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Understanding Jazz Audience

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In an article, “Understanding Jazz Audiences: Listening and Learning at the Edinburgh Jazz and Blues Festival” Karen and Stephanie attempt to measure how Jazz audiences are influenced by a live performance at the Edinburgh Jazz and Blues Festival (EJBF) in 2007, and assess the role that music plays in their broader cultural and emotional lives. The authors use data gained through organizational surveys of fifteen performances to observe the audiences, venues and the experiences during the festival. This research focuses on assessing the audience profile which contends their motivation to participate the festivals and the factors to attend musical events. Moreover, the researchers examine audience expectations and their experiences of jazz listening. …show more content…
According to the paper, ‘’Understanding Jazz Audiences: Listening and Learning at the Edinburgh Jazz and Blues Festival’’ the researchers addressed the research questions, which included what characterizes jazz audiences, what elements of live jazz events are appealing to audience members, and how do jazz events have cultural, personal and social significance for their audience. They used the case study- Edinburgh Jazz and Blues Festival to engage in their research on jazz audiences. It is claimed that the success of Edinburgh Festivals have served as a model for other events and festivals in the UK as well as worldwide, because of their sustainability, diversity and longevity, thus it is worth evaluating that audience participation and experience (Harvie, 2003). The researchers also engaged in the previous studies, Valuating Musical Participation, observed musical participation and behavior (Pitts, 2005b). They distributed a questionnaire which designed a combination of ‘tick box’ and open-ended questions to audience members through attending fifteen performances during the festival. Furthermore, the researcher followed up some of these questionnaires which were provided with contact details and indicated the willingness to share listening experiences by recording telephone interviews. Survey data were collected in order to establish the demographic profile of the jazz audience and distinguish between different categories of audiences. Allison et al (1996) provides the clear explanation that “surveys are concerned with collecting data about the occurrence or incidence of events or instances in varying situations and circumstances.’’ Furthermore, in order not to be intrusive on audience listening experience, they provided a

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