...Sandwich Blitz, Inc. Sandwich Blitz, Inc. is a small growing specialty sandwich shop chain in a large metropolitan area. The business is owned by Dalman Smith, who is the President and Chief Executive Officer (CEO) and Lei Lee who is the Vice-President and Chief Financial Officer (CFO). The company currently operates eight free-standing sandwich and beverage shops located near three universities, one hospital, and four high-traffic office complexes in the metropolitan area. The firm serves mostly upscale breakfast and lunch customers and specializes in organically grown food ingredients and health-conscious beverages. Currently, the firm employs a staff accountant, eight unit managers and forty employees. The corporate headquarters occupies rented space in an office park which houses Dalman, Lei, and the corporate accountant, Jayin Chopra. Each operating sandwich shop is staffed with a manager, a team supervisor, and four customer associates. Revenues from 2011 operations were substantial with a ROI (Return on Investment) of 30%. Beginnings Sandwich Blitz was the idea of Dalman Smith whose previous experience was in middle management for a wholesale food distribution company headquartered in a large European city. An ardent devotee of healthy food, Dalman received the inspiration for Sandwich Blitz while visiting the Mediterranean area on corporate business. Dalman noted the presence of healthy sandwich shops in that area of Europe and was surprised on his...
Words: 840 - Pages: 4
...Dalman and Lei have discussed two possible avenues to grow and expand Sandwich Blitz, Inc. One possible strategy would be to franchise locations. Another strategy would be to secure venture capital to finance an internal expansion by opening more company-owned shops. Dalman feels that he just does not have time to investigate these options because he is spending an increasing amount of his time assisting the location managers. Lei noted that two of the location managers had exhibited a lot of skill in the management of their locations and perhaps a new position could be added to coordinate with the location managers. This would free Dalman to work on these larger issues. 1. How would creating a new position between the CEO and the location managers help the business to grow? Creating a new position will allow Dalman to devote his time and energy towards more important issues regarding growing the company as a whole; namely the possibility of franchising locations and or securing venture capital to finance and internal expansion by opening more company owned shops. In this new position, the new manager would have the authority to make decisions, give orders, draw on resources and do whatever else is necessary to fulfill that responsibility. Dalman would only need to have a weekly or bi-weekly meeting with the new manager as to the status of the locations at the operational level and dispense advice or direction if needed. 2. Is promoting an existing manager the best...
Words: 432 - Pages: 2
...Unit 3 Assignment Sandwich Blitz S.W.O.T analysis Unit 3 Assignment Sandwich Blitz S.W.O.T analysis AB140 Introduction to Business Management \ 5/4/2014 AB140 Introduction to Business Management \ 5/4/2014 Derrick D. Hill Sr. Sandwich Blitz Inc. is a strong striving business that is having some difficulties adapting to change with technology. However there are strong commitments with managers to adapt and overcome to expand the business. Derrick D. Hill Sr. Sandwich Blitz Inc. is a strong striving business that is having some difficulties adapting to change with technology. However there are strong commitments with managers to adapt and overcome to expand the business. Organizational leaders often perform a SWOT analysis, which measures a business’s internal strengths and weaknesses and external opportunities and threats (Nickels, McHugh, & McHugh,2010). Factors are considered both fixed and variable, and give the organization the opportunity to identify areas for improvement and advancement. Dalman and Lei are dealing with a problem regarding their current technology usage. Dalman and Lei are dealing with pressure to adopt new technology and implement it in a very short amount of time. With an increase in customers leaving unsatisfied with the service they have received. Their employees are unable to properly fulfill all of the orders coming in which, in turn is a negative reflection on the Sandwich Blitz franchise. The errors that are...
Words: 563 - Pages: 3
...Assignment Instructions Unit: 4 Instructions: This week's Assignment consists of reading a scenario about Sandwich Blitz, Inc., and responding to four questions. Dalman and Lei have discussed two possible avenues to grow and expand Sandwich Blitz, Inc. One possible strategy would be to franchise locations. Another strategy would be to secure venture capital to finance an internal expansion by opening more company-owned shops. Dalman feels that he just doesn’t have time to investigate these options because he is spending an increasing amount of his time assisting the location managers. Lei noted that two of the location managers had exhibited a lot of skill in the management of their locations and perhaps a new position could be added to coordinate with the location managers. This would free Dalman to work on these larger issues. After reading the scenario above and your assigned readings in the textbook, paying particular attention to the section on authority, respond to the following questions: (Please number your responses 1 – 4 according to the four questions) 1. How would creating a new position between the CEO and the location managers help the business to grow? 2. Is promoting an existing manager the best option to fill this position? If not, what is an alternative source to fill the position? 3. Who within the company should make these decisions? 4. List the levels of authority (management) that Sandwich Blitz, Inc. would have if the new position is created. To help...
Words: 513 - Pages: 3
...Unit 9 Assignment Unit 9 Assignment Edmon Manguda March 4, 2014 AB140: Introduction to Management The most concerning issue that Dalman and Lei face is the feeling of criticalness with respect to their innovative headway. Dalman and Lei are under a great deal of weight to embrace this new innovation and execute it in an exceptionally constrained measure of time. The expansion in clients has left Sandwich Blitz just about injured. Their representatives are unable to legitimately satisfy the greater part of the requests coming in which thus is reflecting contrarily upon their business. The greater part of the slips that are continuously made will in the long run their business into the ground. Clients now need a quality item and an extraordinary administration experience. Without these two things, clients will no more decide to visit Sandwich Blitz. The other territory of concern is the measure of help Dalman and Lei need from the directors. Correspondence is going to have gigantic impact in this accomplishment of this new e-client request framework. Without compelling correspondence between Upper-Management, Middle-Management, Front-Line Workers, and the innovation group this new program will come up short beyond any doubt. Dear Management Team, We here at Sandwich Blitz, Inc. are confronted with various issues. We have observed the negative input we have been appropriating. We are completely attentive to the expanding measure of requests being set and how...
Words: 451 - Pages: 2
...| Unit 4 Sandwich Blitz Inc Assignment | MT140 INTRODUCTION TO MANAGEMENT | | Dalmon and Lei are trying to expand their business The Sandwich Blitz Inc. They have two great location mangers that have a lot of skills and are ready to move up in the company. Dalmon and Lei have to make time to investigate the two options of expanding their company. Dalmon and Lei have authority over their staff they give the location mangers authority over the stores to help run the store. I think if they can deglate thier task it will free up time for the CEOs to focus more on the expansion of the companies. 1 How would creating a new position between the CEO and the location managers help the business grow? It will help the business grow because it will free some of the responsibilities that Dalmon and Lei are doing now that is conflating with them being able to focus on expanding the company and the growth of the company. 2 Is promoting an existing manager the best option to fill this position? Yes I think that promoting within the company is a great idea because the location mangers have already been in the company and they have the knowledge of the company and skills. I think that if they build a build a senior team that's able to manage all the critical areas of the business it will help take the company to another level. These location managers have an excitement to make things happen and it will help them to grow and be motivated to be prepare for the new expanding...
Words: 484 - Pages: 2
...COMMUNICATION FOR SANDWICH BLITZ (UNIT 9) August 7, 2012 Kaplan University Professor William Okrepkie To: All Site Managers, This email is to confirm that we have decided to take our business to the next level. Over the past 90 days, we have been testing and trying to get the bugs out of the E-Customer Ordering System. We have realized that by using this new system we will be able to increase efficiency with our customers by 45%, with a 99.9% accuracy level in getting our customer orders correct. We have realized the problems you all have been having, due to the influx of new customers that have been visiting all of your locations. So we have decided to help remedy these situations with this new automated system. We will install the E-Customer Ordering System in each of your locations within the next 3 weeks in order to help all of the site employees in completing their job functions, without feeling upset and overwhelmed. Over the next 2 weeks we will have representatives from the company come in to each location and meet with each one of you to show you all the product that we will now be offering our customers in each one of our locations. It will be each one of your responsibilities to make sure that your team is in on these training sessions or will be trained on the product at a later date. So please schedule accordingly. The reason we are doing this for Sandwich Blitz is because we see a strong...
Words: 668 - Pages: 3
...Overview Sandwich Blitz, Inc. is a successful business, owned by Dalman Smith and Lei Lee who operate eight independent sandwich shops in a metropolitan area. They specialize in serving gourmet organic breakfast and lunch sandwiches and specialties to a diverse group of clients. Recently, Lei discovered a discrepancy on one of the sales associates time-sheet. Further investigation revealed that the team supervisor allowed the employee to report unearned hours in that pay period. Lei also discovered that the employee handbook did not completely cover all of their duties and responsibilities. This left Lei no other choice, but to review and update the existing control system. Four Steps of Control System Although Bateman and Snell identify four steps that managers must take to introduce or improve the existing control system, Rao and Shankar also introduce a preliminary step - key areas to be monitored (p.170). In this particular case, Lei has already identified the type of discrepancy and the possible cause of it. Their employee handbook has not been updated and, thus, was lacking description of their duties and responsibilities as well as various operational procedures. Therefore the main area that Lei must focus on is to bring the handbook up to date. Lei could perform this task herself or delegate it to one of her regional managers. Step 1. Setting performance standards. The employee handbook will serve as a guidance for the employees and as a reference book for the...
Words: 864 - Pages: 4
...Unit 6 Assignment Introduction to Management Melissa Clarke Kaplan University Lei has noticed a glitch within the time sheet of one of the associates at a Sandwich Blitz location that she did not like. After doing investigation she found out that a team supervisor has been allowing this associate to claim unworked hours on his/her pay check each pay period. This is not a good thing for the company because this associate claiming unworked hours means this associate is steal from the company and someone who know prevent this from happening is allowing this behavior to carry on. After looking over the information in the hand book Lei notices that this practice was not covered for the company workers to know the penalty of an action such as this one. This issue is a control issue therefore the company hand book needs to be updated with a section to handle these issues, also inform employees of the do’s and don’ts to prevent another situation like this. Control systems detect and correct significant variations, or discrepancies, in the results of planned activities (Bateman and Snell 2013). For Dalman and Lei to build and effective control system they need to follow the 4 step of building a control system, the first step is “setting performance standards”. They already have a performance standard which is the handbook that they created with the first location they had goals they just need to update those goals. The books needs to be modified, Lei would have to set quality goals...
Words: 811 - Pages: 4
...unit 4 Assignment Levels of Management 1. How would creating a new position between the CEO and the location managers help the business to grow? Creating a new position would help the business because it would take some of the pressure off the CEO and CFO. With the new position being between the CEO and location manager, the CEO can concentrate more on the company as a whole and not be stretched to handle many locations. The new position can handle the businesses directly without having to always interrupt Dalman. Dalman can focus more on what he needs to do in order to expand the business and make it better. 2. Is promoting an existing manager the best option to fill this position? If not, what is an alternative source to fill the position? Promoting a manager that has already been with the company for a while would be a great idea. This person already knows how the company works and what it needs as far as locational needs go. A manager that has already been with the company knows its operations and what needs to be done where it comes to the different locations. Promoting someone who doesn’t know anything about the company would take more training which means Dalman and Lei would have to take time out to train the new person. They are already stretched for time and don’t have time to train an outsider. So to alleviate some of the extra training they would have to do, just promoting a manager within the company would be better. 3. Who within the company...
Words: 442 - Pages: 2
...Costa Coffee Analysis and Strategy – “The Sister Project” Contents 1. Introduction 4 2. External Analysis 4 2.1. Customer Analysis 4 Target Age Groups 4 Key Areas 5 2.2. Competitor Analysis 5 2.2.1. Direct Competitors: Leading coffee shop brands 6 Market Route 6 Independent Coffee Houses 7 2.2.2. Indirect Competitors 7 2.2.3. Key growth areas 8 2.3. Market Analysis 9 The market 9 Awareness of the market 9 Market drivers 9 Market barriers 10 Goods and services 10 Suppliers 10 Customers 10 SWOT analysis 10 Market Trends 11 Market Opportunities 12 2.4. Environmental Analysis 12 2.4.1. PESTEL Analysis 12 3. Internal Analysis 14 3.1 Strategies and Objectives 14 3.2. Brand Analysis 15 3.3. Business Portfolio Analysis – Services 16 3.4. Brand performance 17 3.5. Marketing and Communications 17 4. Key issues 18 4.1. Brand image 18 4.2. Differentiation 18 4.3. Clarity of message 19 5. Strategic positioning 19 “The Sister Project” 19 6. Bibliography 20 1. Introduction Costa is Britain’s leading coffee chain in a highly competitive and growing market. Despite a tough economic environment in Britain, the brand has managed to continue rapid expansion at home and in emerging economies abroad. The brand focus on the core product has been matched with portfolio expansion into new service areas. This report analyses Costa’s relationship to the existing coffee market, in order to look at some of the key...
Words: 7645 - Pages: 31
...Introduction Pizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut would be serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990's Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary, and launched their famous campaign "The Best Pizzas Under One Roof." In 1996, Pizza Hut sales in the United States were over $5 million. Out of all the existing pizza chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Hut's market share has slowly eroded because of intense competition from their rivals Domino's, Little Caesar's and newcomer Papa John's. Home delivery was a driving force for success, especially for Pizza Hut and Domino's. However, this forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such as buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions...
Words: 4640 - Pages: 19
...Attempt Only Four NO. 1 MARKETING SPOTLIGHT- NIKE Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed especially for athletes by athletes. Founder Philip Knight believer that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. The company’s commitment to designing innovative footwear for serious athletes helped it build a cult following among American consumers. By 1980, Nike had become the number-one athletic shoe company in the United States. From the start, Nike’s marketing campaigns featured winning athletes as spokespeople. The company signed on its first spokesperson, runner Steve Prefontaine, in 1973. Prefontaine’s irreverent attitude matched Nike’s spirit. Marketing campaigns featuring winning athletes made sense. Nike saw a `pyramid of influence’’ – it saw that product and brand choices are influenced by the preferences and behavior of a small percentage of top athletes. Using professional athletes in its advertising campaigns was both efficient and effective for Nike. In 1985, Nike signed up then-rookie guard Michael Jordan as a spokesperson. Jordan was still an up-and-comer, but he personified superior performance. Nike’s bet paid off: The Air Jordan line of basketball shoes flew off the shelves, with revenues of over $100 million in the first year alone. Jordan also helped build the psychological image of the Nike brand...
Words: 4563 - Pages: 19
...Electrical Appliances Distribution Company in Saudi Arabia Al Hayat International Holding Co., Saudi Arabia Sole Distributor of Green World Electronics Co., USA September 22, 2008 1 Feasibility Study and Business Plan – Al Hayat Content 1. Executive Summary 2. Introduction - Al-Hayat International Holding Co. 2.1. About ECOFIN Research Services 2.2. About the Promoter 2.3. Project Background 2.4. The Franchise Concept 2.5. About Green World Electronics Co. ECOFIN Research Services Page 07 11 11 11 14 14 15 3. Success Stories of Electronics Retailing and Distribution Companies around the World17 3.1. Best Buy 3.2. GOME Electrical Appliances Holding Ltd. 3.3. Jumbo Electronics Co. 3.4. Media Market 3.5. NEXT Retail India Ltd. 17 18 20 22 24 4. Favorable Investment Environment 4.1. Investment Climate in Saudi Arabia 4.2. Overview of the Retail Industry in Saudi Arabia 4.3. Saudi Domestic Electrical Appliances Sector 4.4. Key Drivers for Saudi Domestic Electrical Appliance Industry 4.5. Saudi Domestic Electrical Appliance Industry – Major Trends and Forecast 4.6. Conclusion 27 27 33 40 43 55 56 5. Al-Hayat International Holding Co: Strategic Planning 5.1. Stakeholder analysis 5.2. Vision 5.3. Mission 5.4. Strategic Objectives 5.5. USP 58 58 58 58 58 58 6. The Business Plan 6.1. Product and Portfolio Analysis 6.2. Market Segmentation, Targeting and Positioning 6.3. Sales Propositions 6.4. Distribution: Strategic Options 6.5. Pricing: Strategic Options 6.6. Logistics: Strategic...
Words: 64347 - Pages: 258
...Chapter- One Introduction 1.1 Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2014. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world's stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the MBA program, I tried to expose real life performance of Unilever by preparing this report. To prepare this report I have come across with different information of the Unilever. From the collected information I understand the company’s activities in the market as Unilever as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of MBA program...
Words: 20044 - Pages: 81
