...contributing to an excellent organization and helping to change students’ lives. | Employment History | Student Mentor, Western Governors University | 2010 — Present | Indianapolis, IN Facilitate new student on-boarding and orientation processes.Assist students in educational planning from initial enrollment through graduation.Evaluate learning styles, skills, goals, etc in order to help students utilize the appropriate learning resources.Meet with students on a weekly basis for coaching, accountability and encouragement.Serve as the student’s advocate in resolving matters of academic difficulty, misunderstanding or confusion.Assist students with career planning. | MBA Recruiter & Public Relations Director, Anderson University | 2005 — Present | Anderson, INOversee public relations for the program including chamber involvement, communication, media promotion, newsletters, online networking and promotion of the program through professional organizations.Developed, implemented and facilitate an effective social media campaign for student recruitment and current student/alumni relations.Work with the university Alumni Association to create quality events and opportunities to connect alumni with the university for the purpose of university promotion.Schedule and facilitate presentations to groups of potential and incoming students.Develop relationships with potential corporate partners for the purpose of promoting the MBA program.Determine which students are a suitable fit...
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...Marketing, Promotions, Public Relations, and Sales Managers. (2010). Occupational Outlook Handbook, 32-35. Public relations managers. Public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for the employer or client. For example, they might write press releases or sponsor corporate events to help maintain and improve the image and identity of the company or client. They also help to clarify the organization’s point of view to their main constituency. They observe social, economic, and political trends that might ultimately affect the firm, and they make recommendations to enhance the firm’s image on the basis of those trends. Public relations managers often specialize in a specific area, such as crisis management, or in a specific industry, such as healthcare. In large organizations, public relations managers may supervise a staff of public relations specialists. (See the Handbook statement on public relations specialists.) They also work with advertising and marketing staffs to make sure that the advertising campaigns are compatible with the image the company or client is trying to portray. In addition, public relations managers may handle internal company communications, such as company newsletters, and may help financial managers produce company reports. They may assist company executives in drafting speeches, arranging interviews, and maintaining other forms of public contact; oversee...
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...BA 385 Final Case Exercise Part I. The Case. Read through the case called “The Hudson River Clean Up and GE” (Case # 25 in your textbook). Do not do any outside research; stick to the case as it is written up in your textbook. In the table below, identify twenty relevant stakeholders and their stakes. Be specific about what each stakeholder has to gain OR lose by the possible actions suggested in the case. You need only list one stake (describe it if you think it is not clear without a description). *Gain *Lose | |Stakeholders |Stakes | |Stakeholders |Stakes | |1. |Shareholders and Investors |Share value goes down due to huge |11. |Animals live in Hudson River |Better living environment | | | |expense in dredging plan | | | | |2. |Employees |Increased possibility of lay-off |12. |Suppliers and other business |Increased business opportunity | | | |due to huge expense in dredging | |involved in dredging plan | | | | |plan | | | ...
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...Running Head: STARBUCKS DELIVERY Starbucks Delivery Public Relations Campaign Anderson, J., McBride, T., Sandoval, M., & Waugh, J. University of Phoenix MKT/438 Public Relations Candice Steelman Starbucks Delivery Public Relations Campaign Introduction In such a competitive world it’s often crucial for a business to offer new services or products to keep the customer coming back. Starbucks is no different from any other business in the same industry. The need to to keep the market fresh is always there. Starbucks will introduce a new service of home or business deliver of there products. Before this product is introduced in the marketplace, areas such as business goals, public relations (PR) issues, use of SMART, identifying the targeted market, other publics that must be identified, ethical implications related to the PR issues, and a complete market research plan must be completed. With all these above areas identified and completed the chances of the new services success rate will go up. Business Goals After opening the first store in 1971, Starbucks Coffee Company has grown from a local Seattle market coffee and tea shop into an international phenomenon with more than 11,000 stores in all 50 of the United States and more than 4,400 in 43 other countries. Starbucks (2008) mission is “to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow” (Mission Statement, para. 3). Starbucks...
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...Internet The Internet has become one of the best showcases the chains can use to demonstrate their fashion options and maintain a close and direct relationship with their customers. All the chains have specialist Internet teams who are continually developing and implementing better tools so that the customer online service is as suitable and effective as possible. In this regard, the active presence of all the chains on social networks, in which all of them together have more than ten million followers, is outstanding. In 2010, the Inditex web sites, including both chain sites and inditex. com, received 66 million visits. Internet The Internet has become one of the best showcases the chains can use to demonstrate their fashion options and maintain a close and direct relationship with their customers. All the chains have specialist Internet teams who are continually developing and implementing better tools so that the customer online service is as suitable and effective as possible. In this regard, the active presence of all the chains on social networks, in which all of them together have more than ten million followers, is outstanding. In 2010, the Inditex web sites, including both chain sites and inditex. com, received 66 million visits. Open to society Inditex makes a solid commitment to transparency and develops different initiatives to guarantee fluid access to its different groups of stakeholders to information on the performance of its activity...
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...Compare some of the ways public relations practices vary in different parts of the world. The purpose of PR takes on several forms in the global field/market. In addition to being a media relations expert and proficient marketer, a typical “global PR” specialist can perform as your company's personal representative, acclimatizing local buyers and customers as well as growing connections with the government officials. “Strategic management of communications between a business and its foreign audiences, however, can be quite intimidating for many companies, because, although PR is PR, the challenges of launching a successful campaign are magnified on the international scene.” All companies and countries have public relation departments and in different parts of the world things have to be or are handled differently. There are “generic” principles that are basically “standardized world-wide principles.” Then there are “specific applications” which pretty mean that those “generic” principles are applied differently under different settings. “From cultural and language differences to scattered time zones and logistical obstacles, examining the overriding issues involved in conducting PR in different foreign markets, including the common pitfalls and successful strategies of companies in the international trenches” (LeClaire, J, 2010, np). I am going to use two cultures as my examples in public relations practices in different areas; Arab and American cultures. 1) Cultural...
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...Pepsi-Cola’s handling of its 1993 crisis demonstrated remarkable public relations consistency. An issue that pervasively raised is as well attended quickly and resulted positively. A retired meat salesman Tex Triplett, 82, of Tacoma, Washington, and his wife, Mary, 78, reported that while looking into a Diet Pepsi can for a prize-winning word to complete the phrase "Be young, have fun, drink Pepsi," they instead found a syringe. They turned the materials over to their attorney, who then contacted the Pierce County Health Department. A television station went with the story on Thursday, June 10th. KIRO anchorman Gary Justice said that the story merited attention because of a local Sudafed tampering in 1991 that killed two residents, and that needles evoked the fear of AIDS. The Seattle Times reported the story Friday morning, adding that Mary Triplett said that neither she nor her husband had shown signs of being sick. Another Pepsi-needle claim was made in Washington State on Friday. That weekend, The FDA issued a five-state alert advising consumers to inspect their Diet Pepsi. FDA chief Donald Kessler told the public to empty the contents of the can into a glass or cup before drinking. On Sunday night came a similar claim from a woman in the Cleveland area. By 9:30 AM Monday, June 14th, there was another claim. And by the time the day was over, 8 more had been made. At PepsiCo headquarters in Somers, NY the Pepsi public affairs crisis team huddled, hoping that the new reports would...
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...Business succeeds when it cares about community “The primary objective of a firm is to maximise its profit and its primary accountability is towards its shareholders/owners” Although I can see how in most instances the main objective of a firm is to maximise it’s profit, I do not believe that it necessarily follows that the primary accountability is to the shareholders and owners. I would like to present the following argument that suggests real success can be achieved by working with and caring for communities and stakeholders. If we were to believe that companies would only succeed by looking after their shareholders we would surely limit the opportunities for any firm to have any community purpose and would remove any of the benefits that can be achieved by working with other key stakeholders. Firms can benefit greatly from interaction with wider stakeholders and can reap benefits when they care about their communities because these communities can be seen to work together with firms to support mutual success. In outlining my views I will refer to three theories, namely stakeholder theory, legitimacy theory and agency theory and make a case for how an interaction of these theories will support my views that business succeeds when it cares about its community. Stakeholder Theory, (Financial Times Lexicon, 2011), ‘Stakeholder theory suggests that...
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...Executive Summery This work intends to explore the public relation and communication department under marketing department of Robi. It is an research which gives an over all idea about the activities of the department, in addition this research will find out what the different types (working class, student, housewives, employees) think about the PR activities of Robi. This research is based on questionnaire. The questionnaire was given from the Robi authority which was a pre-tested questionnaire having 5 questions. The sample technique was stratified random sample. Total 100 respondents from Dhaka city where taken for this research. Based on their answers the analysis has been made. The sample size is divided in to five (5) sub-categories namely student, housewives, working class, agency personnel, and lastly the Robi employees. Microsoft excel 2003 software was used for all sorts of calculation and graphical representation for the research. Based on the calculation all sorts interpretation and recommendation was given at the end. Each of the questions has its own calculation and diagram in this research paper. The literature review part was full of secondary information about the research. The terminological definition, explanations of the terms and detail of the departments are clearly described in this part of the research. In addition, company background part is added just for the readers to know more about the company and also the detail of the department of PR & communication...
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...Public Relations * A communication function of mgm’t through w/c organizations adapt to alter or maintain their environment for the purpose of achieving org. goals . * Using your media to achieve your mktg. Objectives * Comminicate your message, build your image, motivate desired behavior, generate greater revenues and profits. * Should be a win-win partnership w/ journalist Who needs PR? * Small business owner, manager * Entrepreneurs can get frontpage publicity and level the playing field vs. wealthier competitors who advertise * Corporation manager or Executives- To communicate with target market more often * Consumer- You will know what you need Reasons why a business person may want to use PR. * Grow the business * Make more money * Increase sales * Respond to a crisis (safety risk. defect) * Correct any bad press P.R. – What it is and how it works * How it fits into an overall mktg. campaign? * Who needs it? * How it can benefit me? * Make or buy? Brainstorming and thinking creatively * Come up w/ breakthrough ideas that make your product or service, standout and get media attention Putting the wheels into motion * Turn plans into a working campaign * Press release, facing featured articles, deliver your message in person. Choose the right medium for your message * Radio, tv, print, internet Creating buzz * Create event , use/exploit events of others to get free publicity ...
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...Evelyn Lima 29/06/11 Managing and Communicating Change at Agilent Executive Summary Agilent Technologies is a spinoff of Hewlett-Packard that was established 1999. Agilent is facing a problem of having to lay off 8000 (20%) of their employees during a hard time for the company and corporate America. Agilent uses various communication strategies such as open communication channels, consistency, training sessions and empathy towards the employees being laid off to help manage and communicate the change within the company. The key observations made will be analysed in this report, and recommendations will be given to senior managers to further enhance the effectiveness of how to manage and communicate change at Agilent Technologies. Introduction Agilent Technologies is a spinoff of Hewlett-Packard that was established 1999. Agilent is facing a problem of having to lay off 8000 (20%) of their employees in 2001, during a hard time for the company and corporate America. Agilent faces the hard challenge of having to further reduce the workforce in November 2002 by cutting 2500 more jobs, and a further 4000 jobs in February 2003. Analysis of Issues You cannot over-communicate when you are asking your organization to change. Every successful executive, who has led a change management effort, makes this statement. (Heathfield, 2010, p.10) The most important strategy used by Agilent Technologies was open communication channels. Agilent was consistent in having the...
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...Life Styles Inventory (LSI): Self Description May 8, 2012 Personal Thinking Styles The key to recognizing individual thinking style for most people can sometimes be found right on the surface. Consider the way in which a person might be described or referred to. For me that includes statements such as: • She’s a people person. • We never thought of that before. That’s a great idea now put together a strategy. • She will make sure everyone on the team has an opportunity to participate. • Don’t worry. She’ll cross the T’s and dot the I’s. Each of these phrases are things I’ve heard consistently over the years so when I completed the Life Styles Inventory (LSI) survey I was not surprised to receive my highest level scores in the Constructive Styles: Humanistic-Encouraging (99 percentile), Affiliative (99 percentile), Achievement (80 percentile) and Self-Actualizing (80 percentile). But what was surprising to me was that I received my third highest score and my fifth highest score in the Aggressive/Defensive Styles: Oppositional (84 percentile) and Power (79 percentile). What was visually intriguing is the fact that my two highest level Constructive Styles (Humanistic-Encouraging and Affiliative) are direct opposites of my influencing Aggressive/Defensive Styles (Oppositional and Power). What does all of this mean and how does it matter? The assessment seemed pretty accurate and it helps me to better understand why I approach everything in the...
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...nications The Evolution of Corporate Communications Paul Chin 10/26/2005 |[pic][pic]| |[pic] | Trying to get a message across to every employee in an organization is a lot like trying to control kids in a school bus: some will listen; some will hear but misunderstand the message; and some will ignore the message altogether and later complain, "But nobody told me." Communicating to hundreds, sometimes thousands, of employees within an organization is no small feat. This challenge is further complicated in organizations with a global presence, where corporate headquarters is responsible for delivering the same message to satellite offices in geographically dispersed locations. But it's not enough to just create the message. Effective corporate communication involves not only the message itself, but also the medium that carries and delivers it. It's these two components of a communication that dictate whether employees will receive and understand it. But don't fool yourself in thinking that there's some long process of deliberation when they receive one of these messages. Most corporate communications will grab the attention of an employee for no more than a few seconds — if at all. It's within that very narrow window of opportunity that they will decide whether to read something or toss it aside. Employees are processing more information than ever before — information dealing with their projects, their clients, and their industry as a whole. With all this information...
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...understanding human behaviour, Romi(2000).McCain has to indulge in communications exercise because of many reasons. Communication plays an important role not only in individual lives but also in organizations. Bateman (1990), defined communication as the transmission of information and meanings from one party to another through the use of symbols. This is a fact that communication can change the whole impact of organization like McCain in positive or negative way. Communication and organizational structure Communication helps to build up organizational structure and work for external image. Cooperative communication is the tool to incorporate all the functions of the organization like cooperate design, internal communication, media relations, relations with the stakeholders and shareholders. Communication presents the organization as one entity in front of the whole world. McCain can use communication exercise as framework of the organization to be more effective in all areas of management. Tools of communication This is complex process and requires certain tools to communicate within the organization and the world outside, like business community, shareholders and stakeholders. McCain will have strong bond with all these if communication is good. McCain should make its products a source of communication. One of the powerful tools is visual identity. Organization should have strong visual identity. This is possible by putting focus on logo, packaging, colour scheme of packaging...
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...Image creation-BP is in the mature stage of its life cycle, has been involved in multiple mishaps over the years. They have lost focus of their duty to the environment, the public, and its shareholders. 1) SWOT analysis Strengths-they have alot of money that can be reinvested in enhancing/repairing their image and focusing on the environment, their connections (with the British government and Navy), alternative energy (wind, solar, biofuels), infrastructure, carbon footprint toolkit, they were the first energy company to acknowledge global warming/environmental awareness Weaknesses-image, oil spills, poor ethics (price gouging,wire/mail fraud, etc.) Opportunities-technological opportunities (alternative energies, improved drilling capabilities, jumping onto the environmentally sustainable movement-and is also a threat to their original business model) Threats-politics (policies/regulations), economics (supply and demand fluctuation, improved commodities markets), competition, natural disasters 2) Problem Analysis (this should be clear and to the point-a few sentences is all that is necessary): Their image is tarnished, so they are concentrating on rebuilding this. They started this process by changing their name from British Petroleum to simply BP (Beyond Petroleum-suggesting that they will focus their efforts on multiple energy sources). Why is their image tarnished? What led to this occurring? What measures have they taken to address this issue? 3)...
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