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Retail Audit

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Submitted By jimnguyen1
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Retail Audit Part A
Victoria Secret Group:
Natalia Banateanu
Jennifer Diep
Jeffrey Ho
Jim Nguyen
Nathan Nguyen

Work contribution:
As a group, we agreed that everyone did the same amount of work. Our group divided the work by each category and thoroughly took time to research each individual retailing website. Everyone had two categories to work with. “Retail Site Preference” was completed as a group.
Retailers for running shoe: Jim
Comparison in shopping outline and local store experience for athletic running shoes: Jim
Advantages and disadvantages for online consumerism: Jennifer
Product quality: Natalia
Price: Jeffrey
Suggestive selling: Nathan
Website features: Jeffrey
Design to websites: Jennifer
Ease of website: Natalia
Closing of Sale: Nathan
Retail site preference: Worked together as a group
First Run through Editing: Jennifer
Second Run Through Editing: Natalia
References: Jennifer, Jim and Jeffrey

Retailers for Running Shoes
Why Footwear Retailing?
The athletic footwear market is an ample industry that continues to grow. In 2011, the athletic footwear market was valued at $74.7 billion and is projected to reach $84.4 billion by 2018 (Team, 2013). Yet more than ever before, it seems the functionality of athletic shoes is not enough to sell the product. Today, consumers also want to make fashion statements with their footwear. This trend is present among professional athletes.
The four online retail websites Nike, Adidas, Under Armour and Puma commands a strong foothold in the market. These retailers were chosen because they have a significant influence in the athletic footwear market, resulting from their names being synonymous with sports. Nike has contracts with many of the top athletes in the world, such as, Lebron James, Kobe Bryant, and Tiger Woods. These athletes help promote and use Nike’s products exclusively.

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