Evaluation

This is an evaluation on the past three activities I have done for my controlled assessment. Over all, I must say there were parts I struggled in and other parts I did well in. I will talk about the audience purpose and how I made everything suit my target audience.

My Logo:
The first activity I completed was essential, it was my Logo. The reason why I found it important is because it is mainly what attracts people to getting to know what your project/event/product is all about – without a good logo, I personally think it is very hard to attract people. I started off by sketching out the logo I wanted and what I had in mind.
I then was lucky enough an image I loved on google, it is a cartoon of a group of colourful children holding hands in a circle. I thought that really fit in with the theme of my event but my main concern was asking the artist for permission if whether I can use it or not. I then sent an email to him and was lucky enough to get a reply from him saying that I did not need permission to use it since he does it for a hobby, and even if I needed permission he said he would be happy enough to let me use it since it is for a good cause.
I then inserted the template/image and added a colourful title and slogan. My title is “Community Spirit” – the reason why I did not choose anything else is because I really did not want to complicate it as if it was named anything else, people would be confused and not really get the aim of the event.

I would say that my logo would mainly attract young adults and children, which is what I was really aiming for. As with all the colours and cartoons without a doubt it will attract their attention and make the event seem like something they would not want to miss. At first I thought the fact that my logo would only attract young adults would be a disadvantage but after thinking it through, I thought about how parents would encourage their children to spread awareness especially because this is all for a good cause. So after all, I would be gaining a wide age group in my event.
After getting feedback, I realized that the text in my Logo is too colourful and small which makes it hard to read for some people. If I can improve this, I would stick to one colour and not make it seem too crowded, I would also make the font slightly bigger so that everybody is able to read the text.

Managing my time was very important; I had to make sure I was not spending too much time on the logo so that I had enough time to finish the rest of my activity. In order to manage my time, I set myself a target to finish my logo in 30 minutes, which was enough time to plan and perfect my logo. The skills that were useful when it came to designing my logo is that I have had past experience with using photoshop so it was not really new to me, I knew how to use the program right away. If I was to improve my logo again, I would get the template in a better quality to be 100% sure it is not pixelated as it being pixelated can be a bit unprofessional. Overall, I would say my Logo is colourful and very eye catching and most importantly, it is very meaningful and relates to community spirit.

Tracklist:
Second of all, a huge part of planning my event was the track list. I think the track list is very important as it can affect the atmosphere of the event. As the music is a very essential part of events, I decided to sort out my track list wisely and actually choose songs that all people from all different age groups would enjoy and dance to. The thing I avoided most where songs that are rather ‘depressing’ and songs that can be a bad influence to the younger ones, that it mainly how I will make the track list suitable to my target audience. The feedback I got back from my teacher was that it was too unorganized and the playlist was not easy to use which causes a delay in finding the songs you want. After getting my feedback, I realized that the order of my track list is slightly disordered, as a solution I should use more queries in order to get the results I want easily instead of having to search through the entire track list. I strongly felt like the track list was the most activity that did not require too much time, for that reason, I set myself a target to finish the track list in 20 minutes. I would say I regret it as I felt it was too rushed and did not do everything the activity required. I would say the skill that helped me the most was picking the track list and the songs. I did not pick any random songs, I wanted the songs to suit the event and not be inappropriate. If I was to redo my track list, I would definitely add colours and colour code the tracklist in order to make it a lot easier for the DJ who will be controlling the music for my event, as without colour coding it would make him slow and it would take him more time to find the certain songs/music he needs.

Audio Clip:
Third of all was my audio clip (podcast), I personally think podcasts are important because it is a form of advertisement- I also think they are more effective than posters because they’re more interactive. I wanted something that sounded interesting and fun and relating to the event. I decided to use the band performing at my event ‘Cairokee’s’ song in the background, which is all about team spirit and freedom and how all people should unite as one and help each other. I thought it was a good decision to use it as it really relates to the term “Community Spirit”. In my podcast I talk about my event and the highlights it will include, the reason why I have done that is because I wanted to make my event seem like something different and something they would not want to miss out on.
At first the feedback I was getting was that I was talking without expression, but I luckily had time to improve it so I recorder my audio clip all over again and talked with expressions and made it seem like it was going to be an excited event. The expression of my voice sounded interesting and convincing, which was a huge advantage. Only thing I would improve about my podcast is its length as I feel it might have been too long for a podcast. Over all, I think my podcast suits my target audience because it is not boring to listen to and is very easy to understand, the pace of my voice was also good which is why its easy to understand.
I felt like the audio clip was very important and I would say it took me about an hour, which is a good amount of time, especially as I kept recording it over and over again until it sounded right. If I was to improve it again, I would make the background music a bit lower and my voice higher in order to make it as clear as possible and make it more possible for the audience to understand what is being said as if they do not, they will not understand the details of the event and the purpose.

Event Model
I personally found the community spirit event model the hardest part, when I first opened the template, I was very confused and thought it looked too packed and confusing.
I find the event models very important as it is the key to finding out the exact calculations and details about your event. I personally thought the event model was too packed with numbers and heavily lacked subtitles. As a solution, I created a new page for every event model in order to make it easier for the users who access. Instead of the user spending a lot of time looking for what they are after, instead they can check the pages below and they can easily calculate the profit and loss or they can check the pages below instead of having to get lost. After being checked by my test buddy, I realized that I needed colour coding as all the text was contrasting with everything. The advantage of colour coding is that it is easy to find what I have recorded. My teacher then said I lacked formulas, so as a solution- I used more query and got rid of the unnecessary information people do not need.
I had to make it easier in order to make it clear to those who are reading the event model like the event organizers and myself.
The feedback I got from my teacher was that the information was too packed and was not too easy understand.

Overall, I think I could have done better on my activities, yet I have had many strengths such as the audio clip, advertisement, etc.