...Vision Statement July 3rd, 2016 Vision Statement There are important differences regarding what is vision and mission statements. The importance of understanding their differences will help the organization to build a sustainable base that will guide the organization according to these statements. In conducting research on visions statements of different organizations I found the Amazon vision statement one that reflects a clear purpose of its future and that it is well communicated through simple words. According to Amazon "Our [Amazon's] vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online." (Quoted from Amazon.com). This vision statement selected provides an engaging picture of the future of the organization supported by it acts. Difference between vision and mission statements The difference between vision and mission statements include where the aspect is that they want to show regarding itself or society. Boone states “I've read that the mission statement answers the question: "What is our business?" The vision statement answers the question: "What do we want to become?" (Boone, 2005). A vision statement could be compared with a roadmap that will guide us in the future by setting defined directions and also what the company wants to become, and in order to be successful it should be clear, desirable, challenging, feasible, and easy to communicate. The mission statement...
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...MISSION & VISION STATEMENTS FedEx & Google Mission & Vision Statement Analysis Prepared for Prepared by October, 2013 MISSION STATEMENT “Mission statement is a description of what an organization actually does – what its business is – and why it does it.” Often called the “credo”, “philosophy”, “core values” or “our aspirations”, organization’s mission is the statement that defines its core purpose or reason for being. It tells who a company is and what it does. According to P. Drucker, often called the father of modern management, a mission is the primary guidance in creating plans, strategies or making daily decisions. It is an important communication tool that conveys information about organization’s products, services, targeted customers, geographic markets, philosophies, values and plans for future growth to all of its stakeholders. In other words, every major reason why company exists must be reflected in its mission, so any employee, supplier, customer or community would understand the driving force behind organization’s operations. There are two types of statements: * Customer-oriented missions. Customer-oriented missions define organization’s purpose in terms of meeting customer needs or providing solutions for them. For example, Nokia’s statement “connecting people” is customer-oriented. * Product-oriented missions. Product-oriented missions focus on what products or services to serve rather than what solutions to provide for...
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...MISSION AND VISION STATEMENTS A vision statement is what companies do to give a full idea of what they want for the company or what direction the company is targeting. It’s a clear structure of what the company wants and why they want what they want. A vision statement is when a company set long term or short term goals. Vision statement is for a company to achieve and accomplish the desired targets of the business. A good vision statement provides structure for the daily operation of the company. The two must important part of a vision statement is what the company wants for the future and it must have excitement and motivation. "Use the company culture description for more details on the goals and direction of the business." Vision statements are future-based and are meant to give inspiration and direction to the employees of the company, not anyone outside the company. Vision statements are formal and can change over time. As a company grows, its objectives and goals most likely will change. Vision statements need to be restructured as needed to compliment the change as goals are on target and met. A couple of questions you might need to ask yourself when writing your vision statement includes the following, what problem does your company want to solve? What does your company wish to achieve? Who is your target consumer, and what do you want to do for them business wise? Vision statements should provide a sense of direction and enlarge...
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...BMGT- 495 Strategic Management Part 1 For my analysis of mission and vision statements and company’s strategic direction paper, I decided to use Netflix. Netflix mission statement is "Our core strategy is to grow our streaming subscription business domestically and globally. We are continuously improving the customer experience, with a focus on expanding our streaming content, enhancing our user interface and extending our streaming service to even more Internet-connected devices, while staying within the parameters of our consolidated net income and operating segment contribution profit targets" (Netflix, 10-K Item 1). Netflix vision statement is “Becoming the best global entertainment distribution service Licensing entertainment content around the world Creating markets that are accessible to film makers Helping content creators around the world to find a global audience” (Farfan, 2012). Netflix is currently the largest the largest online video service. In 2013 Netflix reported that it reached 31.9 million paying customers (Pressman, 2014). Netflix is seeing success but the organization is also facing challenges. Experts are concerned about Netflix keeping their growth. Netflix lost the rights to stream at the end of 2013 versus the movies Netflix gained. Gone are easily recognizable favorites such as "Titanic," "Top Gun" and "Braveheart." New arrivals consist of far less exciting fare such as "Hansel & Gretel: Witch Hunters" and "Jack Reacher," a Tom Cruise...
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...Vision Statement To be a world-class energy company in gas utilization Effective Elements Shortcomings Forward-looking Have some wiggle room Flexible Not graphic Generic Not directional Not focused Not Indicate good business sense Not memorable My Opinion : 1. The vision statement (that would be a world-class company) that is too broad and vague. 2. The core business mentioned in the field of gas utilization is less clearly illustrates the direction of the business enterprise 3. Do not give a positive image that can convince the prospects for future business 4. Not memorabel, because there is no specific thing delivered 5. Not illustrates that this company is a state enterprise, which must carry the vision of social (change agents) 6. Statement of the vision does not provide a clear direction how to achieve the desired expectations of future Mission Statement To enhance the value of the organization for stakeholders by: • Strengthening the core business in natural gas transportation and trading • Developing gas manufacturing businesses • Developing operational, maintenance and engineering businesses associated with oil and gas industries • Profiting from the Company's resources and assets by developing other businesses Effective Elements Shortcomings Identifies the firm’s product or services. states that run the company's core business is the transportation of natural gas mission of the government as majority...
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...Mission, Vision and a Value Statements. Developing a Mission Statement 1. Basically, the mission statement describes the overall purpose of the organization. 2. If the organization elects to develop a vision statement before developing the mission statement, ask “Why does the image, the vision exist -- what is its purpose?” This purpose is often the same as the mission. 3. Developing a mission statement can be quick culture-specific, i.e., participants may use methods ranging from highly analytical and rational to highly creative and divergent, e.g., focused discussions, divergent experiences around daydreams, sharing stories, etc. Therefore, visit with the participants how they might like to arrive at description of their organizational mission. 4. When wording the mission statement, consider the organization's products, services, markets, values, and concern for public image, and maybe priorities of activities for survival. 5. Consider any changes that may be needed in wording of the mission statement because of any new suggested strategies during a recent strategic planning process. 6. Ensure that wording of the mission is to the extent that management and employees can infer some order of priorities in how products and services are delivered. 7. When refining the mission, a useful exercise is to add or delete a word from the mission to realize the change in scope of the mission statement and assess how concise is its wording. 8. Does the mission statement include...
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...An organization’s mission statement is its reason for existence. It often reflects the core values and beliefs of the upper management in an organization. A mission statement is the broad definition of the organizational mission. It is sometimes referred to as a creed, purpose, or statement of corporate philosophy and values. A good mission statement inspires employees and provides a focus and direction for setting lower level objectives. It guides employees in making decisions and establishes what the organization does. Mission statements are crucial for organizations to prosper and grow. Its primary purpose is to guide the entrepreneur and assist in refining the planning process. By developing a strategic plan that incorporates the mission statement, entrepreneurs are more likely to be successful and stay focused on what is important. Vision is the foundation for the mission statement. The vision provides a strategic direction, which is the springboard for the mission and its related goals. A vision statement differs from a mission statement. Vision statements are a view of what an organization is striving to become. They guide an organization into the future while mission statements are a reflection of the present. Organizations go through many changes and can face times of confusion and uncertainty. Changes are not always expected or easy, so a well thought out vision statement will help everyone stay focused and meet the organization's goals. In this fast changing technological...
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...BUS 510 Week 2 Assignment 1 Developing a Vision and Mission Statement To Buy This material Click below link http://www.uoptutors.com/bus-510-stayer/bus-510-week-2-assignment-1-developing-a-vision-and-mission-statement The Township of Goodness Falls is a medium-sized town in a rural part of the state. The township is facing several issues and the mayor feels that before raising taxes to cover these items, the time is now to get out in front of the issues by forming a fundraising committee or looking for an established nonprofit agency to help search for grants to help the city and the police department. The city needs to look for a grant, or grants, to pay for police equipment and computer training for the entire force. The police badly need four (4) new computers, twelve (12) bulletproof vests, eight (8) telephones and two (2) motorcycles (or horses) to catch criminals on foot. Once an agency is selected or a committee is formed internally, the township will also need funding for eighteen (18) street lights for a high-crime neighborhood and there is a suggestion to form a task force to count the broken windows in another neighborhood and begin the process of getting those repaired or replaced. This morning, someone else added that the fire department would soon need a new fire truck. For this assignment, pretend that you work for a nonprofit organization in this township and you are already on a standing committee for community development. You have just heard about the city’s...
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...problem. I really pride myself on not being easily blinded from the truth. Having so many family members needing quick second responses, this is a trait I’m willing to exploit. 4. Selflessness: A leader development or fulfillment to his subordinates’ growth potential, despite his or her own. This gives the reverse of saying, “Do as I say and not as I do.” Putting the troops in a position to know that when given a job that you would do it as well. 5. Commitment: Commitment enforces cradle to grave job completion. A leader and father needs to be a person of their word, given them credibility. This trait allows a person to be left to complete a task without hesitation of lackadaisical natures or quitting. PART II: LEADERSHIP VISION STATEMENT Leadership is an ever reaching goal, never truly being a finished product. I desire to become a formidable mentor, that’s level headed and streamlined. The Air Forces needs NCO’s to represent the future of doing more with less. I strive to...
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...McDonald’s Fighting To Be ‘Relevant’ To Customers, CEO Concedes January 23, 2014 6:46 PM Share on email604 View Comments McDonald’s fries. (Photo credit should read JOERG KOCH/AFP/Getty Images) Related Tags: CEO, earnings, McDonalds, Rivals, Value CBS Chicago (con't) Affordable Care Act Updates:CBSChicago.com/ACA Health News & Information:CBSChicago.com/Health NEW YORK (AP) — McDonald’s is losing customers, as the world’s biggest hamburger chain struggles to attract diners with its higher-priced sandwiches and new offerings like Mighty Wings. “We’ve lost some of our customer relevance,” CEODon Thompson conceded Thursday on a call with analysts. The Oak Brook, Ill.-based company reported disappointing sales for its fourth quarter, as fewer customers visited its established restaurants. Guest counts at those locations fell nearly 2 percent globally and 1.6 percent in the U.S. in 2013, according to a regulatory filing. And McDonald’s expects some challenges to persist this year. To win back traffic, Thompson said the chain willfocus on speedier service, better value offerings and raising “awareness around McDonald’s as a kitchen and a restaurant” that prepares high-quality food. It’s expanding prep tables and plans to beef up staff during peak hours for better execution. It is also bringing in a new U.S. marketing chief, Deborah Wahl, formerly with homebuilder PulteGroup and automakers Chrysler and Ford. After outperforming rivals for years, McDonald’s Corp....
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...Analysis of Starbucks’ Vision Statement After analyzing Starbucks’ vision statements, the ‘directional’ element can be found. One neighborhood is the company’s direction on where it is heading to. By having this element in the vision statement, Starbucks possesses the strength of having a clear view on what it wants to be that benefits the community. As mentioned before, Starbucks aims to be a responsible and good neighbor no matter where they do business. This eventually provides the opportunity to widen the market segment and serve more people. Unfortunately, being a globalised company, the directional element may not be synchronized around the globe because different region has different management system. Thus not all will follow exactly the original protocol set Next, the ‘graphic’ element can be found where it shows clearly what type of company Starbucks is. Being as a food and beverage company, Starbucks holds the strength of having the ability to generate high income because food is necessity. Besides, customers will obtain satisfaction from various products offered thus it creates high demand from diverse customer range. On the other hand, the major weakness of a food and beverage company is that the shelf life of fresh food items or perishable items is relatively short so it will cause wastage. The ‘focus’ element in the vision statement indicates that Starbucks emphasizes on providing premium quality coffee beverages. By having this clear focus, Starbucks has the...
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...The purpose of this report is to state a mission, vision and core values for the international oil& gas company Kulczykoil Ventures Inc. (KOVI) and to discuss their implications. To this end, the report includes the following: overview of the company and my role in the company, recommended mission statement and vision, defined core values and companies’ strengths and examples of how KOVI’s mission, vision and core values impact its corporate culture and public image and how is company performance is aligned with stated mission and vision. The company overview is provided in the Appendix 1. The quick research of company corporate information showed that KOVI doesn’t have stated Mission, Vision, corporate values, company strengths and strategic goals are not clearly defined. The following mission, vision and core values are recommended. KOVI’s mission statement: As an international energy explorer and upstream company Kulczykoil intends to exploit and produce commercial hydrocarbons in underexplored regions utilizing sound fiscal management and fair ethical standards to all its’ stakeholders, company personnel, join venture partners, impacted communities and most importantly both the Host and Home governments. Company vision: The company’s success is predicated upon the core employees ability to understand the organization’s goals and objectives and to collectively work together as a team to achieve and provide economic value to the enterprise and increase the value...
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...Vision, Mission and Philosophy Statement Vision: To be active in an educational environment and build a partnership with the staff, the community, and the parents so we can have a better educational experience and a brighter future for the children. Work with families of the children to create inspiration for lifelong learning so every child can learn and grow in a rich environment as well as a playful and safe educational environment. Mission: Our mission is to provide each child a quality education that they can learn in their own way and at their very own pace and to ensure they receive the help they need to learn and to grow. A young child’s work is play and we encourage them to do so through the various curriculums that we provide. We encourage children to enjoy the love of learning and seek their curiosity through play. Learning is seen as an active process where children can explore, manipulate, communicate, and discuss in different learning centers and group activities. Learning occurs when a curriculum is using all the domains of development such as physical, social, emotional, and cognitive developments. Children are our first and last priority. Philosophy: We believe that play is most important way which children learn. All children learn at their own pace and are individuals and that they learn best through educational experiences that are developmentally appropriate for their age. Parents are very important in the learning process of their children. A dedicated...
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...1 The CASE Journal Volume 4, Issue 2 (Spring 2008) Table of Contents Click on the article or case title to go to that page Editorial Policy Letter from the Editor Case Abstracts Cases “Sally’s Dilemma: Making Tough Choices in Collaborative Visioning” Karl A. Hickerson, David J. O’Connell & Arun K. Pillutla, St. Ambrose University “The Death of a Salesman Revisited: Part A” Herbert Sherman, Long Island University & Daniel James Rowley, University of Northern Colorado “The Death of a Salesman Revisited: Part B” Herbert Sherman, Long Island University & Daniel James Rowley, University of Northern Colorado “Customer Service at the Jewish Community Center” Edward Demarais, Salem State College, Sandra Sheckman, & Gina Vega, Salem State “The Frozen Production Line” Anton Massman, U.S. Air Force, Elaine Davis & Janell M. Kurtz, St. Cloud State University “Dow Chemical and Agent Orange in Vietnam” Cedric Dawkins, California State Polytechnic University – Pomona Membership Form Page 2 The CASE Journal Volume 4, Issue 2 (Spring 2008) EDITORIAL POLICY The audience for this journal includes both practitioners and academics and thus encourages submissions from a broad range of individuals. The CASE Journal invites submissions of cases designed for classroom use. Cases from all business disciplines will be considered. Cases must be factual, and releases must be available where necessary. All cases must be accompanied by an instructor’s manual ...
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...Green Mountain Resort Case Study HRMG314 – Managing Organizational Change Green mountain resort was a small resort that was not expected to be in business very long. The resort manager had other plans, as part owner he had visions of making Green Mountain Resort a first-class resort. The issue he faced with achieving his vision was the resorts turnover problem. He had tried many different strategies to reduce turnover including focusing on streamline training, simplify jobs, don’t become dependent on individuals, and making HR processes more efficient (Palmer, Dunford, & Akin, 2009, p. 40). Despite his efforts his turnover problem still existed, he would lose the best service people and be left with the poorest performers. Gunter held the director image when managing turnover. Since he was the manager and part owner he was directing the organization in a particular way hoping to change the outcome of the turnover (Palmer, Dunford, & Akin, 2009, p.27). The hospitality literature took on the image of a coach. This literature was used to try and shape the organization to be successful (Palmer, Dunford, & Akin, 2009, p.30). The focus was highlighting the training and management development showcasing their capabilities. The consultant took on the role as an interpreter. The consultant listened to the problem and the previous attempts to fix the problem and was able to assist with making sense of the outcome and refocus Gunter...
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