...What is Mobile Business? Many people all over the globe are users of some kind of smartphone that can offers plenty advantages and conveniences. Besides making phone calls, the next most popular advantage many users are taking of smartphones are shopping. Many businesses are picking up on the fact the smartphones user are open to the idea of utilizing their mobile devices for their shopping experience. This is why mobile business or sometimes knows as “m-commerce” is well on its way to becoming the next big thing for e-commerce. As the world knows, Amazon is a “Pure-Play” business and has adopted an extraordinary why of increases sales by using a mobile device. Amazon Mobile App According to ComScore, about half of all U.S. adult smartphone subscribers visited Amazon sites and apps on there their mobile devices in March of 2011. This study proves that many Americans prefer using Amazon apps on their mobile phones than using the regular traditional site. Amazon is able to capitalize on the trend by developing mobile sites that are easy to use and navigate on mobile devices. Now many users who are subscribers to Amazon can easily shop for music, electronics, games and books. Amazon Price Check, Amazon Window Shop, and Amazon Student are some more specific mobile apps that users to can can take advantage and are offered on majority of all of the major smartphone operating systems. Amazon Price Check Amazon Price Check app is another advantage Amazon uses to increase sales...
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...The Haier Group: U.S. Expansion I. INTRODUCTION A. EXECUTIVE SUMMARY 1. Summary statement of the problem: The Haier Group is a major home electrical appliance maker based out of China. This company was listed as the only Chinese name brand among the world’s 100 most recognizable brands in a global name brand list edited by the World Brand Laboratory. The main issue that Haier Group is facing is how expand into the U.S. market. 2. Summary statement of the recommended solution: Haier has been successful in the Chinese and foreign market but is looking to succeed in the U.S. market. The problem is, Haier has to compete with well known electrical appliance maker companies like General Electric, Whirlpool, Maytag, Electrolux, Sony, Panasonic, Phillips and LG. All of these companies are well known in the US and have control over the market. Haier Group will have to lower their prices for their products in order to get U.S. consumers to want buy their products. Then they’ll have to convince U.S. consumers that their products are comparable with the other major brands when it comes to productivity. When they achieve this goal there will be no stopping Haier. B. THE SITUATION Haier Group started out in 1984 and was enterprise that was owned by the Chinese government. They originally imported refrigerator technology from Germany. Haier would eventually start to venture into international expansion, acquisitions and mergers, capital operations, scientific...
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...Acquisition of Sears and Kmart The rapidity of development of businesses today requires the knowledge of all processes associated with leading companies in Canada and the United States as well as in the rest of the world. This is a free extract from business school essay created by one of our writers. This business essay sample is the property of Essay-Paper.net. If you use this business essay paper, you should cite it properly. [...] The Kmart Holding Corporation informed about its intention to acquire Sears and all business publications all over the country reported on the outcomes on the retailers, the real estate implications and the resolve of this step. It is clear that the acquisition of Sears by Kmart Holding Corporation may change the course of future corporation’s actions and plans. The Kmart is presently number three retailer after Wal-Mart and Target in the country. An academic analysis that was conducted on this event states the positive and negative results of the acquisition. [...] Tom Speh, the Rees Distinguished Professor of Distribution at Miami University, thinks the acquisition is a wrong step in this situation: "I do not think these companies have clear aims and will fit each other," he states. "It is not a similar situation with a merger of Kraft and Nabisco where one takes present opportunities and sells more product to reach the greater benefit. Until this moment, I do not see a weighty reason for acquisition." [...] The next problem is whether...
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...UNILEVER SECURES ITS MOBILE DEVICES Unilever is a $54 billion global manufacturer and 'supplier of fast-moving consumer goods, including brands such as Q Tips, Lipton tea, and Dove personal care products. It operates in 57 countries, with regional teams for Europe, the Americas, and Asia/Africa (including Australia.) Unilever also has teams for its Foods and Home and Personal Care products. This global giant is known for its ability to leverage products and brands throughout the world by tailoring them to local conditions and for its commitment to top-quality management. Unilever recruits its managers from all over the world and carefully trains them to serve as a unifying force for its operations. In March 2004, Unilever's senior management ordered the company's thousand top executives to be equipped with mobile handheld devices to increase their productivity. The devices had to provide both voice and data transmission, operate on different wireless networks, be able to view e-mail attachments, such as Word files, and run on battery power for more than four hours. The company selected BlackBerry 7100, 7290/ and 8700 handhelds from Research in Motion because they were the leader in their category and they worked with heterogeneous e-mail servers and multiple wireless network standards, including CDMA and Wi-Fi. Selecting the handheld was the easy part. The hard part was making sure Unilever's handhelds were secure. Wireless handhelds are easy to lose or steal because...
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...explore the various aspects of the proposed project and a recommendation if whether the project is feasible. The Whirlpool Corporation and General Electric Company are in the industry associated in the manufacturing consumer durable “white goods” (Thefreedictionary.com, 2012). Whirlpool and General Electric are common household appliance brands and one of the products that every household carries is the typical standard household refrigerator or other derivative designs. The prevalent demand and supply structure in the industry of consumer durable white goods is that the global major appliance industry is expected to record close to 4% yearly growth in demand through 2015 to reach a volume of 400 million units. The United States white goods market is witnessing recovery due to recovery in the wider economy. Demand is expected to come from housing market recovery in 2015, and also because consumers are beginning to upgrade to superior equipment as income levels rise (Reportlinker.com, 2012). Shipments of refrigerators represented the largest share of the appliance industry and refrigerator-freezers were the most popular major appliance in the world. The total value of industry shipments in 2008 was $5.1 billion, down from the previous year's total of $5.74 billion and the 2006 total of $6.15 billion. The industry reported estimated revenues of $3.7 billion in 2010, a reflection of the...
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...Sears Canada is a retailer based in Toronto, ON, with its parent company Sears Roebuck situated in Chicago, IL. The two companies operate independent of each other; however more or less carry the same product lines. Sears Canada primarily has two major merchandising categories, with Home & Hardlines accounting for 60% of the sales while apparel & accessories represent 40% of the sales. Sears has been in the retail industry in Canada for over 60 years, and has built a significant brand name for itself, although many consider it an outdated brand name now in terms of apparel. As such, in light of drastic changes recently in the apparel industry given the influx of American and international apparel companies and the constant improvement of existing rivals, the competitive landscape of the retail apparel industry has become a fight in which Sears Canada cannot win. Sears must make a move out of the apparel industry and focus its resources on its successful home and hardware line. Sears has 3 great brands in this industry it can build around, Kenmore, Craftsman and Diehard. The opportunity for Sears to become a niche player in this segment is there for the taking, and represents a far brighter future for the company as opposed to keeping the status quo and allocating half its resources to a floundering apparel offering. Sears Canada is at a pinnacle point in its existence, as profits and sales have slide since 2006, and its market share in the apparel sector is decreasing...
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...over those customers we have two approaches—speed and differentiation. — Zhang Ruimin, CEO Haier Group1 The Haier Group was one of China’s most accomplished and important companies, with estimated global sales in 2007 of $16 billion. Founded in 1984 as the Qingdao Refrigerator Company, the original company was a collectively owned enterprise in the same northeast coastal municipality that produced the popular Tsingtao beer. Haier became a conglomerate electrical home appliance and consumer electronic products company. Its core business was white goods—refrigerators and freezers, ranges, and microwave ovens, dishwashers, and washing machines and dryers—and room air conditioners. Later, it diversified into mobile telephones, television receivers, personal computers, and even financial services and pharmaceuticals. Overall it produced 96 different product lines comprising 15,100 different product specifications. It employed over 35,000 people worldwide. Haier was one of the world’s seven biggest home appliance makers—along with LG (Goldstar) Group and Matsushita headquartered in Asia; Whirlpool and GE in America; and Electrolux and Bosch-Siemens in Europe. Haier was widely regarded as China’s “Most...
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...European market and failure in some of its joint ventures in the Asian market.1 With such poor performance and failure in achieving competitive edges in global markets, Whirlpool was at a great risk of losing huge investments made in foreign markets, and losing highly-potential market shares in emerging international markets to aggressive competitors. The paper illustrates core strategic mistakes around three main strategies; sourcing and operations, entry, and marketing strategies adopted. The goal is to address lessons learned from Whirlpool’s experience in globalization in order to shed light for future strategies or building globalization plans for small and medium enterprises aiming to have global footsteps. Keywords: Household Appliances, Globalization, Internationalization, International Management, Case Analysis, Whirlpool WHIRLPOOL’s GLOBAL STRATEGY CASE ANALYSIS 3 Whirlpool Corporation’s Global Strategy Case Analysis...
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...WHAT ELSE CAN GO WRONG? Joe Van West, President of Appliances Unlimited in Mexico, was thinking about his arrival in Mexico City and his life during the last six months as he was sitting in his office. He remembered getting the phone call late one evening while sitting in front of the TV in his house in Taipei, Taiwan, where he was Operations Manager of the local subsidiary of Appliances Unlimited, a Belgian firm. The phone call was to tell him that Mr. Brian Hodges, the President of the Mexican subsidiary of Appliances Unlimited, had a major heart attack and would retire immediately. Mr. Van West had met Mr. Hodges several times at meetings, but he did not know him very well. The caller, his friend at headquarters, Stijn Verckens, indicated that management at headquarters was looking for a speedy replacement for Hodges, and that Joe Van West should talk to the President of the International Division at Headquarters immediately. Van West had always wanted to run a subsidiary. It would be a great opportunity, and he did tell Verckens that he would think about it. Van West had gotten excellent reviews for his work as Operations Manager in Taipie. He was ready for the next step. He had hoped that there would be an opportunity in Canada or the United States, but he, an American citizen, and his wife, a native of Belgium, had decided a number of years ago that they would go wherever the opportunity presented itself. Van West talked to several people at headquarters, including...
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...5.3.1 BOSCH 3 5.3.2 SIEMENS 3 5.3.3 GAGGENAU 3 5.3.4 PROFİLO 3 6 References 3 White Goods Industry The home appliances sector showed a strong recovery in 2010. Driven by increasing consumer confidence and the recovery of real estate construction, the market for large domestic appliances grew by 8% bringing the market to a total of 5.4 million appliances. All major appliance categories with the exception of the solo cookers showed a significant growth. Refrigerator sales increased by 11%, dishwashers sales grew by 7% and washing machine sales increased by 8%. Oven sales was the only category which declined by 4%. Driers, which is a new growth area, increased by 19%. Large home appliances, produced in Turkey, managed to increase by 12% year-on-year reaching 18.4 million units. Roughly 75%, 13.7 million units, were exported, which reflects an increase of 9% year-on year. With this volume Turkey became the biggest white goods appliances producing country in Europe. [1] Brands in White Goods Industry The leader of white goods industry in Turkey is Arçelik and its main competitor is BSH (Bosch and Siemens Home Appliances). BSH is the second company in Turkey’s white goods industry. The others are followers. Bosch and Siemens Home Appliances Group is the world's third largest producer of large domestic home appliances. The group owns 14 brands and operates 43 factories...
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...The Dependence of People on Smartphones. The excessive use of smartphones has not only changed the way we see technology but also the way we live our lives. In the year 2000, the first touch screen phone was introduced and people who loved technology were amazed by this cellphone technology that did not required a physical keypad to work or access the cellphone main menu, although not that many special features were added to this cellphone besides the digital touch screen tech lovers fell in love with this device almost instantly because of the futuristic idea of replacing buttons with a digital touchscreen. Even though this cellphone was a pioneer in a new era revolutionizing the idea of a physical keypad to enter numbers did not become so popular after people got bored from just the digital screen and that did not do anything else but to dial numbers to make a phone call. In the year 2007 a new cellphone was introduced, a cellphone that not only looked very elegant and extremely different than any other cellphone at the moment or made before, but was able to perform tasks those of a desktop computer, for example; internet web browsing, agenda managing, picture taking and video making at very good quality, email access, music playing, electronic book access, just to mention a few. It seemed maybe almost impossible that so much could be done with such a small device. This was the world’s first smartphone; a new trend that would make our lives much easier had begun, making...
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...* Tracking the economic value of the embedded technology: Future outlook and trends: The Embedded Digital Technology use in our everyday life is highly significant. To some estimate, around 98% of all the programmable digital devices are in some way embedded which includes the digital devices which embedded under the humans skin. Both current and future studies and trends suggests to a dramatic potential for a much bigger growth. All the future outlooks of this technology points to a much wider use based on both enhanced functionality and cost reduction. “There are now more embedded devices than people on earth. As chips and wireless communications become universal and inexpensive, an enormous potential is created for new applications and novel ways to support our society and people’s lives” said Viviane Reding The former European Commissioner for the Directorate General Information Society & Media. This study by author Geomina Turlia and conducted with the support of European Commission, focused on the inter-linked between macro and micro approach to the technology so it can support the importance of the proposed overall methodology when looking into the economic value of the embedded devices in general. However, it is as important for implementation purposes to also use other supported tools like using a European National Accounts Data so finding the correct economic value can be refined specifically when more needed sectorial or thematic studies can be further conducted...
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...Uber is a ridesharing service that is headquartered out of San Francisco, California, also operating in other international cities. The company uses a smartphone or mobile tablet application to arrange rides between drivers and riders. The primary role of the IT in this business is not only the enabling of operations, but IT also provides a specific competitive advantage. Most ridesharing services do not run strictly from an application from a mobile device. Uber set themselves above the rest because they were able to engage themselves in a rapidly growing market, with fast, easy, and economical services that all smartphone users can engage themselves in. IT is also the enabler of this company. Customers use this app to request rides and track their reserved vehicle’s location. Without the use of this technology there would be no means of communication between the riders and drivers. The IT that Uber uses is not seen to be “cutting edge” in any means. It is conservative in the means of the technology used; the only thing that makes Uber’s IT “cutting edge” is the innovative way that they have changed and taken control of many markets across world. The use of the business is relatively simple; the rider goes on to the application enters their location and debit/credit card number and is paired with a driver that is near by. There are many applications that are in thousands of different markets that use this same means of payment and use of IT. What makes the IT of Uber...
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...Name: College: Course: Tutor: Date: How to positively influence customer satisfaction and buying behavior in respect to the way you design your stores. One of the widest and deepest industries in the world is electronics and home appliances industry with close to 85% consumer base according to Consumer Digest. This call for most marketers developed proper strategies upon which they can exploit fully and enjoy profitability which comes along with it. In the case of our store, the primary products include energy efficient air conditioners, televisions, refrigerators, washers and another home, laundry and kitchen appliances. As we all know, home appliance and electronics are the most common in almost all convenient store and retail shop worldwide. 24 hours and self-serving store In the current society, people want intelligent life; they need everything done very quickly. The intelligent life is not limited to non-consumable goods but also to the food industry, therefore with an already existing convenient store in the US market, this mean that there is a need to a electronics and home appliances store that work 24 hrs and also self-serving. The store will exploit this opportunity to develop a retail outlet with an automated payment system that operates 24 hrs. The system will help serve the consumer need for fast pace product as well as serving them round the clock. Variety Products Consumer buying behavior is how people, group...
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...innovation environment are the extension of market demand, the increase of contenders and the replacement of technology in white goods。 1.the extension of market demand In the wake of China's accession to WTO, the Haier Group's strategy is to open the international market. The Haier Group established overseas design division, hoping to develop different home appliances for different region consumers. 2.the increase of contenders Abroad home appliance companies like Electrolux, Siemens possess huge advantages in technology and brand. Faced with the pressure of those companies, Haier's leadership position in the Chinese household appliance industry will confront severe challenges and shocks. Therefore, Hale should focus more on development of technological innovation. the replacement of technology in white goods With the development of high-tech, digital technology and information technology ,the technology of household products are updated rapidly.And home appliance companies should create new areas of consumption, which led market to create new concept and hot points of consumption. however, Chinese household appliance enterprises face the problem of Lag in technology upgrading and there is still a big gap compared with some...
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