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Types of Multimedia

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Types of Multimedia
Flash, PowerPoint, XML, VRML and Java applets are all different types of multimedia that can be used for better communication. Each has its own strengths, weaknesses and suitability with respect to a hotel business. Let’s have a look at each one.

Flash a multimedia platform used to add animation, video, and interactivity to web pages. A website can be built completely using flash alone. One big advantage of flash is that the software required to view flash applications comes preinstalled in most browsers. About 90 -95% of the browser market has flash preinstalled on it.

Flash can compress animations into small files that can be easily downloaded by a browser with a long load time. Flash can give your site the maximum visual impact if done well. Indeed it can totally replace html in building a website.

There is a downside to having a website in Flash only. The main problem is that as most of the content is video and animations, there is very little text if any for search engines to index. What this means is that with little or no keywords on your site, it will not appear in search results generated by search engines such as Yahoo and Google. This means few visitors and a low marketing impact for your hotel.

A PowerPoint presentation is generated by a software program from Microsoft called PowerPoint. PowerPoint uses a graphical approach to presentations in the form of slideshows. It is widely used in businesses for presentations, briefings and trainings. What PowerPoint does in simple terms is create a holding space for multimedia files, and when they need to be played, Windows plays them.

PowerPoint presentations do not run on browsers and need to be viewed on a computer using Windows operating system. As different computers have windows setup in different ways, PowerPoint applications are sometimes difficult to run correctly on different computers.

For a hotel, PowerPoint presentations may not be a good idea to use in marketing generally. It can be used for a special marketing goal, for instance, pitching an idea say for the use of banqueting facilities to a small group of people, or training the hotel staff. Having a PowerPoint presentation on your website may not be a good idea as only visitors using the windows operating system will be able to download it and run it and even then, you cannot be sure it will run correctly.

XML stands for Extended Markup Language. It is a markup language for documents containing structured information. A markup language is a mechanism to identify structures in a document. The XML specification defines a standard way to add markup to documents.

XML appears similar to html but there are different. In html, commonly used to build websites, the tags are fixed. What this means is that they can only be interpreted in one way. In html , means heading one and not anything else. XML provides a way to define tags and the relationship between them.

For example,

John Smith
John@smith.com
55555

In this example, it is clear to see what each tag stands for for the client’s name, for the client’s email and so on. The advantage of XML is that you can create your own set of tags to represent data in a structured way. For this to be displayed correctly on a browser a DTD, Document type definition, is required. What a DTD does is to tell the browser how to parse XML content. For the display or layout of the content a stylesheet is required for correct presentation. A stylesheet defines layout, colour, font size, font weight and so on.

XML is a great for creating specialised tags that are not defined in html. However for a hotel website, there is no need for specialised tags as standard html tags are sufficient. As such this technology is not very relevant to a hotel website.

VRML stands for Virtual Reality Modelling Language. It is a format for describing three-dimensional virtual worlds on the Internet.
VRML is an internet standard meaning a VRML file can be viewed on any platform, e.g. pc, Mac or Apple.

The most common way to display, show, navigate, browse, play, or view VRML files, models, or worlds (.wrl file extension) is with a VRML plugin, also known as a VRML viewer, player, browser, reader, add-on, client, toolkit, program, software, or ActiveX control.

In VRML the file is sent form the server to the client machine which has to do all the work of processing the data into an image. However since different machines have different capabilities, the quality of the end result will be different depending on the processing power of the machine.

VRML is good way of transmitting technical drawings and simple environments over the internet. However it is difficult to reproduce realistic scenes as they have to contain a lot of texture and detail.

VRML also requires a special browser such as Cortona3D Viewer or browser plugin to view the file. This is not common in many browsers and using this for a website would result in many visitors not being able to access the file. This technology is not at all suitable for a hotel website. A different way to give all round view of the hotel can be for instance 360 degree photography, which can give a virtual tour of different spaces of the hotel.

Java applets are java programs that run in browsers. One big advantage of java applets is that they are written in Java which is a platform independent programming language. What this means is that it runs on any computer with a browser or Java Runtime Environment, on any platform whether Windows, Mac or Linux based. Java applets usually take the form of small interactive objects in a webpage. They can buttons, a clock, scrolling text, calendars, a small game, form validation or even slideshows and image galleries.

Thought they are versatile, the do have some disadvantages. They do take sometime to be downloaded the first time, but since they can be cached in the browser, subsequent access is faster. The versatility of Java applets makes it easy to incorporate to a website to enhance its functionality and usability. This multimedia technology is appropriate for a hotel website and can add greatly to its appeal and usability.

To summarise, VRML is totally unsuitable for a hotel site and should not be used. XML can be used to a certain extent thought it is not as relevant as Java applets. The strength of PowerPoint lies in assisting in presentations, training and teaching. It is inappropriate for a website, though it can be useful events such as in staff training. Flash and Java applets will add to the user experience in a hotel website.

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