...like that only: Understanding the Logic of Consumer India By Shefali Sharma We are like that only is a book which is trying to analyze the buying behavior of Indian consumers. This book is written by Rama Bijapurkar who is one of India’s most respected thought leaders and has a rich and varied experience in business strategy, consulting and market research and has worked with McKinsey & Company, MARG Marketing and Research Group and as a full-time consultant with Hindustan Lever Ltd. This book is divided into several chapters and each one of them is reviewed subsequently: The first chapter is named as ‘made for India’, which talks about India’s movement towards market capitalization. It focuses on how the socialist model failed before 1991 and led to a steep decline in the GDP, and as a result India opened its doors for privatization and globalization. Before 1991, the consumer in India did not welcome the global products because of the boycott movement and Gandhi’s philosophy of self reliance. Rama says that the nature of emerging markets is fundamentally different as they are large in their total size but small in terms of per capita income. The book mentions that the emerging markets need not be virgin markets as many home grown options might already be available and which have the capacity to impose tough competition to global products, for example the local markets such as Sarojini Nagar and Lajpat Nagar in Delhi. Also emerging markets today like India are not what...
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...noticed that global television market has changed rapidly recently (Marketline and Futuresource Consulting Reports, 2013) and Panasonic Corporation is the fifth-largest television manufacturer in the world (Statista, 2012). Particularly, it is also reported that India television market ranks three in world market next to the US and China (Paluri, 2013). In this market, Panasonic is one of the market leaders that accounted for 7% of market share (ibid). This report aims to propose some recommendations for Panasonic’s future strategies by analyzing its external and internal factors of Panasonic in TV industry in India. Stakeholder Analysis As the analysis of Panasonic India’s stakeholders (see Appendix 1), it is recognized that the two pillars of company’s success are shareholders and employees. According to its Sustainability Report (2013, p.23), its employees is also considered as a foundation for its growth. Understanding clearly all stakeholders to meet their satisfaction is one of current company’s goal. External Analysis Macro Environment According to PESTLE analysis (Appendix 2), government policies, economic conditions and technology are the three key challenges that Panasonic India has to face. The company not only meet its headquarters’ goals but also implement and enforce compliance with the Indian regulations. Moreover, the company has to overtake unfavorable economic factors and take full advantage of technological conditions in India in other to strengthen its competitiveness...
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...changes in the Sportswear market in India in the past decade with focus on footwear sector. Analysis and suggestion about the marketing techniques that need to be implemented for the launch of a new product. The study also includes formulating a Pricing strategy and various promotional measures to be opted by Nike. In today's competitive market, companies always try to introduce different types of products and creative marketing approaches so as to showcase the uniqueness in their products and to survive in the dynamic marketing environments. Nike, the American multinational company is a leading manufacturer and supplier of sportswear, apparel, accessories and services and holds the top spot in supplying athletic shoes and apparel throughout the world. The company, today is among the most valued brands. (Skoloda, 2010) The product is due to be launched in India, which holds the top spot in terms of being among the fastest growing economies in Asia and is the most preferred markets for multinational companies. Indian economy is growing at 8.8%, which is among the best in Asia. (Nobrega & Sinha, 2008) Changes in the Sportswear market over the last decade: As Isaac Asimov once said “The only constant is Change” so is it. The current markets are ever changing. Philip Kotler & John Caslione (2009) state that “Turbulence is the new normal”. Companies introducing new products or investing into markets do not just forecast markets to be turbulent but already...
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...“How Home Depot could enter Indian Markets” Cohort 41 Justin Widener, Cole Lewis, Daniel Smith, Kacy Jackson, Pramod Sudhakar, Angela Lintz WMBA 6030: Global Strategy November 14, 2013 Executive Summary Home Depot tried and failed to enter China. In hindsight, the errors Home Depot made seem obvious and many. In the analyses below, we examine Home Depot from an Industrial, Resource, and Institutional perspective. Based on our extrapolation of the findings, we ask whether Home Depot can enter the Indian market, and describe our strategy for how Home Depot might successfully expand globally into India. We believe that Home Depot can gain great value from entering India following our strategy. Introduction and Background Home Depot was founded in 1978 by Arthur Blank and Bernie Marcus. They originally started with two stores in the Atlanta area with about 60,000 square feet each. These stores dwarfed the competition in not only size but also in product offering and availability. They started off offering over 25,000 different SKU’s to customers in everything from power tools to simple easy to use items such as tape and glue (Home Depot). The goal was, as a company, to target and create a market for the “Do it Yourself” or “DIY” market. Until the arrival of Home Depot there was such a market but only local mom and pop shops competed. Home Depot provided a place where they could provide a one-stop shop for DIY and could also provide the “know-how” necessary...
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...Food Industry Last Updated: June 2012 Introduction The food services sector in India is expected to witness a 50 per cent increase in investments in 2012 to about US$ 750 million, as food suppliers and retail companies plan to scale up business and stay competitive by tapping the large potential of the domestic market. Of the total investments of US$ 750 million in 2012, about US$ 165 million has gone into purely front-end retail, such as fast moving consumer goods (FMCG), food and beverage firms. India is the world's largest milk producer, accounting for around 17 per cent of the global milk production, according to RNCOS research report titled, 'Indian Dairy Industry Analysis'. The study anticipates that the milk production in India will grow at a compound annual growth rate (CAGR) of around 4 per cent during 2011-2015. Further, India has emerged as one of the largest potential markets for organic food consumption globally. The organic food is invariably catching up pace among the Indian retailers, especially with the niche retailers owing to wide awakening among Indian consumers towards leading a healthy life, as per RNCOS research report titled, 'Indian Organic Food Market Analysis'. We anticipate that the sector will post significant growth during 2011-2013, growing at a CAGR of 15 per cent. Indians spend US$ 64 billion annually on eating out, which includes $13 billion on eating in quick-service restaurants (QSRs) such as McDonald's and Costa Coffee, propelling...
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...in India. Simon Schama reveals the fundamental aspects of governing principles of the Empire in India. He shows the effect of the free market economies and the liberal politics on the presence and the influence of British Empire in India. Some transformational occurrences in India such as the mutiny and Irish Potato Famine are greatly highlighted. As a result, the attempts of Britain to civilize Indians and simultaneously transform them into British people through education and legal reforms are the main points demonstrated in the video. The video indicates the way, in which the noble principles of the British Empire were not appropriate for handling the situations in India. Although the empire was supposed to provide benefits associated with Western civilization, the inhabitants of Ireland and India endured poverty because of the laissez faire economic policy. The lack of religious sensitivity, famine and mutiny resulted in the conflict between Indians and Britons. Moreover, the great Irish potato famines led to mass migration from Ireland to New Zealand, Australia, Canada and America. According to Simon Schama, Britain witnessed the establishment of the liberalism ideology and fast development of political institutions in the mid-19th century. As Britain continually developed and the public attained more freedom, liberalism was distributed to different colonies, in which settlers in New Zealand, Canada and Australia established their political institutions. In India, however...
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...MAJOR DRIVERS OF GROWTH, EMPLOYMENT AND TRADE IN INDIA INTRODUCTION It is interesting and rewarding to study India as an economy that has evolved over a period of 65 years since its independence. The country has grown economy-wise and population-wise since 1950 and the major contributors to Gross Domestic Product (GDP) has gradually shifted from agricultural sector to the services sector. Widespread globalization of industries and liberalization of trade along with technological advancements have played an important role in adding to its growth. In terms of Purchasing Power Parity India took position as the world’s third largest economy in April 2014 replacing Japan proving to be one of the fastest growing economies of the world (“India displaces Japan,” 2014). For the purpose of clearly understanding the major contributors and policies to the effect India’s growth and development, I have conducted my research under the primary, secondary and tertiary sectors using graphs and figures to explain whenever required. The primary sector being Agriculture, the secondary sector being Industry and the tertiary sector being Services have also been analyzed to indicate the major trading partners of India. A sufficient period of time has been considered for the purpose of this assessment to provide good insight on the topic. The paper will also further discuss some of the recent policy measures taken to further improve the growth of India. ...
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...Date: January 24th, 2012 Sheridan College Executive Summary With Orascom’s Algerian office being attacked and its failure to enter the Indian market, they have a real problem assessing risks in internationalization. The company has done really well locally becoming the market leader within Egypt by owning 43.6% of market share within the telecom industry. Algeria showed the right signs for entry as its GDP increased at a rate of 3.8% per year. There was also very little competition in Algeria since there was only one telecom company available. However there were country risks that were not assessed. This resulted in Orascoms office in Algeria to be attacked by angry soccer fans. India took on new liberalized laws that would open the telecom industry to the private sector and reduce tariffs. The telecom sector was projected to make $43 billion in revenues. This shows that there were investments to be made in the industry as there were millions of new subscribers every year. However, Orascom failed to capitalize on the huge Indian market as it failed in the Indian market within in a short amount of time of entering. If Orascom follows the recommendation of improving its strategic planning, then the risks of internationalization will be minimized and this will result in the company being very successful entering foreign markets. Table of Contents Introduction 4 Environmental Analysis 5 SWOT Analysis 10 Problem Statement 13 Alternatives 14 Recommendation...
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...IT from India’ to 'IT for India' Bottom of Form India has come a long way as a supplier of IT services to the world. Analysts say that India has revolutionized the services sector the same way as Japan changed the manufacturing sector. But, Indian IT sector has mainly catered to a global market, and very little was done for the local market in India in the past. India presents a very large untapped market in terms of technology adoption and usage. The scope of technology development for India as a market is at a position when the world was some 15 years ago. The major advantage is that India can start implementing technology from the point where the rest of the world is right now. It can leapfrog ahead of the rest of the world with very little legacy technology to cope with. Indian Market-India should be considered not as a country but as another world in itself. People have committed the mistake of considering it as a single big unit of similar attributes and needs or in other cases, seen little value in understanding the diversity of the country. They concentrated more on the well-off English speaking crowd of the country and never seen any true value in tapping the regional segments. FMCG, Education, Entertainment almost everyone else except IT has understood the value of tapping into the regional segments. This can be mainly attributed to the fact that IT was never meant for the Indian market. While other industries aimed to cater to local demand, IT was basically present...
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...all aspects of life. While the pervasiveness of such American hegemony is a matter of debate today in many sociological discourses today, for the purpose of this paper, we will concentrate on influence of American healthcare on the healthcare system of India. The American way of life is typified by the example of “rugged individualism,” where each individual works to secure their own interest....
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...INDEX S.no | Topic | Page no. | Signature | 1 | Introduction | 3 | | 2 | Objective | 4 | | 3 | Findings | 5 | | 4 | Conclusion | 12 | | 5 | References | 13 | | Introduction In spite of having a large publicly funded science and technology infrastructure and a sizeable education base, India has not been able to realize its innovative potential due to a fragmented innovation ecosystem. The government of India has taken many initiatives towards strengthening the innovation ecosystem, the most important of which are: i) the establishment of the National Innovation Council, whose mandate is to coordinate various innovation-related activities, and ii) the new Science, Technology and Innovation Policy 2013, which is intended to promote entrepreneurship and science-led solutions for sustainable and inclusive growth. This article describes the current innovation ecosystem and the challenges it faces, and it discusses the efforts made by the government towards the promotion of innovation. With the implementation of this new policy the early indications are that India is poised to take a big leap towards innovation-led growth. In March 2010, Mrs. Pratibha Patil, 12th President of India, announced the government's vision by declaring the current decade as the "Decade of Innovation" (Nation Innovation Council, 2010). Several challenges to the desired creation of an ecosystem for innovation and entrepreneurship development are a cause for concern. However, there have been notable...
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...1. Renault Duster Case Study 2. 2. Renault India • Renault came to India in 2005 in a JV with Mahindra and launched the Renault-Mahindra Logan • Within a short span of 5 years, Renault ended its JV with Mahindra and planned to strengthen its network in India by launching new cars by 2011 • Fluence became the first car launched by Renault in India • Expanded it portfolio by launching Koleos and Pulse • However, it was 2012 which proved to be a tipping point for the company when it launched its iconic compact SUV Renault Duster 3. 3. Dacia Duster • Duster was officially launched at the Geneva Motor Show, by the Romanian based Dacia group • Dacia is one of the Romania based automobile company founded in 1966 • It was later acquired by Renault in 1999 with an ambition to make Romania the automobile hub for Europe and Central Asia • Duster positioned as the ‘shockingly affordable car in Europe is considered as one of its most successful launch 4. 4. SUV Market in India SUV’s MUV’sVehicle Categories in India Renault’s Category Innovation Compact SUV A SUV that married the comfort of a sedan, to the rugged strength of a SUV 5. 5. Renault Duster “Made in India” • Globally sold as Dacia Duster, it was sold as Renault Duster in India due to higher brand awareness among Indian consumers for Renault • Globally positioned as the ‘shockingly affordable’ car it was re-positioned as ‘for the unstoppable Indian” • Highly Localized, carrying 60 per cent localized parts 6. 6...
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...Opportunities and Challenges in Waste Water Treatment Market in India India's economy is the eleventh largest in the world by nominal GDP and the fourth largest by purchasing power parity (PPP). Following strong economic reforms from the socialist inspired economy of a post-independence Indian nation, the country began to develop a fastpaced economic growth, as free market principles were initiated in 1990 for international competition and foreign investment. The environment market in India is one that is developing rapidly. Environment-consciousness is gaining ascendancy thereby enhancing demand for hazardous waste management facilities. The ministry of environment and forests has identified 18 highly polluting industry sectors but the most sophisticated technology will have to be imported. There are good prospects for joint-ventures between Indian and foreign companies in this field. In a country famed for its superstitious beliefs and practices, there was no opposition - rather, there was a public welcome - to a clean-up of the Ganges which is considered a Holy River among the majority Hindus. The fact that society acknowledged that their Holy River could be polluted points to a growing understanding of environmental issues in India. And this is good news for foreign and domestic environment-related businesses. In addition to this, there are several products that India needs to import, some of which are storage containers made of, or lined with, waste-handling category materials...
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...Tata Motors with their Ace Based on EMPI-Indian Express Indian Innovation Award Wining Entry by Tata Motors Registered Office: Bombay House, 24, Homi Modi Street, Mumbai Abstract: Tata Motors, India's largest integrated automobile manufacturer today, designed the country's first indigenously developed mini-truck for both rural and urban use. The versatile, high performance and efficient mini-truck, ACE. Key words: Indigaeanous Development, Innovative Organsiation, Mini Trck, Rural Transport 1. Introduction Development of road infrastructure has led to an increase in the distribution of goods across the country, based on the hub and spoke model. The ACE is powered by a unique twin cylinder 16bhp IDI 700cc diesel engine and with its launch the Company introduces a new category in the commercial vehicle segment. Tata Motors recognized the growing trend as well as the need for a last mile distribution vehicle. Keeping that in mind they developed a pick-up vehicle designed to carry larger and heavier payloads in the sub-2 ton category. Simultaneously, anticipated an opportunity in the sub-1 ton payload segment Tata Motors has indigenously developed a reliable and cost effective 4-wheeler for this segment with a water-cooled, twin cylinder diesel engine, making the ACE among the few mini-trucks in the world to be powered by a diesel engine. The Ace is ideal for short, narrow village roads as well as long highway hauls; for small bulky loads as well as large heavy ones. The small...
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...rapid growth of their consumer markets. History shows when consumer demand takes off when GNI per capita reaches levels between $3,000 and $10,000 per year.) In Russia there is already significant evidence of the growth of consumerism during the past decade. There are also early signs of similar trends in China and India, but they have yet to cross the threshold. However the BRICS stated that Russia middle class is showing rapid growth. It is expected that within a decade or so, each of the BRICs will show higher returns, increased demand for capital, and stronger national currencies. Thus, foreign firms will want to monitor major economic indicators such as GNI, PPP, and the Human Development Index, as well as developments in the cultural, political, and legal environments of those nations. The indicator that companies might monitor to guide their investments and actions is the futures of widespread poverty and distorted income distributions. What are the implications of the emergence of the BRICs for careers and companies in your country? The emergence of the BRICs effect on our country has some advantages and disadvantages, because it may create new career opportunities, more product options, and better price and/or quality for products because of competition. But on the other hand it may affect negatively the domestic firms more over it may cause some kind of monopoly as the BRICs taking the lead. Do you think the recency bias has led to overestimating the potential...
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