline advertisement, building of customer loyalty and brand awareness, and outstanding customer service. 2.0 Section Analysis Ozark Mutts & Meow is entering its initial year of operation. According to the 2011-2012 American Pet Products Association (APPA) National Pet Owners Survey, 62% of United States households own a pet, which equates to 72.9 million homes. The APPA survey shows there were $13...
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...became one of the largest security and satellite dealers in the Midwest. In 2008, Defender generated $150 million in revenues and ranked on the Inc. 500 list of America’s Fastest-Growing Companies (Pearson & Robinson, 2013, p. 9-2, para.2). Defender’s growth was attributed to using an aggressive direct-marketing focus and national expansion. Lindsey credited the Defender culture for the growth of the company; he believed that the talents of his leaders were the reason. He believed that taking care of his team members was what was needed to continually grow the business. With that he sent members of his team to seminars, conferences and self-help programs to increase enthusiasm, optimism and skills (Pearson & Robinson, 2013, p. 9-2, para.3). Things didn’t start out this way for Lindsey. He was challenged on a regular basis to evolve with the company from being a door-to-door-salesman all the way up the ladder to president and CEO. He also had challenges when it came to reinventing his relationship with the business when it grew as rapidly as it did over the course of 10 years. He had to reinvent the way he did business and he had to learn to release control in regards to his management philosophy. He needed to hire others on who in turn ended up becoming trusted employees who he turned over the reigns to in different leadership roles. Lindsey reinvented Defender’s business model...
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... INDEX Index No. 1. 2. Particulars Executive Summary Objectives Research Methodology Introduction- Marketing Mix Introduction- Day Care Industry & Brainworks Day Care Centre 3. 4. 5. 6. 7. Product Data Tabulation Analysis Conclusion Recommendations Limitations Bibliography 14 16 22 31 32 34 35 Page No. 3 3 3 4 10 2 EXECUTIVE SUMMARY Brainworks is a national chain of preschools and day care centres that provide a world class learning environment and scientifically researched curriculum to maximize development of children during the early childhood years. Brainworks believes in providing a rich, stimulating environment using an eclectic approach geared to match different learning styles in children and recent research on brain development. This project identifies and analyses the various elements of marketing mix as followed by Brainworks. Later it studies the impact of these elements on the organisation. The strengths and opportunities for growth have also been identified keeping in mind the day care industry industry. The Project also makes suggestions for improvement in the marketing mix of Brainworks. OBJECTIVES 1. To identify, analyse and rank in order of priority the various elements of the marketing mix for Brainworks. 2. To study the impact of marketing mix elements on Brainworks. 3. To suggest improvements (if necessary) in the marketing mix for Brainworks. RESEARCH METHODOLOGY Various research techniques were incorporated to benefit the most from this...
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...and less innovative without additional intrinsic and extrinsic motivation and by changing the egalitarian workplace. Intrinsic motivation is based solely on the interest or enjoyment of the task itself, apart from any external incentives or forces. While the current environment at SAS is designed to eliminate outside forces and allow the employee to focus on his work, this does not meet the true definition of intrinsic motivation. We learn from the article “Motivating Creativity in Organizations,” that intrinsic motivation is maximized when an employee matches skills and experience with something they truly love to do. The article suggests that managers need to hire people that have a spark or passion for their work to take full advantage of the creative process. SAS recruits employees that have the skills and experience, but it can be argued that the spark could be...
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...Hiring Top Talent Noor Hossan Emily Findleton Personnel Administrator Area Personnel Office McGill University Faculty of Arts Date of submission: April 10, 2008 Table of content 1. Introduction …………………………………………………………………...... p. 3 a. Statement of objectives ………..…………………………………….p. 3 b. Description of the company………..…………………………….......p. 3 c. HR specialty topic area and the reasons I chose it…………………p. 3 2. Motivations of hiring top talents ………………………………………………..p. 3 3. Mechanisms in place to hire top talents ……………………………………. …p. 4 4. Assessment of the top talent employees ………………………………………..p. 6 5. Open questions on top talents …………………………………………………..p. 6 a. Unusual techniques for recruiting top talents ……………………. p. 6 b. Hiring top talents in the 21st century ……………………….……. p. 6 6. Conclusion ……………………………………………………………………… p. 7 7. Interview questions……………………………………………………………..p. 8 8. McGill Application Form………………………………………………………. 9. Thank You Letter and Business Card....………………………………………p. 9 10. References ………………………………………………………………………p. 10 1. Introduction a. Statement of objectives of report Recruiting the best employees for any organization is an ongoing challenge for every manager, supervisor and human resources professional. This report is intended to explore the reasons organizations search at hiring the most talented employees over average ones. With the interview conducted at McGill...
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...Assignment 3: Promotional and Advertising Strategies BUS508 29 August 2014 Augusta Campus, Strayer University Promotional and Advertising Strategies Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected. The two promotional strategies that will be compared are from IKEA and Pottery Barn. IKEA is a Swedish company that sells a wide range of ready-to-assemble furniture, appliances, and home accessories. IKEA’s home furnishings are of good design and functionality offered at a price low enough to be affordable to most people (IKEA, 2014). Pottery Barn is a specialty upscale American-based home furnishing store that was acquired by Williams-Sonoma in 1986. Pottery Barn was built on the idea that home design should be exceptional in comfort, quality, style, and value (Pottery Barn, 2014). IKEA’s promotional strategy includes a mix of television advertising, sponsorship, newspaper and magazine advertising. The concept of “democratic design” is portrayed in all of these methods, especially in the iconic IKEA catalog. This design features three elements: form, functionality, and low price (IKEA, 2014). With respect to low price, IKEA customers play an important role by driving to the store, selecting the flat-packed product from warehouse, transporting the product home, and finishing by assembling the product themselves. Having the customer complete this labor is all what helps contribute...
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