...Walmart E-Commerce Prepared by: Ahmed Abdel Moneim Kamal Walmart E-commerce Arab Academy for Science & Technology Ahmed Kamal Contents Introduction to Walmart ............................................................................................................................... 3 Criticism of Walmart ................................................................................................................................. 3 Walmart VS Amazon ..................................................................................................................................... 5 Wal-Mart.com become the dominant e-tailer in the world, replacing Amazon or vice versa ..................... 6 Shopping aids offered at walmart.com Compared to those at amazon.com ............................................... 7 Online services can be purchased at walmart.com ...................................................................................... 7 Buying a song from walmart.com versus buying it from Apple’s iTunes ...................................................... 8 Common features and unique features of online marketing in walmart.com, target.com, marksandspencer.com, and sears.com ........................................................................................................ 8 The options for international customers on the Wal-Mart Web site ........................................................... 9 References ..................................
Words: 2106 - Pages: 9
...Cooper will choose from a list of ten successful companies to invest one-third of their company’s profit into the stock market. From these ten companies, a team of people will select two companies that are in the same industry that they believe would be worth investing in. From these two companies, Price Waterhouse will have a team of researchers to do an extensive research on the two companies’ qualitative aspects. This year Price Waterhouse would either invest their money in Target’s or Wal-Mart’s stocks. Both these two retail companies are very successful that still continues to grow each day because of their low and irresistible prices on their merchandises. Not only do they provide their consumers with these prices, but their offer a wide range of merchandises from garden supplies to toddlers’ clothing. The CEO of Price Waterhouse, Eliza Smith, have assigned the accounting department with the task of deciding which retail company they should invest their money into. The purpose of this report is to present the qualitative aspects of Target and Wal-Mart that will help the accounting team decide which company is the best choice to invest in. The main factors that will help contribute to the decision making process are the companies’ success stories, several specific comparative advantages they have with...
Words: 3139 - Pages: 13
...When I first read the session long project assignment, I sat down and tried to think of what company to research on.Being military, I thought seriously about researching more about the defense contractors that serve our mission.Upon further thought, I realized defense contractors would be a poor choice since their marketing tactics would behard to research. I then got the recent Fortune magazine to research the Fortune 500. Walmart, ranked number one;may have been a good choice since my husband claims we should own stock with how much I shop there.However, I decided on number 92 on the Fortune 500, the Coca-Cola Company. "The Coca-Cola Company marketsfour of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. " happento drink a lot of DietCoke. The company leads the soft drink industry with a 50 percent market share. For the purpose of thisassignment, I will discuss the Coca-Cola Company's competition and the how the Coca-Cola Company's marketingimpacts the company's financial objectives. But first, I will present the Coca-Cola's Company's mission.The Coca-Cola PromiseThe Coca-Cola Company's mission, also known as the Coca-Cola Promise is to "benefit and refresh everyone ittouches "and to "When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurtureand protect our brands, particularly Coca-Cola. " This blue chip company has remained a leading competitor in thesoft drink industry for 115 years because of its unwavering...
Words: 1069 - Pages: 5
...Corporation Forbes Magazine, the leading source of reliable business news and financial information develops an annual list of the world’s billionaires and lo and behold who has four members of its’ family in the top twenty of the richest people on the planet? The wealthiest family on earth, the Walton’s, whom control the world’s largest revenue public corporation, Wal-Mart (The World’s Billionaires). The American multinational retail corporation manages chains of large discount department stores. The corporation is also the world’s largest private employer with approximately 2.2 million employees; the company’s employee roll exceeds the population of over 50 countries in the world including Qatar, Trinidad and Tobago, Iceland and Suriname. Walmart is essentially the largest retailer in the entire world. The company, which is controlled by the Walton family who own a 48% stake, have been bashed in the media time and time again for “failing America.” Applause must be given to the Mega Corporation, they came from being just one department store to a multi-billion dollar corporation however, the treatment of Wal-Mart’s employees and the greediness of Wal-Mart’s owners combine to make it a monster corporation with negative effects on both individuals and competing companies. To be reasonable, we must touch on the benevolence of Wal-Mart because to be a $465 billion dollar corporation they must be doing something correct, right? The children of Wal-Mart's founder, Sam Walton, in...
Words: 1610 - Pages: 7
...Walmart Customer Loyalty Program Save Money, Live Better, Reward Yourself! Travis Godderidge Rick Hayes Darrell Johnson Chad Mikels HBM 581 Services Management Section 2 Team 5 February 24, 2013 [Type text] Table of Contents Executive Summary Background Research Companies researched, program names and descriptions Description of the Proposed Program Company overview Target customers Suggested Program Names Features and Benefits Terms and Conditions Duration of the Program Initiating and Marketing Tracking Device for Customers Estimates costs to implement and sustain the loyalty program Summary and Recommendations References 1 2 3 8 9 9 9 10 11 12 13 14 15 16 Executive Summary In the fierce world of global discount retail competition, differentiation is critical to long term success and survival. Walmart was founded on the differentiating factor of the lowest prices for the highest quality products. While this has served Walmart well and will continue to do so with global sourcing and supply chain management to secure the best products at the best prices, an expansion of the services provided to the customer and the ability to obtain demographic spending information and trends will prove invaluable to Walmart’s continued success and rapid global expansion. Additionally, programs that help retain customers once the customer has entered the store will increase market share more rapidly and increase...
Words: 4862 - Pages: 20
...Barnes & Noble Vs. Amazon To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition. By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics. Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers. In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books. Within the Barnes & Noble Corporation, their smaller traditional bookstores such...
Words: 2657 - Pages: 11
...Lecture 1 Information systems in global business today How information systems are transforming business & what’s new in management information systems? * Emerging mobile digital platform Managers are increasingly using IPhones, IPads, smartphones etc. to coordinate work, communicate with employees, and provide information for decision making. * Growing business use of “big data” Web traffic control, email messages, social media content, sensors that require new data management tools to capture, store, and analyze. * Growth in cloud computing * Allows organizations to rely on telework, remote work, and distributed decision making * Firms can outsource more work and rely on markets to build value. * Firms can collaborate with suppliers and customers to create new products, or make old products more efficiently. Businesses are starting to use social networking tools to connect their employees, customers and managers worldwide. Globalization opportunities: The emergence of the internet into a full blown international communications system has drastically reduced the costs of operating and transacting on a global scale. Information systems enable globalization. * Internet has drastically reduced costs of operating on global scale * Increases in foreign trade, outsourcing * Present both challenges and opportunities In the emerging, fully digital firm: Digital firm is one in which nearly all of the organizations significant business...
Words: 1230 - Pages: 5
...Urbana-Champaign & Simon Fraser University ©2011 Han, Kamber & Pei. All rights reserved. Adapted for CSE 347-447, Lecture 1b, Spring 2015 1 1 Introduction n n n n n n n n n n Why Data Mining? What Is Data Mining? A Multi-Dimensional View of Data Mining What Kind of Data Can Be Mined? What Kinds of Patterns Can Be Mined? What Technologies Are Used? What Kind of Applications Are Targeted? Major Issues in Data Mining A Brief History of Data Mining and Data Mining Society Summary 2 Why Data Mining? n The Explosive Growth of Data: from terabytes to petabytes n Data collection and data availability n Automated data collection tools, database systems, Web, computerized society n Major sources of abundant data n n n Business: Web, e-commerce, transactions, stocks, … Science: Remote sensing, bioinformatics, scientific simulation, … Society and everyone: news, digital cameras, YouTube n n We are drowning in data, but starving for knowledge! “Necessity is the mother of invention”—Data mining—Automated analysis of massive data sets 3 Evolution of Sciences: New Data Science Era n n Before 1600: Empirical science 1600-1950s: Theoretical science n Each discipline has grown a theoretical component. Theoretical models often motivate experiments and generalize our understanding. Over the last 50 years, most disciplines have grown a third, computational branch (e.g. empirical, theoretical, and computational...
Words: 3169 - Pages: 13
...Wal-Mart: Corporate Giant or Corporate Beast? Ever since Wal-Mart’s establishment, there has been an ongoing debate amongst shoppers of whether or not the company is a magnificent creation or a complete monster. On one side, costumers cannot deny that their everyday savings certainly do draw a smile on their faces; while on the other side, costumers feel that there must be some terrible reason for the prices of their products to be so low. This mystery that has stewed up this ongoing debate over the years about Wal-Mart needs to be discovered. In order to discover this mystery, research on the topic has to go all the way back to the beginning stages of the company. From the birth of the company to present day empire it has created, one question must be answered: corporate giant or corporate beast? Wal-Mart has a long history and they have been around much longer than what most people think. The founder of Wal-Mart was Sam Walton. Sam Walton was born into a farmer’s family in Kingfisher, Oklahoma on March 29, 1918. [31] He had one brother whose name was James Walton. Sam’s father was a farmer until he decided that farming was not producing enough revenue and decided to become a mortgage man. Sam grew up in the great depression where he learned many moral values like working hard. He had many odd jobs so he could help his family out with money. The family then moved to Florida, while there Sam became the youngest Eagle Scout in the state’s history. After graduating...
Words: 5612 - Pages: 23
...Module: Logistics & Operations Management Student: szjlcklxjvl Date: Wednesday zncxz ,n Subject: Business Management Year 2 (Advanced Course) 1. Assignment Task 1.1. Individual Report 1.1.1. To complete this assignment ● Select any organisation of your choice. ● Identify component activities - Component activities are activities related to the core activities of the organisation of your choice. How the components are used to achieve the overall objectives / goal of the organisation. So a component might be IT department, HR department and so on. ● Then evaluate the performance objectives used by each. List the performance objectives and highlight the deferent ways it interlink with each other to accomplish a goal. ● Critically examine - Examine both internal and external factors influencing the Organisation performance objectives in relation the Organisational goals. ● Suggest ways in which the performance could be improved. With the above research and evaluation you should be able to recommend a better way forward. 2. Logistic Operations of Sainsbury & Tesco 2.1. Introduction To survive in the global market you need to adopt proper strategies and theories properly and effectively to ensure success. Global market is a competitive market where you cannot strive forward if you don't have proper planning and strategies. Logistics is an important factor in business which is all about flow of goods information and...
Words: 2736 - Pages: 11
...GoPro Advertising Campaign 2014 Prepared for: Hyun Min Assistant Professor, Marketing Black Hills State University Prepared by: Thadd Stottler Harry Ulrickson Laine Mitchell December 9, 2014 Table of Contents I. Historical Context………………………………………………………………………………..3 II. Industry analysis…………………………………………………………………………………3 III. Market Analysis…………………………………………………………………………………..4 IV. Competitor Analysis……………………………………………………………………………5 V. Company Analysis………………………………………………………………………………5 VI. Target Audience………………………………………………………………………………….6 VII. Media Mix and Budget…………………………………………………………………………7 VIII. Communication Objectives…………………………………………………………………10 IX. Implementation Schedule…………………………………………………………………...14 X. Campaign Evaluation Plan…………………………………………………………………..15 XI. Conclusion…………………………………………………………………………………………16 References…………………………………………………………………………………………17 I. Historical Context GoPro started in the early 2000’s by Nick Woodman. After a recent surfing trip, Nick wanted to capture some action photos of his surfing experience. But the equipment he would need was too expensive and difficult to set up. So he started raising money, working on a compact camera he could strap onto almost everything and record his surfing adventures. The company’s first camera came out in 2004. As popularity grew he began to hire professional stuntmen as well as extreme athletes, he had them record their stunts with his camera...
Words: 4021 - Pages: 17
...is very easy to detect plagiarism. Many instructors use Turnitin assignments, which is applicable to assignments that permit cut-and-paste as this assignment. It is very easy to compare multiple copies of word documents (see link below). Microsoft provides a variety of FREE anti-plagiarizing tools. And there is a wide variety of tools that can analyze hidden information within a Word document (see sample link below). Changing fonts, margins and spacing does not do it anymore. Even when individuals try to artificially change content, a Word document contains hidden markers that may provide an audit trail to find previous authors and computer systems who have edited the document. Comparing and merging Microsoft Word documents - http://support.microsoft.com/kb/306484 Compare documents side by side - http://office.microsoft.com/en-us/word-help/compare-documents-side-by-side-HA010102251.aspx Fight crime. Unravel incidents... one byte at a time. http://computer-forensics.sans.org/community/papers/gcfa/computer-forensics-investigation-image-file-analysis_170 Why am I providing some of this detailed information? There are several reasons. 1) The real world exists outside this class. A student in this class must be aware of the dangers when organizations or individuals...
Words: 6416 - Pages: 26
...How to Promote an E-commerce Website by Melissa King, Demand Media http://smallbusiness.chron.com/promote-ecommerce-website-43557.html Nowadays, advertising in product and service is Internet access and a website. An e-commerce website makes it easy for customers around the world to shop at the virtual store. If you don't promote your e-commerce website, though, customers won't be able to find it. There are many ways to get people to visit online shop; Traditional Methods Adding website address to all written materials (business cards, letterhead, brochures, literature, publications, products, etc.) and always put website address in any media advertisements such as Magazines, Newspapers, TV and Radio. Also, word of mouth from friends and existing customers is very powerful. Online Methods Applying Search Engine Optimization (SEO) to your e-commerce website. This technique makes it easier for search engines, such as Google and Bing, to find your website. Sprinkle relevant keywords throughout your website to attract search engines. For example, if you sell second-hand clothing, use keywords and phrases like "online thrift store" and "buy used clothes." Don't overuse Flash or Javascript. Search engines have difficulty "seeing" this type of content. Start and maintain a blog that relates to your e-commerce website. For instance, if you sell DVDs on your website, write articles about new movie releases on your blog. Link the blog and the e-commerce website together. If a reader...
Words: 7156 - Pages: 29
...Security Analysis: WMT Group 2 Report Date | S & P Value | Last Price | Intrinsic Value | Economic Moat | Recommendation | 11/29/2010 | 1,187.76 | $53.85 | 60.93 | Wide | Hold | I. The Theme Wal-Mart was built to save people money so they can live better. Hints to their slogan: “Save Money. Live Better.” Their mission has allowed the company to grow around the world. The culture and the values of their employees help strive for success of Wal-Mart while serving over 200 million customers and members each week(Wal-Mart Annual). We strongly believe that Wal-Mart is the best- positioned global retailer and that they will continue to progress. Cost leadership is the corner stone of how Wal-Mart goes to market. Doing our analysis of Wal-Mart Stores, Inc., we gathered our information and different figures from the Hoover’s online through the Willis library’s website, Reuters.com, and Morningstar.com databases which gave us insight to several financial aspects of the firm, including its stock, cash flows, risk, dividends, sales, earnings, debt, and overall performance. II. Business Analysis Profile of the company “If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.” Wal-Mart founder, Sam Walton, summarized his vision back in 1962 for a new type of discount store that consumers would appreciate. As an owner of a much smaller discount store Walton...
Words: 5804 - Pages: 24
...Contents List of Figures 2 1. Background 3 2. Micro Environmental Analysis 4 2.1 Company Analysis 4 2.1.1 Management of Proctor & Gamble 5 2.2 Industry Analysis 8 3. Macro Environmental Analysis 10 3.1 Political 10 3.2 Economic 10 3.3 Social 12 3.4 Technological 13 4. SWOT Analysis 16 4.1 Strength 16 4.2 Weakness 16 4.3 Opportunity 17 4.4 Threat 17 5. Conclusion 19 6. Recommendation 21 7. References 22 8. Appendix 24 List of Figures Figure 2.1 Proctor & Gamble Mental Map 4 Figure 2.2 Organization Chart 6 Figure 2.3 Shopper Marketing Taxonomy 7 Figure 2.4 Value Proposition 9 Figure 3.1 Projected GDP % Growth and Inflation by Country 11 Figure 3.2 The advertising spending on Media 2013 12 Figure 3.3 Contribution to global growth in ad spend by medium 2013-2016 (US$m) 13 Figure 3.4 % of global smartphone users who have used the app in the past month (Q2 2013) 13 Figure 3.5 New Policy of Google Advertising (1) 15 Figure 3.6 New Policy of Google Advertising (2) 15 Figure 4.1 2012 Planning on Spending Advertising within the Social Media Space (%) 18 Figure 4.2 Advertising Spending on Facebook (Top 3 Brands) 19 1. Background Procter & Gamble is our target company in this project. We will start with the background, and then examine both the micro and macro environment. The conclusion and recommendation will be generated...
Words: 5088 - Pages: 21
