...Marketing Plan: Phase III Team D: July 18, 2011 MKT 421 University of Phoenix Glenna Twing Marketing Plan: Phase III Verizon, a global leader in telecommunications, information technology, and entertainment hopes to leap-frog over the competition with its development of an integrated whole-house digital video recorder (DVR). Verizon’s fiber optic (FiOS) service is the only television, Internet, and digital voice service currently available using 100% fiber optics (Verizon, 2009). As part of a team assignment, Team D has provided plans for the innovative whole-house DVR and identified the segmentation criteria that affects the target market. These factors may influence purchasing decisions of Verizon’s customers but more importantly these factors affect the marketing strategy. Developing a new product or service begins by conducting extensive research into the quality of the product, the wants and needs of the target market, introduction of the product to the public, meeting the appropriate price, and competition. In this phase, Team D will discuss differentiation and positioning, product life-cycle, and the appropriate marketing mix for Verizon’s successful launch of their new product and service. Whole-House Integrated DVR Verizon’s new product - a whole-house integrated wireless (WiFi) enabled cable box offers more features than any other cable box on the market. With the purchase of this new system, customers have less equipment to worry about, leaving more...
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...Are leaders born or made? Explain. Where in your background would we find evidence of your leadership capacity and/or potential? Leaders are definitely made and not born. People can become leaders through the process of teaching, learning and observation. Leadership is a set of skills that can be learned by training, perception, practice and experience over time. Some people think leaders are born naturally intelligent, strategic, visionary and charismatic, able to articulate a plan and rally their teams around it. Others believe that leaders are made through needing ongoing experience, training, coaching and mentoring. Some would also say that leaders are both born and made naturally intelligent and enhanced with education, training, coaching and experience A leader is either a captain of a group or a person who is able to organize, manage, make decision, analyze, negotiate, solve problem, and train people. A qualified leader at least must have good leadership and good relationship to ensure that his group is working well and smooth. Leadership is very important for a qualified leader, because leadership affects the performance of a team, an excellent leadership will improve a team performance. A good relationship will help the leader to communicate to his team members easily and send right message to his team members. Whether he or she has to direct, supervise, guide and instruct the team. These are the duties of a team leader to promote unity of his team and to ensure that...
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... 131 Assignment Title: Verizon wireless & competitive advantage MBA (G1) 4th semester Department of Management Sciences The Islamia University Bahawalpur Table of Contents History……………………………………………………………………….4 Introduction…………………………………………………………………4 Marketing overview: Verizon wireless competition influence…………..5 Management information system…………………………………………..7 Porter’s Five Forces Analysis………………………………………………8 Verizon Wireless Value Chain…………………………………………….11 Verizon wireless Strategies for Competitive Advantage………………..12 Competitive advantage of Verizon wireless……………………………...14 Conclusion………………………………………………………………….14 Company History: Verizon communication Inc. Verizon was formed on June 30, 2000 with $52 billion dollar merger is done b/w Bell Atlantic Corp & GTE Corp. That are world’s largest telecommunication companies Mergers & acquisitions were necessitating for prolonged growth, government participation and high infrastructure cost help the development of telecommunication industry. In the merger the Bell Atlantic and GTE London based Vodafone group declare for the creation of new wireless business which is called Verizon wireless (vw). The majority owner of Verizon is vw (55%)...
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...Week 5: Final Paper Journal Assignment Carol Hickman PHI445: Personal & Organization Ethics Instructor: Kristine Ouzts June 15, 2015 Thesis statement for the Boys & Girls Club of America (BGCA) Not-for-Profit Company This paper will evaluate how the BGCA honor their commitment to assist young people at reaching their potential of becoming productive, caring responsible citizens using motivation, education and encouragement. The ethical issue that BGCA faces is maintaining the virtues and image of the BGCA and the challenges related to disenfranchised youth of today. The ethical theories of deontology, utilitarian and relativism will be examined to resolve how BGCA will honor their mission statement with an ethically proper solution. Background The BGCA is a 501(c) 3 (nonprofit) organization and their donations are tax deductible. The BGCA’s mission is to ‘To enable all young people, especially those who need us most, to reach their full potential as productive, caring responsible citizens.’ The BGCA has over 4000 youth affiliated clubs throughout the U.S., Native lands and military installations worldwide. The BGCA started in 1860 in Hartford, Connecticut with three women and for more than 150 years, BGCA has been helping kids grow and thrive. The moral character of the three women whom started BGCA is a great example of the virtue theory. Taking boys off the streets into their homes to provide a positive alternative is a selfless act of kindness. BGCA’s...
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...University IT326-1404-A-01: Network Infrastructure Administration P1-IP1 – Defining and Building Networks AWEGXE EYWVWQ Assignment Due Date: 10/13/2014 Table of Contents Target Organization 3 Proposed Network Solution 6 Network Design 7 Installation and Configuration 8 Maintenance and Troubleshooting 9 Remote Access 10 Network Pro Prep Toolkit 11 References 12 Target Organization New York based DAR Information Systems Inc. (DAR InfoSyS) is a worldwide initiative offering a leading-edge collaborative suite of custom-built virtual training videos. DAR InfoSyS produces, markets, and supports training videos for organizations of all sizes, brick and mortar, and virtual. DAR InfoSyS’ scalable offerings have been attributed to new customer acquisition, value-added products, and impeccable customer care for all of our clients. DAR Information Systems Inc. is the superlative solution for today’s converged communications, information, and entertainment services providers. Having solicited and won our most prominent client, Verizon Communications Inc., a U.S. technology leader in multi-media services, broadband, wireless, and wireline communications to government, consumer, business, and wholesale customers. Having cumulative assets of approximately $275 billion, and over 177,000 full-time permanent and part-time employees, Verizon is currently seeking to expand its customer base throughout the mid-western United States in direct competition with Google...
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...• Week one Question One What are five challenges facing HRM? According to Jeffrey A. Mello Strategic Human Resource Management, 2e, (Cengage Learning), Technological advancement, increasing attention to ethical behavior, Demographics and Diversity, Globalization and Employee relationship are the five challenges facing HRM today. What makes these challenges important? In technology advancement businesses need to keep up the latest and trendiest machinery to stay afloat and competitive, all organizations, be they manufacturing or service, public or private, large or small, with constant advances and work process organizations are under pressure to compete. However, the financial considerations of whether to adopt a new technology must be balanced with a number of strategic issues and, more specifically, a number of specific strategic HR issues. Implementing new machinery to an organization means investing in trainings for the employees, which if the organization does not meet the funds for this, it would be as good as not having the newest machinery to stay afloat (Jeffrey A. Mello, Cengage Learning, p. 47). Increasing attention to ethical behavior is the core value of any corporation, how an executive treats its employees and what core values are being implemented in that corporation, defines the mission and vision of that business. In today in age more individuals are doing more research about that particular organizations background, because when one is being hired this...
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...Sasha Watson Examples of Exemplary Leadership I have not plagiarized on any aspect of this assignment. INTRODUCTION Leadership serves as the process to influence. A true leader is not just there to lead a company, they must also have a purpose, and every organization thrives under the guidance of a strong leader. This involvement is usually accomplished by organizing a group of individuals to achieve a mutual goal. Strong leaders establish principles concerning the way each constituent should be treated and assess the way goals are executed. In addition, strong leaders take chances, understand risks and ultimately defeat unforeseen challenges likely to exist in this competitive market. For the purpose of this paper, it is essential to understand the term “exemplary leadership”. Exemplary leaders are visionaries in their own way; they look for innovative ways to improve the organization by creating bold and creative changes so they can harvest continued growth and success internally. Consequently, though leaders are unable to predict the future they do prepare diligently utilizing performance tools and emulating the core behavioral strategies to conquer their competition and thrive when least anticipated. The selected reading, Great by Choice (2011), written by Jim Collins and Morten T. Hansen helps strengthen the realization of true exemplary leadership. For the research analysis, the authors studied major companies that achieved remarkable results over a 15 year span...
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...affect the company. The Internal Rate of Return reveals the discount rate if the NPV equals zero. The antitrust law is a federal and state law regulation of corporations. The law insures that company does not grow too large which may prevent the growth of other corporations. The government believes that without this law that prices can become fixed and demand will be unfair in the market. In Assignment 3, I discussed the publicly traded company, Bank of America Corporation, and how the corporation deals with competition and change. In this paper, I will discuss the government regulations for mergers, the possible merger that could occur, and how the merger could be profitable. Explain why government regulation is or is not needed, citing the major reasons for government involvement in a market economy. Provide support for your explanation. Governmental regulation is highly important in today’s economy. There are federal and state regulations that are set to ensure the common wealth and beneficial care of the people. If a company was also involved in global marketing, they would need to...
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...[pic] In Partial Fulfillment of BUS 4050 Management Information Systems（3） Home Assignment Two Submitted to Dr. Uchenna EZE From: Major：Management of Human Resource ID Number：1231500046 Name：Yang Jingmiao/Jasmine Date: 2015/04/16 Management Decision Problem: P145 Macy’s Inc. new strategy is to tailor merchandise more to local tastes. From this aspect, Macy’s management can make use of information system to achieve its strategy since information technology plays a critical role in helping organizations perceive environmental change and in helping organizations act on their environment and information systems as the “lens” of the firm, observing external factors and filtering information back in to the firm. First, in the economic impacts, IT affects the cost and quality of information and changes economics of information. Thus, information system helps Macy’s Inc., contract in size because it can reduce transaction costs, which are the cost of participating in markets. In addition, IT also can reduce internal management costs, since Macy operates approximately 800 department stores in US and it also should do a totally new change in its local tastes in each individual stores, which also require a greater number of employees and then the overall management costs also increase. Therefore, IT, by reducing the costs of acquiring and analyzing information, permits Macy to reduce agency costs. Second, the Internet increases the accessibility, storage...
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...Assignment 2: Leadership Assessment Aaliyah Shaheed Professor: William Stieber, Ph.D. BUS 302 – Management Concepts March 1, 2014 I work for Verizon Wireless as a Customer Service Pro and I offer customers promotions and plans to keep them from cancelling their service. I also assist the customers with billing questions and also technical issues that they may have with their service and/or devices. I am part of a leadership team that works alongside the supervisors to provide floor support to my fellow team members. Leadership is a social process of influence where a person can employ the support and assistance of other people in achieving the objective of a common problem or task at hand. Leadership involves the organization of a group of people to attain a common objective. Many theories of leadership have emerged involving character traits, situational and personal interaction, objectives, values, power and other functions. The search of personal characteristics and traits have been continuing for ages. A leadership style is a leader’s way of initiating and providing direction, motivating staff and implementing ideas and plans, there are different kinds of leadership depending on the size and type of company and the service it is providing. (Zaccaro, Gulick, & Khare, 2008) Verizon Wireless is a telecommunications company that supplies people with wireless service than spans across the United States as well as International. The Associate...
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...Assignment 5: Financial Management BUS 508 - Contemporary Business Summer Quarter 2012 Introduction In contemporary business within the technology industry, the digital technology age has grown into one of the most profitable industries, especially centered on telecommunication. The United States of America is one of the most technologically advanced countries in the world. The United States mobile market continued to grow and updates its quality and service to the customer. T mobile and AT & T are the top two successful mobile companies that provide telecommunication service to the users. In the following paper will analyze how the company attempt to make profit from rising consumer demand after the crash. It will evaluate the change in consumer demand trends after the crash for T mobile and AT &T. The paper will discuss at least two strategies that multinational corporations can undertake in order to make profit by leveraging the growing consumer demand. Companies that attempted to make profit from rising consumer demand after the crash. How they attempted to make a profit after the crash and discuss any unethical practices. T-Mobile USA and AT&T provide mobile wireless communication services. The Companies offer wireless services including digital voice, messaging, and high-speed wireless data services, as well as phones and accessories. The companies serve customers throughout the United States. T-Mobile USA, Inc. is a global marketing-information-services...
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...Customer Satisfaction Research Proposal CommunnaTell Wireless Company: Team B Tammy Cech, William Frudakis, Robbie Hollingsworth RES/320 August 30, 2010 Instructor: Dr. Michele Burpeau-Di Gregorio Customer Satisfaction Research Proposal: CommunnaTell Wireless Company CommunnaTell Wireless commits to delivering outstanding customer satisfaction. The company offers quality products and services on the nation’s largest and most reliable wireless voice and 3G network, and it delivers the industry-leading customer service – online, over the phone and in-person. Recently the company has experienced an increase in complaint calls, which reported to the research team for follow-up. The design of the proposal was to determine the cause or causes of the lack of customer satisfaction. Senior Research Proposal Research Question CommunnaTell Wireless Company being the largest wireless phone company in the United States has done several new and innovating advances with-in the management of several departments. These new changes created several opportunities in the Call Centers because of higher turnover rates. Complaints from customers calling into the Call Centers rose over the last few months creating concerns over the effectiveness of training given to the new associates. CommunnaTell Wireless will conduct surveys of recent customers to the call center to determine the root cause of the recent complaints. Propose Research CommunnaTell Wireless Company will...
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...CIS 500 Complete ClasCIS 500 Complete Class Assignments and Term Paper Click link Below To Download Entire Class: http://strtutorials.com/CIS-500-Complete-Class-Assignments-and-Term-Paper-CIS5006.htm CIS 500 Complete Class Assignments and Term Paper CIS 500 Assignment 1 Predictive Policing CIS 500 Assignment 2: 4G Wireless Networks CIS 500 Assignment 3 Mobile Computing and Social Networking CIS 500 Assignment 4 Data Mining CIS 500 Term Paper Mobile Computing and Social Networks CIS 500 Assignment 1 Predictive Policing Click link Below To Download: http://strtutorials.com/CIS-500-Assignment-1-Predictive-Policing-CIS5001.htm In 1994, the New York City Police Department adopted a law enforcement crime fighting strategy known as COMPSTAT (COMPuter STATistics). COMPSTAT uses Geographic Information Systems (GIS) to map the locations of where crimes occur, identify “hotspots”, and map problem areas. COMPSTAT has amassed a wealth of historical crime data. Mathematicians have designed and developed algorithms that run against the historical data to predict future crimes for police departments. This is known as predictive policing. Predictive policing has led to a drop in burglaries, automobile thefts, and other crimes in some cities. Write a four to five (45) page paper in which you Compare and contrast the application of information technology (IT) to optimize police departments’ performance to reduce crime versus random patrols of the streets...
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...Strategic Plan 3 Strategic Capacity Plan 4 Portfolio Management Process 6 Project Selection Criteria 7 Program Management Plan 8 Quality 9 Scope 10 Internal Teams 10 External Teams 11 Scheduling 11 Conflict Resolution Plan 12 Change Management Plan 13 Resource Utilization 15 Conclusion 16 Resources 17 Introduction Deploying over 40 billion emails annually, Epsilon is ranked as the top database marketing services provider and is the world’s leading multi-channel marketing and technology organization (Palmer, 2012). Epsilon works with over 2,000 global clients that represent industries across many markets including financial services, customer packaged goods, retail, travel and pharmaceutical markets. Some of Epsilon’s service offerings include: database technology, email services, and reporting/analytics. As a leader in the market, an impressive 26 of the Fortune 100 companies trust them to provide marketing services (Epsilon, 2012). Since 2009, Epsilon had been experiencing unprecedented growth. In 2011, Direct Marketing News reported that Epsilon’s 2010 global revenues increased 19% as compared to the previous year and was expected to double its revenues (Gordon & Washkuck, 2011). From the outside, forecasts couldn’t be brighter for the company. Internally, however, it was a different story. Epsilon struggled to merge new business units from recent acquisitions into the larger organization. New clients gained in 2010 and 2011 stretched already...
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...Strategy Simulation Individual Assignment Introduction There are four types of market categories used to classify pricing of product that are as follows: monopolistic competition, monopoly, oligopoly and perfect competition. The type of company and the amount of products being produced determines the market structure for any given company. Each market structure is used to help determine the pricing and non-pricing of the products. The economy in the US is very competitive with numerous of buyers and sellers. Monopolistic Competition According to McConnell & Brue (2004), the idea that each market has its own pricing method is known as a monopolistic competition. In this structure is there are several vendors, variety of products and an easily accessible industry. Each company has the ability to determine its own pricing and can make adjustments according to the sales threshold. However, these industries gain a small percentage of the market price and they will adjust their products to meet customer demand in order to remain profitable. The idea is to make the product more attractable than to make a profit. For instance, if Nike creates a fabulous running sneaker then Adidas will try to imitate and create fancier running sneaker to remain competitive and profitable. According to Wikinomics (2010), the industries in this market rely heavily on advertising in order to entice consumer to purchase their products. Another example of a monopolistic industry is the auto industry...
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