Free Essay

Getting a Job Through Social Media

In:

Submitted By careercoach
Words 2351
Pages 10
7 Secrets to Getting Your Next b Using SocialMedia

Dan Schawbei is the author of Me 2.0: Build a Po werfuf and owner of the award winning r.

Between current economic conditions and the technological evolution of the Internet, the traditional approach most job seekers have taken in the past is no longer viable.

The approach — developing a resume and cover letter, locating jobs on and submitting your resume to corporate sites and job banks, and crossing your fingers in hopes of receiving a call from a hiring manager — is, for the most part, a thing of the past. The new approach is far different. It boils down to the fact that there are fewer jobs available, more competition for those jobs and more touch points for recruiters and seekers to interact.

The current environment

In 2008, there were 1.2 million , unemployment is currently at 6.5%, and the largest companies are shedding as much as 10% of their workforces. There will be 1.5 million college graduates this year, yet the _ is at a six year low, at 1.3%! The amount of jobs posted online is decreasing at over 13%, which has all led to the - of 3.3 job seekers per each job.

Social networks are starting to become part of the criteria that both hiring managers and college admissions officers are using to weed out applicants. _ hiring managers conduct background checks using social networks (primarily Facebook), while college admissions officers do the same.

It's time for you to be open-minded and think differently about how you're going to get your next job and keep it. I'm not saying you shouldn't submit your resume to job banks, corporate websites, vertical job agents ( 1- __) or attend job fairs, but these should only consume 10% of your time. The other 90% should be concentrated on the following seven social media secrets, which will not only get you a job, but help you create your own dream job!

1. Conduct a people search instead of a job search

The majority of jobs aren't posted online. Hiring managers get a list of employee referral candidates before they even bother to view resumes from those who submit them online. Sometimes the listed jobs aren't available or never existed in the first place. Many studies have noted that 80% of jobs are taken through networking, but few have sought to use the web to search and locate people they would actually enjoy working for at companies that they get excited about.

The 3-step people search: ,

1. Identify the top five companies that you would like to work for. Use a focused approach instead of flooding thousands of inboxes with spam. You want to brand yourself, not just as the person of best fit for a job, but as someone who is eager and ecstatic to work for the company.

2. Use search engines to track employees that currently work there. There are over 130 million blogs in and you can search through them to possibly find someone who works at one of your top five companies. You can search through corporate groups, pages and people on You can even do the same on Twitter. Then there are people search engines such as and Once you find a contact name, try googling it to see if there is any additional information about that person.

3. Connect with the person directly. Social media has broken down barriers, to a point where you can message someone you aren't friends with and don't have contact information for, without any hassles. Before you message a target employee, realize that they receive messages from people asking for jobs all the time and that they might not want to be bothered on Facebook, where their true friends are. As long as you've done your homework on the company and them, tailor a message that states who you are and your interest, without asking for a job at first. Get to know them and then by the 3rd or 4th messages, ask if there is an available opportunity.

2. Use attraction-based marketing to get job offers

The traditional way of searching for a job was proactive, forcing you to start a job that you might not have enjoyed. The new approach is about building a powerful personal brand and attracting job opportunities directly into your doorstep. How do you do this? You become a content producer instead of just a consumer and the number one way to do that on the web is to launch a blog that centers around both your expertise and passions.

You need to be passionate to be committed to this project because it requires a lot of writing, creativity and consistency in order for it to actually help you. A blog is a non-intrusive, harmless and generous way of getting recruiters interested in your brand, without you even asking for a job! Make the recruiters fall in love with you and only send you opportunities that are related to your blog content, so you end up happy in the end.

This works a lot and is expected for new-age marketing jobs that require experience in social media and can even help you jump-start a new business off of your blog platform. By pulling recruiters into your world, you are able to impress them with what you want them to see and they can make a quick decision whether to hire you or not, without you hearing about rejection. Start a blog today using (for beginners) or install onto your own host (such as _- or ).

|Be proactive on Twitter |[pic] |
|has become the ultimate utility to connect directly with recruiters and employees at companies you want to work for. By| |
|conducting Twitter searches, following recruiters on your account and using the "©" sign to communicate with them on | |
|occasion, you will start to learn a lot about them and their companies. | |

Before you follow anyone on Twitter, you HAVE TO have a completed profile. This means, you should have a short bio, the location where you're from, a link to a site that recruiters can go to for more information (I recommend your blog or your Linkedln profile) and an avatar of yourself (not a clown or Homer Simpson please). This way, you stand a better chance of securing an opportunity or a relationship with people who care enough to read your profile.

Most people get jobs on Twitter by already having hundreds or thousands of followers. For example, I've heard of at least ten people getting a job by tweeting "just got laid off, looking for a job in finance" and then receiving a few direct messages with people who want to help them. Of course, these individuals had built trust, credibility and relationships with their followers over time, so they were more inclined to come to their rescue. You can do the same, just start right now!

3. Capitalize on Linkedln

| It's no surprise that _ has been extremely profitable and successful as |Linker! |
|of late. Recruiters are starting to use Linkedln as the main place for sourcing candidates because it's free and the | |
|top professionals are on there. Many people don't use Linkedln to the best of their ability and fail to complete | |
|their entire profile, such that it says "100% complete." | |

Just like any other search engine recruiters are using, keywords are extremely important. You want to fill out your entire profile, just like you would a resume, but include the same avatar you are using on Twitter (see above) and ensure that the summary section is complete. You'll also want to get at least one recommendation from a supervisor or friend, which will give you a "1" next to a "thumbs up" graphic when people search for you.

Then, you should import all your contacts from Outlook, Gmail, etc, so that you can start to build your network or grow your existing network. The more people you're connected to the better because you're only able to reach other people in your network (1st, 2nd & 3rd degrees) by having these connections. You may want to pay for a premium account, so you can contact other recruiters that may help you. Finally, you should conduct searches on there for jobs that you may be interested in and reach out to those individuals that may supply you with an interview or referral.

4. Advertise your brand using AdWords and Facebook Social Ads

G =ogle s is Google's advertising platform, which offers CPC (cost-per-click) and CPI (cost- per-impression) pricing for advertisements on Google and partner sites. Some of their partner sites are newspapers, radio and TV.

Advertise you' -.push-less on Start now

Before running your advertisement, you need a landing page. If you have a website or blog, then use the resume page within it to display through advertising. This works beautifully because recruiters can see that single resume page and notice all the other pages/options on your website, to get a better sense of your brand.

Here's how to create your ad:

Title. When you create your ad, label yourself as a specialist, expert or guru on the title tag. You might want to state the fact that it's your resume first. 2. Description. In the next two description tags, pull out your biggest achievements in 6 words or less and list your personal brand statement or a few descriptors. URL. For your URL, don't use the URL for your resume page. Instead use yournarne.com for personal branding purposes. Drop the "www" from the domain you want to promote because it's unnecessary.

Facebook Social Ads allow businesses and individuals to advertise using Facebook's news feed or left rail (will change to 2 ad spots on the right when the new interface swaps over). This program works similar to Google's but you can use a picture and it's more "word-of-mouth friendly" because ads travel through the news feed of friends.

Here's how to create your ad:

FET3 Advertise on Facebook Get started in Four easy steps. 1. Got i1.-itarted

What do you want: to advertise?

http:ll I haye sort-led-dna on Facebook to advertise.

1. Title. What is the ad for? The title is the most important piece of your ad because it has the most "text" emphasis. I would say "I want to work for " or "Resume for ." Try and be as specific as you can. '2 Picture. Just like your Facebook picture, don't use a picture that you wouldn't want shown to your future

employer. I would go for a professional yet personal picture. Description. Don't write your resume, but instead give the viewer a quick description of who you are, what you do and what job you want in 25 words.

Once you create your ad, either link it to your Facebook_page, Linkedln_profile or blog/website. These ads are all about targeting a specific group that would care about your resume or hiring you for that matter. When you select your target audience, keep your major in mind, as well as the company and location.

6. Construct a video resume and upload it to YouTube

A search for "video resume" on will give you over 1,700 results. Many video resumes are good, while others are so amateur and rehearsed that they subtract from a given candidates marketing program. The key with a video resume is that very few people have actually created one, so they serve as a differentiator in the recruiting process. A good video resume is short, describes the value you can contribute to a given position, explains why you're the best person for the job and talks about your background in a story-like format. If you aren't a person with an outgoing and lively personality, then don't bother creating one. Since you're filming yourself, don't rush because you can always try it a hundred times before you upload the final version to YouTube.

7. Subscribe to blogs that have job listings

We all subscribe to blogs to receive information based on our interests, at least I hope. Over time we rely on these sources for information to keep us updated on what is happening in certain industries or different trends that are developing. In the past few years, the larger blogs have started to integrate job banks into their own websites, using software/hosting from companies such as

Blogs that have taken this approach include . and

Other blogs, such as Darren Rowse's offer blogging jobs, and Mashable has a highlighting jobs in social media and tech.

This targeting will save you from hours searching and help escort you to jobs that you'd actually want.

Integrate the traditional and social media approach

|These seven secrets are extremely important in your next job search. The most successful job searches come | |
|from those who have already built up strong networks, both online and off. You need to integrate this | |
|new-age approach with the traditional approach you've already been using, in order to be consistent, so | |
|there are no surprises from the recruiter's perspective. They want the candidate they see on paper or | |
|online. | |

I would recommend that you use a link to your blog, Linkedln profile and YouTube video resume on your traditional resume. You'll also want to link your existence on all social networks together. You need to be where recruiters are searching, as well as become a content producer so you can attract them directly to you. That is how you have a successful job search and stand out for years to come.

Interested in more personal branding & career resources?
-----------------------

7,S ecrets to Getting Your Next Job Using Social Media http //mashable com/2009/01 /05/j ob-search-secrets/

7 Secrets to Getting Your Next Job Using Social Media http ://rnashable. corn/2009/01/05/j ob-search-s ecrets/

7 Secrets to Getting Your Next Job Using Social Media http ://mashable. c orn/200 9/01 /05/j ob - se arch- s ecrets/

Similar Documents

Premium Essay

Social Media Consquences

...Is There a Consequence to Posting on Social Media? Job seekers and prospective students have always been under a significant amount of scrutiny. The competition for finding the right job or getting into the school has never been more fierce, and the criteria by which these employers and institutions of higher education are basing their decisions on are getting more stringent as time goes on. Part of the reason for the increase in these standards is that schools and employers have greater means in which to access much more information about people. What used to take weeks of expensive research can now be done with a few keystrokes on a computer. Employers can find out an applicant's credit score, criminal history, or anything else they would like to know. Today I simply typed my name into Google and I was given results that said what year I graduated high school, my address, phone number, court records, prior jobs, and of course, links to my Facebook, Twitter, and LinkedIn accounts. So after obtaining access to all of this information with very little effort , should potential employers or schools be allowed to obtain your login information for social media sites such as Facebook and Twitter? The argument for requiring access to an applicant's social media accounts is one of character and security concerns. In Virginia, State Trooper candidates are required to log in to their Facebook accounts in the presence of an interviewer, and then all of the information on the...

Words: 1707 - Pages: 7

Premium Essay

Social Media Era

...The Social Media Era In this era and time, billions of people everywhere in the world are logging into the internet several times a day. Why wouldn't they? Large amounts of people have the internet on their high tech mobile devices, and at the touch of a phone they can check their email, their Twitter, Instagram, Facebook, Snapchat, their financial activities, film times, and on and on. One of these things typically takes up more of a person’s time than the others. Any social networking site or application, whether it is Facebook, Twitter, Instagram, or Snapchat, appears to easily take up the hours of an individual's day. Kids and teens are getting to these sites while they’re at school and when they get home from school. Grown-ups are getting to these websites while they are at work. The people who are married or have kids are commonly deciding to spend time checking their profiles instead of being with their friends and family. Many individuals say we require them to stay in contact with companions. Be that as it may, the benefits don't exceed the issues they cause. Social networking gives teens and grown-ups excuses to be sluggish, overweight, and preoccupied with less important things. The overuse of social media is less beneficial at school, work or in one’s personal life. For these reasons and many others social networking is viewed as terrible for pop culture and should not to be used. Social networking, particularly Twitter, creates dependence. Some may say drugs...

Words: 980 - Pages: 4

Premium Essay

Character Analysis: Ed Holdaway

...There are tons of jobs in the sports industry, but the job that Ed Holdaway holds at IUPUI sparked a curiosity between my partner and I. Mr. Holdaway acts as the Assistant A.D. of Communications for IUPUI Athletics. His job focuses on managing the social media and websites for the athletic teams, while being the primary liaison of 11 of the 18 sports. Being the Assistant A.D. of Communications is a “behind the scenes” type of job, but the less camera time Mr. Holdaway get’s, the happier he is. Mr. Holdaway has always wanted to be behind the scenes, but his initial dream didn’t involve social media. Having the aspirations to become a sports journalist is want propelled Mr. Holdaway into the sport’s industry. In college, having the role as the sports editor for the IUPUI student newspaper is what prompted him to taking the position he has now. Although Mr. Holdaway can only put two jobs on his resume, he offerer a lot of experience. Even...

Words: 1091 - Pages: 5

Free Essay

Identity Management

...Charlene Vazquez Comm11 4-16-18 How online identities are influenced by online anonymity Social media is considered an interaction between groups or individuals that share common or new ideas amongst people worldwide. There is a significant impact of social networks on young people. Children are being manipulated by networking sites such as Facebook, accessing them through via cellphones that has become the most important thing in their lives. By this method this form of communicating is wildly spread amongst peers, parents and others. There is less utilization on a face to face conversation which lacks interpersonal skills. So now that we know what social media is, Do you know who you are? Do you want to be someone your not? Do live a life that is not yours? Are you a person who shares your reality? If you have answers for these questions then you should become aware of what identity management is. Identity management according to article (putting your best cyber face forward by Stephanie Rosenbloom Jan. 3, 2008) is more like impression management where people either pick the image they want to be or have a certain audience they feel the need to entertain. Where young adults and even teenagers are getting the wrong message. It’s really not about all fun and games and just looking good or better than your friend it is more deep as it impacting your future such as getting a job or just maintenance of your image, Since you still are held up to a conservativeness for school...

Words: 1064 - Pages: 5

Premium Essay

The Role Of Filter Bubbles In Social Media

...“It's been said that we get the media we deserve”(Benton). For the most part, I believe that this is true although I believe that sites such as Facebook as well as mankind can change that. For more than 20 years we have had access to the internet and devices that use such a thing, but for such tools, there is false information out there that could be taken down either the users themselves or the social medias themselves as well. People have created these things called “filter bubbles” within social media itself, and this has stopped many of people from differing the truth to the false given information. Both Facebook and readers using such sources have the responsibility to see if that said is indeed factual or if it is a hoax. Facebook’s...

Words: 1161 - Pages: 5

Premium Essay

Online Social Networking

...SOC/100 2 December 2013 Mona Engvig Online social networking has become a very popular way of communicating, sharing, and learning in the new millennium. Its importance is embedded in American culture because nearly half of the adult population uses online social networking. The internet has a variety of options, though some have different features each is designed to connect multiple individuals regardless of where they reside. Online social networking may occur through cellular phones, computers, and even video game consoles. In today’s day and age most have technology at their fingertips and will use it in many different forms. Some of the most popular social networking sites are Facebook and twitter. Most Americans have at least one of these two types of social networking. Technology has provided this form of social media for many different reasons, connecting family’s, or even for uses in the business world. This is the form of social networking used throughout the entire world. Facebook is becoming the new way on how to stay in contact with everyone. Facebook started by Mark Zuckerberg who was attending Harvard as a creative way for students to review other student’s photos attractiveness. The University turned it off, but it became a template for what the entire world recognize and use as Facebook. Facebook is a social network site for people to connect globally and share photos, information, and stay connected. When first developed, young adults were the main users...

Words: 1041 - Pages: 5

Premium Essay

Recuritment Annotated Bibliography

...should include electronic application programs. Other suggestions are discussed including using electronic and social media to advertise open positions.” Annotated Bibliography: This article explains the importance of the online recruitment of teachers for a new generation of the work force, the Generation Y.As an individual of this generation, even though I am not pursuing to be a teacher, I agree with the recruiting approaches the article suggests. An attractive and user-friendly web site and advertising through suitable social media were discussed. I believe these approaches apply not only on the education field but many recruiting strategies in different careers for the Gen Y. Internet is used incredibly widespread nowadays especially for the new generations such as Gen X, Gen Y and teenagers. People who have access to the internet would obtain ton of information even more than they expected. It then became an effective way for employers to recruit people by launching information up on the internet. This way is inexpensive and the message can be delivered rapidly so it favours a lot of employers. However, since the benefits of online recruiting have been realized way more than ever, an outstanding application media is needed to be attractive among the millions of competitors. The article brought out couple suggested questions to identify whether an application media is good for recruiting Gen Y. They...

Words: 2506 - Pages: 11

Free Essay

Case Study 1: Grab a Widget and Get Paid for Employee Referrals

...having their workload cut in half thanks to iCIMS. iCIMS’ referral functionality also encouraged employees to refer more candidates for jobs because it automated the process, providing them with a simple way to submit and track their individual referrals Automating the employee-referral program to scan employees' LinkedIn, Facebook and Outlook contact lists in search of qualified job candidates is the next wave of recruitment. Lou Adler offers tips to manage the process and says mangers should encourage employees to proactively expand their connections. 2. What do you think some of the drawbacks of getting referrals from social network sites might be? Although use of social networking is almost ubiquitous among people under 35 these days, it is still a bit untrustworthy when it comes to recruiting. It's one thing if you are using a business networking site like LinkedIn, as it is designed to only represent your professional life and circles. Although the lines are getting blurred, many people still divide their professional life from their personal life, so they would be apprehensive about responding to job recruitment on a primarily social site. Therefore, despite the wide net cast, your yield would be truncated by this cognitive gap in the consumer between work and play. Also, the people who do reply would be on average, more active on social media. This may be a good thing, but it could also be a warning sign of low productivity in the work world. While a...

Words: 363 - Pages: 2

Premium Essay

Economic Effect of Social Media

...Executive Summary Social media, online social networking service, has been existed for a long time. In that time, people use social media as an effective way to expand our social circle. People who use these sites form a social network, which provides a very strong and powerful way to connect, share interests, and keep in touch with others across the miles. However, as “the valuation of Facebook raised in a significant way, settling at figures in excess of $80 billion just after the company’s developer conference in September, 2011” (O'Dell, 2011). This valuation of the social media is only ranked second to Google’s. Even an obtuse CEO can realize the important impact on the business industry that social media will bring. Such a high valuation is not only because Facebook provides more than 600 million users a platform to communicate with each other, both in their leisure time and at work. Therefore, it is obvious to observe the social media’s economic impact. The economic impacts of the social media are increased work opportunities, decreased business cost, positive push in consumers’ purchasing behavior, increased opportunities for small businesses, and increased employees’ productivity. However, one thing should be noted that there may some different economic impacts in different countries because each country has their own cultures, economies, and business structures. Introduction of Social Media Social media, online social networking service, is among the most popular...

Words: 2712 - Pages: 11

Premium Essay

Social Media: What Most Companies Don't Know

...Social media is ubiquitous. Critically assess the opportunities and threats for Irish businesses. Technology in the 21st century is a very important aspect to when dealing with any business.”Technology is the equipment used to perform particular tasks, and the way that it is organized has a major influence on the workforce management (P. Gunnigle 2001). A huge part of technology is social media.Social media in today’s society is a wide spread necessity of our every days lives, whether it be Facebook, Twitter, Instagram or even blogging it seems that everyone is involved in some shape or form. It has become so popular that the majority of businesses are now using most social media sites in hope to benefit their company. In a recent study conducted it was said that “79% of businesses are using or planning on using social media for their business” (M. Ennis 2012) The majority of companies use social media to keep up with the current trends and use it is a cheap and resourceful way to promote their company. “As of June 2012 it was estimated that there was 955 million active Facebook users” (M.Sebastian 2012). This is a substantial amount of user just for one social media site, and in addition to this there are a vast amount of other users on comparison websites. For instance in the UK alone twitter account users reached over “7 million in 2012” (S.Bernard & H.Barret 2013). It is evident that social media is a powerful tool when it comes to any business as there substantial...

Words: 2053 - Pages: 9

Premium Essay

Effectiveness of on the Job Training in the Working Skills

...from one generation to the next through teaching, training, or research. On-the-job training, also known as OJT, is teaching the skills, knowledge, and competencies that are needed to perform a specific job within the workplace and work environment. On-the-job training uses the regular or existing workplace tools, machines, documents, equipment, knowledge and skills necessary for an employee to learn to effectively perform his or her job. It occurs within the normal working environment an employee will experience on the job. It may occur as the employee performs actual work or it may occur elsewhere within the workplace using training rooms, training work stations, or training equipment. On-the-job training is most frequently supplied by another employee who can competently perform the job that he or she is teaching. On-the-job training is occasionally performed by an external provider as in the case of specialized equipment. In another example, a vendor trains a marketing system a group of employees is adapting to their own work procedures. While the goal of OJT is often to teach basic workplace skills, it also instills aspects of the workplace culture and performance expectations in the new employee. OJT is also the approach organizations use to provide new employee on boarding information. On-the-job training is normally the most effective approach to training employees. Here are your 12 best opportunities and methods for providing on-the-job training to employees. Statement...

Words: 2953 - Pages: 12

Premium Essay

The Media in Canadian Politics

...The Media in Canadian Politics 1956 words Media has always been a center of interest of different political intellectuals in Canada. They always tend to use media as a powerful platform to convey their message to the all the stakeholders of Canadian politics. Common people, on the other hand, also use media to transmit their concerns and feedback to their political representatives. Be it the print media, broadcast media or social media, they have always played a significant role in Canadian politics. We have seen the active role of media in the longest election campaign of Canada in recent federal elections. Media influence Canadian politics by serving as an intermediary between the government and the common people, by acting as a public representative, and by shaping people’s perception of the political environment around them. As a common carrier of information for both government and common people, media plays a significant role in Canadian politics. The important part of this role of media is that most of the media act independently to provide unbiased information for both government and common people. This, however, is not always the case. We will discuss biased part of media later in this essay. As an intermediary between government and common people, media reports the news, helps determine the critical issues to be discussed, and enables the transparency in the political structure. Reporting the news is most basic and essential function of media. Common people and...

Words: 2220 - Pages: 9

Premium Essay

Case Analysis

...Claudia Amaya BUM 3333 (01) Chapter 5 Human Resource Management Fall Semester Social media has finally made its way into the business world. Employers are beginning to use sources, such as Facebook and LinkedIn, to recruit new employees and advertise about job openings. Referrio is website that has completely conformed to this idea of online employee referrals. It enables business, for example Cisco, to provide a list of job opening and also reward those who spread the word for them through other social media websites. Companies are beginning to entice their employees with bonuses if their widgets result in a hire when they add them to their personal Facebook page. This seems like a great way to get the word out, but according to Michael Seaver, it produces unreal interest by potential employees. Select Minds is a corporation that is diving head first into this new online trend. They send out a mass e-mail to all the people who might be able to fill the job within the company, from there the employees can post the email on their social media websites. The e-mail is tracked and can have limited information that is shareable. Employees that are referring will receive feedback from friends, and the employees can then inform their company on how well they know them. By this process, recruiters are able to see who is referring whom and how many applications come in for the job. 1. How does automating the employee referral process encourage referrals? This new referral...

Words: 401 - Pages: 2

Free Essay

Health and Social Care

...1) What do you know about patterns of health in the UK? Is health getting better or worse? | | | | | | 2) What factors can have an impact on patterns of health in the UK? |There are many factors contributed to affect the patterns of health in the UK such as: | |Diet: A Bad diet can lead a person to get many different kind of dieses and illnesses for example a person who eats food with high content of sugar he has a risk of| |developing a disease such as diabetes. Eating too much and not how much you need can lead a person to become overweight which itself increases your risk of getting | |heart disease, high blood pressure, diabetes etc and if a person eats too much animal fat, smokes and drinks alcohol and does no exercise can multiply their chances| |of getting a disease even more. ...

Words: 1037 - Pages: 5

Free Essay

Social Media

...Social Media Position Paper Shania K. Gillison Central Michigan University MGT 643 Social media based recruiting is when companies and recruiters use social platforms such as Face book, LinkedIn, Twitter and other sites as a talent database to source and recruit candidates for employment. Using these sites gives employers the opportunity to advertise open positions, as well as connect with their targeted market to build a community for future relationships. Social recruiting also highlights a company’s reputation and brand by getting their name and product out for a larger audience to see. When used vigorously, social recruiting can truly enhance a company’s marketing scheme and talent acquisition. Promoting these aspects of a company can reel in employees who might otherwise choose another organization. In addition social media based recruiting establishes sustainable longer-term recruiting relationships. All over the world recruiters are also able to reduce cost of marketing for hire, expand outsourcing capability by using multimedia messaging, brand communication, and conducting market research. The use of social media to support recruiting is not a fad, it is the most powerful tool added to the recruiter’s tool box since the invention of the telephone. The use of social media to support recruiting ranks second only to employee referrals in the hierarchy of powerful recruiting tools, and there is no doubt that this tool will continue to expand Social media can be defined as...

Words: 1118 - Pages: 5