...Behavior Abstract The Korean wave hit Asia in the early 2000’s, initially through television dramas, and has gradually skyrocketed in popularity, expanding its reach to the film and record industry as well. Its success is owed to the effective combination of Western pop-culture with an added Asian flavor, across all its industries. With the sudden influx of Korean boy or girl pop groups led by pop idols worshipped by many fans, the media industry managed to tap on the popularity of certain idols, starring them in television dramas and hence garnering support from fans all over Asia. Together with popular drama series came its respective memorabilia, such as posters, bags, accessories – you name it, they have it. This paper serves to explore how the wave of Korean popular culture (commonly known as the Hanryu) on television today has had an impact on the behavior of people who participate in this Hanryu culture, not only through purchases of memorabilia, but also through changes to their lifestyle. The Influence of Hanryu on Consumer’s Buying Behavior Media, and the television to be specific, can be seen as a medium for informal learning, as well as influence. It is sometimes known as a socializing agent, which can influence who we are and what is expected of us. Just like how advertisements serve to increase the perception that consumers have towards a certain brand or product, occasionally using attractive endorsers or impactful slogans, Hanryu has a similar effect on influencing...
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...AmorePacific: From Local to Global Beauty 1. Why has AmorePacific (AP) been doing so well in the home market? AmorePacific had already accomplished a leadership position in the Korean market in the mid-1960s. They implemented a door-to-door sales strategy on their own which carved out a dominant position in the sales channel. AmorePacific also led the Korean industry in initiating exports in 1959 and kept retaining export effort to global market. From the mid-1990s, AmorePacific endeavored at comprehensive cost-reduction programs, amplified R&D, restructured brand management as well as its brand portfolio, realigned long-stand distribution relationship. AmorePacific manufactured all its domestic selling products itself. It allowed AmorePacific to have capital intensity. The company also set up a “Total Cost Reduction” program in 1995, “Total Creative Revolution” in 1998 to confirm efficient utilization of this capital. After 2004, AmorePacific’s continued to make an efficient operations which included the consolidation of important affiliated suppliers, a major checkup of production process, the implementation of Enterprise Resource Planning system and a Six Sigma program for Total Quality Management, and a IT outsourcing deal with IBM. It was the most fateful decision that AmorePacific’s quick launch of three new brands: Hera (1995), Iope (1996), and Sulwhasoo (1997). Unlike Mamonde and LaNeige which were Amorepacific’s earlier best seller and mid-priced, these new...
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...Cities 29 (2012) 142–154 Contents lists available at ScienceDirect Cities journal homepage: www.elsevier.com/locate/cities City profile Seoul Hyung Min Kim, Sun Sheng Han ⇑ Faculty of Architecture, Building and Planning, The University of Melbourne, Parkville, VIC 3010, Australia a r t i c l e i n f o Article history: Received 13 August 2010 Received in revised form 25 November 2010 Accepted 12 February 2011 Available online 13 July 2011 Keywords: Urban history Economic development Housing Planning policies Metropolitan governance a b s t r a c t Seoul is a major global city with a history of over 600 years. Its development trajectory, current status in the world economy, and challenges faced in socio-spatial dynamics present an excellent case in the study of cities, especially of the Asia–Pacific region. This profile outlines Seoul’s historical development, recent changes and contemporary conditions (in terms of its territory, economy, land and housing market, urbanisation policy, infrastructure development, social impact and culture), metropolitan planning, and future development. Ó 2011 Elsevier Ltd. All rights reserved. Historical development A significant year in Seoul’s history is 1394 during which Seoul, by the name of Han Yang, was chosen as the new capital of the Chosun (or Joseon) Dynasty (Kim, 2009: p. 194). The first 10 years of Seoul as a capital city were characterised by uncertainty about its status as the capital,...
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...9-706-411 REV: NOVEMBER 21, 2006 PANKAJ GHEMAWAT CARIN-ISABEL KNOOP DAVID KIRON AmorePacific: From Local to Global Beauty In 2005, Suh Kyung-Bae, President and CEO of South Korean cosmetics company AmorePacific, surveyed a map in his office in downtown Seoul: We have held off major multinational players, the L’Oréals and Estée Lauders, in Korea and are competing successfully with them around the world. We went to France, the Mecca of beauty products, and developed the #4 fragrance in that country, Lolita Lempicka. In China, our cosmetics line is sold in more than 100 department stores in 70 cities and business is finally growing. And we have opened a flagship spa in New York that is doing very well. For 2004, AmorePacific reported 3,300 employees and sales of 1,272 billion Korean Won (KRW), equivalent to US$1,111 million. Cosmetics and toiletries generated four-fifths of sales (and green tea and health care the rest), placing the company among the top 30 worldwide. AmorePacific held a share of more than 30% of the Korean market for cosmetics, versus 8% for its leading local competitor, LG Household and Health Care, and 4% for L’Oréal, the world’s largest beauty products company and the leading multinational competitor in Korea.1 But although AmorePacific’s share of the Korean market had reached record levels and its overall operating margins of 15%+ ranked among the highest in the sector, its sales fell by 5% from 2003 to 2004—and its operating income...
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