M1-Compare marketing techniques used in marketing products in two organisations.
Within this assignment i aim to compare the differences and similarities of two specific organisations, Apple and HSBC for the purpose of extended in-depth research i intend to use information collected independently via the internet and from the businesses themselves to attain a coherent comparison of said techniques used to market products.
The organisations in question are businesses varying in sectors and specialities. Both of the businesses are mentioned in the best 100 global brand directory at number one (Apple) and number thirty two (HSBC) as shown below.

Marketing techniques are tools used to ensure businesses reach their marketing objectives in the most efficient yet profitable manner. Survival, a technique that must be considered by the majority of start up/young businesses however, this aspect no longer applies to the businesses in question due to their success. Both businesses are similar considering that they must ensure they stay profitable, for example it is crucial that both businesses stay up to date with advances in technology, a form of product development. HSBC offer the “secure key” which intertwines safety of customer’s accounts and technological aspects of accessibility whilst being obtainable. Similarly to HSBC, Apple ensure they stay up to date in terms of safety for customers apps such as “find my iPhone” were launched whereby customers in the event of misplacing or losing their apple device can locate it via the GPS systems and place a message upon the screen instructing anyone that finds the device to call or return the device, whilst disabling the product.
Furthermore, market penetration is a technique used by both Apple and HSBC to sell more of the same product to the same market to increase profit. HSBC use promotions and “advance” services