...Writing business plans and marketing strategy can be simple. See the free business plan and marketing plan sample/template. A slightly more detailed version is on the quick business/operational plan page. Business planning might appear very complex but in essence its common sense, and begins with some very simple business start-up principles. To explore personal direction and change (for example for early planning of self-employment or new business start-up) see the passion-to-profit exercise and template on the teambuilding exercises page. Planning a new business or business project must at some stage address a few financial details, and challenges and opportunities relating to modern technology, the internet, websites, etc. However the techniques of how to write strategic business plans (or a strategic marketing plan) remain basically straight-forward. Business planning and marketing strategy are mostly common-sense and logic, based on cause and effect. Here are tips, examples, techniques, tools and a process for writing a marketing strategy, business and sales plans, to produce effective results. This free online guide explains how to put together a marketing strategy, basic business plan, and a sales plan, including free templates and examples, such as the Ansoff and Boston matrix tools. New pages are being added soon on advertising, sales promotion, PR (public relations) and press releases, sales enquiry lead generation, advertising copy-writing, internet...
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...introduce 2 simple baked goods, English Scones and muffins. Deciding to sell these certain products will keep it simple in the beginning. As my company action plan will employ the market mix, and the essentials of the four P’s that will enable me access to get the goods and services to the customers that I am targeting in my local area. The action plan is called the “Marketing Mix”. The marketing mix is one of the biggest and most critical decisions that a company can make. A bad marketing mix can result in poor performance and the potential for financial losses. One has no wish to be alone with a great cup of coffee and a Blueberry Scone watching the Casey Anthony Trial in an empty Coffee Shop. Now that’s a bloody nightmare there.(Fulton et al, 2006) The Origins of the Market Mix Plan It is well known the marketing mix plan created and well defined by McCarthy some forty years ago. It is commonly used to date as the standard outline and set of marketing tools that a firm uses to pursue its marketing objectives or goals (Kotler and Keller, 2006). The marketing mix is then broken down into four distinct categories. These categories are called the four P’s or Product, Price, Place, and Promotion. The business goal of the four P’s will hopefully be the aim of attracting new customers – and then even further – retaining the new customers. The market mix plan will help target the market that a company has identified. All four P’s of the marketing mix...
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...consultant who helped practical foundations of modern business once said, "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." This day in age there are so many organizations that are trying to sell the consumer the same product and it gets more and more difficult to let the product sell itself. A company needs to market the product and they need to make sure they reach the right audience. There are more communication tools in marketing today then there were back thirty years ago when it was all television and print advertisements. Cell phones have become one of the most popular items in the world, everyone wants or has one. They have made everyday life easier for many people. The general population has come a long way from only using mobile phones to make calls to friends or family, but to checking e-mail, updating social media, checking scores on the game when there is no television available, or even watching the game when there is no television available. Google and Apple are two companies that have been fighting for the top spot in the cell phone industry. The more amazing part of the battle is that both companies can successfully market their products in order to remain on top and continue to fight each other for that top spot. The big focuses on these companies seems to be in advertising, sales promotions, and interactive marketing in order to be the top dogs in the mobile world. When it comes to advertising...
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...Walmart and Integrated Marketing Theresa Perrey MKT498/Integrated Marketing Strategies June 10, 2013 Heather Teague Integrated Marketing Integrated marketing in its most basic terms means to combine all forms of communication and messaging with regards to a product or service. Now this may seem simple but it can be very complex and requires a great deal of effort and time, however the pay off can be great. By creating an integrated marketing plan a company has the opportunity to build competitive advantage, increase sales and profits, while reducing time and stress, and saving money (Burgess, M. 2013). The purpose of integrated marketing is to wrap the messaging about a product or service around target audience and help them move through the range of stages within the buying process. When a company forms an integrated marketing plan it will concurrently combine the product image, develop a dialogue and nurture the relationship with the target audience (Burgess, M. 2013). The value found with integrated marketing is that it can assist companies with increasing its profits through enhanced effectiveness. Simply stated, a combined message has more impact than a disorganized heap of messages. In a flooded market, a constant, combined and clear message will have a better chance of driving through the 'noise' of countless commercial messages which barrage consumers on an everyday basis. Integrated marketing will connect brand messaging together that will give the target...
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...business plan essentials There are many types of business plan depending upon what you need. Some are simple documents that will enable you to focus on what matters, such as building up client numbers. Others are highly detailed documents with full financial forecasting and analysis which you can confidently hand to potential investors. It is essential you decide precisely what you want your plan for. It is an investment in your company and if written for your circumstances will provide you with a solid foundation to move forwards. If your company is struggling to build client numbers, then a $300 plan could be an exceptionally good investment to clarify exactly where you are and what you need to do to move to the next level. If your company is looking for tens of thousands of dollars of investment or more, then don’t expect to get too much interest if you only invest $300 You may be lucky and it be enough for a kind-hearted investor but these are challenging times and people with money only open up if you can truly convince them and it takes real planning to convince them. Plus one of the first lessons you learnt is that luck doesn’t just happen – you make your own luck. Simple plans for internal use – quick, straight-forward plans to solve immediate problems and make you very productive. The majority of businesses need a relatively simple plan to steer them through some challenging times and give them a solid objective to focus on and grow towards. This type of plan...
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...MARKETING FOR MANAGERS [Student Name] [Instructor Name] [Course Name] [Date] MARKETING FOR MANAGERS 1. Are the corporate objectives clearly stated and do they lead logically to the marketing objectives? Telstra is the largest telecommunication player in Australia’s market, however, the very essence of the organisation’s goals is to expand to a level where it changes the lives of a majority of Australia’s population. The company also aims to create simple tech solutions that are easy to used by everyone. It should be noted that it is hard for marketing goals to be out of line with the corporate vision as it is very generic and holds true for almost all companies, telecommunication or otherwise. (D. jyh-Fu Jeng, 2012) The corporate objectives of firm are however very well defined and lead logically to the marketing objectives. The said objectives are also reasonable and achievable while being challenging. One of the Corporate goals was to increase the number of bundled plan customers by 1 million, but with clever marketing techniques and strategies Telstra was able to raise the number by 1.9 million in 2014. A further increase in business was brought in by marketing with 16 million customers in the domestic retail market. It is easy to see that the corporate goals of Telstra are directly linked to its marketing goals (Telstra Corporation, 2015) 2. Does the organisation follow the marketing concept, the selling concept or production concept? The Selling and Production...
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.................................6 Product Objective ........................................................................................7 Price Objective ............................................................................................7 Place Objective ...........................................................................................7 Promotion Objective .....................................................................................7 Marketing Strategies and Implementation ...............................................................8 Product Strategies .........................................................................................8 Price Strategies ............................................................................................8 Place Strategies ...........................................................................................9 Promotion Strategies......................................................................................9 Marketing Implementation...
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...those who will buy the data plans and ultimately use the product. It’s important to identify these segments and do their own marketing to help promote the use of the services to increase revenues. If they don’t get end user to use it telecom companies will drop them as the value to both the consumer and the telecom will not be profitable. 2. Sara : Married 42 has kids works part time, not tech savey, needs the technology to be easy to use. Her key features tend to put her into segment 1 Steve: 27 single late adopter of technology convenience is important to him thus most likely fits into segment 4 as he doesn’t have the newest technology and his adoption is slower. Regina most likely fits into segment 3 as value for the computer is quite high and she disagrees highly with q1, she also would search for the best price when looking to buy as she is younger and does not necessarily have the disposable income to upgrade. The advantage to doing both the qualitative and quantitative data is they both may show different types of customers you may not have originally thought of. Qualitative data really shows you who a person is and what they do however quantitative data substantiates the qualitative or turns it on its head because it is what the consumer perceives. Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 yes they seem very interested and have higher responses to wanting to use the service no They have a very low agreement to the use of ...
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...Stroller Cool Marketing Plan 2012 Kristin Vanderbilt Marketing Management 08/16/2012 Executive Summary Stroller Cool is a brand new product that is unlike any other product on the market. Our product is simple, but will change the lives of caregivers all over the world. When doing preliminary research, we found that most caregivers face mounting stress when taking out children, mostly because of the amount of “stuff” they have to take with them. A stroller, diaper bag, snacks, bottles, etc. This makes for a very difficult situation, especially when a caregiver is going out by themselves. Our product is a simple cooler, with reusable cooler packs, that clips on the bottom of a stroller. You can store bottles, juice and small snacks, eliminating at least one bag and keeping things cool while you go about your business. As of right now, there is nothing else like this on the market, so we feel that we our product will sell. We plan on forming a partnership with Graco, the world’s premier stroller manufacture ("Graco," 2012), we will offer that the product will only fit on their strollers and in exchange we will ask that they assist with advertising. We will infiltrate the market with a solid product and will keep changing our product to reflect the suggestions of our consumer. We will focus on customer relations and go out our way to listen to consumers ideas as to how we can improve our product. By the end of the year, we plan on already putting out the...
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...Assignment On Marketing Plan of Robi Axiata Ltd. [pic] “Marketing Plan of Robi” Course title: Marketing Management Course code: MKT-331 Submitted To: Mr.Nur-E-Alam Siddique Lecturer, Faculty of Business ASA University Bangladesh Submitted By : Section-6E Name ID Kazi Md. Sarwer Rahman 091-12-0141 Md.Siddikur Rahman 091-12-0147 Md. Golam Rabby 091-12-0148 A.R. Ferdous 091-12-0150 Md. Abu Sayeed Mia 091-12-0158 Date of Submission: October 22, 2011 [pic] Letter of Transmittal October 22, 2011 Mr.Nur-E-Alam Siddique Lecturer Faculty of Business ASA University Bangladesh SUB: SUBMISSION OF THE REPORT. Dear Sir, It’s a great pleasure for us to submit the report titled “ Marketing plan of Robi Axiata Ltd.” under your great consideration and help. We find this report as an interesting one when we were engaged in preparing this report. We are very much hopeful that this report will meet the criteria of yours and help us in gathering a huge knowledge on that particular sector. The Assignment deals with several important aspects on the particular mobile company. The issues include the study of the current growth in company, the trends and policies undertaken by the Robi...
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...e-Marketing Project : Option 2 Marketing is the life blood of any organisation. Outline and describe the process of marketing with particular reference to services marketing and outline a marketing plan for a services organisation. Introduction There are many complex definitions and ideas of what marketing actually is, but a simple and concise one is: Marketing is “the commercial processes involved in promoting and selling and distributing a product or service” (Dictionary.com). In the context of services marketing, there is no “out of the box” product, which can be just purchased by a potential customer, so the marketing process is slightly different; however, the same rules apply. In this project I am going to address a general description of the marketing process, a brief look at how some services companies do their marketing, with particular focus on the software solutions division of the global multi-national Accenture, for whom I previously worked, so I will be talking largely from personal experience when referring to them and the online auction site eBay, of which I am an extremely regular user, buying on average 2 items per week from their site. Finally, I will outline a short marketing plan for a fictional software development services company. I will conclude just how important marketing is to any services organisation. Main Body The Process of Marketing Step 1 – Market Research In first step in any process is nearly always information gathering...
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...History of Marketing: Theoretical Perspectives & Evolution Over the decades, marketing is one of the major aspects of business that has evolved the most. The only factor that is guaranteed to remain constant with marketing is change. The early 1900s introduced the idea of marketing and initially, most businesses dealt with marketing by simply creating new ways to sell their products as quickly as possible with little attention dedicated to the consumer. Marketing was once viewed as a term used to define advertising and selling of products, and consumers grew tired of this marketing mindset when competition become more prominent. Eventually, companies caught on to this and realized they must re-invent their marketing strategies for the overall well-being of their business. Many may still mistakenly view marketing as the simple act of advertising products, however the term has certainly evolved and been redefined as the entire process of conducting marketing research, defining problems, developing research plans, collecting information, analyzing and presenting the information, and ultimately making the best decision for the company. The American Marketing Association (AMA), created in 1937, has played a major role in the advancement of marketing. Just a few years later, in 1940, the AMA already had 817 members and 11 chapters. Another early contributing factor was the marketing mix, an idea proposed by Neil H. Borden in 1950, which was a mix of controllable marketing variables...
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...Final Project: Marketing Plan University of Phoenix MKT 230 Jose A Torres Sunday, August 19, 2012 In my marketing plan, I will combine a few different services but concentrate on two to three services but the concept of the company being promoted is a different kind of customer Service Company. The company would offer photo/video services, paralegal services for attorneys, notarizing signing agents, consumer bankruptcy petition preparation, and a joint venture with bankruptcy attorney Sean Fleming to provide a complete debt elimination credit-rebuilding program. That is why I am calling the company "The Torres Networking Group" or TNG, LLC because it will be more of a consulting company with these services. This is a real world example; it is a company that I am launching, and by the beginning of 2013 when I receive my small business, funding the company should have a fully functional interactive website and a retail location in Elgin, Illinois (Welcome to the Illinois Hispanic Chamber of Commerce, 2011). My marketing plan is not just a project and an exercise it is a personal dream of mine that I have wanted to realize since 2006. Based on the research I have performed and the analysis I have decided to provide these services in the first marketplace such as Kane County in Elgin, Illinois. This would be a retail location with a photo and video studio included for consumers. At this location, we would offer services...
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...Marketing I chose a brochure for one of my marketing plans because I read about it in the book and it seemed like a great way to get your business out into the community. I like the idea of a brochure because it is something that you can put in a lot of information and picture in and it is easy to grab and look over. It is great because you can place brochures around your center and in the community. The brochure can have a lot of great selling points in it. As the book states you can put your name, address, telephone number, a map showing location of the program, sponsorship of the program, and enrollment procedures, which I think is a great way to inform people of your center. (pg. 354) I would also put pictures of the center and any awards that the center has gotten. The next plan I chose for marketing was a website. I think in today’s world you have to be up to date with the technology. Everyone is using the computer and using the web for finding lots of information. Your center should definitely have a website involving similar information to the brochure, but you are able to do a lot of different things with websites. You can put up videos and change the website often to update it with most current information. You can put bios on your staff and put up weekly lessons plans. Websites are a key tool in marketing. You can put up a comment board and let families comment on your website. You can control everything that is on your website and that makes having a website a good...
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...Discount will be given on bulk buying. Free LED will be given in case customer purchases more than 50 solar lamps. Promotional strategies: Advertisement on newspaper, radios and website publications can be used for further promotion. Cost effective equipment will be used for production of the product. (Types of Marketing Strategies) Creativity: we will be using designers that will be able to design the importance of our product and how to use it as our advertisement so people who cannot read can know about our product. Brand positioning Strategy: Brand positioning will be next market strategy in which opportunities and threats of the external and internal environment will be assessed. Opportunities will be used to prosper the business ahead whereas measure will be taken to avoid or mitigate threat. Creativity: we will give our brand a personality that speaks to the target market and distinguish itself from the other brands. Our target market will be able to connect with it more than the other brands. Action plan (Noora Al Hameli) Action plan for market...
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