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Audit of Different Retail Stores.

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Submitted By abdulrehman91
Words 3723
Pages 15
Introduction:
In this phase we have to arrange the data for three different stores which we have selected for our final project of retail. We have to analyze all those factors which are important to understand while we as marketers visits to any store for any purchase purpose and to determine the availability of all those things which works as the eye catching view and leads customer to purchase from that particular store.
Saddique departmental store
Saddique department store is located in Zahid Colony near dhula chunk. This is one of the oldest shops which started its business in 1999. Then they expand in 2010 into a large retail store have the 2 shops and various warehouse near the store where they store all that martial which consume more space like the bags of flour and rice. Their target consumers for that particular store are all those households near there shop which include the Kashmir road, colony, calimaxabad and its surroundings. They started their business with the purpose to reduce the efforts of the households by providing their products near to them and they are tended to charge the minimum margin on their products while they are serving both types of customers. One who purchase on the bulk and the 2nd category is for those individuals who purchase for in minimum quantity.
Selected Product: A
We have selected two products in FMCG’s sector which Colgate and Close-up. We have going to do a complete audit of these two products on the mentioned shops on the prescribed variables which are important to determine while we are evaluating different outlets are listed as followings:
Here in this product almo the price of all the outlet is same for the all the customers because the margin which they retailer are getting is fixed by the company. I. Display
If we talk about the display of the products which are the Thoth paste the shop have the space

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