Visual Communication has proven to be far more effective than plain text. In today’s day and age of technology graphics are critical for successful presentations. One sure way in the development is to create the graphics first, then write or create the text around the graphics. Graphics generally fall under two criteria that must be achieved to be considered successful, and they mesh or complement each other. If the image or graphic communicates the right message, then it is more likely that it will be accepted. Then if accepted, the presentation of the message will be clear to the receptiveness of the targeted audience. It has been found that most clip art libraries do not contain the proper graphics for advertisement or newsletters, which causes a delay in the presentation. Also, to retain a captive audience the presentation should and must be pleasing to the audience and not to overwhelm them with too much or too many colors. The author or creator doesn’t want this to happen as it may affect the ability for the viewer to recall and associate the graphic and message at a later time.
Many have interpreted visual communication as a fancy term for graphic design. I see it as a process of providing pictorial and written information to an intended audience. I see two important distinctions that separate visual communications and graphic design. The first is that visual communication is a “process,” that by its problem-solving nature includes investigative and analytical skills in the creation of communications. Graphic design focuses primarily on form-making, while visual communication incorporates a broader series of efforts to provide rationale for form-making. The second distinction is that visual communication includes other types of communications beyond printed matter. The design of interactive computer presentations that integrate video, animation, sound, stored