...ANALYSIS OF THE MEDICINE HAT COLLEGE GLOBAL TOURISM & MARKETING PROGRAM Presented to Ms. xx Coordinator of Global Tourism & Marketing Program x x College Prepared by Yili Wang First Year Students of Business Administration November 28, 2014 MEMORANDUM TO: Ms. Linda Tooth, Coordinator of Global Tourism & Marketing Program FROM: Ms. Yili Wang, First Year Students of Business Administration DATE: November 27, 2014 RE: Analysis of the Medicine Hat College Global Tourism & Marketing Program Here is the report, which you authorized on October 27, about the analysis of the Medicine Hat College (MHC) Global Tourism & Marketing (GTAM) Program. The study involved a discussion of the courses that are considered to be added to the GTAM program, the importance of practical experience and experiential learning, and the career development for GTAM graduates in terms of the position unfilled, as well as the recommendations about the development of Medicine Hat College GTAM program. According to the surveys from alumni, educational institutions, and business institutions, and some secondary resources, the quality of the Global Tourism and Marketing program can be improved in terms of course offering, sufficient practicum providing, and unfilled positions analyzing. It is important that college provides more opportunities and offers more useful courses to help tourism students to meet the needs of tourism industry. I am grateful to all of the people...
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...This article was downloaded by: [UNIVERSITY OF ADELAIDE LIBRARY] On: 10 May 2012, At: 20:20 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Sustainable Tourism Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rsus20 Synergies between Australian indigenous tourism and ecotourism: possibilities and problems for future development Jeremy Buultjens , Deborah Gale & Nadine Elizabeth White a a b a Regional Futures Institute, School of Commerce and Management, Southern Cross University, Lismore, Australia b School of Tourism and Hospitality Management, Southern Cross University, Lismore, Australia Available online: 23 Apr 2010 To cite this article: Jeremy Buultjens, Deborah Gale & Nadine Elizabeth White (2010): Synergies between Australian indigenous tourism and ecotourism: possibilities and problems for future development, Journal of Sustainable Tourism, 18:4, 497-513 To link to this article: http://dx.doi.org/10.1080/09669581003653518 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-andconditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly...
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...Hospitality and Tourism Education and Training A Case Study of Scotland. Geno Trapaidze The Department of Hospitality and Tourism Management University of Strathclyde A thesis submitted in part of the requirements for the degree of MSc in International Hospitality Management September, 2007. ABSTRACT 1 The purpose of this study is to examine the role of education and training and its impact on labour supply to the Scotland hospitality and tourism industry; what are the current issues are there? And how those issues can be minimised? Its also seeks to identify the relation between the customer satisfaction and the service employees via service quality for maintain the growth of the hospitality and tourism industry. It also tries to identify the current labour market issues of the hospitality and tourism sector in Scotland, and how these issues can be minimised. Research will be conducted through five individual interviews. This research should help the hospitality and tourism managers/employers understand the importance of retaining staff. Also it will aim to make educational institutions aware of the gap between the content and the design of their hospitality and tourism courses/degree programmes in relation to industry demand, as highlighted in relation to current labour market issues such as staff turnover rate, retention problems, and the image of the hospitality and tourism industry in Scotland. Key words: Service quality, staff turnover, poor image...
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...ARTICLE IN PRESS Tourism Management 29 (2008) 403–428 www.elsevier.com/locate/tourman Progress in Tourism Management Event tourism: Definition, evolution, and research Donald Getzà Haskayne School of Business, University of Calgary, 2500 University Ave. N.W., Calgary, Alberta, Canada T2N 1N4 Received 24 April 2007; accepted 31 July 2007 Abstract This article reviews ‘event tourism’ as both professional practice and a field of academic study. The origins and evolution of research on event tourism are pinpointed through both chronological and thematic literature reviews. A conceptual model of the core phenomenon and key themes in event tourism studies is provided as a framework for spurring theoretical advancement, identifying research gaps, and assisting professional practice. Conclusions are in two parts: a discussion of implications for the practice of event management and tourism, and implications are drawn for advancing theory in event tourism. r 2007 Elsevier Ltd. All rights reserved. Keywords: Event tourism; Definitions; Theory; Research 1. Introduction Events are an important motivator of tourism, and figure prominently in the development and marketing plans of most destinations. The roles and impacts of planned events within tourism have been well documented, and are of increasing importance for destination competitiveness. Yet it was only a few decades ago that ‘event tourism’ became established in both the tourism industry and in the research community,...
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... (Hotel Management) Submitted by: Andreyan M. Solanoy Submitted to: Dr. Perlita Esrael (Professor) A SYSTEMATIC REVIEW OF KNOWLEDGE MANAGEMENT RESEARCH IN THE HOSPITALITY AND TOURISM INDUSTRY by Xu Cheng Bachelor of Art Guangdong University of Business Studies 2008 A thesis submitted in partial fulfillment of the requirements for the Master of Science in Hotel Administration William F. Harrah College of Hotel Administration Graduate College University of Nevada, Las Vegas December 201 Assignment in Basic Research Find a sample research article which is related to your field of specialization. (Hotel Management) Submitted by: Ma. Florina Teresa T. Tampos Submitted to: Dr. Perlita Esrael (Professor) Assignment in Basic Research Find a sample research article which is related to your field of specialization. (Hotel Management) Submitted by: Floven P. Laurencio Submitted to: Dr. Perlita Esrael (Professor) ABSTRACT A Systematic Review of Knowledge Management Research in the Hospitality and Tourism Industry by Xu Cheng Dr. Mehmet Erdem, Examination Committee Chair Assistant Professor of Hotel Management ...
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...role of Human Resource management in tourism TABLE OF CONTENT 1. Human-Resource management in Tourism 2. Pentravels Human Resource management philosophy 3. Reference list 1. Human-resource management in Tourism The purpose of this report is to discuss the role that Human-resource management has in the tourism and hospitality industries and the challenges that the tourism and hospitality industry in South Africa face. Pentravel is a well known tourism organisation situated in the Garden Route mall; their human-resource management philosophy is also discussed. Human-resource management according to Susan M. Heathfield (2012) can be defined as the framework for helping employees develop their personal and organizational skills, knowledge, and abilities. Human Resource Development includes such opportunities as employee training, employee career development, performance management and development, coaching, mentoring, succession planning, key employee identification, tuition assistance, and organization development. Human-resource management can also be defined as a way of management that links people-related activities to the strategy of a business or organisation. Human-resource management has several goals such as: * To meet the needs of the business and management * To link human resource strategies * To find ways for human resources to “add value” to a business. (tutor2u, n.d) Human-resource management means many things to many...
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...Journal of Management Studies ••:•• 2012 doi: 10.1111/j.1467-6486.2012.01044.x Entrepreneurship and Innovation at the Base of the Pyramid: A Recipe for Inclusive Growth or Social Exclusion? joms_1044 1..28 Jeremy Hall, Stelvia Matos, Lorn Sheehan and Bruno Silvestre Simon Fraser University; Simon Fraser University; Dalhousie University; University of Winnipeg abstract Policy makers often see entrepreneurship as a panacea for inclusive growth in underdeveloped ‘Base of the Pyramid’ (BOP) regions, but it may also lead to unanticipated negative outcomes such as crime and social exclusion. Our objective is to improve the understanding of how entrepreneurship policies can lead to socially inclusive growth at the BOP. Drawing on data collected from Brazilian tourism destinations with varying entrepreneurship, innovation, and social inclusion policies, we argue that weak institutions coupled with alert entrepreneurs encourage destructive outcomes, especially if entrepreneurship policies are based solely on economic indicators. Policies addressing both economic and social perspectives may foster more productive entrepreneurial outcomes, albeit at a more constrained economic pace. The study extends the related BOP, entrepreneurship, global value chain, and sustainable tourism literatures by examining the poor as entrepreneurs, the role of local innovation, and how entrepreneurship policies generate different social impacts within poor communities. Keywords:...
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...Information and Communication Technologies in Tourism Agenda 1. 1.1 ICT and tourism – introduction Tourism as information business 1.2 2. 2.1 2.2 2.3 2.4 2.5 eTourism – ICT usage in tourism ICT usage in tourism – overview and case studies Tourism stakeholders and interfaces Tourism suppliers and eTourism Intermediaries and eTourism Destination organisations and eTourism Tourism management and eTourism 3. 3.0 3.1 3.2 3.3 3.4 3.5 3.6 3.7 Trends and future applications Social Media & Web 2.0 Website optimisation Interoperability and semantic web Software agents Recommender systems Dynamic packaging Mobile services & ambient intelligence Online auctions in tourism 2 ICT in Tourism © copyright IFITT 1.2 eTourism – ICT usage in tourism Definition and history of eTourism Facts & trends Reasons, advantages and implications of ICT usage ECCA – eTourism Competence Center Austria 3 ICT in Tourism © copyright IFITT 1.2 eTourism – ICT usage in tourism Definition and history of eTourism Facts & trends Reasons, advantages and implications of ICT usage ECCA – eTourism Competence Center Austria 4 ICT in Tourism © copyright IFITT Introduction - ICT ICT - Information and Communication Technologies Umbrella term for technological developments for the Production, analysis, storage, search, distribution and use of information ICT includes a combination of hardware software telecommunications netware groupware humanware ICT enables effective data processing & communication...
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...Management Information Systems for Tourism Hospitality Organisation Using Management Information Systems for Tourism Hospitality Organisation CONTENTS Introduction to the Project 2 Introduction to McDonald 3 Role of MIS within Tourism and Hospitality context 4 Importance of Management Information System for Hospitality and Tourism Industry 6 Use of IT System in an Organization to attain Competitive Advantage 7 Type of Database and Data warehousing in Tourism and Hospitality 9 Use of E-Commerce and MIS in the Industry 11 System Design Requirements of Tourism and Hospitality Business 14 Use of IT to Support Customer Relation Management 16 Role of Enterprise Resource Planning in Tourism and Hospitality 18 IT Security Issues within the Tourism and Hospitality Industry 20 Ethical and Privacy Issues on Use and Storage of Data. ...
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...Ways in which Management Accounting contributes to Green Tourism that can add value to A Country’s Tourism Industry. Management accounting refers to the processes and techniques that focus on the effective and efficient use of organizational resources, to support managers in their tasks of enhancing both customer value and shareholder value. (Langfield Smith & Kim, 2009:6). Conversely, Green tourism describes basic tourism focused on visiting wildlife sites, historical heritage and sustainable tourism which does not damage the sites and communities being visited and a travel which is environmentally friendly. The undesirable state of the natural environment contaminated with harmful substances as consequences of human activities in regards to air, land and water is called Pollution. It is vital the tourism industry thrives being Fiji’s main income earner. To maximize the customer and shareholder value, it is imperative for Fiji to promote Green tourism which can be achieved by reducing pollution. Business firms need relevant and timely information regarding their level of waste disposal. Therefore, the management accounting techniques assist the managers develop strategies to curtail the impact of their business operations on the environment namely, pollution, which would in turn contribute to green tourism attracting more visitor arrivals whilst adding value to Fiji’s tourism. The tourism sector is vital for Fiji’s economy as it provides employment, earned over $850...
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...generate and refine research ideas. Along with economic development and people’s lifestyle has enhanced. Especially, tourism is most clear. 1. Objective Therefore, the objective of research formulated as: ‘In recent years, the development of tourism which include the development of tourism, management of tourism hotel and tourism team, as well as the tourism destination management. Based on the objectives generated as followed: • To analysis business management theory • To analysis allocation and management of employee in enterprise • To analysis business environment in marketing 2. Literature Review Saunders et al (2003) suggested that the literature review would enhance your subject knowledge and help you to clarify your research questions further. The main purpose of this research is to develop a good understanding and insight into the tourism of development. As the research objectives I mentioned above the main literature I am going to review are: to analysis the management of tourism hotel and the tourism team; the different management model and manager’s style are effect enterprise: the importance of reasonable management in employee; the development of the market; the tourism destine management. 2.1 Tourism Management Management plays a decisive role in tourism hotel. It requires a series of tourism team and specifically for the tourism. 2.2 Leadership Styles and Model Different managers have various leadership styles, which include tells, sells, consults...
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...Tourism Management 31 (2010) 1–12 Contents lists available at ScienceDirect Tourism Management journal homepage: www.elsevier.com/locate/tourman Progress in Tourism Management A review of innovation research in tourism Anne-Mette Hjalager University of Southern Denmark, Niels Bohrsvej 9-10, DK-6700 Esbjerg, Denmark a r t i c l e i n f o Article history: Received 27 January 2009 Accepted 31 August 2009 Keywords: Innovation Innovation systems Knowledge Clusters Policy a b s t r a c t Over the past two decades, there has been increasing focus on the topic of innovation in tourism. This article reviews the research contributions. Various categories of innovation – product, process, managerial, marketing and institutional – are addressed. Important determinants of innovation are acknowledged, including the role of entrepreneurship, technology push and the existence of territorial industry clusters. Representation of knowledge is also identified as a critical factor for both the occurrence and nature of innovations. The review reveals that there is still only limited systematic and comparable empirical evidence of the level of innovative activities and their impacts and wider implications for destinations and national economies. An agenda for future research is emerging, suggesting that there is quest for both formal quantification and for qualitative studies of the foundations, processes, implications and policies of innovation in tourism. Ó 2009 Elsevier Ltd....
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...Social Media on Hospitality/Tourism Name: Institution: Date: Introduction Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states that social media...
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...BLUEBIRD HOTEL AND TOURISM LIMITED 124, Cox’s Bazar, Airport Road Chittagong, Bangladesh This business plan has been submitted on a confidential basis. On this business plan we hope that we have made a fruitful business and it would be successful. |TABLE OF CONTENTS |Page no | |01. Summary of the total business plan |02 | |02. Total Quality Management plan (TQM) |02 | |03. Executive Summary |04 | |04. Market research on hotel and tourism |05 | |05. Financial Plan |07 | |06. Marketing plan (Advertising & any other marketing) |10 | |07. Insurance Plan |12 | |08. Appendix |12 | |09. Bibliography...
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...Perceptual Mapping of Tourism Management Schools in Davao City Chapter 1 Problem and its Setting Background of the Study According to Lewis, Robert C. & Chambers, Richard E. (2000) first, perceptual mapping can help us identify previously unrecognized issues and attributes of a product and service that lead the customer behaviours. Second, perceptual mapping can help us compare how our products performs against our competitors products.it can also help us to identify which combination of features and benefits are most preferred to our customers. The end results of the analysis in the perceptual map provide a graphic illustration on how the competitor has options compare against each other. The technique is often used in marketing to understand how our product is positioned against the competition.it is particularly useful if we wish to reputation our product to a new target market. According to Crossman, 2010 “Increasing globalization and internationalization has heightened the need for graduates with the ability to operate in culturally diverse contexts. Universities have focused upon exchange as part of internationalization to prepare students for work but there is still limited literature on the nature of the relationship between international experiences, more broadly and graduate employability.” The Sheffield Hallam University in 2012 ranks 5th in the UK, states that “you get the opportunity to put what you’ve learn into practice with a paid work...
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