...Understanding Business Research Terms and Concepts: Par RES/351 2/1/2016 University of Phoenix Understanding Business Research Terms and Concepts: Part 1 How can we embrace understanding business research terms and concepts by comparing Lender evaluations of start-up business prospects and understanding the effect of a web-based tutorial on problem formulation ability by using qualitative and quantitative research designs? The business of rental cars can benefit from both quantitative and qualitative research designs by combining both designs for maximum effect. Lender evaluations of start-up business prospects The study was collected in 2003 and 2005 from the data bases in Finnvera, a state-owned financial institution. The data collected allows the qualitative ways authors can examine the information based on personal history and firm-specific characteristics of business prospects, and market position impact firm performance. The weakness of using the qualitative design for lender evaluations is the understanding parts of the data because it can be misunderstood because of personal opinions of the researchers. By using the quantitative design, the researchers can begin to explain the data results and come to a more itemized way of using the data. Lenders struggle with the data results as stated Iselin (1988), “Some studies state that inconsistency in previous findings could result from improper measurement of information loads as well as failure to rule...
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...Understanding Business Research Terms and Concepts: Part 1 RES/351 Business Research August 13, 2014 Understanding Business Research Terms and Concepts: Part 1 It is important to understand business research terms and concepts when conducting research. Having an unclear understanding of the terms and concepts could lead to ineffective research results. Having good measurement tools in place can be used as an indicator for measuring accuracy. Tools that are put in place to measure accuracy are evaluated using three key criteria, validity, reliability, and practicality. Validity is the main concern of the research. Reliability deals with the quality of measurement. Practicality is concerned with factors of economy, interpretability and convenience. In this paper, I have chosen two articles and will identify, compare, and contrast the two approaches, qualitative and quantitative, used by the researcher. In the first article titled, “Research in the News: Practicality trumps desirability in gift giving”, the researchers use a qualitative approach. The strength of this approach was that the studies were conducted face to face in a classroom which allowed the study capture the actual emotions, feelings, and opinions of the individuals being surveyed. Using a combined approach in this study would enhance the results by adding in statistical measures, which will be obtained through the quantitative design. The appropriate method for this research study was the qualitative...
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... |6:00pm to 10:00pm | | | |School of Business | | | |QNT/351 | | | |Quantitative Analysis for Business | | | |Dr. Jacquelyn B. Frausto | | Copyright © 2013, 2012, 2011 by University of Phoenix. All rights reserved. Course Description This course integrates applied business research and descriptive statistics. Students will learn to apply business research and descriptive statistics in making better business decisions. Other topics include examination of the role of statistics in research, statistical terminology, the appropriate use of statistical techniques, and interpretation of statistical findings in business and research. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged...
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...Understanding Business Research Terms and Concepts: Part 1 & 2 Misty Lesesne-Vasdev RES/351 July 30, 2014 Michael Gemignani Understanding Business Research Terms and Concepts: Part 1 * Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement? An independent variable is one that can be manipulated. Independent variables are observed to see if it affects any other variables. A celebrity endorsement can be manipulated by making the celebrity appear to love a product. That is just one example of manipulation. Therefore because the variable can be manipulated, a celebrity endorsement is an independent variable. * In an experiment, this variable is expected to be affected by the manipulation. When in an experiment an independent variable can be manipulated to affect the dependent variable. Most of the time the researcher has control over the independent variable which has a direct effect on the dependent variable. Usually the dependent variable is a response to the independent variable. In fact a dependent variable is called a dependent variable because it depends on another variable usually an independent variable. For example, a researcher wants to show the effects of alcohol on the liver the independent variable would be the alcohol and the dependent variable would be the functions of the liver after the alcohol. * Criterion variable is synonymous with this term. Criterion...
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...Understanding Business Research Terms and Concepts: Part 1 RES/351 January 12, 2015 Amy Ginsburg Understanding Business Research Terms and Concepts: Part 1 The research designs of quantitative or qualitative are methodologies used to measure information that is collected through various means of questioning. In the peer reviewed research articles summarized below, each methodology is utilized to collect the required data in similar business problems. Quantitative is used to help understand the attitudes of the employees at a company in India, while the qualitative methodology is used to obtain an in-depth understanding of employee business awareness. In the research article entitled, “What makes employees stay?: Exploring the dimensions in context of urban-centric business process outsourcing industry in India”, the author attempts to show why the current employees of the company choose to stay, helping overall retention. The author explains that the approach being used to collect the data will consist of a questionnaire or survey, by a large group of employees. This questionnaire measured the employees’ attitudes towards the “importance of the factors responsible for their sustenance in the organization” (Santoshi, 2013). While a questionnaire would be utilized to aid in the main data analysis, a telephonic interview would also be incorporated to help substantiate the data gathered. During this questionnaire process, simple random sampling would be used to gather...
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...Understanding Business Research Terms and Concepts: Part 1 RES/351 May 31, 2015 Understanding Business Research Terms and Concepts: Part 1 To comprehend business research specifications and hypotheses there must be an informative awareness of by what means to differentiate among qualitative and quantitative approaches of research. To set apart the research and utilize the qualitative approaches it provides the framework opposed to completely identifying with the results and findings that are found in quantitative approach. Clark (2010) “Engaging with qualitative research as a participant, respondent, subject, or informant is non-compulsory” (para. 2). The research captures what individuals allow to express in their own words and communicate his or her involvements and experiences profundity. Qualitative information offers the quality of genuine existence in addition to its differences; the data provides an insight partial to the rational and the emotional state that stimulates individuals to take action. To be concise, the quantitative approaches are reliable, standardized, logically acquiring to the point replications from numerous credible clients. Often clarifying sound and significant qualitative research strategies and quantitative research proposals taking part in particular organization circumstances it requires informative research types that could be dependable or conceptual. Informative research focuses on what is the motive and purpose. For instance...
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...RES,351 February 1,2016 Understanding Business Research Terms and Concepts: Part 1 To understand business research terms and concepts there needs to be a descriptive idea of how to differentiate between qualitative and quantitative methods of research. To differentiate; qualitative methods provide the context against which to more plenary understand those results.Business researchers utilize numerous approaches to obtain information and decipher data. Two popular approaches used in business research are the qualitative research approach and the quantitative research approach. Both of these approaches to business research can be beneficial or may cause inconclusive results because of unforeseen variables. Qualitative Approach The qualitative approach or interpretive research approach main purpose is to build a theory or gain an understanding of the issue that is researched (Cooper, 2014). Using the qualitative approach can require the researcher to have debt involved with the research process typically as a participant in the study (Cooper, 2014). The qualitative approach draws data are many sources such as; people, organizations and institutions, settings or environment, published text, objects, and events (Cooper, 2014). This approach has a small sample size (Cooper, 2014). This methodology has less planning; therefore, the results may vary (Cooper, 2014). Research studies using this method are not always consistent and may be...
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...|[pic] |Syllabus | | |School of Business | | |RES/351 Version 1 | | |Business Research | Copyright © 2011 by University of Phoenix. All rights reserved. Course Description This course evaluates the process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning...
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...Understanding Business Research Terms and Concepts: Part 1 Student Name April 20, 2015 RES/351 Joe Blow Summary This week, week four, we are asked to identify two articles in the University Library: one in which the business problem is researched using a qualitative design and the other using a quantitative design and summarize each of the research designs. Questions What are the strengths and weaknesses of each approach? Strengths and weaknesses of Quantitative research. The most apparent strength of quantitative research is in its facts, based on real numbers. To form research based on quantitative methods, you must have numbers to count and compare, making this method very granular. Strengths also include the ability to grab a snapshot of the user population surveyed. A weakness, however, is the ability to use that data or those snapshots to interpret or make and long term decision based on that data alone. Allot of assumptions are made with quantitative data and snapshot data, and it’s a good baseline, but requires more data to be completely accurate. Strength and weaknesses of Qualitative Research. Qualitative study, unlike quantitative, does not give you the numbers to form statistics and charts to gauge a particular research survey or poll. The good thing about qualitative research however, is that you can measure and use human behaviors to measure whether or not something is going well or failing, like a hamburger recipe or an automobile. The...
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...RES/351 Final Exam Answers Study Guide Created by ACCNerd.com HOW TO USE THIS GUIDE – Read Me First! The following study guide will NOT have the same exact questions on your test! However, this study guide WILL help you ace the RES/351 Final Exam. The guide covers the same topics and will help you gain a deeper understanding of the concepts. Best of all, you are guaranteed a score of 90% or higher or your money back! Tip #1: Use CRTL+F to search a related keyword to quickly find the topic you need. Tip #2: If a topic is missing, please email us at support@accnerd.com. We can usually provide immediate custom support during normal business hours. Thank you for choosing ACCNerd.com! Let’s get started… 1. What do we call the process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones? Management-research question hierarchy Explanation: This is a questions hierarchy that enables research data to become more refined as specific as smaller questions are developed. 2. Minute Maid is creating its own proprietary methods for performing research. In this scenario, what hierarchy of business decision makers does Minute Maid operate? Top tier Explanation: Minute Maid is at the top tier because it is creating its own custom methods of research. Lower tiers use past data as a basic framework for conducting research. 3. Northwest Airlines used mathematical models to find out which...
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...Understanding Business Research Terms and Concepts: Part 2 Ming D. Lee RES/351 April 18, 2016 Dr. Linda F Florence Understanding Business Research Terms and Concepts: Part 2 Descriptive statistics Descriptive statistics suggests a straightforward quantitative outline of a data-set which has been gathered. It helps us comprehend the experimentation or data-set in-detail and tells people concerning the mandatory details that help show the data perceptively. Descriptive statistics, we just convey exactly what the data reveals and tell us. Most of the statistical averages and numbers we estimate are essentially illustrative averages. For instance the Dow Jones Industrial tells us about the typical performance of select firms. The grade-point avg. tells us about the typical performance of a pupil in school. The GDP growth rate tells us about the typical performance of a state. Therefore illustrative statistics attempts to catch a sizable group of observations and offers us some concept concerning the data-set. Descriptive statistics aims to describe data set information with summary graphs and tables (Linda Hollis, n.d.). Inferential Statistics Inferential statistics includes drawing the correct conclusions from your statistical evaluation that's been performed using descriptive data. Ultimately, it really is the inferences that make studies significant and this element is dealt with-in inferential data. Most forecasts of the potential and generalizations of a population...
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...Understanding Business Research Terms & Concepts: Part 1 RES 351 To some extent all research may be approached either quantitatively or qualitatively. Everything is determined by the researcher’s primary aim. Are they fascinated in a methodical strategy, as a way to generate similar, generalized information, or do they desire to make a narrative of a special instance/scenario/circumstance? Each choice requires various kinds of preparation, which might best be accompanied by a special research design. However, mixture or mixed strategy approaches show to be very helpful in many scenarios, and appear to fix several of the difficulties, which appear from embracing an individual methodological strategy. According to Cooper & Schindler (2014), “Managers basically do business research to understand how and why things happen. If the manager needs to know only what happened, or how often things happened, quantitative research methodologies would serve the purpose. But to understand the different meanings that people place on their experiences often requires research techniques that delve more deeply into people’s hidden interpretations, understandings, and motivations. Qualitative research is designed to tell the researcher how (process) and why (meaning) things happen as they do (Ch. 7, pg 144)”. Strengths and Weaknesses Qualitative techniques are usually rich in story and description, and rather of supplying a result they have a tendency to discuss the procedure...
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...Understanding Business Research Terms and Concepts: Part 1 RES/351 April 13, 2015 The methodology used in a business study depends on the type of business research being conducted. Business researchers utilize numerous approaches to obtain information and decipher data. Two popular approaches used in business research are the qualitative research approach and the quantitative research approach. Both of these approaches to business research can be beneficial or may cause inconclusive results because of unforeseen variables. Qualitative Approach The qualitative approach or interpretive research approach main purpose is to build a theory or gain an understanding of the issue that is researched (Cooper, 2014). Using the qualitative approach can require the researcher to have debt involved with the research process typically as a participant in the study (Cooper, 2014). The qualitative approach draws data are many sources such as; people, organizations and institutions, settings or environment, published text, objects, and events (Cooper, 2014). This approach has a small sample size (Cooper, 2014). This methodology has less planning; therefore, the results may vary (Cooper, 2014). Research studies using this method are not always consistent and may be modified during the study (Cooper, 2014). An advantage to the qualitative approach is the small sample sizes because of the small sizes; the time for data analysis can also be shortened (Cooper, 2014). According to Vaivio...
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...Journal of Business Research 60 (2007) 277 – 284 Hofstede's dimensions of culture in international marketing studies Ana Maria Soares a,⁎, Minoo Farhangmehr a,1 , Aviv Shoham b,2 a School of Economics and Management, University of Minho, 4710-057, Braga, Portugal b Graduate School of Management, University of Haifa, Haifa, 31905, Israel Received 1 March 2006; received in revised form 1 August 2006; accepted 1 October 2006 Abstract Growth of research addressing the relationship between culture and consumption is exponential [Ogden D., Ogden J. and Schau HJ. Exploring the impact of culture and acculturation on consumer purchase decisions: toward a microcultural perspective. Academy Marketing Science Review 2004;3.]. However culture is an elusive concept posing considerable difficulties for cross-cultural research [Clark T. International Marketing and national character: A review and proposal for an integrative theory. Journal of Marketing 1990; Oct.: 66–79.; Dawar N., Parker P. and Price L. A cross-cultural study of interpersonal information exchange. Journal of International Business Studies 1996; 27(3): 497–516.; Manrai L. and Manrai A. Current issues in the cross-cultural and cross-national consumer research. Journal of International Consumer Marketing 1996; 8 (3/4): 9–22.; McCort D. and Malhotra NK. Culture and consumer behavior: Toward an understanding of cross-cultural consumer behavior in International Marketing. Journal of International Consumer Marketing...
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...Journal of Business Research 60 (2007) 277 – 284 Hofstede's dimensions of culture in international marketing studies Ana Maria Soares a,⁎, Minoo Farhangmehr a,1 , Aviv Shoham b,2 a School of Economics and Management, University of Minho, 4710-057, Braga, Portugal b Graduate School of Management, University of Haifa, Haifa, 31905, Israel Received 1 March 2006; received in revised form 1 August 2006; accepted 1 October 2006 Abstract Growth of research addressing the relationship between culture and consumption is exponential [Ogden D., Ogden J. and Schau HJ. Exploring the impact of culture and acculturation on consumer purchase decisions: toward a microcultural perspective. Academy Marketing Science Review 2004;3.]. However culture is an elusive concept posing considerable difficulties for cross-cultural research [Clark T. International Marketing and national character: A review and proposal for an integrative theory. Journal of Marketing 1990; Oct.: 66–79.; Dawar N., Parker P. and Price L. A cross-cultural study of interpersonal information exchange. Journal of International Business Studies 1996; 27(3): 497–516.; Manrai L. and Manrai A. Current issues in the cross-cultural and cross-national consumer research. Journal of International Consumer Marketing 1996; 8 (3/4): 9–22.; McCort D. and Malhotra NK. Culture and consumer behavior: Toward an understanding of cross-cultural consumer behavior in International Marketing. Journal of International Consumer Marketing 1993;...
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