...Enjoy! Hedonic Consumption and Compliance with Assertive Messages ANN KRONROD AMIR GRINSTEIN LUC WATHIEU This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications involving hedonic products, as well as hedonically advertised utilitarian products. This prediction builds on sociolinguistic research addressing relationships between mood, communication expectations, and compliance to requests. A third experiment reaffirms the role of linguistic expectations by showing that an unknown product advertised using assertive language is more likely to be perceived as hedonic. C onsumers are often exposed to forceful messages and imperative slogans such as Nike’s “Just do it,” Sprite’s “Obey your thirst,” or U.S. Airways’ “Fly with US.” The frequent use of assertively phrased messages is puzzling, given the mounting research in consumer behavior (e.g., Dillard and Shen 2005; Fitzsimons and Lehman 2004; Lord 1994), communications (e.g., Kellerman and Shea 1996; Quick and Considine 2008; Quick and Stephenson 2007; Wilson and Kunkel 2000), and sociolinguistics (e.g., Levine and Boster 2001; Sanders and Fitch 2001), which suggests that these messages should lower consumer readiness to comply. To...
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...John Stuart Mill vs. Immanuel Kant The aim of this paper is to clearly depict how John Stuart Mill’s belief to do good for all is more appropriate for our society than Immanuel Kant’s principle that it is better to do what's morally just. I will explain why Mill’s theory served as a better guide to moral behavior and differentiate between the rights and responsibilities of human beings to themselves and society. Immanuel Kant and John Stuart Mill are philosophers who addressed the issues of morality in terms of how moral customs are formed. Immanuel Kant presented one perspective in The Groundwork of the Metaphysics of Morals that is founded on his belief that the worth of man is inherent in his skill to reason. John Stuart Mill holds another belief as presented in the book, Utilitarianism, which is seemingly conflicting with the thoughts of Kant. What is most unique about the ethics of morality is the idea of responsibilities to particular individuals. According to both Mill and Kant, moral obligations are not fundamentally particularistic because they are rooted in universal moral principles. Both philosophers have made great impacts in their niche areas in the field. An analysis of their theories may help develop a better understanding of them and their theories. Mill holds an empiricist theory while Kant holds a rationalist theory. Kant explains morality through forms that he believes are essential to free and sensible judgment. Mill’s utilitarian approach is a...
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...There are a lot of things we have learned in this course from ethical theories to moral reasoning and I think what we have learned in these last five weeks will help and should help us in a decision making process in the future. Virtue Ethics says that a person should make a decision on behalf of them rather than their culture or laws, as long as they are a good person, it is a good decision. It is person based rather than cultural. Virtue, practical wisdom and eudemonia, are the three main concepts that virtue ethics’ enforces. Aristotle and Plato are virtue ethics principle ethicists. Utilitarianism’s principal concepts are: egalitarianism, hedonism, consequentialism. This ethical system is based on a perception that a choice is moral when it has a result that is more positive for people. Jeremy Bentham (1748-1832) and John Stuart Mill (1806-73) who was actually one of Bentham’s students, are, ethicist’s involved in developing utilitarianism. Social contact is that the persons’ moral or obligations are dependent on a contract or agreement. To be polite, not cheat or lie to one another in marriage, which marriage is like a contract. The ethicists that were involved in this were Thomas Hobbes, John Locke and Jean-Jacques Rousseau. Individual relativism says that is not a universal standard. “All values are subjective because they are based upon the personal preferences that express one’s own self-interest” (Argosy, 2015). What you says goes basically, what you think is the...
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...Distinguish between consequentialist and non-consequentialist ethical perspectives and discuss their application in a business context. Andrew Brady 10358293 Ethics can be defined as distinguishing and choosing between right and wrong (Oxford English Dictionary) and is a central part of what makes us human. It is, however, not as simple as it would first appear. The idea of ethics has long been the topic of discussion for philosophers and there are many differing views on the issue ranging from utilitarianism to virtue ethics. Despite this multitude of views certain grounds are agreed upon with regards to ethics: * The possibility of free will. * The focus on an individual’s relationship with others. * Some form of individual responsibility. (O’Regan, A; 2012) Morality and ethics are the fabrics with which our society is sewn. Society, its laws, social order and ethics are all interlinked. One of the main goals of society is to create harmony among its people and as such morality plays a huge role (Anon; 2007). Without these moral principles humans would act on mere base instinct with little regard for consequence, be they positive or negative. With this in mind it can be said that ethics and morality arise when we are no longer bound by the rules and laws of our society and as such must look within ourselves to decide what is right or wrong (Anon; 2007). As I have already said ethics is seen as an entirely human concept and is often seen as a social construct...
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...A Review of Ethics Concepts & Theories Educational Objectives: 1. Explain the type of problem that is addressed by philosophers. 2. Explain how ethical norms help address ethical issues that arise in accountancy. 3. Contrast the views of Mills, Machiavelli and Kant. 4. Describe what is meant by a social contract. 5. Analyze a given situation and tell why it would be appropriate or inappropriate to lie. 6. Explain the views of Kierkegaard and contrast him from other existentialists. 7. Discuss the concept that ethics cannot be based on religion. 8. Explain the use of ethical reasoning and how it can be used in your professional life. Introduction The major ethical principles accepted in the western world follow guidelines and rules that must be universally applied in all situations. These ethical principles are established primarily on the basis of teachings set forth by philosophers throughout the ages, starting with the great Greek thinkers Socrates, Plato, and Aristotle. As you might expect, there have been many alterations 修改 to these moral principles throughout the years. What was considered ethically correct by some was rejected by others and replaced with their own concept of what constituted moral or ethical behavior. A Comment about Philosophy: Philosophy, unlike science, addresses issues that cannot be solved. In fact, some philosophers state that if a problem can be solved, philosophers will not even...
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...How Does Leaders Communication Style in Multinational Organization Impact Upon the Achieving of Goals Table of Contents Introduction 3 Universal Leadership in Multinational Companies 4 Interpersonal Acumen and Leadership Communication in MNCs 4 Various Dimensions of Societal Culture and Effective Leadership 5 Cross-Cultural Dimensions of Leadership Communication in Achieving Goals 9 Recognition of Cross-Cultural Leadership for Attaining Goals 9 Conclusion 10 References 12 Introduction Business scenario at present is changing. This change in business environment has been dealt from different aspects in the form of emerging markets, globalization, exponential rate of change, different competitors, new technologies and many such. In short, it is to be identified that all these aspects lead to development of the concept called multiculturalism. Multiculturalism surely affects multinational companies and ultimately people and business worldwide. Due to changing business environment considerable changes in leadership communication styles have also taken place to cope up with the dynamic market trends. There had been a significant change in management and control focus to that of alignment focus. Also, significant change has occurred in the communication styles as different modes of communication and system of close interaction between the management and the rest of the organization are being introduced. As an inevitable consequence, the culture in multinational...
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...ETHICS FOR HOLISTIC PRACTICE Debate topic – Couples wishing to undergo IVF treatment should be awarded the legal right to choose the sex of their child. Good afternoon everyone our debate topic today is whether or not couples wishing to undergo IVF treatment should be awarded the legal right to choose the sex of their child. I’m Melinda and along with Angelique and Melissa we will be presenting the affirmative argument and the negative argument will be presented by Kristen, Judy and Deb. Sex selection, also known as gender selection, has attracted great interest and controversy over the years. Gender selection has been associated with a number of ethical, moral, social and legal issues. Sex selection may be performed for medical reasons to avoid sex-linked diseases or for parental preference. The topics I will be covering include eugenics, beneficence, utilitarianism and pre-genetic screening in regards to sex linked diseases. Eugenics can be defined as the study or belief in the possibility of improving the qualities of the human species. In the context of IVF treatment positive eugenics encourages reproduction by implantation of healthy embryos with inheritable desirable traits and negative eugenics seeks to identify and dispose of embryos found to carry undesirable inheritable traits. Utilitarianism in the context of IVF sex selection and genetic screening is defined by the principle of utility which seeks to judge moral rules, actions and behaviours on the basis...
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...BUSINESS ETHICS BY SHAW TEST BANK A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=business-ethics-by-shaw-test-bank Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION Business Ethics by Shaw Test Bank, Business Ethics by Shaw – Test Bank A+ Graded Chapter 1—The Nature of Morality MULTIPLE CHOICE 1. Which of the following characteristics distinguishes moral standards from other sorts of standards? a. moral standards are purely optional b. moral standards take priority over other standards, including self-interest c. moral standards cannot be justified by reasons d. moral standards must be set or validated by some authoritative body 2. Choose the statement that gives the most accurate description of etiquette: a. the rules of etiquette are a fundamental branch of morality b. conformity with the rules of etiquette is sufficient for moral conduct c. etiquette refers to a special code of social behavior or courtesy d. the rules of etiquette are backed by statutory law 3. Our relationship with the law is best described by which of the following? a. To a significant extent, law codifies a society’s customs, norms, and moral values. b. The law is a completely adequate guide to the moral standards that we should follow. c. The law makes all immoral conduct illegal. d. Violating the law is always immoral. 4. Which of the following is not one of the four basic kinds of law? a. statutes b. constitutional...
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...111. PI.Is.III111.rsflllll M. Phenomenon Keirsey and Bates's Please Understand Me, first published in 1978, sold nearly 2 million copies in its first 20 years, becoming a perennial best seller ~ll ov~r ~he world. Advertised only by word of mouth, the book became a favo~te tralmng and counseling guide in many institutions-government, church, buslnes.s-and colleges across the nation adopted it as an auxiliary text in a dozen dIfferent departments. Why? Perhaps it was the user-friendly way that Please Understand Me helped people find their personality style. Perhaps it was the simple accuracy of Keirsey's portraits of temperament and character types. Or perhaps it was the book's essential messag~: that members of families and institutions are OK, even though they are fundamentally different from each other, and that they would all do well to appreciate their differences and give up trying to change others into copies of themselves. Now: P"IS' IllIIrstalllll H For the past twenty years Professor Keirsey has continued to investigate personality differences-to refine his theory of the four temperaments and to define the facets of character that distinguish one from another. His findings form the basis of Please Understand Me II, an updated and greatly expanded edition of the book, far more comprehensive and coherent than the original, and yet with much of the same easy accessibility. One major addition is Keirsey's view of how the temperaments differ in the intelligent roles they...
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...BATMAN AND PHILOSOPHY THE DARK KNIGHT OF THE SOUL Edited by Mark D. White and Robert Arp @ WILEY John Wiley & Sons, Inc. To the memory of Heath Ledger (1979-2008) Copyright © 2008 by john Wiley & Sons, Inc. All rights reserved Published by john Wiley & Sons, Inc., Hoboken, New jerney Published simultaneously in Canada No part of this publication may be reproduced, stored in a reaieval system, or transmit ted in any fonn or by any means. electronic, mechanical, photocopying, recording, scan ning, or otherwise, except as pennitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written pennission of the Publisher, Clearance Center, 222 Rosewood Drive, Danvern, MA 01923, (978) 750-8400, fax (978) sion should be addressed to the Pennissions Department,john Wiley & Sons,Inc., III or authorization through payment of the appropriate per-copy fee to the Copyright 646-8600, or on the web at www.copyright.com. Requests to the Publisher for pennis River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.comlgo/pennissions. Limit ofLiabilirylDisclaimer ofWarranry:While the publisher and the author have used their best efforts in preparing this book., they make no representations or warranties with respect to the accuracy or completeness of the contents of this hook and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty...
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...The Swiss Luxury Watchmaking Industry A general overview and a closer look at the celebrity endorsement and sponsorship communication strategy used by the leaders. Karine Gautschi January 2005 HEC Lausanne – Hautes Etudes Commerciales, MIM – Master of International Management Thesis Director, MIM: Professor Stéphane Garelli Expert, Omega: Jean-Pascal Perret Table of Contents 1 2 INTRODUCTION .............................................................................................................. 1 LUXURY WATCH INDUSTRY: A SHORT OVERVIEW .................................................. 3 2.1 2.2 3 DEFINITION AND PRICE SEGMENTATION ........................................................................ 3 LUXURY BRANDS AND THEIR POSITIONING ..................................................................... 5 ANALYSIS OF THE LUXURY WATCH INDUSTRY........................................................ 7 3.1 THREAT OF NEW ENTRANTS .......................................................................................... 9 Capital requirement ............................................................................................ 9 Brand recognition ............................................................................................... 9 Distribution........................................................................................................ 15 3.1.1 3.1.2 3.1.3 3.2 BARGAINING POWER OF BUYERS .........................................
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...The Swiss Luxury Watchmaking Industry A general overview and a closer look at the celebrity endorsement and sponsorship communication strategy used by the leaders. Karine Gautschi January 2005 HEC Lausanne – Hautes Etudes Commerciales, MIM – Master of International Management Thesis Director, MIM: Professor Stéphane Garelli Expert, Omega: Jean-Pascal Perret Table of Contents 1 2 INTRODUCTION .............................................................................................................. 1 LUXURY WATCH INDUSTRY: A SHORT OVERVIEW .................................................. 3 2.1 2.2 3 DEFINITION AND PRICE SEGMENTATION ........................................................................ 3 LUXURY BRANDS AND THEIR POSITIONING ..................................................................... 5 ANALYSIS OF THE LUXURY WATCH INDUSTRY........................................................ 7 3.1 THREAT OF NEW ENTRANTS .......................................................................................... 9 Capital requirement ............................................................................................ 9 Brand recognition ............................................................................................... 9 Distribution........................................................................................................ 15 3.1.1 3.1.2 3.1.3 3.2 BARGAINING POWER OF BUYERS .........................................
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...PDF hosted at the Radboud Repository of the Radboud University Nijmegen This full text is a publisher's version. For additional information about this publication click this link. [http://hdl.handle.net/2066/19379] Please be advised that this information was generated on 2012-09-19 and may be subject to change. Buying Impulses: A Study on Impulsive Consumption Astrid Gisela Herabadi Buying Impulses: A Study on Impulsive Consumption Astrid Gisela Herabadi PrintPartners Ipskamp ISBN 90-9017360-9 Cover illustration: A part of the stone-reliefs in “Candi Borobudur” Buying Impulses: A Study on Impulsive Consumption Een wetenschappelijke proeve op het gebied van the Sociale Wetenschappen Proefschrift ter verkrijging van de graad van doctor aan de Katholieke Universiteit Nijmegen op gezag van de rector magnificus Prof.dr.C.W.P.M. Blom, volgens besluit van het College van Decanen in het openbare te verdedigen op woensdag 17 december 2003, des namiddags om 1.30 uur precies door Astrid Gisela Herabadi geboren te Bogor op 30 december 1969 Promotores: Prof. dr. B. Verplanken (University of Tromsø, Norway) Prof. dr. A.F.M. van Knippenberg Manuscriptcommissie: Prof. dr. J.A.J.P. Janssen Prof. dr. N.K. de Vries (Universiteit Maastricht) Prof. dr. M. Zeelenberg (Universiteit van Tilburg) Buying Impulses: A Study on Impulsive Consumption A scientific essay in Social Sciences Doctoral thesis to obtain the degree of doctor from the...
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...FUNDAMENTALS OF BUSINESS LAW & ETHICS INTRODUCTION TO CONTRACTS What is the definition of a contract? a promise that the law will enforce 4 Parts of a Contract Agreement: one party must make a valid offer, and the other party must accept it. Consideration: there has to be bargaining that leads to an exchange between the parties. Legality: the contract must be for a lawful purpose. Capacity: the parties must be adults of sound mind. Describe the various types of contracts. bilateral: BOTH parties make a promise. This is the most common and is used for services, sale of goods and almost anything else. A promise for a promise... unilateral: ONE party makes a promise the the other party can accept only by doing something. This is a less common contract. express: In an express contract the two parties explicitly state all important terms of their agreement. This is the majority of contracts. implied: In an implied contract, the words and conduct of the parties indicate the intended agreement. This is less common. executory: one or more parties has not fulfilled obligations executed: all parties have fulfilled their obligations valid: satisfies all of the law's requirements unenforceable agreement: the parties intend to form a valid bargain but a court declares that some rule of law prevents enforcing it voidable: the law permits one party to terminate the agreement void agreement: neither party can enforce, usually because the purpose of the deal is illegal or...
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...EnglishContents ABOUT THIS BOOK ................................5 THE WORDS.............................................7 WORD ANALYSIS ...............................103 IDIOM AND USAGE ............................117 About This Book English offers perhaps the richest vocabulary of all languages, in part because its words are culled from so many languages. It is a shame that we do not tap this rich source more often in our daily conversation to express ourselves more clearly and precisely. There are of course thesauruses but they mainly list common words. Other vocabulary books list difficult, esoteric words that we quickly forget or feel self-conscious using. However, there is a bounty of choice words between the common and the esoteric that often seem be just on the tip of our tongue. Vocabulary 4000 brings these words to the fore. Whenever possible, one-word definitions are used. Although this makes a definition less precise, it also makes it easier to remember. Many common words appear in the list of words, but with their less common meanings. For example, the common meaning of champion is “winner.” A less common meaning for champion is to support or fight for someone else. (Think of the phrase “to champion a cause.”) This is the meaning that would be used in the list. As you read through the list of words, mark any that you do not know with a check mark. Then when you read through the list again, mark any that you do not remember with two checks. Continue in this...
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