...html Managerial implications SWOT analysisSWOT analysisSWOT analysisSWOT ANALYSIS 400 Recommendation ( using theories and concepts learnt from this course)400 Toyota has long been a famous brand name of car industries; it had produces lots of cars every year, included sedan, hatchback, and coupe to name just few. Therefore Toyota has an unavoidable power in either parts of Japan’s Gross Domestic Products (GDP) or car industries. Thus I want to use SWOT analysis to talk a bit more about how Toyota can affect the world. Toyota was first operated in Japan in early 1937s; however, Toyota is not first to manufacturing cars but automatic weaving mechanism. In the early industries, it gives Toyota basic techniques to make cars. Although car departments were made, Toyota had not enough resources to make cars for that huge demand in Japan in 1950s because there was a Korean War. In order to tackle this problem, Japan government decided to subsidy Toyota to produce cars until now. This is one of the strength of Toyota because it has Japan government to back up. In another case, Japan government also subsidy seven billion to Toyota to build up Toyota Chamber of Commerce centre by their own. Thence Japan government had strengthened Toyota by providing lots of benefits. In the core process of producing a car, Toyota good at using a relatively low cost to produce a relatively higher class of car to their competitors. For instance, Toyota cars has often been evaluated for...
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...Business Policy Toyota was founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. Current brands include Toyota, Lexus, Daihatsu and Hino. Toyota Motor Corporation is the leading auto manufacturer and the eighth largest company in the world. As of March 31, 2013, Toyota Motor Corporation’s annual revenue was $213 billion and it employed 333,498 people. Toyota Motor Corporation competes in the automotive industry. The past five years were tumultuous for automobile manufacturers. Skyrocketing fuel prices and growing environmental concerns have shifted consumers' preferences away from fuel-guzzling pickup trucks to smaller, more fuel-efficient cars. Some automakers embraced the change by expanding their small-car portfolios and diversifying into the production of hybrid electric motor vehicles. Other automakers were more reluctant to shift their focus from big to small cars, expecting the price of fuel to contract eventually, bringing consumers back to the big-car fold. When fuel prices did fall during the second half of 2008, it was due to the US financial crisis ripping through the global economy. This had a domino effect throughout the developed and emerging worlds, with many Western nations following the United States into recession. Industry revenue fell about 15.4% in...
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...Toyota Industries Corporation Company Profile Publication Date: 6 Mar 2009 www.datamonitor.com Datamonitor USA 245 5th Avenue 4th Floor New York, NY 10016 USA t:+1 212 686 7400 f:+1 212 686 2626 e:usinfo@datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t:+44 20 7675 7000 f:+44 20 7675 7500 e:eurinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t:+49 69 9754 4517 f:+49 69 9754 4900 e:deinfo@datamonitor.com Datamonitor Hong Kong 2802-2803 Admiralty Centre Tower 1 18 Harcourt Road Hong Kong t:+852 2520 1177 f:+852 2520 1165 e:hkinfo@datamonitor.com Toyota Industries Corporation ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and...
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...1 SWOT Analysis of Toyota Strength and weaknesses are referred to as internal factors of the Company as their impact starts from within the Company, while opportunities and threats normally originates from outside of the Company, hence referred to as external factors. Figure 1: SWOT Analysis of Toyota Company (Internal Factors) Internal Factors | Strengths | Weaknesses | Management | Having competent and experienced management team and board members | Large size of management team reduces chances of moving fast into the targeted market, because of slow rate in decision making | Offering | Hybrid products that are customer friendly | Expensive in proofing the market that are right products for them | Marketing | Distribution of products into the market through wide range of identified branches | Expensive in establishing this distribution network | Personnel | Have good skilled workforce who are relied upon | The gap will be big if the employees left the Company | Finance | Improved revenues from sales made in the global market | Limited workforce and material may slow down the growth of the Company in relation to competitors | Manufacturing | Main supplier of material ensure fast and quality material | Different supply interests among the Company suppliers and other competitors. | R&D | Quality of products delivered is enhanced through out the period of doing business | | Figure 2: SWOT Analysis of Toyota Company (External Factors) External Factors...
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...SWOT Analysis of the Toyota Motor Corporation Yewande Adeniyi Davenport University Busn520 Dr. Thomas Steinhagen March 15, 2013 SWOT Analysis of the Toyota Motor Corporation Yewande Adeniyi Davenport University Busn520 Dr. Thomas Steinhagen March 15, 2013 Table of Contents Abstract….3 Introduction….4 Strengths….4, 5 Weaknesses….5 Opportunities….5, 6 Threats….6 External Factors….6, 7 Recommendations/Conclusion….7, 8 References….9, 10 Abstract This paper outlines a complete SWOT analysis report of the Toyota Motor Corporation (TMC). According to Mindtools.com, a SWOT analysis is tool that is used to analyze the strengths, weakness, opportunities, and threats that a company may have or encounter in its business dealings (2013). A SWOT analysis can be used in the form of an “ice breaker,” whereby one can used it an introduction of sorts about a company. However, the best possible way to use the SWOT analysis is as that of a strategy tool. It can be used as a tool to weave out the things the company may not need, improve on processes that may not be functioning properly and increase company profits (Mindtools, 2013). This paper focuses on the internal and external networks of the TMC to come up with a strategy that will increase the company’s strength, decrease or eliminate company weakness, provide more opportunities, and weave out potential threats and failures. SWOT Analysis of the Toyota Motor Corporation Introduction/Overview The Toyota Motor Corporation is an international...
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...Achieve Competitive Advantage AUTOMOBILES: TOYOTA MOTOR CORPORATION Gaining and Sustaining Long-term Advantage Through Information Technology Case Prepared By William V. Rapp Co-Principal Investigator The College of International Relations Ritsumeikan University Kyoto, Japan 914-945-0630 (Fax: 914-923-1416; 011-81-75-466-1214) E-mail: william.rapp@aya.yale.edu April 2000 SOFTWARE AS A TOOL OF COMPETITIVE ADVANTAGE: AUTOMOBILE INDUSTRY 1 2 3 4 5 Introduction: Objectives of this Benchmarking Study……………………….…….3 Approach: Methodology and Questions…………………………………………....9 Introduction to Case…………………………………………………………….…10 The Industry Context: The Japanese and Global Automobile Industries………….10 Toyota’s Multi-faceted Global Strategy………………………………….………..21 Smart Production (scheduling, buffer stocks, interactive controls) Smart Design IT and Management of Supplier Networks Smart Marketing Responding to Demand Changes Through Smart Production & Design 6 Smart Car…………………………………………………………………….……...42 Environmentally Smart Cars Intelligent Transportation System (ITS) 7 8 Information Technology Infrastructure and Project Selection………………………60 Summary - Controlling the Future…………………………………………………..68 Exhibit 1 - Promotion Plan for Intelligent Transportation System………………………78 Exhibit 2 - Toyota’s ITS Businesses and R&D………………………………………….79 Exhibit 3 - ITS Evolutionary Development……………………………………………..80 Appendix I Summary Answers to Questions for Toyota - Auto Strategy & Operations..81 Appendix...
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...STEEP Social/Demographic - Demand shifting from OECD countries. - Technological - Economical - Rising price of fossil fuels. - Growing demand for cars, as much as a 50% increase by 2010, could certainly drive up the price of gas, which in turn could eventually decrease demand and make people shift to public transportation, or bicycles, for example. - Countries adopted trade barriers to protect local automobile industry. Therefore, if a car maker wanted to enter the market, they would need to invest in building a plant in the country, as opposed to simply exporting cars to that country, meaning higher capital expenditure. - Stronger Yen damaged exports. Environmental - Concerns with pollutants emitted by cars. - Political/Legal - Legislation controlling and regulating automobiles, concerning safety, pollution, traffic congestion, and fuel scarcity, and governmental encouraging car makers to increase fuel efficiency. It could lead more people to look for alternative means of transportation, and higher costs of research and development for the car makers. - ¬¬¬¬¬ 5 Forces Power of Buyers: High - Having in mind the average automobile, consumers are price sensitive. - Low switching costs, and competition among players encourage consumers switching for benefits, be it lower price or better specifications. Power of Suppliers: Low - The number of automobile makers is not big, therefore suppliers depend on the demand of a handful of customers. For example, in...
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.... Introducere 2. Analiza SWOT – prezentare teoretica 3. Analiza SWOT a companiei Toyota 4. Concluzii 5. Bibliografie 1. INTRODUCERE In economia moderna, firmele reprezinta „forta motrica" a progresului, a dezvoltarii, sunt cele ce asigura necesarul de supravietuire al societatii. Studiind firmele, evidentiem polarizarea acestora in doua categorii: unele care obtin succese apreciabile, prospera si se dezvolta constant, iar altele care se lupta cu greu pentru supravietuire sau inregistreaza performante economico-financiare modeste. Examinarea factorilor care determina succesul sau esecul unei firme (afaceri), a determinat cererea unor metodologii specifice de analiza si diagnosticare a activitatii firmei (afacerii). Managementul strategic este procesul prin care o firma poate obtine efecte materializate in cresterea semnificativa a performantelor sale, in consolidarea pozitiei ei pe piata si anume prin elaborarea, implementarea si controlul strategiei firmei in vederea realizarii misiunii asumate si asigurarii avantajului competitiv. Formularea strategiei firmei este procesul prin care managementul firmei defineste misiunea ei strategica, deduce obiectivele strategice necesare realizarii misiunii, alege 13213e41n strategia adecvata atingerii obiectivelor si precizeaza modalitatile punerii in opera a acesteia. Luarea deciziilor strategice privind definirea misiunii firmei, stabilirea obiectivelor strategice si a strategiei necesare atingerii lor, aplicarea planului...
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...1. Introducere 2. Analiza SWOT – prezentare teoretica 3. Analiza SWOT a companiei Toyota 4. Concluzii 5. Bibliografie 1. INTRODUCERE In economia moderna, firmele reprezinta „forta motrica" a progresului, a dezvoltarii, sunt cele ce asigura necesarul de supravietuire al societatii. Studiind firmele, evidentiem polarizarea acestora in doua categorii: unele care obtin succese apreciabile, prospera si se dezvolta constant, iar altele care se lupta cu greu pentru supravietuire sau inregistreaza performante economico-financiare modeste. Examinarea factorilor care determina succesul sau esecul unei firme (afaceri), a determinat cererea unor metodologii specifice de analiza si diagnosticare a activitatii firmei (afacerii). Managementul strategic este procesul prin care o firma poate obtine efecte materializate in cresterea semnificativa a performantelor sale, in consolidarea pozitiei ei pe piata si anume prin elaborarea, implementarea si controlul strategiei firmei in vederea realizarii misiunii asumate si asigurarii avantajului competitiv. Formularea strategiei firmei este procesul prin care managementul firmei defineste misiunea ei strategica, deduce obiectivele strategice necesare realizarii misiunii, alege 13213e41n strategia adecvata atingerii obiectivelor si precizeaza modalitatile punerii in opera a acesteia. Luarea deciziilor strategice privind definirea misiunii firmei, stabilirea obiectivelor strategice si a strategiei necesare atingerii lor, aplicarea planului...
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...& Recommendations | 10 | 7 | Bibliography | 14 | INTRODUCTION Toyota Motor Corporation, is a Japanese multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide, and was the world's largest automobile manufacturer by production. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. TMC is part of the Toyota Group, one of the largest conglomerates in the world. It created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors, along with several "non-automotive" companies. Sakichi Toyoda invented the Toyoda Model G Automatic Loom in 1924 incorporated the principle of Jidoka, which means that the machine automatically stops itself when a problem occurs, later becoming a part of the Toyota Production System. RESEARCH PROBLEM: Toyota has long been recognized as an industry leader in manufacturing and production. Toyota's management philosophy has evolved from the company's origins and has been reflected in the terms "Lean Manufacturing" and Just In Time Production, which was instrumental in developing Toyota's managerial values and business methods collectively known as the Toyota Way. In 2010, the Toyota Motor Corporation ranked first by the International Organization of Motor...
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...COMPANY PROFILE Toyota Motor Corporation REFERENCE CODE: 2A89F017-6903-477A-A94B-628576B59972 PUBLICATION DATE: 9 Jul 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Toyota Motor Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 Toyota Motor Corporation © MarketLine Page 2 Toyota Motor Corporation Company Overview COMPANY OVERVIEW Toyota Motor Corporation (Toyota or "the company") is one of the leading auto manufacturers in the world. It is engaged in the manufacture and sale of motor vehicles. Toyota sells its vehicles in more than 170 countries and regions worldwide. The company has operations in Japan, North America, Europe and Asia. It is headquartered in Toyota City, Japan and employed 338,875 people as of March 31, 2014. The company recorded revenues of JPY25,691,911 million ($256,919.1 million) during the financial year ended March 2014 (FY2014), an increase of 16.4% over FY2013. The operating profit of the company was JPY2,292,112 million ($22,921.1 million) in FY2014, an increase of 73.5% over FY2013. The...
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...Toyota Motor Corporation Ivan Ruiz DeVry University Toyota Motor Corporation has a long and interesting history behind it. In 1933, Kiichiro Toyoda traveled to the United States. There he visited many car companies that produces automobiles (Toyota Motor Corporation-Company Profile, Information, Business Description, History, Background Information on Toyota Motor Corporation, 2015) there he learned about the production lines on how to build cars. Then shortly upon his return to Japan, he decided that he wanted to establish an automobile establishment with in his father’s factory. In May 1935, he made his very own prototype automobile. At this point and time Japan had very little natural resources, therefore they had every reason to create a highly efficient car. Throughout the years, they did just this and established many research labs in Japan. This all started in 1939 and proceeded to 1940 with the Toyoda Science Research Center and the Toyoda Works. However, Japan became enmeshed with World War II; the attaining of basic material was becoming more and more difficult. Toyoda was making cars with wooden seats, one head light, back brakes only because of the scarce sources available to them. After the war was over Toyoda had about 3,000 employees, but had no operating facilities. Toyota was recognized as one of the most successful true stories of manufacturing history. Because of its growing success after World War II and the company was best known as Toyota after...
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...Executive Summary Toyota is arguably one of if not the most success automobile manufacturing companies in the world. With annual revenue of over $200 billion and over 300,000 employees across 27 countries, even the smallest decisions could have huge repercussions. It is the purpose of this audit to offer a in depth review and examination of Toyota’s marketing environment, objectives, strategies and activities to determine what are the key elements of their success, potential issues the need to avoid or improve on and any new opportunities to further maintain their position as industry leaders. Toyota has positioned itself as one of the automotive industry leaders with the highest market share when based on sales volumes. Toyota also maintains this strong market position across many countries. Toyota has developed a wide range of vehicles catering for all types of customers, from low to very high income, with easy access to their products thanks to a global distribution system. The company makes a strong effort to be well rounded and remains strong in innovation, brand reputation, good prices and international relationships. This strong market position is largely attributed to Toyota’s value proposition to provide customers with the best range of models, at affordable prices, all whilst maintaining our long-standing reputation for manufacturing excellence and for producing high quality vehicles that are safe and reliable. The efficiency and capacity of the Toyota production and...
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...Running Head: MARKETING PLAN FOR TOYOTA MOTOR COMPANY Name: Professor: Institution: Course: Date: 1.0 Company Description The Toyota Company is a leader in the car manufacture, assembly and distribution the world over. A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in can not be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation. In fact, its differentiation strategy has made it enjoy an almost monopolistic presence especially in the developing nations of the world. On the other hand, the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM who are peer competitors. Toyota is keen to see what these competitors are doing and make sure it reacts to their actions in a way that will guarantee its market leadership. 2.0 Strategic Focus and Plan There are three aspects of the existing corporate strategy that are developed in relation to their overall impacts caused to the marketing plan of Toyota Company. These are; 1 2.1 Mission Statement of the Company. Toyota seeks to create a more prosperous society through automotive manufacturing (Hiroshu, 2003). Therefore, the Company is aimed at...
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...Kimberly Bennett October 27, 2013 ABSTRACT This report will explore the presentation of SWOT analysis, strategy, and issues of Ford and Toyota. INTRODUCTION Ford is one of the first American automobile makers in the world and the second largest United States automobile maker to sell cars, trucks, buses and automotive parts (Ford, 2013). Ford is the fifth largest vehicle maker in Europe (Ford, 2013). The CEO is Alan R. Mulally, Ford revenue is $134.3 billion (2012), their profit $ 5,665 billion (2012), and they have 164,000 (2011) employees (Ford, 2013). Toyota is the thirteenth largest automobile maker in the world by revenue it is founded in Japan. Toyota was the largest manufacturer in 2012 by production (Toyota, 2013). The CEO is Akio Toyoda, Toyota revenue is18.583 Trillion (2012), their profit 283.33 billion (2012), and they have 300,747 (2012) employees (Toyota, 2013). Comparison Tables Issues | Ford | Toyota | Legal, Social and Economic Environments | Socially Ford has the opportunity to expand due to the need for more vehicles in the international market. The labor laws are getting stricter for Ford which means less money for worker that can lead to strikes and legal problems (Ford, 2013) | Toyota Industries is determined to comply with the letter and spirit of the law, in and outside of Japan, and to be fair and transparent in all its dealings and Toyota promote and engage, both individually and with partners, in social contribution activities...
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