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Types and Patterns of Innovation

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Innovations in technology Case 1
1. What factors do you think enabled Iddan, an engineer with no medical background, to pioneer the development of wireless endoscopy?
To innovate in a field, one does not have to be an expert in the field, but one with the ability to come up with a creative solution for a problem. Such is the case of Iddan, an engineer by profession, he had worked on many major military projects and worked to develop a guiding system for missiles. In short, Iddan was a very intelligent engineer, so when his friend had Dr. Scapa taught him about the limitations of existing tools of his field and urged Iddan to develop a better way to be able to see inside a patient’s intestine, Iddan took it upon himself and tried to come up with a solution. Iddan was told about charged-coupled devices (CCD’s) and began to dwell on the idea of an independent device that could use the body’s natural peristaltic action to propel the camera through the intestines. Iddan’s idea went through many changes, but still followed the same principal. It was his creative solution to an existing solution and the creative implementation of existing technologies that allowed him to develop the wireless endoscopy.
2. To what degree would you characterize Given’s development of the camera as “science-push” versus “demand-pull”?
The development of Given was due to a science-push, when Dr. Scapa requested Iddan to develop a non-invasive means to study the small intestine, Iddan went and pitched the idea to Gavriel Meron who founded Given to develop and market the product. However after the launch of Given, it was a success, the Doctors and patients had new demands from the product, leading to further development and thus a demand-pull.
3. What were the advantages and disadvantage of Iddan and Meron collaborating with Dr. Swain’s team? Meron met with Dr. Swain during a

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