...Advertisement Motivation The product that I chose was Victoria Secret. The commercial that I watched was the Victoria Secret commercial 2015 Semi Annual sales event. This commercial was about their semi annual sale that they have twice a year. The sale included not only their underwear and bras but also their pink line, sleepwear, swimwear, and beauty. It was the biggest sale of the year. I picked out several different motivators in this commercial. One is that it is a sale and who does not love sales? A third one is that the sale is not just on their underwear and bras but pretty much the entire store. Another one is how cute the models looked in the stuff they had on. I mean they make you think that you will look like that in it also and let’s face it not all body types are the same so we cannot wear everything like they show because it may look completely different on us. The motivation theories that are in this commercial are almost all of them except maybe one or two. The first one that I pointed out pretty much right off the bat was the incentive theory. The incentive theory is when you do a certain action and you get a special “prize”. In this commercial if you came during that sale you got a lower price on the sale items. The lower price was the “prize”. The arousal theory is also one that I thought of. It might sound crazy and I might be wrong but this made me want to go to that sale so it aroused me to get up and go. The instinctive theory is also present in this commercial...
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...Case #2 - Victoria's Secret PINK Question #1. How do you feel about the potential exposure of young girls to PINK? As a customer of Victoria's Secret I do like the PINK brand and the merchandise it offers, but as a mother of two young girls ( 9 and 11 years) I don't agree that young girls (tweens) should be exposed to the VS's PINK brand. Even though the brand is very appealing and advertised as cute and playful I believe that some of the merchandise are very explicit and too sexy for tweens. There are many items in the PINK brand that younger girls can wear but some are more appropriate for adult women. The company classifies the brand as "loungewear" that is young, hip and casual. There are quite a few items, especially panties that are definitely not casual. They are made of lace and barely have any material that covers the body. They look very controversial. Some panties also have wording that various customers may interpret differently, wording such as "tonight's the Night" on front of the panties, or "Have Fun" on the back of the panties. The PINK merchandise shown on the VS website and in the catalogs is advertised by younger models that are posing very sexy and revealing. Their looks are not for young girls to look at. The young customers will look up to the models and try to look like them and that's not right as the tween girls are too young to be exposed to such a provocative advertising (victoriassecret.com). These types of merchandise are definitely not for young...
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...Market: Victoria’s Secret is a retail brand product of lingerie, clothes and beauty products, which is owned by the Limited Brands Company. It has thousands of retail stores opened in the United States and few in Canada. The Products are available through the retail stores, catalogue and online business. Such fast growing market was established by Roy Raymond in San Francisco during the 1970s. Raymond went beyond from just providing the traditional white cotton piece for underwear that sold in department stores, because he offered different colours, patterns and style that created sexiness. Such sexiness is created by combining European elegance and luxury. A market is defined as the set of actual and potential buyers of a product or service (reference). The current market of Victoria’s Secret consists of woman ranging from different ages, especially the younger women age early 20s to mid-30s will buy and prefer to wear luxuries lingerie in order to feel sexy and impress their partners. Other potential buyers are teenage girls going through puberty (age 13+), because they are becoming more aware of their changing body and feeling more mature. Also, some women would buy other type of products beside the lingerie, such as the Pink product line of clothing or the beauty products. In countries such as Canada and United States, the culture is so diverse that the market consists of different ethnic groups. Other buyers are men who would give gifts to their girlfriend or wife. Such...
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...70 | | Revenue | | | | | 1.Wage | 0 | 0 | 190 | | 2.Savings | 2000 | 0 | 0 | | Total Budget | 1014 | -160 | 120 | 974 | Explanation: Week 1st: I’m going back to school after a good summer so I need to prepare for my life as well as my class in Elizabethtown College. I plan to buy books for my classes, pens, notes books, and so on. To prepare for my life in America, I need to buy some shampoo and conditioners, food, new clothes, and make-up stuffs. Week 2nd: I decide to go to Philadelphia on Labor day with my friend. SO I calculate the cost of ticket is $50, another $30 for lunch and dinner, $10 for the ticket in museum and the rest for shopping. However, I don’t need to buy anything this week so I will try to save money on unnecessary things. Week 3rd: I have been working in Dining Service of Elizabethtown College since the school starts. So I calculate my wages is 190$ for more than 20 hours of working. Because I work out but I don’t have any sport clothes so I am going to buy a sport bra from Victoria...
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...“Monster in the Closet:Homosexuality and the Horror Film” Harry M. Benshoff, the book examines the historical figure of the movie monster in connection to different medicinal, mental, religious and social models of homosexuality. Set in 1930’s Paris, starving musical vocalist Victoria (Julie Andrews) is supported by gay men club entertainer Toddy (Robert Preston). At the point when...
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...Retail Audit Part A Victoria Secret Group: Natalia Banateanu Jennifer Diep Jeffrey Ho Jim Nguyen Nathan Nguyen Work contribution: As a group, we agreed that everyone did the same amount of work. Our group divided the work by each category and thoroughly took time to research each individual retailing website. Everyone had two categories to work with. “Retail Site Preference” was completed as a group. Retailers for running shoe: Jim Comparison in shopping outline and local store experience for athletic running shoes: Jim Advantages and disadvantages for online consumerism: Jennifer Product quality: Natalia Price: Jeffrey Suggestive selling: Nathan Website features: Jeffrey Design to websites: Jennifer Ease of website: Natalia Closing of Sale: Nathan Retail site preference: Worked together as a group First Run through Editing: Jennifer Second Run Through Editing: Natalia References: Jennifer, Jim and Jeffrey Retailers for Running Shoes Why Footwear Retailing? The athletic footwear market is an ample industry that continues to grow. In 2011, the athletic footwear market was valued at $74.7 billion and is projected to reach $84.4 billion by 2018 (Team, 2013). Yet more than ever before, it seems the functionality of athletic shoes is not enough to sell the product. Today, consumers also want to make fashion statements with their footwear. This trend is present among professional athletes. The four online retail websites Nike, Adidas, Under Armour...
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...Silky Strategy of Victoria’s Secret Chelsea Chi Chang Alice Lin Charlene Mak BEM 106: Strategy Professor McAfee 28 May 2004 1 Victoria's Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands company. Victoria’s Secret generates more than $4 billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes 42% of corporate profits. More than 1000 Victoria's Secret retail stores are open in the United States. Products are also available through the catalogue and online business, Victoria's Secret Direct, with sales of approximately $870 million. Victoria’s Secret was established by Roy Raymond in the San Francisco area during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. Even the name Victoria’s Secret was meant to conjure up images of 19th-century England. The store went so far as to list a fake London address for the company headquarters. Like Starbucks, Victoria’s Secret markets self-indulgence at an affordable price. By 1982, Raymond had opened six stores and launched a modest catalog operation. He then sold Victoria’s Secret to Limited Brands, which took Victoria’s and sprinted away. Today, Victoria’s Secret enjoys nearly a monopoly position...
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...Co., Ltd. INTRODUCTION The following is a brief sampling of the current U.S. beer category creative and media landscape consisting of competitive brands in relation to Singha Beer. This survey focuses on premium, craft, import and recently launched products. Beer brands detailed include, as requested by the Singha team members indicated: Global: Heineken (Charles, Tom), Stella Artois (Tom) Domestic/Craft: Samuel Adams (Tom) Imported: Dos Equis Imported/Recently Launched: Victoria Thai: Chang Beer (Yai, Charles) Japanese: Sapporo (Tom) Chinese: Tsingtao (Yai, Charles, Tom) Singaporean: Tiger (Yai) The studies provide a summary of each major competitive brand’s situation as well as a look at the campaigns that they are currently running both worldwide and in the U.S. Page 2 of 62 U.S. BEER CATEGORY COMPETITIVE BRANDS DETAILED GLOBAL: Heineken (pg. 4) Stella Artois (pg. 8) DOMESTIC/CRAFT (w/ strong food-affiliation): Samuel Adams (pg. 13) IMPORT: Dos Equis (pg. 20) IMPORT/2010 LAUNCH: Victoria (pg. 27) THAI IMPORT: Chang (pg. 33) OTHER ASIAN IMPORTS: Sapporo (pg. 40), Tsingtao (pg. 47), Tiger (pg. 50) Page 3 of 62 HEINEKEN TOTAL JAN-DEC 2010 U.S. MEDIA SPEND: USD. $70,772,299 MEDIA MIX: TV (Network, Cable, Spot), PRINT (Magazine, Newspaper), OUTDOOR, RADIO, ONLINE U.S. BRAND AWARENESS: VERY HIGH U.S. CAMPAIGN AWARENESS: MODERATE Page 4 of 62 HEINEKEN – SITUATION OVERVIEW Towards the close of 2010 Heineken unveiled some major changes to its positioning...
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...Social Media Media gives people the opportunity to connect with other people around the world, do research, see what’s trending, and advertisement. Media changes our ways of how we see products, trends, and people and they can make us change our minds about how we think about these things. Also, depending on what you see people post on the media can change the way you see them or change your attitude towards that certain person. The media will always try sending us messages about things that might catch our attention and how we should see things. They seem to know what stuff we’re watching most of the time on the media. Companies will sends us advertisements on products we might like so we can buy them. We have a large world of networks like Facebook, Myspace, Twitter, Instagram, and Snapchat. That is only a few there are way more out there. In the article “Implications of User Choice: Myspace or Facebook?” by Danah Boyd she states that “As we become more enveloped in and by technology, it’s easy to feel excited about what’s going on. Yet we must also be cautious.” Which is true because as we become more hooked on technology. For example, when using networks we just want to be online to see what’s going on and don’t want to miss anything but we must be cautious at a point. Many people seemed to be on Myspace before knowing about Facebook. Everyone was on Myspace and Facebook was for networking adults and a few Ivy League college students. Then suddenly everyone almost everyone...
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...Indians and Americans The customs of Indians are different than that of Americans. Even with Indians that have moved here and built their lives in America. From religion to fashion there is a big difference in Native Indians and Americans. They have adapted to a lot of America ways and enjoy their lives here yet some miss their Indian customs. India is acknowledged as the origin of Hinduism and Buddhism which are the third and fourth largest religions in the world. According to the “Handbook of Research on Development and Religion” Edited by Matthew Clarke (Edward Elgar Publishing, 2013). There are differences of Hinduism and four predominant sects, Smarta, Shakteya, Vaishnava, and Shaiva. With around 13 percent of Indians being Muslims it makes India one of the largest Islamic nations in the world. Sikhs and Christians make up a small percentage of the India population, with even a smaller percentage of Jains and Buddhists (Indian Culture, 2016). In contrast, just about every religion known is practiced in the United States of America. Around 83 percent of Americans are identified as Christians according to the ABC poll, unlike the small percentage of Christians in India. Judaism is the second most religions identification and only .6 percent responding to being Muslim. India is almost opposite in comparison with religion in America (American Culture, 2016). Traditional clothing for men in India is the dhoti. It is an unstitched piece of cloth they tie around...
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...SUSSI’S RESTAURANT BUSINESS PLAN 1.1. MISSION STATEMENT 5 1.2. OBJECTIVES AND AIMS 5 1.3. PORTERS FIVE FORCES 6 1.4. HISTORY 6 1.6. KEY ASSETS 7 1.7. LEGAL ENTITY & OWNERSHIPS 7 1.8. TARGET MARKET 9 1.9. MARKET SIZE AND DEMOGRAPHIC 9 1.10. MARKET TRENDS 9 5.4. SWOT ANALYSIS 9 1.11. MARKETING PLAN AND MARKETING OBJECTIVES. 10 1.12. MARKETING STRATEGY 10 1.13. PRICING 10 1.14. Promotional Tools 10 1.15. Local Store Marketing / Public Relations 10 1.16. Local Media 11 1.16.1. Store Front Displays 11 1.16.2. The advertising strategy is a simple one 11 1.16.3. Word of mouth 11 1.16.4. E-Marketing 11 1.16.5. Products development 12 1.16.6. OPERATIONS: 12 1.16.7. EXIT STRATEGY 12 1.17. ORGANIZATIONAL CHART 12 1.18. MANAGEMENT TEAM 12 1.19. PERSONNEL NEEDS 14 1.20. REGULATIONS 14 1.21. HUMAN RESOURCES 14 1.22. CAPITAL PLAN 15 1.22.1. Table 15 1.23. MENU AND PRICES 16 1.24. SEASONAL SALES VARIANCES 16 1.25. SWOT 16 1.25.1. Strengths 17 1.25.2. Weaknesses 17 1.25.3. Opportunities (for Sussi’s) 17 1.25.4. Threats (for Sussi’s) 17 SET-UP REQUIREMENTS 18 1.1 HOW WE ARE GOING TO MEET OUR OBJECTIVES 20 2 REFERENCES 21 1. INTRODUCTION This report identifies a description of a product/service which significantly generates part one of a business plan. In doing so, this report entails an opportunity map to help elaborate on the advent of Sussi’s restaurant in Livingstone...
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...PIGGLY WIGGLY : A SUPERMARKET FRANCHISING GIANT PIGGLY WIGGLY (WWW.PIGGLYWIGGLY.COM) is a franchisor with over 6000 supermarket units that span the southern states from Louisiana to north Carolina. In addition, Piggly Wiggly franchises about 20 stores in Wisconsin that are owned and operated by fresh brands (www.freshbrands.com) , a wholesalers that uses the fresh brands name. Any independent supermarket can become a Piggly Wiggly franchisee by signing a franchise agreement and paying a percentage as sales as a royalty. In 2002, progressive grocer honored Piggly Wiggly with an award of excellent, based on the firm’s successful marketing efforts for its franchisees. The company pays strict attention to such elements as developing specifications for store signs to assure a uniform image managing a private-label program, arranging for special purchases for its franchisees, planning special promotion, and so on. Piggly Wiggly provides extensive purchasing assistance for its franchises by arranging for both private-label and national-brand programs. Piggly Wiggly’s private-label program includes about 1000 products in more than 200 categories. The franchisor handles all of the management responsibilities for its private-label line, including setting product specifications, choosing suppliers, monitoring quality, and package design. Although Piggly Wiggly is owned by Fleming companies (www.fleming.com) , a major grocery wholesaler, its franchised store do not have to purchase...
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...schedule." I don't question anymore as I finish my food, kiss my mum and little sister and run out the door. I get to school and head to the principal’s office, the woman at the desk lets me in and the principal stares me down. "Welcome Scarlet, here is you new class schedule, I have also assigned a buddy to help you get around the school." Before I know what's happening I'm out the office and facing a boy a little taller than me. "Hey." Man I'm awkward around new people, he doesn't look up as he whispers a small hello and walks off. I run after him and silently follow into a class room, he sits down and I get the feeling he doesn't like me. Too bad, the only open seat is next to him, I walk over and the teacher starts talking about random stuff. As the teachers going on and on I decide its best to at least have my 'buddy' half like me, so I write a note and slide it over to him, luckily he has a look and writes back. Me: what's your name? Him: Ben, yours? Me: Scarlet. Him: like red. Me: yeah, call me red if you want. Him: really? Cool, hey red. Me: hey Ben. Have I done anything wrong or offended you in any way? Him: no, why? Me: you looked like you didn't want to know me back there. Him: well, I thought you wouldn’t want to know me. I'm not really Mr popular. Me: who wants Mr popular? I want an awesome friend. I think you might be it :) Him:...
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...of Contents General IP Policy/theory 1 Trademarks 2 Foreign Treaties 4 Types of Marks 4 Infringement (Polaroid Test) 9 Defenses 10 Internet/UDRP 12 Dilution 13 Remedies 14 Copyrights 16 Derivative Works 19 Moral Rights 21 Renewal/Termination 23 Infringement (tests) 24 Fair Use/Defenses 15 DMCA 27 Remedies 29 Publicity/Misappropriation 32 Patents 34 Patent Prosecution 36 Utlity/Novelty /Non-Obvious 38 Priority 39 Statutory Bars 40 Infringement 41 Defenses 43 Remedies 44 Trade Secrets 46 IP In General I. Origins a. Patents began in Venice b. Copyright began in England - Publisher competition c. Trademarks - Guild System would mark the bottom of product so that people would know from whom they were purchasing II. Federal Authority a. Copyright/Patent Authority Article I Sec.1 cl. 8 i. “Progress of science and useful arts” 1. Science is copyright, and useful arts is patents 2. In the days of the Constitution means “knowledge.” ii. Utilitarian clause – not based on the moral rights iii. Most protection is pretty much on federal level. iv. Certain States with particular businesses adopted their own laws, which Congress eventually incorporated...
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...Twilight (series) |Twilight | |[pic] | |Complete set of the four books | |of the Twilight series and the spin-off novella, The Short Second Life of Bree| |Tanner. | |Twilight | |New Moon | |Eclipse | |Breaking Dawn | |Author |Stephenie Meyer | |Country |United States | |Language |English | |Genre |Romance, fantasy, young-adult fiction | |Publisher |Little, Brown and Company | |Published |2005–2008 | |Media type |Print | Twilight is a series of four vampire-themed fantasy romance novels by American author Stephenie Meyer. It charts a period in the life of Isabella "Bella" Swan, a teenage girl...
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