...single movie has about two hour original sound track in general, why not advertisement?! And I believe the selling or capitalizing the music is a great business opportunity for musicians and utilizing their talents. On the other hand marketers can use the special effect of music such as earworms effect to advertise their products much better. For instance, the star wars main them made me to watch all of the star wars episodes and might even make me buy a star wars them T-shit. In this case both marketers and musicians are in win-win situation. 3. What are the disadvantages/ advantages of using popular music in advertisements? Original music? The popular music is a very important part of our sociality especially among the young generations. Using popular music in advertisement can drag the young consumer’s attention on the products managers trying to promote, but when it comes to adults and older people, popular music may even cause them to get tired of it by promoting excessively. And original music should be more concerned too. Improper usage of music in industry may bring negative effects on the original music, as I said above it might even make some people annoyed. Consumer insight 9-2 1. Why does visual-art...
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...Production Designers and Art Directors What Are Production Designers and Art Directors? Production Designer Production Designers are the visual artists and storytellers, who, in consultation primarily with the director, create and develop the overall look, atmosphere and emotion that move the story. They do this through the conception and creation of stage sets and the selection and alteration of practical locations and backgrounds. Production Designers also collaborate with the visual effects team and provide the designs necessary to maintain a coherent blend between the look of the production, cinematography and the post-production visual effects footage. Production Designers are more than just motion picture architects and engineers who build sets. They are involved in the overall production design and/or selections of visual effects, lighting, props and set dressing. They communicate regularly with producers, directors and cinematographers and collaborate consistently with the second unit, stunts, special effects and numerous other departments. They also provide all necessary backgrounds and ensure that all sets are well photographed and contribute to the totality of the film. Production Designers are artists who adapt their style to all types of films. The scope of their talent is limitless. Their imaginations soar within a practical and economic framework. They make seemingly impossible things possible for filming, all the while under the pressures of money and...
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...Poetry and Form Literature is a kind of art by means of language. To express itself, art needs to rely on a specific form. From the targeted acceptors’ point of view, the form of all kinds of art can be divided into two main aspects, namely the visual form and the audio form. Some types of art such as painting, architecture, sculpture rely themselves on the visual form which can be observed or touched; others such as music rely on audio form which cannot be observed or touched but heard. Literature as a language art, therefore, also relies on these two forms. Poetry is an important literary genre with the longest history among other literary genres. It includes a variety of subgenre at different levels, which are usually classified into three major types: narrative, dramatic and lyric. Narrative poetry is concerned with a particular event or a series of related events, such as epic Milton’s Paradise Lost. Dramatic poetry is for performance, such as Shakespeare’s The Twelfth Night. Lyric poetry is to express strong emotions, such as ode, elegy, sonnet, idyll, pastoral and ballad. Based on the function or the purpose of the poetry, the form of the poetry may vary in different poems. The form of the poetry Poetry as a language art relies on both visual form and audio form. As Lu Xun once said, the beauty of Chinese articles exists in the form and the sound (中国文章之美，乃为形声二者。). As for literary works, Liu Xie believed that a good writing must rely on a beautiful form. And as...
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...ART 120- 2D Design Vocabulary Terms 1. Actual texture - A surface that can be experienced through the sense of touch (as opposed to a surface visually stimulated by the artist). 2. Aesthetic – Used to describe something as visually-based, beautiful, or pleasing in appearance and to the senses. Aesthetics is a term developed by philosophers during the 18th and 19th centuries and is also the academic study of beauty and taste in art. 3. Atmospheric perspective - The illusion of depth produced in graphic works by lightening values, softening details and textures, reducing value contrasts, and neutralizing colors in objects as they recede. 4. Balance - A sense of equilibrium achieved through implied weight, attention, or attraction, by manipulating the visual elements within an artwork. 5. Chromatic value - The relative degree of lightness or darkness demonstrated by a given color. 6. Collage - A technique of picture making in which real materials possessing actual textures are attached on the picture plane surface, often combining them with painted or drawn passages. 7. Concept -A comprehensive idea or generalization. An idea that brings diverse elements into a basic relationship. 8. Context - The location, information, or time frame that informs how a work of art is viewed and what it means. Works of art often respond to a particular space or cultural climate. If the context for a work of art is changed or re-contextualized...
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...HOW ART ENHANCES LEARNING According to Webster’s dictionary, art can be defined as a range of human activities in creating visual, auditory or performing arts which expresses the author’s imaginative or technical skill. This imaginative or technical skill is intended to be appreciated for its beauty or emotional power. Art is an example of a hobby which in its own way enhances learning and in this paper, we will discuss the different types of art which include visual art, fine art, music, dance and theatre. According to Tyler and Likova (2012), visual arts which is the oldest form of art, can be defined as art forms such as ceramics, drawing, painting, sculpture, printmaking, design, crafts, photography, video, filmmaking and architecture. Architecture is often included as one of the visual arts however, like the decorative arts, it involves the creation of objects where the practical considerations of use are essential in a way that they usually are not in painting. Visual art learning is reliant on a complex system of perceptual, higher cognitive, and motor functions, thus suggesting a shared neural substrate and strong potential for cross-cognitive transfer in learning and creativity (Tyler and Likova, 2012). The ability to tolerate ambiguity and uncertainty during the creative process is an important mental trait. The tolerance for ambiguity is also an important attribute in the...
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...HUM 1 1. What is Humanities? The humanities include the stories people tell, the art and music they make, the buildings they live and work in. The word humanity comes to English from the Latin humanitas, which first shows up with the writer Cicero. He used it to describe good people, that is to say "civilized" human beings. Humane people recognize and practice concepts like "hospitality" and "justice. The humanities introduce us to people we have never met, places we have never visited, and ideas that may have never crossed our minds. By showing how others have lived and thought about life, the humanities help us decide what is important in our own lives and what we can do to make them better. 2. What is Art? The expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power. 3. Different types of Art • Animation Art • Architecture • Calligraphy • Ceramics • Christian Art • Collage • Computer Art • Conceptual Art • Design (Artistic) • Drawing • Folk Art • Graffiti Art • Graphic Art • Illustration • Junk Art • Land Art • Metalwork Art • Mosaic Art • Painting • Performance Art (and Happenings) • Photography • Poster Art • Public Art • Religious Art • Sculpture • Video Art 4. Different kinds of types of Art • Animation Art 2D, 3D and Stop Motion • Architecture Neolithic, Ancient Egyptian, Ancient Greek...
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...Fine Arts Proposal Jennifer Rohrer St. Louis University INTRODUCTION Before we begin, I would like to introduce a few terms which will be used throughout this paper. First, visual art. In this paper, visual art refers to aesthetic art, such as drawing, painting, and sculpture. Second, “at- risk” youth, this refers to children who come from low socioeconomic backgrounds. They are typically a black or Hispanic minority, even though there have been cases of Caucasian children. They are also of low academic standing. Finally, success. Success in this research paper means the completion of high school. No Child Left Behind was put into place in hopes of closing the achievement gap between high and low socioeconomic children. States have been trying to figure out the best way to achieve this dilemma, but they have been going about it the wrong way. The legislators who are in charge of education are assuming all children learn the same. However, this is not the case. Children have many different ways which they learn. But because of this cookie cutter mold, curriculum is being designed to suit one type of child. This can cause boredom, under achievement, and discipline problems in other children (Lutfi and Repress, 2006). One way legislators have decided to design their curriculum, is to have education based on Math, Science, and English, eliminating other subjects such as Music and Art. This plan is not beneficial to anyone. Art education, especially through critiques...
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...during the 1870s to observe and portray what had happened to the lives of former slaves in the first decade of the Reconstruction. His visual effects in differentiating the Civil War and Reconstruction era presents the shift in Homer’s own approach and his viewers. It is assumed that these current events affected Homer and his art. Nonetheless, Homer provides visual evidence to the social and cultural history that leads to his “non-political” views of the American black citizen. The purpose to this catalogue is to explore the historical, and subjective context of race relations in America through the visual interpretations throughout Homer’s career, and to expand the discussion on the images of blacks painted by Homer. Homer’s visual images of blacks in art fall into three categories: the Civil War, Reconstruction and later years of blacks in the Caribbean. Homer was well known for his variety of art subjects, the most prominent being a reclusive spirit and interest...
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...Discourses of Postmodernism: Art and Architecture Figure 1. Marilyn Monroe This essay will look into the meaning of postmodernism, and the way the postmodern has changed the way art work has been perceived, and how it has affected specifically photography and architecture. It will be looking into the main theorist of postmodernism such as Jean Boudrillard and Marshall McLuhan to understand the history of where postmodernism originated from and how it has changed the way art and culture has been looked upon, I will be mentioning the works of William Eggleston, Andy Warhol and Cindy Sherman to clearly define some of the postmodern artists who are still very well-known today as much as they were known back in the 60s and 70s onwards. I will be explaining how postmodernism has changed and what is happening in today's society. What is the meaning of Postmodernism? Postmodernism is an exasperating term, and so are postmodern, postmodernist, postmodernity, and whatever else one might come across in the way of derivation. In the avalanche of articles and books that have made use of the term since the late 1950s, postmodernism has been applied at different levels of conceptual abstraction to a range of objects and phenomena in what we did call reality (Bertens,1995 p3). Postmodernism is also related to Modernism which refers to a certain period in Western culture, which covered the later Nineteenth and early Twentieth centuries. However, others dated the movement in the 1960s after...
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...photographing actual scenes with a motion picture camera ; by photographing drawings or miniature models using traditional animation techniques ; by means of CGI and computer animation ; or by a combination of some or all of these techniques and other visual effects . * Contemporary definition of cinema is the art of simulating experiences , that communicate ideas , stories , perceptions , feelings , beauty or atmosphere by the means of recorded or programmed moving images along with other sensory stimulations . * The process of filmmaking is both an art and an industry. Films were originally recorded onto plastic film which was shown through a movie projector onto a large screen ; more modern techniques may use wholly digital filming and storage , such as the Red One camera which records onto hard-disk or flash cards . * Films usually include an optical soundtrack , which is a graphic recording of the spoken words , music and other sounds that are to accompany the images . It runs along a portion of the film exclusively reserved for it and is not projected . * Films are cultural artifacts created by specific cultures . They reflect those cultures , and , in turn , affect them . * Film is considered to be an important art form , a source of popular entertainment , and a powerful medium for educating or indoctrinating citizens . * The history of film began in the 1890s , with the invention of the first motion-picture cameras and the establishment of the first...
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...Art has been a form of therapy for people throughout history. More recently, studies have shown that creating art has had positive results for groups and individuals. The effects can be found in the individual with a mental illness as well as helping to build relationships between them and the surrounding community. These benefits can also be found at the Vision Quest Studio in Bradford, Vermont, where the director, Bob Claflin, LCMHC, provides an environment to create art with three men with mental illnesses. Art therapy is the combination of visual expression and therapeutic healing. Historically, it has been known that art is beneficial, as it is one of the oldest forms of healing: art has been recognized for its positive effects physically,...
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...Visual Communication has proven to be far more effective than plain text. In today’s day and age of technology graphics are critical for successful presentations. One sure way in the development is to create the graphics first, then write or create the text around the graphics. Graphics generally fall under two criteria that must be achieved to be considered successful, and they mesh or complement each other. If the image or graphic communicates the right message, then it is more likely that it will be accepted. Then if accepted, the presentation of the message will be clear to the receptiveness of the targeted audience. It has been found that most clip art libraries do not contain the proper graphics for advertisement or newsletters, which causes a delay in the presentation. Also, to retain a captive audience the presentation should and must be pleasing to the audience and not to overwhelm them with too much or too many colors. The author or creator doesn’t want this to happen as it may affect the ability for the viewer to recall and associate the graphic and message at a later time. Many have interpreted visual communication as a fancy term for graphic design. I see it as a process of providing pictorial and written information to an intended audience. I see two important distinctions that separate visual communications and graphic design. The first is that visual communication is a “process,” that by its problem-solving nature includes investigative and analytical skills in...
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...Graffiti (Stencil) Art Graffiti stencil street art has definitely come a long way as far as acceptance in recent but still has an unconventional niche – mostly due to the fact that it is illegal. This art form can take on many purposes usually that of personal expression, social cause, or visual delight. One of the most notable artists of this genre is a man who goes simply by the name of Banksy. In this piece of his, he combines his passion of street fighting with his pacifist ardor in the depiction of a protester whose Molotov cocktail transforms into a bouquet of flowers. It is a two dimensional piece done with mainly spray paint and stencil created by the artist using a material such as cardboard. The artist draws the image on to the card board and using an exacto knife he carves out the image. He then locates a good spot on a wall or building and proceeds to set the stencil in place and go over the needed areas with spray-paint. In this image is monochromatic the only color that is used is black; using implied motion, the artist finds a way to give a lifelike feeling. This is an example of figurative art that uses emphasis to draw attention to the bouquet of flowers. The flowers contrast the assumed intention of the protester. The message and symbolism I feel the artist was trying to send was that of nonviolence and love. Retrieved from: http://www.mylittleempire.ie/index.php/visual-artists/street-art/banksy/ Latte Art This piece is an example of latte art. The artwork...
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...------------------------------------------------- Art director From Wikipedia, the free encyclopedia | This article needs attention from an expert on the subject. Please add a reason or a talk parameter to this template to explain the issue with the article. Consider associating this request with a WikiProject. (October 2011) | | This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (June 2008) | Art director (A.D.) is the title for a variety of similar job functions in theater, advertising, marketing, publishing, film and television, the Internet, and video games.[1] Contents [hide] * 1 General role and job description * 2 Interfacing between information technologies and marketing activities * 3 In advertising * 4 In film * 5 In publishing * 6 In Japanese animation * 7 See also * 8 References * 9 External links ------------------------------------------------- General role and job description[edit] Various artists may create or develop specific parts of an art piece or scene; but it is the charge of a sole art director to supervise and unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to...
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...Does the use of multi-sensory devices in the arts create a better experience for the viewer? Sarah Rachel Kemp Manchester Metropolitan University, Fine Art - Printmaking “Synaesthetes may be more likely to participate in creative activities (Rich, Bradshaw & Mattingley 2005), and some studies have suggested a correlation between synaesthesia and creativity (Domino 1989; Dailey, Martindale & Borkum 1997).”[i] After reading an extract on sense experience from the text Phenomenology of Perception by Maurice Merleau Ponty, I decided to find out more about the condition of synaesthesia. I discovered the quote above and became intrigued by the idea that creativity could be linked to a specific genetically predisposed condition in the brain, as I had always believed that while some people are just naturally gifted when it comes to creativity, that to think in a creative way could be learned and developed through practice. If the experience of perceiving more than one sense at the same time is simply a natural part of the way we experience the world, then maybe multi-sensory art can be better appreciated by more people than an art piece that involves the use of only one of our senses to experience it? I decided to research further into the condition of synaesthesia in order to help me determine if the use of multi-sensory techniques and devices in the arts creates a better experience for the viewer. What is Synaesthesia? Synaesthesia is probably best described...
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