TYPE OF BUSINESS: Leave your pet for as long as necessary in our 24 hour pet boarding, activity and clinic center.

Executive Summary: This business is involved in upscale care and overnight accommodations for domestic pets;the focus of Jr. Day Spa Center. Providing superb services such as day and overnight care. Services we provide will be above and beyond what our competition can offer. There is an rewarding benefit of caring, sharing our hearts and homes with our pets. We develop tremendous affection, companionship and this gives pets a warm sense of security. It is truly a sacred bond between mankind and animals that is immeasurable. Animals are playing a larger role in our lives more than ever, and working people are choosing to provide them with a good life.Pets aren't just part of the family anymore. They are family. Just like humans have a need to be healthy and stay active, our pets too have a need to be cared for, in some cases over long periods of time while their owners are away on business trips. Almost everywhere you go, there are more grooming salons, animal clinics, activity centers, and hotels stays for pets. Most of these places do not offer variable services There are many times have we found ourselves going from door to door to find these different kinds of services. There is truly a need for a one-stop convenience. I like to offer my community working professionals with reliable, trusting and convenient pet care available to them to keep up with today’s challenges of economy. By offering full care, including day care, overnight care and in-home care for 24 hours a day. Friendly creative work environment which will respect diversity, open ideas, and deliver demonstrations of hard work.

Company Description: Jr. Day Spa is a boarding, grooming, sitting/walking, activity center with a animal hospital all in one building located in Manhattan, New York. Pet Parents have a particular use of such services and ours is dissimilar to any other services in the community. It will give Jr. Day Spa a competitive leverage in the market industry accommodating a altitudinous proportionate ministration. The goal is to administer inaugural services for all animals.

Our Mission:
My objective is to become the preferred choice for providing high-quality pet care for parents of pets. Therefore providing pet owners with a whelming peace of mind about their pets’ welfare and happiness during their stay at the center. When we reach the ending of the sixth year, my goal will be to have a center located at each major five boroughs as well as one when coming into Manhattan area. It is with these logistics will then enable the company growth that will also help move us towards saturating the market.

Products/Services: My service plan for my business will have a clean atmosphere, very friendly where customers will be comfortable leaving their pets. We will offer a essential touch, such as birthday cards and a daily report card for each pet that is registered. The company Jr. Day Spa is going to establish an upscale, full-service animal care facility. We will offer a wide range of services, not limited to dogs or cats. Services are as follows:

* Overnight Care: Leave your pet for as long as necessary for 24 hour care and attention. acres of large dog runs and upscale kitty condos. * Day Care: An entire floor dedicated to activities for a fun, safe atmosphere for pets and owners to spend the day exercising and enjoying the company of other owners/pets. * In-home Animal Care: Staff will go to homes to feed, walk, play, and check on pets as often as requested. Mail will be picked up and plants watered if requested. * Wash Your Own Pet: We will provide tubs, brushes, environmentally safe shampoo, dryers and aprons for clients who bring their pets in to wash at our Spa room. * Pet Grooming: Provide on-site professional pet grooming services. * Animal Behavior Courses: Provide certified animal training courses for the beginner, intermediate, and advanced. * TTouch Sessions and training: The intent of the TTouch is to activate the function of the cells and awaken cellular intelligence- a little like “turning on the electric lights of the body.” * Pet Portraits: On-site portrait opportunities. * Gift Shop/pet store: Provide specialty pet-related gifts and products. * Special Events: Coordinate pet birthday parties or any other special occasions on-site or at a location of choice. * Special Requests: Provide service for pets with special needs including administering medication, assisting with recovery from surgery, handicaps, etc. * Pet Taxi: Pick up and drop off service 24 hours a day. * Emergency Clinic: Animal physicians are on duty day and night.

Market Analysis: There will be vast potential growth for Jr.Day Spa in the business industry. It will be the only company that will focus on dual-income, all types of families and will work with low incomes, and all types of financial assistance. For consumers that are trying to strike a balance between finances, personal lives and their pets. Our most important group of customers are those who do not have as much income as they desire to invest in their pets and are willing to seek additional help on an economical level.

TARGET MARKETING: Jr. Day Spa center target market is people who truly look out for their pet's best interests. Cages and kennels are sufficient in terms of the caring of pets while the pet parent is on vacation, however, the pets are unhappy. Jr. Day Spa is targeting the market of people that believe there should be another alternative for the care of their pets.

The other component of the target market is the customers hardly have enough money to cover the difference in costs up to 80% more a day than a kennel. Not everyone can afford this price variance. The average customer will have a household income below $40,000.
SWOT analysis: Strengths: * Development and maintain strong relationships with Pawtopia and pet owners and their pets.. * Ample time to dedicate to appreciate the quality care and services of the animals. * Ideal facility and constantly remaining functional. * High customer loyalty and positive recommendations based on clients’ experiences.
Weakness:
* Have an overwhelming abundance of foot traffic with pets and a noisy facility in the community. * Reduced to a limited marketing budget. * Possible development of a limited capacity. * In and out pet owners with pets making it possible noise from pets that may disturb the community at night.
OPPORTUNITIES:
* Growing market with a estimable percentage of the market still not aware that they exists. * Fixed costs and offer discounts that are reduced when spread over multiple animals. * The ability to issue affordable plans with low income and not have to significantly modify their lifestyle to adequately address the pet's needs.
THREATS:
* A slump in the economy that will reduce people's discretionary income, thereby reducing their opportunity to travel. * New competitors realizing the true market potential and open a business with likeness to Jr.Day Spa. * Bankruptcy.

Competition: A great percentage of pet boarding competitions most at times offer services that will offer and only have medium size kennels for pets to board in .The setup for a kennel is a typical interior space for pets to sleep with a little corridor that allows them to walk around. Majority kennels offer feeding several times a day and some offer the option of walks. The other option some people have is to have a friend or neighbor of theirs stay over their house and house sit/watch the pet. This is does not work as well as many in situations and are left with hope that this pans out with positive results. This may appear to be the better option than a kennel because the pets remains in their house It’s then lamentable,when the pets end up by themselves during time when the pet parent is away. Pet parents tend to use kennels due to a lack of other available options. While the pets are safe at reputable kennels, truly a kennel is flat out less than ideal. When it comes to pets in such situations, will be unhappy about living away from home, having no one to interact with and many other pets around, many of which most times quite vocalic, due to their unhappiness.
Strategy To attract and retain customers: Jr.Day Spa’s plan is to leverage their competitive margin: the ability to have pets feel at home, never will be alone because they will be surrounded by teams overlooking and caring for the pets. All other alternatives do not provide anything close to the amount of personal time spent with any pet. Their pets will always leave Jr.Day Spa perfectly satisfied.
Marketing Strategy :
Jr. Day Care will cater to its pets’ needs by employing the right Product, Place, Price and Promotion strategies.

Products:
The primary product will be a distribution of premium pet care. It is the sui generis of this product, that will be the nature of Jr. Day Spa Center. The pet parents who chooses our services shall be interested in providing their pets distinctive care that is the same they would provide at home. Premium service and products are what we have to offer. Some of which are to be presumed unavailable at any other facility.
Price:
The price of overnight will be $15.00. This stay price alone is currently $20.00 under the closest competitor’s price.This price is justified by both the real and perceived value of the product. Nails & Face Trims, Ear Clean and/or Pluck, Brush outs, including puppies (age under 5 months) includes: bath, ear cleaning, brush out, trimming of nails, face, feet all for $40.00. This offer stands for all pets of all breeds and sizes. Walk -In Clinic, Emergency Rooms and Appointments will be variable based on income of net pay. We will offer a 40% discount with proof of documentation of the pet parent’s enrollment of Welfare (SNAP) benefits. I plan to offer pet boarding day care services. We will offer this for $35.00 for up to 3 days. We will offer $16.00 almost half day daycare pricing (additional 48 hours of day care), and apply offers of promotional package deals that include an extended amount of daycare days for a slightly discounted price. Jr. Day Spa services will promote offers for customers to ensure exceptional service in the following way(s). For Starters, new pet parent clients will receive 40% off coupons for their next full day of services, along with a promotional 20% discount offer when customers purchase a package amount of days at one time. Jr. Staff employees will put up flyers in local pet shops, groomers, and pet supply stores to reach a broader market. An ad campaign will be established where we are going to include coupons with an advertisement for Jr. Day Spa opening in the Daily News newspaper and when brought in they will receive 15% off spa/activity package or $5.00 off their visit on one full day of any services of their choice. For instance, taking the first time customers, after the promotional purchase, goes back to regular price. There shall be monthly specials available, depending on what owners decide for that month only. If customers prefer a friend and the new client purchases a package spas and clinical visits, the customer who referred the new client receives one day free of pet spa center. We will offer day care packages to be bought online from our web site as well as in the spa/activity center. All sales will be handled inside the center at the check in counter where all Jr. staffs will be trained in selling packages vs. day by day prices. By doing this we will increase the number of guaranteed days a customer will apply our service and upsurge revenues: a percentage higher than the discount associated with each package.
Place:
The facility will be located at the two entry and exit points coming into Manhattan and other metropolitan areas. If the pet parent is on their way out of town, they will have accessibility to conveniently drop off their pet and then quickly pick them up on their way back home. My faculty will have an outstanding view the seaport Manhattan Bridge by the East River , Lower East Side Manhattan. A Marble stone five floor building , each floor rendering specific services. The first floor will be registration/information and billing payments.The second floor will be the gym a built in track for running along with treadmills weight lifting , football, soccer, basefrisbee which is the combination of baseball rules but using a frisbee.The third floor will be a pool where dogs and owners can participate in, grooming center for the pets and TTouch center which owners may also partake and learn a few tips which is always useful. The fourth floor will be an emergency floor where pets can receive intense treatments x-rays, lab testings and surgical procedures. The top fifth floor will be the clinic for check ups, pets will be examined on their health and current conditions to determine if the pets are top health or they require further in depth treatments.
Promotion:
Initial exposure and promotion of each new facility will be accomplished through a combination of the following promotional activities: * Issuance of press releases to local and national media * Radio advertisements and onsite live broadcast * Yellow page advertisement * Mailings to local Veterinarians to facilitate referral business * Referrals and recommendations from current customers
I plan on maintaining a Customer Database Department which will entail inside stories on all pets that board or participate my center. This Department will have follow-up phone calls helping to establish the quality and happiness of the pets after their stay with Jr. Day Spa. There are plans on doing periodic mailings in targeted areas to advertise our facilities and to peruse the needs of our customers.
Differentiation Strategy: Our competitive edge is that there are very few based pet day care businesses on the lower east side and we would market our business to lower to middle working class clientele. The divergence between our daycare and the daycare of our competitors will be based on endowment. This is going to consist of but not be limited to preponderant day care centers, indoor and outdoor play areas, interactive and engaging toys and structures, filler free quality foods and treats. We will offer services such as grooming and retail sales. Focal point is on spending time with the pets while under staff supervision. Intentions shall contrast from minority competitors by taking a new and innovative stance on what spa/activity center should be; not just a facility to take pets for the sake of not leaving them unattended in a house or apartment all day. My opinions on spas/centers for pets is a place to socialize with other pets of their kind, exercising and playing with other pets, and a place to extend training through reinforcement of behavioral teachings as well as staying healthy.. Although there are other services where are offered in differential places from various competitors, without the aspects I have, and not in an all broad setting. I believe our pet parents will want, a spa that will be tailored to both owners and their pets with prices as a last stipulation for what is proffered. Advertisements as the affluent and prestigious spa center that Jr. Day Spa is will help let clients know that their pets will receive apical care and necessary services which is not only key to the health of pets, but the health of their parents and the company. The target constituency relationships and accumulate friendships with our pet parents can allow business to obtain intact advantage of the most popular marketing strategy recognized, word of mouth. It is going to be our nominal and efficacious forms of marketing, within time will be through our differentiations that we will progress plenteous disquisitions all through the community.

References: http://www.sba.gov/content/business-plan-executive-summary http://www.yelp.com/biz/ny-puppy-club-flushing-4?osq=Dog+Boarding