...Marketing Trends Research Arthur Downs MGT/300 –Survey of Small Business Management and Entrepreneurship 4/22/13 Steven Schreiber John Schnatter founded papa John’s Pizza in the year 1984. John began his career in a small pizza restaurant in the City of Jeffersonville, Indiana. Upon completing his High School education, he matriculated to Ball State University. While attending college at Ball State he continued working in the pizza industry, working at another pizzeria. It was here that he learned much of what he knows about the pizza business. After completing college he returned home and found that, his father’s Bar was encountering financial trouble. Seeing this, John decided that he had to do something. He decided to sell his 1972 Camaro and use the money from the sale of his car to save his dads bar and knock down one of the walls in the bar and use this space to make a small pizzeria inside the bar. This was the first official Papa John’s Pizzeria. “I put my heart and soul, and everything I had learned from my father and grandfather, into my pizza business, and it paid off” (papajohns.com, 2012). From the beginning of his pizzeria, John used a totally different approach to pizza making than other pizzerias. He made a decision to put the same effort of a small town pizzeria into the mentality of the big pizzeria business plan. He knew that having superior quality, great customer service, and exceptional community service would create multitudes of satisfied customers...
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...הגדרת הטרנד- שתיית קאווה שתיית הקאווה, ייו מבעבע ספרדי, החלה לתפוס תאוצה בישראל בשנת 2007, בסמוך להורדת המס על המשקה (לוי וכץ, 2011). בעוד ב-2006 הסתכם יצוא הקאווה לישראל ב-80 אלף בקבוקים, ב-2007 קפץ המספר ל-190,000 וב- 2008 נסק ל- 483,300. ב-2007 נפתח הבר הראשון המבוסס על טהרת הקאווה, כאשר הצלחתו הובילה לפתיחת 3 סניפים נוספים, והופעת ברים רבים חדשים אשר מבוססים על המשקה הספרדי (בן שמחון, 2009). בשנים האחרונות העמיקה הקאווה את אחיזתה בברים, בחנויות היין, במסעדות ובבתי קפה ואף במרכולים, והפכה לתופעת צרכנות המונית (שגב וגן, 2011). ברים עורכים ערבי שתייה מיוחדים למשקה, בעלי חנויות יין מעידים כי מכירת הקאווה זינקה משמעותית והפכה ל-20% מהיקף המכירות (בן שמחון, 2009), ואף רשתות השיווק מדווחות על עליה ניכרת במכירות (פרי,2011). ב-2011 יובאו לישראל 2 מיליון בקבוקים (לוי וכץ, 2011), וישראל הפכה לצרכנית מרכזית של יינות קאווה- בחמישיה הראשונה בצריכת קאווה לנפש (גן, 2010) ומקום רביעי בעולם מבחינת שיעור צריכת הקאווה מתוך סך היינות שנמכרו (ספרד מבעבעת, 2012). לאור הנתונים שהוצגו לעיל, מעניין לבחון האם שתיית הקאווה בישראל אכן הינה טרנד. ראשית, נבחן האם מדובר בחידוש. הקאווה אמנם קיימת שנים רבות, אך רק בעקבות הורדת המס על המשקה החל ייבוא משמעותי לישראל. יינות מבעבעים אחרים אף נמצאים עמנו זמן רב, אך מחירם גבוה משמעותית, ולכן החידוש שבקאווה הינו האפשרות ליין מבעבע במחיר נמוך. באשר לצורך עליו עונה שתיית הקאווה, מזג האויר החם וריבוי הבליינים בישראל הובילו לצורך למשקה קר, זול ומשכר. הקאווה סיפקה מענה לצרכים אלו כמשקה מרענן, בעל מחיר נמוך וכיין מבעבע השפעות האלכוהול שבקאווה ניכרות במהירות רבה...
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...INDUSTRY TRENDS & RESEARCH REPORTS FOR INDUSTRIAL MARKETERS Trends in Industrial Marketing 2012: How Manufacturers are Marketing Today »»» Industry trends and research rePOrts fOr IndustrIal marketers Contents GlobalSpec Industrial Marketing Trends Survey .................................................................................. 3 Highlights from the Survey Results .................................................................................................... 3 Conclusions ........................................................................................................................................ 4 Recommendations ............................................................................................................................. 5 Marketing Goals and Challenges ....................................................................................................... 7 Marketing Channels and Programs..................................................................................................... 9 Marketing Budgets and Sales Expectations ..................................................................................... 13 The GlobalSpec Advantage .............................................................................................................. 17 About GlobalSpec, Inc. ..................................................................................................................... 18 Graphs What is your primary...
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...RECENT TRENDS IN VIRAL MARKETING *Ritu ABSTRACT 2010 looks to be the biggest year ever for online marketing. With more and more marketers demanding results-based advertising, it is no wonder viral marketing is becoming one of the fastest-growing trends. Nothing captures the essence of viral marketing better than the description of how a virus grows. It is uncanny in its ability to remain shrouded in secrecy till it wins by sheer weight of numbers. It piggybacks on other hosts, and grows by feeding on their resources, not its own. It doesn’t need to mate- it replicates itself. And with the right kind of environment, it can grow exponentially, as can be seen by the 1’s above. Viral Marketing, naturally, is something that draws upon these fundamental characteristics of a virus- exponential growth with minimum use of one’s own resources. It refers to any strategy that encourages individuals to pass on a ‘message’ to other individuals, who in turn pass it on to other people, and so on and so forth, thereby allowing for an exponential growth in the popularity and exposure of the message. This paper examines as to how viral marketing can make a brand name stand out from the competition and some strategies important to make viral marketing campaigns unique . The paper identifies trends that will increase the likelihood of a successful online viral marketing campaign and demonstrate how these strategies market. With a discussion on how the risks and rewards of a viral campaign differ...
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...Industry Market Trends Many casual dining restaurants, like TGI Fridays, are preparing for a gradual decrease in sales growth fueled by the Baby Boomer generation. As this demographic begins to taper, restaurants are looking for ways to appeal to a younger demographic, 15- to 30-year olds, who may be craving different menu items or eating at nontraditional times. Fast casual is one of the fastest-growing segments in the restaurant industry. Fast casual’s year-over-year traffic rose 6 percent in 2011. Consumers are trading down to quick-service and fast casual outlets in favor of their convenience and value. Gen Y, a demographic that is “entering their prime dining-out years,” favors the quality and value perceptions of fast casual options. In response, restaurants are revamping interiors to be more modern, rethinking marketing with new social media campaigns and revising menus to cater to a younger flavor palate. Other restaurants are focusing on to-go menus that appeal to this younger generation’s on-the-go lifestyle. Competitive Trends * Brands * Product * Generic * Total Budget Technological Trends Restaurant operators have data tools at their fingertips that help them understand their customers and the effectiveness of their marketing messages. Data from social media, public relations, email marketing and advertising can help operators evaluate strategies and plan for the future. However, first casual dining chains must break down the walls of traditional...
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...New Trends in Marketing Strategies Thesis: In our age, in order to have a strong place in market ; specialist and brands have improved various strategies as neuromarketing, internet marketing and real time marketing. I. Neuromarketing A. Understanding consumer brain 1. Using reward system 2. Addressing emotions B. Analysing consumer brain 1. Electroencephalography (EEG) 2. Magnetoencephalography (MEG) 3. Functional Magnetic Resonance Imaging (fMRI) II. Internet Marketing A.Convenience of online business 1.Online advertising 2.Online shopping and customer services B.Devolopment of business using internet 1.Global and partial opportunities of Internet 2.Market research and analysis III. Real Time Marketing A. Personalization 1. Understanding customers 2. Increasing customer loyalty B. Responsiveness 1. Tapping into the moment 2. Having low cost 3. Opening for creativity Human is a social being that have to earn money to survive. For make money, there are two things: purchasing and selling. Since World War I, people try to find a solution for “What/how should I sale?”. Knowing this questions’ answers means identify the consumer and make profit. The main purpose in here is increase the sales. Hence, firms do various works in the cause of attracting consumer. In World War times, questions generate...
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...Content Recent Trends in Viral Marketing In: Business and Management Recent Trends in Viral Marketing RECENT TRENDS IN VIRAL MARKETING *Ritu ABSTRACT 2010 looks to be the biggest year ever for online marketing. With more and more marketers demanding results-based advertising, it is no wonder viral marketing is becoming one of the fastest-growing trends. Nothing captures the essence of viral marketing better than the description of how a virus grows. It is uncanny in its ability to remain shrouded in secrecy till it wins by sheer weight of numbers. It piggybacks on other hosts, and grows by feeding on their resources, not its own. It doesn’t need to mate- it replicates itself. And with the right kind of environment, it can grow exponentially, as can be seen by the 1’s above. Viral Marketing, naturally, is something that draws upon these fundamental characteristics of a virus- exponential growth with minimum use of one’s own resources. It refers to any strategy that encourages individuals to pass on a ‘message’ to other individuals, who in turn pass it on to other people, and so on and so forth, thereby allowing for an exponential growth in the popularity and exposure of the message. This paper examines as to how viral marketing can make a brand name stand out from the competition and some strategies important to make viral marketing campaigns unique . The paper identifies trends that will increase the likelihood of a successful online viral marketing campaign and demonstrate...
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...Health Care Consumer- Trends and Marketing HCS-490 June 2, 2014 Web-Based Forum Web-based health care forum is a web portal, which connects the healthcare provider to the consumer. Improving the patient care and healthcare efficiency by delivering health via the internet. A key goal is to provide an effective platform for the providers, patients, pharmacies, and caregivers, where he or she can receive a fast and secure communication processes. Best one-stop location for all of the members of health care community. Within this paper a review of the benefits for the consumer and provider, value and importance, difference from other modes of communication, changes from media and social media, and marketing health care products. Benefits There are several factor that would motivate the provider and consumer to use this communication process such as, easy accessibility and privacy. For the provider and the consumer he or she can both find and share information through web based health bulletins for example; WebMD and HealthBoards. Provider benefits are the forum because he or she can send problematic cases via links on the forum anonymously. The question is automatically sent to all of the members. These questions are answered within a month. Member can comment and uses the information post as a reference in his or her individual cases (Vuorikatu, Saarni, & Pastermack, 2011). Doctors can set up alerts, review appointment and receive SMS notification when patients diagnostic...
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...Marketing Issues Related to Marketing Trends And Emerging Themes GROUPON : Prepared By: SARI NONG WAHAYU BINTI MD YUSUP (2012287679) NURLIYANA BINTI SHAFIE (2012997563) CAESARLINDA ANAK PETER (2012918983) ROSELIZA BINTI ZAINY (2009658114) Prepared For: MDM NORAIDA OMAR ISSUES IN MARKETING MKT 658 TABLE OF CONTENT TITLE | PAGE | Background | 1 | GROUPON | 2 | Marketing Trends and Emerging Themes | 3 - 4 | * Advantages | 5 | * Disadvantages | 6 | Conclusion | 7 | References | 8 | BACKGROUND Introduction. Changes in the marketing field today happen in a very fast rate. This day will never be the same as yesterday and the day before. Tomorrow will come with different challenges today. And in business, to pursue a strategy without improvements could pose a risk to the business itself. Thus, to ensure the success of a business, traders should take some certainty: * Global power will continue to have an impact on everybody's business and personal life * Technology will continue to grow and amaze us * There will be a continuous push towards deregulation of economic sectors All three of these certainty; globalization, technological advances, and deregulation - which refers to unlimited opportunities, however, what marketing is and what should be done with issues like this? Marketing is closely linked with the identification of human and social needs. Among the shortest definition of marketing is "meeting...
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...Communication Paper XXXXXXX HCS/490 HEALTH CARE CONSUMER - TRENDS AND MARKETING March 16th, 2012 Carol Sweigert Communication Paper The intent of this paper is to ascertain one specific mode of communication used by consumers and healthcare providers. The communication modality that was chosen was electronic medical records (EMR’s). This paper will first define what an EMR is, then list and discuss several different modality aspects (as it pertains to EMR’s) to include, benefit to the patient and how the EMR differs from other modes of communication. In addition, this paper will explain one reason why the EMR is an effective means of communication between consumers and providers, as well as review the importance of maintaining patient confidentiality when using the EMR. This paper will conclude with how the media and social networking change communication in heart care. The goal of any healthcare organization worth its salt; is to ensure that the continuum of quality care is being adhered to within the ever changing realm of technology as it applies to healthcare. In order to ensure organizational success, it is necessary for any and all healthcare organizations to first acquire a basic understanding of the benefits and challenges of technologically based communication modality such as Electronic Medical Record (EMR) . (Personal communication, March 1, 2012). Electronic Medical Record (EMR) According to Ovid Technologies, Inc. (2000-2011), Electronic medical...
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...ONLINE TOURISM AND TRAVEL- ANALYSING TRENDS FROM MARKETING PERSPECTIVE Dr. Manoj Dixit Reader Department of Public Administration University of Lucknow Email: manojdixit23@gmail.com Dr. Rakesh Belwal Assistant Professor Department of Management Addis Ababa University Addis Ababa (Ethiopia) Email: rakesh_belwal@yahoo.com Dr. Gurmeet Singh Senior Lecturer Department of Management & Public Administration University of South Pacific Fiji islands Email: drgurmeetsingh@yahoo.com 1 ONLINE TOURISM AND TRAVEL- ANALYSING TRENDS FROM MARKETING PERSPECTIVE ABSTRACT Tourism is the world's largest civilian industry whose growth, economic significance and potential are phenomenal across the globe. Online tourism is rapidly becoming a growing topic of research and its importance as future mode of acquiring information and purchase of tourism products and services is growing day by day. The present paper has been written with the extensive research on contemporaneous data, websites and conference proceedings on tourism related aspects. Web survey, focused interviews have been used to elicit specific information for such qualitative analysis.The domain of Internet is increasing day by day. Tourism products, in particular, have yet to realize its complete advantage. Still, Internet has significantly benefited the bottom line of tourism organizations in terms of cost of converting as well as losing customers with pluses and minuses respectively. Keeping this in view, online tourism...
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...Media Marketing Strategy as a Form of Direct Marketing, Today’s Emerging Trends and Tomorrow’s Implications. Ahmad Jan 120070118 Hussam Alowaibeel 120070103 Marketing 420 - Direct Marketing Dr. Mikhail Zenchenkov ABSTRACT While firms strive to survive by gaining a significant market share and to position their products in the market with the ultimate aim of generating sufficient profits to sustain their survival, research has demonstrated that the marketing approach adopted by these firms underlies the strength of their positions in the market today. That has driven a significant number of firms in the world to invest a significant share of their revenues to conduct the marketing of their product using direct marketing strategies on the best media that has in the recent past unveiled itself, social media. Typically, that is because the internet has virtually merged the real world with the virtual world and its presence in the whole world is overwhelming. Unlike, therefore, the traditional marketing strategies that focused on segmentation with the 4Ps underlying concepts, a radical departure in the recent past where social media is increasingly taking the place of social media has been the trend. However, the implications and future trend share that firms have to fully get into the internet and use social media as one of the best strategies of direct marketing to reap the benefits of direct marketing strategies...
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...a company’s marketing environment and why marketers play a critical role in tracking environmental trends and spotting opportunities. The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment, the microenvironment and the macroenvironment .Marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers, so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro. The internal environment refers to the company and its existing products, marketing strategies. It also includes the strengths of the company with regard to manufacturing abilities, distribution capacities, and marketing abilities. Internal resources should also be considered while formulating a marketing strategy .Every manager in an organization observes the outside environment with disciplined methods marketing research and marketing intelligence for collecting information about the marketing environment. They also spend more time in customer and competitor environments. By carefully studying the environment, marketers can adapt their strategies to meet new marketplace challenges and opportunities. Example of how the internal environment would impact a company such as Walmart. We are looking at the immediate local influences which might include its marketing plans, how it...
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...Health Care Marketing Reflection Christine Cazares HCS/539 April 4, 2016 Andrea Linder Health Care Marketing Reflection In recent years, hospitals have relied on marketing strategies through newspapers, letters, or television. Currently, the new word of mouth is social media on how organizations such as hospitals, spread the word. This paper will examine the current health care marketing techniques used for social media. Included in this will be how the marketing is used, the author's opinion on the marketing techniques for social media, how social media affects the consumers, and if social media within healthcare as a positive or negative effect. Health Care Marketing Techniques and Trends Marketing is using social media as an outlet for word of mouth. By using social media conversations are not face to face, they are now one too many. Which is beneficial to many organizations. People are trying to take their health serious now and receiving information from online platforms and referrals by others. Social media is used to promote referrals and improve health care to current and future consumers. Promoting health care through social media can be done through many different pages and websites for potential patients and present ones. Consumers are modernized these days and have become tech savvy and want to know more about their health and future health needs. Customers are searching the web for information on health care before making...
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...In this changing landscape L'Oreal should try to break the traditional rut by introducing new product lines that incorporate the trends in the market. Social media is an important tool in the process of developing and managing new product lines. L'Oreal should integrate social media from inception to market launch and integrate it within their Marketing strategy. They should use tools and platforms like Google Analytics, Youtube, Pinterest in process of devising push and pull strategies to then solve their overarching challenges of line extensions. Social media should also be continually use to optimize marketing strategy based on consumer feedback. Statement of Problem/Opportunities/Objective: L'Oreal was faced with analyzing the market trends in hair coloring segment, possible course of response from L'Oreal and social media integration for better marketing strategy. The overarching issue L'Oreal was facing was to understand how can they integrate social media into their marketing strategy for the new hair color product. The problem was further divided into following categories: Challenge #1- Trend or Fad?: The marketing team's first challenge was to understand how to use social media to identify upcoming trends, decide if it is a trend or fad and how can they differentiate their product that can be relevant for the trend identified. • Pull Strategy: How can they use Social Media Learning as an active strategy to pull information from consumers...
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