...Corporate Social Responsibility and Employees An insight into the relationship between CSR and companies’ own employees Corporate Social Responsibility vs. Employees Most of the current researches and data available today regarding Corporate Social Responsibility (CSR) initiatives are on the cause and effect of CSR initiatives on the customers’ perception of the company. According to those data, it is apparent that the more companies are involved with CSR initiatives, the better they perform in terms of customers’ brand and product evaluations (Klein). There is also quite a bit of information on how customers nowadays view company’s CSR with increasing weight and importance. However, there seems to be a shortage of information on how companies’ CSR initiatives affect their own employees. Because employees are the primary stakeholders who directly contribute to the success of the company, understanding employee reactions to CSR is helpful in discovering potential effects of CSR on firms and causes leading up to these effects (Bauman). Through observing employees’ perception on CSR and their attitude change due to their company’s investment in CSR, we can delve deeper into the intrinsic motivation behind companies’ CSR initiatives, rather than purely focusing on the results. The purpose of this research paper is to address this specific topic: relationship between CSR and companies’ employees. In addition to providing you with great insights on CSR’s impact on employees,...
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...Name : Sanelisiwe Gomomo Laetitia Ngalula Aviwe Janeth Viwe Introduction What does it mean to Go Green? Going Green means that you have adopted certain practices and habits that reduce your overall impact on the environment. These practices may include anything from recycling, reducing your energy usage, using public transportation, to buying local products. Going green is quite important to the environment as well as our health. We will be able to breathe a little easier with less pollution in the air. Consider for a moment that a plastic soda bottle takes over 450 years to decompose, and that beer cans take 200 to 500 years to decompose. If these things are not recycled, or if a process isn't found to speed up decomposition, then we're going to wind up living in our own landfills. People all around the world consume billions of bottles and cans each and every single year, without a method to get rid of these items, our great grandchildren will still be seeing those same bottles and cans around, that alone is an important reason to go green. The Going Green Campaign is to ensure the earth will be a better place to live in future. I. INFORMATION ABOUT THE SERVICE The Going Green Campaign has been created to raise the awareness on the environment hazards we are facing today. There are many ways we can save our earth and prevent it from being destroyed. Our earth has lost a massive ideal environment for both animals and human to survive. This is an ironic situation...
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...leaning toward a more modern approach. Businesses are going "green" and using recyclable products in their industries. Being an environmentally aware company helps to promote a business, cut costs, and, most importantly, keeps our earth healthy. There are many reasons for a business to become more environmentally responsible. A healthier workplace, positive public response, reduced waste, and legal and tax advantages (Lorette, 2014) are just a few reasons Superior Rentals, Inc. should "go green.” Environmental responsibility begins with research and continues with the implementation of new methods and ideologies to promote a "green" company and a better world. The proposed methods, contained herein, are financially responsible, and relatively simple to incorporate into Superior Rentals, Inc.'s business plan. When businesses “go green,” the impact on the environment is substantial. Superior Rentals, Inc. can positively affect its local market and the world with environmentally sound practices. Alternatives and Discussion Research indicates the following alternatives for Superior Rentals, Inc., and includes discussion of the effectiveness of each alternative. Using Tablets/Going Paperless Using a tablet in place of a cash register has many benefits. Tablets have more functions than a cash register, and with their average price of less than $400.00 each, tablets are an affordable “green” alternative. Tablets enable Superior Rentals, Inc. to switch...
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...Finding the green in today’s shoppers Sustainability trends and new shopper insights Contents Executive summary Overview of study and methodology Who is the Green Shopper? Insights into Green Shoppers’ behavior Opportunities to engage the Green Shopper Summary of recommendations Appendix A: Sample questionnaire Appendix B: Green lifestyle behavioral test Appendix C: Sample green products 4 5 7 11 13 15 23 25 26 Finding the green in today’s shoppers Sustainability trends and new shopper insights 3 Executive summary Overview The Grocery Manufacturers Association (GMA) enlisted Deloitte* to conduct a study to examine the behavior of consumers related to the purchase of sustainable products. We conducted a direct study of more than 6,000 shopper experiences in 11 major retailers of varying formats to understand the characteristics of the green shopper and to examine their shopping responses to sustainability issues. We will examine the characteristics and the behaviors of this shopper in greater detail to understand the emerging green shopper and the market opportunity to serve them. What did we learn from this study? “Green Shoppers” may not fit the granola stereotype. Demographically, they are diversely spread along all income ranges, age brackets, education levels and various household sizes. On average green shoppers are a little older, tend to have higher income, and more education, but you will find substantial numbers of green shoppers can be found distributed...
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...Perceptions of Consumers and Organisations on Green Marketing. Mieke van Kaam a research proposal – 22 April 2012 Table of Contents 1. Background 3 2. Problem statement 3 3. Research objectives 4 4. The scope and limitations of the proposed research 4 5. Literature review 6 5.1. Green fever –A load of Greenwash or not. 6 5.2. How green can you go? 7 5.3. Lets collaborate! 7 5.4. Consumer evolution 8 6. Research plan 9 6.1. Description of research subjects and design 9 6.2. Sampling plan 9 6.3. Instruments 9 6.4. Procedures 9 7. Proposed methods for processing, analysing and interpreting data 11 7.1. Quantitative 11 7.2. Qualitative 11 8. Timeline 12 9. Potential outcomes and conclusion 13 10. Reference list 14 11. Appendix A 15 Background * Green marketing is the product modifications and/or changes in production processes, * packaging and advertising, made by companies to ensure that the final consumer product * is environmentally safe. * This is a simple definition for green marketing, but how many consumers and organisations * in South Africa (SA) actually understand the essence of green marketing. And if they do, * what are their viewpoints on green marketing and how was it shaped? Do organisations see * it as a fad attribute that's merely added to a product to ensure premium pricing options * and eventually higher profits for the company or is it an expedient that we as *...
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...CONTEMPORARY GREEN MARKETING - BRIEF REFERENCE TO INDIAN SCENARIO R. Shrikanth *, D.Surya Narayana Raju ** * Assistant Professor Department of Master of Business Administration, CMR College of Engineering and Technology (Affiliated to JNTU), Hyderabad, Andhra Pradesh ** Associate Professor, Department of Master of Business Administration, Vidya Vikas Institute of Technology (Affiliated to JNTU), Hyderabad, Andhra Pradesh ABSTRACT In the modern era of globalization, it has become a challenge to keep the customers as well as consumers in fold and even keep our natural environment safe and that is the biggest need of the time. Environmental pollution is a buzz word in today’s business environment. Consumers are also aware of the environmental issues like; global warming and the impact of environmental pollution. Green marketing is a phenomenon which has developed particular important in the modern market and has emerged as an important concept in India as in other parts of the developing and developed world, and is seen as an important strategy of facilitating sustainable development. In this research paper, main emphasis has been made of concept, need and importance of green marketing. Data has to be collected from multiple sources of evidence to understand the importance of green and sustainability management, in addition to books, journals, websites, and news papers. The Paper aims at finding out what actually Green Marketing is all about and how can...
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... CONTENTS TITLE PAGES 1. Executive Summary 1 2. Introduction of Etap Hotel 2 3. Concept of Green Plan that introduced by Etap Hotel 3 – 4 4. Purpose to create a controlling paper waste program 5 5. Current Issues that Etap Hotel facing 6 – 7 6. Goals and plans that we should have in our program 8 – 12 6.1 Goal Settings 6.2 Ways will proceed in paper waste recycle program 6.2.1 Paper for procedure, communication, information to customer 6.2.2 Paper roll, tissue, tray liner and packaging paper 6.2.3 Recycle bins, signs and brochure 6.2.4 Staff education program and collecting paper waste process 6.2.5 Form paper waste reduction team and coordinator 6.2.6 Monitoring program and getting feedback 7. Conclusion 13 8. References 14 1. Executive Summary Etap Hotel located all around the world with the total of 460 well-known hotel and is even the shining star in Europe offering the best place to enjoy and relax once you step your foot into its main door with a splendid service. Through internal research, we get to know that our company are using too much of money on buying stuff made up of paper. So we are planning to control paper waste in our company. Human factor is the most important area when talking about paper waste. In most of the travelers mind they will think that since they pay for the hotel,...
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...Table of contents Abstract……………………………………………………………………….page 1 Introduction…………………………………………………………………...page 2 Basic green concept…………………………………………………...page 3 The importance of green business………………………...…………….page 3 Methodology…………………………………………………………………..page 4 Results…………………………………………………………………………page 5 Company 1……………………………………………………………..page 6 Company 2……………………………………………………………..page 7 Company 3……………………………………………………………..page 8 Company 4……………………………………………………………..page 9 Company 5……………………………………………………………..page 10 Discussion……………………………………………………………………...page 11 How a company be green to the environment?......................................page 12 Do a company have obligation to be green?...........................................page 14 Can a company become “green” while gaining...
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...Should all motor vehicles be pushed toward being electric powered? The automobile has become a very important part of today’s society. It is a necessity to own or to have access to a car in order to keep up with all the competition of the business world, and also one’s social demands. Most people would not be able to travel around a country or the world without this incredible machine, for it provides freedom and mobility, even for people who do not own a car. As technology has advanced so has the automobile. Unfortunately the car has a very destructive nature putting out a lot of dirty emissions into our atmosphere. That’s why more and more people are turning to cleaner ways of getting around by choosing the electric car as an option. However even though electric cars sound like the best deal in today’s world the technology is not there yet for them to push out gasoline powered cars out of the way, in other words, gasoline powered automobiles should not be pushed towards being electric powered. The electricity and elements charging the electric car would have to come from nuclear and coal power plants, the electric car is not dependable for long trips and they are priced, on average, much higher than our gasoline powered vehicles. All electric cars are zero emission vehicles. It is clear that vehicle emissions wreak havoc on air quality, and it’s particularly evident in big cities like Boston, New York and Los Angeles. “Clean vehicle and improved fuel technologies can significantly...
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...Higgins, John K. “Immigration Reform Could Open the Door for IT Talent.” E-Commerce Times 2/6/13 John K Higgins wrote an article on the impact that “green cards” and H-1B visa recipients could have on the United States. Higgins discusses how highly-skilled non-immigrants have the ability to improve the U.S. if there visit is made permanent. These non-immigrants are typically those who hold a degree in science, technology, engineering and mathematics also known as “STEM” or those who are striving to obtain a degree. Several businesses support the effort because they feel as though H-1B holders with these skills could be beneficial to their companies. The government noticed the proposals, which led to the bill “Immigration Innovation Act of 2013”. Higgins separates his article into three sections titling them “Visa Reform and High-Tech Funding”, “Costs and Benefits for Tech Sector”, and “Congressional Hurdles and Outlook” In “Visa Reform and High-Tech Funding” Higgins goes into details of the bill and how the revenue will promote funding. He also classifies this segment by the related topics within the bill. The bill is designed to initiate the growth of H-1B visas and the access to “green cards” for high-skilled non-immigrants. An H-1B visa is a program that temporarily permits employers to hire foreign workers. The initial time frame their allowed to work is three to six years. In spite of the time period, The Immigration Innovation Act increased the limit for visas to sixty...
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...Is Wind Power Green? Is the future of green energy written in the wind? This is the question of many researchers and scientists alike, who want to move our planet into a more greener state of existence. There are many alternatives to creating energy, according to leading future technological experts. These same experts claim that, "Most of the technology needed to shift the world from fossil fuel to clean, renewable energy already exists" (Bergeron, 2009). Almost all of the research put into this topic leads to the fact that it is the right thing to do and that it is what's best for our world. Experts are all for a clean energy source and the move of our world away from depending upon fossil fuels. The question is not, "why do we want or need to move to clean energy?" It is, "How are we going to do it with the smallest footprint as possible?" The answer to wind power being green is very clear, it is clean and can be used as a major key player in getting the planet off of fossil fuels. Politics, money-loss, and loss of jobs could be the outcome of converting all of our energy source from fossil fuels to wind. While this is scare and absolute change is going to have to occur, there are very hard facts that are going to have to be considered, if the planet was to flip over to more natural energy sources, like Wind Power. "Implementing that technology requires overcoming obstacles in planning and politics, but doing so could result in a 30 percent decrease in global power...
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...another reason. In 2009 it was discovered that Cadburys Chocolate have replaced Coco Butter with Palm Oil, a cheaper alternative that people claim has negative effects on the environment. Problems linked to the production of palm oil include the destruction habitat where endangered species live, (Sumatran Tiger and the Asian Rhinoceros amongst others) significant greenhouse gas emissions, and large scale deforestation. The ensuing outcry not just from the public but from groups including World Wildlife Foundation and Greenpeace, to local organisations such as the Auckland Zoo which removed Cadbury Products from its shelves in protest meant that Cadburys was forced to revert back to an only Coco Butter recipe even though it claimed to only be using certified sustainable Palm Oil. This has become a perfect example of ‘green’ and ‘ethical’ issues coming to light and forcing a company as large and Cadbury to take a step back and reverse a decision due to customer pressure. As green issues are highlighted more and more in today’s world, how important is green and ethical marketing to a large multinational such as Cadbury and how much power does the public have to make them stop, or change their practices so that they align with opinion? Furthermore how far do these companies, specifically Cadbury actually go to implement green strategies, and what type of governance do they employ within the companies to make sure they stick to their targets? Body – The Importance of Green and Ethical...
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...1 1.2 1.3 What is a brand? Why do we have a global brand? Brand Promise vs. Brand Experience: an evolution 2.0 The Brand Experience 2.1 2.2 2.3 2.4 2.5 2.6 2.7 An overview Our competitors Our target audiences Physical manifestations Benefits Differentiator Essence 3.0 Filter tool – how to use the Brand Experience in practice 3.1 3.2 Assessing your results Finding support Brand Experience Toolkit 1.0 – History of the AIESEC brand Brand Experience Toolkit [August 2007] History of the AIESEC brand The global AIESEC brand as we know it today was launched by AIESEC International in 2004. The first Brand Toolkit included explanations on what is a brand, why we need one and the steps in order to achieve that, including our Brand Promise, visual guidelines and marketing campaign. 1.1 What is a brand? A brand is more than just a logo, slogan or a colour scheme; it is the image and reputation that we want others to associate with our organization. But, a brand is also more than just the image that we want others to have of us; it is also a description of the organization that we want to be. A brand is an expression of your actions and what you do every day. In AIESEC, our global brand is represented through our living The AIESEC Way. Our ―Brand Experience‖ is the experience we want our stakeholders (members, supporters and enablers) to live when they interact with AIESEC. The closer we can make this experience to the entirety of our Brand Experience the more...
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...Permitting the Keystone XL Pipeline To Be Built Anthony Draper EN 1420 The Keystone Xl pipeline which is a proposed pipeline line that would run from Alberta Canada down through the US to the Gulf Coast should be permitted to be built. It would have a huge positive benefit on the country as a whole. It will provide America with more permanent jobs, economic growth; reduce our dependency on overseas energy, reduce emissions from trucks on the road transporting oil as well as train cars carrying oil. In a country hurting for jobs and some kind of positive economic relief this project can help ease some pains. If our government can waste millions upon millions on failed energy efforts than it can support one that will actually provide jobs and money to this country instead of taking money and not being worth the effort as many of the green initiatives have proven to be. The main opponents to the pipeline being built are on the environmental side. Their main reasoning is that it will have huge negative impacts on the environment and the areas in which the pipeline will cross through. Now while there is always the possibility of this pipeline having negative impacts on the areas around it but the way those on the environmental side would have attacked it are unjust. They claim it will leave a big carbon footprint and cause too much pollution in the environment. President Obama even made it a point not to permit this from being built until the dangers can be assessed. The State...
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...tomatoes, and apples. Though an unintentional ,this has had a large impact on the way all food is processed. The top four meat packers now control over 80% of the market, compared to the past,when the top four meat packers controled 20% In America, whoever has the big bucks dictates how things are run. With money, there is no limit to what can be done. According the Youtube video, “Food Inc.” a perfect example of the desire for more is in the food industry. The narrator makes the argument that profit is put before the consumer’s well being, the legacy of the American farmer, workers safety, and our precious environment (Food Inc.) in many major corporations. I firmly believe that these corporations have put aside and have deliberately tried to hide the truth about how unhealthy the food they produce truly is for the American public. The documentary “Food Inc. produced by Robert Kenner and Eric Schlosser, takes an in depth look at America’s food industry and the terrible but completely legal way our food is genetically engineered. The purpose of this video is to shock the American public with clever filmography and facts about the food Americans consume everyday. The food industry is full of misconceptions. The youtube video, “Food Inc.” declares that the food industry is using deceiving images of agrarian America to sell their product. Images such as lush green fields, picket fences, silos, and 30’s farmhouse, but as the narrator asserts, “it’s the spinning of a pastoral fantasy”...
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