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Understanding Organisations and the Role of

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Here comes an overview of our organization in several aspects:
1. Products/Services
• Automotive & Transportation o We supply and develop functional materials and solutions that enable vehicles to be built and to operate more efficiently. o Our product range includes engineering plastics, polyurethane and specialty foams, coatings, pigments, catalysts, axle and transmission lubricants, fuel additives, coolants and brake fluids, as well as battery materials.
• Human and Animal Nutrition o Our products help to produce more efficient and environmentally friendly foodstuffs and nutritional products.
• Paints & Coatings o Raw material for Architectural and Decorative coatings. o Raw material for Automotive and Commercial Vehicle coatings. o Raw material for Industrial coatings.

2. Our Customers
• Our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas.

3. Our Purpose and Goals
• Why- our Purpose o We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers to meet the current and future needs of society. o The world population and its demands will keep growing and we will need the resources of almost three of our planets to meet the demands of the population. o We see three major areas in which innovations based on our chemistry will play a key role in Resources, environment and climate, Food and nutrition and Quality of life.
• What- our strategic principles(goals) o We add value as one company. o We innovate to make our customers more successful. o We drive sustainable solutions. o We form the best team.

4. External Factors
• Economic o BASF is impacted on the recent global recession and

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