...The Advantages and Disadvantages of Using Social Media During a Job Search Your Name Here Your Class Here Your Professor Here Date Executive Summary Social media is quickly becoming a key element in the modern day job search. The rise of social media and living in a connected world means more opportunities for job seekers, and utilizing your social presence online can indeed land you that dream job. There are many advantages of using social media for a job search. However, there are also potential disadvantages of using social media, and caution must be exercised to avoid losing employment opportunities. It is vital for job seekers to understand how recruiters and hiring managers are using social media platforms in all stages of the employee selection process. You should be careful about what you post, because it is a direct reflection of the image you are portraying to potential employers. However, you can also use social media to your advantage by creating and maintaining a consistently professional image. Introduction Social media is quickly becoming a key element in the modern day job search. Employers use sites such as LinkedIn, Twitter, Facebook and Google+ to find out much more about prospective employees than the information provided in their resumes. Social media has gained popularity over the years and since 2012 it has become the top online activity for many teens as well as other age groups. In fact, in 2013 there were over 1.15 billion registered users...
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...A Email Platform This question is going to analyse email marketing platform. Email marketing is a way of direct marketing to a group of people that are ether potential customers or who are already customers but looking to gain more attention to generate potential sale growth. “Opt-in is the key to successful email marketing” (Chaffey, Dave, p.400) The bulk of emails is sent to customers every day to get a possible sale. The main features of email marketing are very often discounts or coupons given by companies for subscribing on their website. For example company called My Uni Days is supplying students with latest discounts in different stores. However they are sending emails quite too often and in the result of that, students might not pay attention to them. Emails received, as an advert looks mostly very simple with big pictures to gain customers attention to a new product or service that company want them to buy. Having a big picture included in the email will gain customers attention and attract them to click on the button “To find out more, click here”. For example website called Low Cost Holidays will supply their customers with daily emails with big pictures of empty beaches and blue sea and no prices included in the email. Having no prices will encourage people to go on their website and check, which will be a one step closer to buy holidays and gain profits. Emails are made to be very easy to navigate through them in terms of finding things that customers...
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...Its adoption has revolutionized how most individuals, institutions, and state conduct their operations using social media as a means of communication. This has consequently brought about some improvement to the individual, institution and state way of operation. E-commerce has broadened the market for organization, which in turn has improved the country’s economy and individual living standard through tax revenue and job opportunities respectively. Education has been revolutionized and now students with disabilities can study well by use of technology i.e. soundboard for students with writing disabilities and communication disorders. Students can easily find information on the internet and popularization of e-learning has enabled distant learning for those with tight schedule. Individuals can upgrade their skills and knowledge to perfect their competitiveness in the job market by browsing for new ideas on the social media. Policies are now available for citizens and through the state website, it is easy to follow up on new and amended policies mad by the government. State proceedings are also in the public domain, and these helps to enhance transparency and build public trust. Technological a can be channeled to improve the livelihood of the people in the community, challenge their brains and remove barriers that segregate people. Social media plays a big role in enhancing social values through forums that discuss issues affecting the society subsequently reducing stress related...
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...Business – 508 May 30, 2013 Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes When social media first began, it was viewed primarily as a way for people to have fun online by communicating with one another about a diverse variety of topics, similar to a type of “online recreation” on a personal level. It didn’t take long for companies to realize the opportunities available for using social media for business. The participation in social media once it caught on has been tremendous, and it only seems to grow with each passing day. It was only natural for companies to want to harness some of that power to promote their products and/or services. Some of the benefits of social media for businesses are: * Social Media for the businesses offers increased exposure by implementing social media in your marketing plan will give your business increased exposure. This exposure, in return, will result in increased traffic and new email list members. It has an improved search engine, new network connections with other businesses, lead generation and improved sales. * Social media for businesses offer marketing strategy diversification. Social media marketing offers plenty of benefits on its own, but business owners find their results are even better when they combine it with other traditional advertising methods. In a well diverse strategy, a plan usually includes social media, email, trade shows and conference events, press...
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...30, 2013 Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes When social media first began, it was viewed primarily as a way for people to have fun online by communicating with one another about a diverse variety of topics, similar to a type of “online recreation” on a personal level. It didn’t take long for companies to realize the opportunities available for using social media for business. The participation in social media once it caught on has been tremendous, and it only seems to grow with each passing day. It was only natural for companies to want to harness some of that power to promote their products and/or services. Some of the benefits of social media for businesses are: • Social Media for the businesses offers increased exposure by implementing social media in your marketing plan will give your business increased exposure. This exposure, in return, will result in increased traffic and new email list members. It has an improved search engine, new network connections with other businesses, lead generation and improved sales. • Social media for businesses offer marketing strategy diversification. Social media marketing offers plenty of benefits on its own, but business owners find their results are even better when they combine it with other traditional advertising methods. In a well diverse strategy, a plan usually includes social media, email, trade shows and conference events, press...
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...SOCIAL MEDIA MARKETING Bizuayehu D. Weretaw Submitted to: Professor Yohannes Abate, PhD. Contemporary Business (BUS508) Strayer University, Takoma Park Campus November, 2013 Introduction In these days of technology, our daily activities and social interactions are becoming dependent on social media. This is not limited to people who are living in most advanced countries but in less technologically advanced countries as well. This, in other word, indicates that social media has become a global phenomena. Published and unpublished sources show that over a billion of people around the globe visit social media at some time regardless of the amount and nature of use. Understanding the ever growing number of subscribers, software programmers are developing various social media platforms considering the cultural and linguistic background of the user society. The most popular social media sites, as most of witness or could guess, are the Facebook and Twitter but the Chinese Qzone, the Orkut of the Brazilian (which is owned by Google), Friendster of the Malaysian and other less popular social media platforms are already in the market being visited by their respective users. Some of these social media take in the form of social networks, some others take in the form of internet forums, social blogs, pictures and videos, etc. For individual user, social media may be entertaining or the user have fun simply by interacting with his friends or groupies or listen to a...
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...The purpose of this research is to show leaders how Social media, Facebook, Twitter, and LinkedIn can quickly enhance a leader's understanding of how social media documents change in the culture. Social media search tools improve leadership's capability of having relevant information about anticipative changes in regards to transformational elements. Social media tools can search live change management topics and delivers results. The social media findings of change Management, Total Quality management, and organizational development benefits leaders by providing knowledge from social media searches. Technological, social, and economic environmental changes are driving rapid change in organizations. Simple word searches generated multiple sites and resources that are interlinked and become available to anyone open to learning. The results show leaders the benefit from the exposure to how social media accelerates ideas of communication within communities of multiple site perspectives. The results of this research are succinctly summarized on how provide up to date innovative ways to gain acceptance and connection for why accepting change is possible. Leaders who stay current with organizational changes are more effective decision makers. How can a leader stay informed with the changes that affect today’s organizations? Twitter, Facebook and LinkedIn are social media tools a leader can quickly search for information about Change Management, Leadership...
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...7 Secrets to Getting Your Next b Using SocialMedia Dan Schawbei is the author of Me 2.0: Build a Po werfuf and owner of the award winning r. Between current economic conditions and the technological evolution of the Internet, the traditional approach most job seekers have taken in the past is no longer viable. The approach — developing a resume and cover letter, locating jobs on and submitting your resume to corporate sites and job banks, and crossing your fingers in hopes of receiving a call from a hiring manager — is, for the most part, a thing of the past. The new approach is far different. It boils down to the fact that there are fewer jobs available, more competition for those jobs and more touch points for recruiters and seekers to interact. The current environment In 2008, there were 1.2 million , unemployment is currently at 6.5%, and the largest companies are shedding as much as 10% of their workforces. There will be 1.5 million college graduates this year, yet the _ is at a six year low, at 1.3%! The amount of jobs posted online is decreasing at over 13%, which has all led to the - of 3.3 job seekers per each job. Social networks are starting to become part of the criteria that both hiring managers and college admissions officers are using to weed out applicants. _ hiring managers conduct background checks using social networks (primarily Facebook), while college admissions officers...
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...of Social Media in Recruiting Think about the things you do when applying for a new job – anything from perfecting your cover letter and resume prior to applying to dressing nicely for the interview. You do everything you can to present the best version of yourself to the potential employer that you’ll be meeting with. But have you thought to prepare your social media accounts, too? With the rising usage of social media, “…it’s no surprise some recruiters and hiring managers are tuning in” (Smith) – but should it be used in the recruiting process? In Favor There are many pro’s to using social media when recruiting new talent – here I will discuss four points that you may not have considered before. First, social media allows the employer to see a more genuine version of the candidate, and that doesn’t always mean bringing light to negative attributes. A CareerBuilder survey found that 29% of surveyed hiring managers found something positive on a profile that drove them to offer the candidate a job (Smith). Websites like LinkedIn allow professionals to present their resume, showcase their interests and volunteer work, present more casual recommendations and endorsements that may not have a place in a resume, and show what professional organizations someone belongs to – all things that are important to understanding who a person is, but not things that will always come up in an interview. Second, social media gives employers the opportunity to target specific job seekers...
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...[Type the company name] | Role of the Internet in the Job Search Industry | E-MARKETING | Executive Summary The purpose of this report is to critically analyse the roles of the internet in the job searching industry. It also outlines how the internet has significantly changed the relationship between employer and employees, providing a faster and more effective medium of job selection and recruitment. The two companies analysed in this report are SEEK and Jobfind Centres Australia. The key findings to this report shows how internet has changed traditional methods of job searching into a more dynamic and efficient way of searching and applying for jobs. Traditional methods of job searching include handing in countless paper resumes, looking in newspapers, and referrals from friends and family; all in which can take up time and effort. The online job searching industry also lets employers reach a wider audience with online job advertisements and gives them the opportunity to locate and recruit suitable candidates for vacant positions. SEEK provides both employers and job seekers with the ability to access and communicate their needs and desires for a job. Online profiles and advertisements help users to easily find the criteria they are after. The free registration for both parties creates an effective communication channel between employers and job seekers to find the right person to fill job vacancies. The pure play of SEEK means that the company can expand...
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...reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2010, Richard Ivey School of Business Foundation Version: (A) 2010-11-01 It was August 1, 2008, and Maggie Fox, chief executive officer (CEO) of the Social Media Group (SMG), sat at her desk in Dundas, Ontario to review her internal creative team’s initial response to a request from her newest client, ING Direct Canada (ING). After the tremendous success of the Superstar Saver Search YouTube campaign, ING wanted to respond to the recent economic crisis and launch a second, complementary social media campaign. ING was looking for SMG to help them increase the bank’s online presence. No tC Fox had a meeting scheduled for August 15 with ING’s senior management. Prior to the meeting, Fox needed to work with her team to make a number of key recommendations, including defining the goals of the campaign, choosing a social media platform, estimating the costs of implementation and creating a specific strategy for measuring the success of...
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...Western states like Utah and Nevada. In such instances customers call the store by telephone to place the order. The website has no platform for online distribution. The store carries fresh yams and plantains shipped from Africa, as well as dried and canned goods, like egusi, yam and cassava flour, gari and fufu. The web address is www.mariaproduce.com As the Latino immigrant population in the United States has grown so has the growth of the various markets that serves the needs of this ethnic group While there are many variations in foods eaten in most Latino countries there are commonalities among immigrants from the four main regions of Africa: north, south, east and west. Most Latino grocery markets are operating in a brick and mortar fashion with no online presence. Substantial number of these stores has no websites. The few who have websites do not offer customers an online purchasing opportunity. To the extent that Latino ethnic markets continue to show growth, business owners could explore innovative ways of meeting the needs of their customers. Online marketing presents a great opportunity for this purpose. In addition to groceries most of these stores provide a vast array of products including personal care products, CDs, and DVDs of artists from the continent and within United States. By developing an online merchant platform, Maria Latino Produce can reach customers across California and in other states in the country. There are tremendous benefits for Maria...
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...Market Research Report, Apple INC. The target market for our products from Apple will be to expand our product lines into all sectors of electronics available to a wide target of consumers. The compatibility of our platform to be used between computer and handheld devices that can be synced to home electronics make the ability for constant connection via the World Wide Web. Using available technology such as Bluetooth or wireless services in order for information to be transferred between devices from desktop computers that are used at home, to any mobile device. Using available applications will expand the age demographics of our customers, from the millennials using more social media platforms to the older career professional using job resource such as LinkedIn. Applications have become the most popular way to customize device to tailor it to each different consumer. For the end of the quarter of 2016, Apple INC. will be targeting the market to continue expanding on traveling applications. By using the latest survey equipment, we can insure our maps stay updated to keep accuracy demands to our consumer. The amount of construction & constantly evolving cities throughout the United States make traveling difficult due to the number of detours and closed roadways. The appeal of this application to the career professional would enable anyone on the roadway to help share information about road conditions, traffic, and remain connected to share average road times per their...
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...Business Research Report Social Media and Marketing Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Twitter 5 Pinterest 6 Facebook 7 Recommendations 8 Conclusion 8 References 10 Executive Summary This paper presents findings that support the value and wisdom of using social media as a marketing strategy in business. Social media platforms enable brands to expand in current markets as well as become introduced in new markets. Twitter, Pinterest and Facebook are social media platforms that are widely used to promote a brand, helping to create trust and loyalty between a brand and its consumers. Twitter allows our brand to connect on a more personal level with our consumers. We can interact on a one-on-one basis. Twitter lets us respond to and resolve concerns quickly. It also enables us to be a part of our consumers’ daily lives, reminding them that we are there. Twitter also boosts our brands awareness and visibility. Every time our brand is tweeted about it causes search engines to bump our brand to the top of their search list and attracting potential consumers to our brand. Pinterest affords our consumers a deeper look into our brand. Pinterest is where we can pin boards about the things that appeal to us, the projects we are in the process of doing and future items we would like to invest in. When consumers see a picture or video...
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...Milestone 1 Business Problem A graduating senior, fresh out of college looking to land a potentially successful job is not aware that employers are now not only looking at grades but also the type of person they are based on what they can find on the internet. Think about how you present yourself on all social media sites — including Facebook, especially when seeking a job. Be mindful about your wall postings and status updates: you wouldn't want a possible future employer to view inappropriate content or pictures on your wall. Company Background LinkedIn is a free business social networking site that allows users who register to create a professional profile visible to others. Through the site, individuals can then maintain a list of known business contacts, known as Connections. LinkedIn users can also invite anyone to join their list of connections. LinkedIn offers an effective way by which people can develop an extensive list of contacts, as your network consists of your own connections, your connections’ connections (2nd degree connections), as well as your 2nd degree’s connections (called your 3rd degree connections). From this network, individuals can learn of and search for jobs, business opportunities, and people. LinkedIn also serves as an effective medium by which both employers and job seekers can review listed professional information about one another. LinkedIn follows strict privacy guidelines wherein all connections made are mutually confirmed and individuals...
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