..."University, Inc." explores the commercial transformation of American higher education over the last 30 years. The opinion pieces noted throughout the book provide the reader with specific cases where this union has had serious ramifications on research, quality education, innovation, and the free flow of public knowledge. More specifically, Jennifer Washburn explains how the union between the two worlds of academia and business puts America's universities at risk, and tells how she feels this union will affect us all. It is noted that since the early 1980’s, Corporate funding of universities has been growing and the money, often times comes with strings attached. In return for this funding, universities and professors are seemingly more like for-profit patent factories: university funds are shifting from the humanities and the less profitable science departments into research labs, and the skill of teaching is often valued less and less. Throughout the book, many individual’s see our universities abandoning their traditional role as disinterested sources of education, alternative perspectives, and wisdom. This growing influence of corporations over universities affects more than just today's college students. It touches, whether good or bad, the future of all those whose careers depend on a university education, and all those who will be employed, governed, or taught by the products of American universities. Over the last several decades Federal and State governments have...
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...Congestive Heart Failure? How does patient education affect compliance with Congestive Heart Failure? How does education affect compliance with congestive heart failure? I have chosen this topic because congestive heart failure is a disease process that continues to grow throughout our communities. These patients tend to be readmitted into the hospital frequently due to noncompliance. Problem Identification Education of congestive heart failure is one of society’s largest challenges. The need to focus on compliance of treatment plan, self management, and patient education of this disease process is essential for favorable outcomes. The articles chosen for the information retrieval paper were located on line at the University of Texas at Arlington library in the CINHL database. These articles were written between the years of 2006 and 2009. All three articles were peer reviewed. While searching the data base for articles, information regarding education, compliance, and outcomes was a key focus. The articles were chosen for their content related to the education process of the patient with congestive heart failure and how compliance would affect outcomes. The knowledge of congestive heart failure of the medical professional was also explored. Summary of Articles First article Congestive heart failure is a debilitating and chronic illness that affects thousands of patients each day. With the rising cost of health care and the increased...
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...IPhones when a timely warning has been issued at University Park in regards to a rape or forceful sex offense on campus. We slide open our phones, check to see the details of the warning, and then close our screens to continue on with our day. However, although we may seem unaffected by the warning, someone’s life has become completely altered and turned upside down. In his powerful and tear-jerking narrative, Missoula, Jon Krakauer becomes the voice behind those involved in these tragic and nauseating cases that we are quick to bypass as just timely warnings. As a journalist, Krakauer’s main mission is to give a voice to the voiceless and shed light on the injustices...
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...To test the level of recall a study was administered to test recall abilities in verbal and non verbal tasks and also immediate and delayed recall among males and females. It is often believed that males have a more superior recall memory than females due to the fact that more men are hired over women in jobs. And also men make more money than women. While females may earn less than men, through this study, females proved to be just as capable as males, in fact, more so, in the ability to recall memory. Introduction and Literature Review Comparing males and females is a natural occurrence: it occurs in the work force as well as in everyday happenings. Men are often hired over women, and men make more money than women. Psychologists Agneta Herlitz and Jenny Rehnman in Stockholm, Sweden asked a complicated question of human predisposition: Does one’s sex influence his or her ability to remember every day events? Their surprising findings did in fact determine significant sex differences in episodic memory, a type of long-term memory based on personal experiences, favouring women. Specific results indicated that women excelled in verbal episodic memory tasks, such as remembering words, objects, pictures or everyday events, and men outperformed women in remembering symbolic, non-linguistic information, known as visuospatial processing. For example, the results indicate a man would be more likely to remember his way out of the woods. This study seeks to determine if there is...
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...explore the related Green Washing phenomenon. As an example for green washing, “Australian Federal Government’s Green Washing Campaign of nuclear power as a “clean” energy source and as the primary solution to reduce Australia’s green house emissions”, analyzed in this research. As an example in coal industry “ the clean coal” campaign recognized and analyzed as an green washing propaganda done by both government and private corporations. In petroleum industry, green washing occurs in two ways such as marketing campaign and research contributions. BP’s Beyond petroleum, and Chevrons “people do” advertising campaigns recognized as a green washing attempts and analyzed. Also ten chosen research agreements between corporations and universities is...
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...measuring BRAND EQUITY AIR UNIVERSIT | ABSTRACTThis report measures the brand equity of AIR University through Aaker Model of customer Based Brand Equity. According to our findings Air University does not have a strong CBBE. SUBMITTED BYSANA ARSHAD 01-122141-023ANZA MAHER 01-122141-003ATA UL HASSAN 01-122141-004SONIA BUTT 01-122141-035MARYA ZAMAN 01-122141-012SUBMITTED TOSIR MALIK HUSNAIN | | | measuring BRAND EQUITY AIR UNIVERSIT | ABSTRACTThis report measures the brand equity of AIR University through Aaker Model of customer Based Brand Equity. According to our findings Air University does not have a strong CBBE. SUBMITTED BYSANA ARSHAD 01-122141-023ANZA MAHER 01-122141-003ATA UL HASSAN 01-122141-004SONIA BUTT 01-122141-035MARYA ZAMAN 01-122141-012SUBMITTED TOSIR MALIK HUSNAIN | | | STRATEGIC MARKETING Contents CHAPTER 1: INTRODUCTION 2 CHAPTER 2: LITERATURE REVIEW 5 CHAPTER 3: METHODOLOGY 9 CHAPTER 4: RESULTS 11 CHAPTER 5: ANALYSIS AND DISCUSSION 16 CHAPTER 6: CONCLUSION 19 CHAPTER 1: INTRODUCTION The concept of brand equity become widely used at the beginning of the eighties mainly in agency measure (inter brand Coopers and Laybrand, Arthur young Austria). Since the conference organized by the marketing science institute in 1988, the concept has been more precisely defined.an article by the...
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...Cultural Anthropology is the study of human cultures, their beliefs, practices, values, ideas, technologies, economies and other domains of social and cognitive organization. This field is based primarily on cultural understanding gained through first hand experience, or participant observation within living populations of humans. What is Anthropology? Anthropology is the scientific study of human beings as social organisms interacting with each other in their environment. Anthropology can be defined as the study of human nature, human society, and the human past. It is a scholarly discipline that aims to describe in the broadest possible sense what it means to be human. Anthropologists are interested in comparison. To make substantial and accurate comparisons between cultures, a generalization of humans requires evidence from the wide range of human societies. Anthropologists are in direct contact with the sources of their data, thus field work is a crucial component. The field of Anthropology, although fairly new as an academic field, has been used for centuries. Anthropologists are convinced that explanations of human actions will be superficial unless they acknowledge that human lives are always entangled in complex patterns of work and family, power and meaning. While it is a holistic field, anthropology is typically considered to consist of five sub-disciplines, each focusing on a particular aspect of human existence: * Archeology: The study and interpretation of ancient...
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...out what in the world we are thinking. Not only are we different from other species, we're radically different from each other. Thankfully, our differences can be examined more easily through the lens of psychology—the science that tells us how the mind, brain, and body work together. This lesson introduces you to the field of psychology—its origins, history, key perspectives, research methods, issues, and current trends. This lesson presents the following topics: • What is Psychology? • The History of Psychology • Modern Psychology Perspectives • Types of Psychological Professionals • The Science of Psychology • Ethics of Psychological Research What is Psychology? Psychology is the scientific study of behavior and mental processes. • Behavior includes outward or obvious actions or reactions such as facial expressions or movement. These actions and reactions are sometimes referred to as body language. John wants to ask Susan for a date, and Susan wants him to ask her out. John worked up his courage, was about to ask her out when he walked by her desk, but Susan looked up with a frown on her face. Assuming that she was frowning at him, John walked quickly back to his own office. Susan, who had a horrible sinus headache, wondered why John was being so unfriendly. It's highly possible that both Susan and John were exhibiting body language that was being misinterpreted by the other. • Mental processes refer...
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...the context of an applied creative, business-to-business, professional service – that of advertiser satisfaction with agency creative services. OBJECTIVES: CSD is a much-discussed but still controversial concept. Oliver (1997) offered the following definition:the consumer’s fulfillment response. It is a judgement that a product or service feature, or the product or service itself, provided (or is providing) a pleasurable level of consumption – related fulfilment, including levels of under- or over fulfilment.The disconfirmation paradigm has been researched extensively with regard to consumer goods and services (Bolton and Drew, Brown and Swartz, Oliver, Tse and Wilton. It was more recently applied to B2B services (Nowak and Washburn; Patterson. With regard to the basic disconfirmation model, Oliver concluded that “ the model has been able to adequately account for one major mechanism (disconfirmation) by which consumers form satisfaction judgements”. Oliver describes disconfirmation as “discrepancy from standard”, in either a positive or negative direction. The basic disconfirmation model comprises variables including expectations, (perceived) performance, disconfirmation. FINDINGS: Findings from the in-depth interviews concerning the structure of advertiser expectations have already been summarised above in Detailed analysis of profiles of survey respondent ages, levels of experience, campaigns reported on (purpose, cost, etc.) confirm that respondents...
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...Trauma-Informed Practices Within Foster Care Marya Feldt Washburn University Trauma-Informed Practices Within Foster Care Adolescents within the foster care system have experienced reportedly more traumatic events than the average person. These adverse experiences may be the result of poor family environments, sexual, physical, or psychological abuse which could lead to the placement of children in the foster care system. However, often traumatic experiences do not end with the placement of an adolescent into a new home. Adolescents face numerous stressors when placed in foster care, including fear of separation from siblings, friends, communities and confusion about the future (Conradi et al., 2011). Trauma experienced...
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...description and understanding of decorated forms represents the union of two normally separate disciplines – mathematics and design.” (Washburn et al., 1988) Symmetry has been used in countless contexts, and with diverse shades of meaning. Coming from the Greek symmetros, for "measured together," this word is most familiar to us as a description of the similarity between the two halves of any form separated by a dividing line or plane. The concept is not limited to science, of course. It has been, for example, a mainstay of aesthetics from the beginning. Thus we speak of the symmetry of the human face, we can all understand what it is and how it looks. Its influence in the arts is pervasive. In music, we hear the symmetry of exposition and recapitulation in the so-called sonata form, where virtually the same music is played and played again. The creation of identities or equivalents is at the heart of the principle of symmetry in music, as in the other arts. It is an emblem of the human predilection for just proportion in all things, and the longing for rational comprehension of anything encountered. In the end, somewhat subconsciously, the idea of symmetry is placed in opposition to chaos, and thereby to ignorance as well. Many studies have been done in this field; these have been outlined extensively in the book, “Symmetries of Culture” by Washburn et al. (1988). The gist of it is that symmetry spans spatial and temporal dimensions. In many cultures, it is used as an important...
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...A cross-national validation of the consumer-based brand equity scale Isabel Buil Department of Economy and Business Studies, University of Zaragoza, Zaragoza, Spain Leslie de Chernatony Birmingham Business School, The University of Birmingham, Birmingham, UK, and ´ Eva Martınez Department of Economy and Business Studies, University of Zaragoza, Zaragoza, Spain Abstract Purpose – This study seeks to investigate the measurement invariance of the consumer-based brand equity scale across two samples of UK and Spanish consumers. Design/methodology/approach – Brand equity was conceptualised as a multi-dimensional concept consisting of brand awareness, perceived quality, brand associations and brand loyalty. To test the brand equity scale cross-nationally a survey was undertaken in the UK and Spain. Measurement invariance was assessed using multi-group confirmatory factor analysis. Findings – The brand equity scale was invariant across the two countries. Results show that the consumer-based brand equity scale has similar dimensionality and factor structure across countries. In addition, consumers respond to the items of brand equity in the same way, which allows meaningful comparison of scores. Research limitations/implications – Future research could examine the cross-national generalisability of the brand equity scale using other countries’ products and services. Practical implications – Given that the brand equity scale is invariant across countries, researchers and international...
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...The Harmful Effects of Declawing on Cats Maria Stanley Washburn University Abstract This paper describes the ways in which declawing a cat does more harm mentally and physically for the cat than good. After describing the declawing procedure, this paper examines the mental and physical harm this procedure can cause to a cat and provides alternative solutions to declawing a cat. Many pet owners believe that declawing their cat is a harmless solution to their natural scratching behaviors, but it has been found that declawing a cat can actually cause more harm than good, as future life-threatening illnesses for the cat, mood swings, and a change in personality. Studies and researchers have tested this theory and found that instead of deciding to declaw their cat, pet owners should look for a safer and better method to prevent them from scratching things up. Declawing It is often believed that there is no serious harm in declawing a cat. Declawing a cat is often seen as a quick fix to stop the scratching that a cat might be doing. It is seen as a way to prevent one’s furniture, and other belongings from being scratched up. What most proponents of declawing do not realize, however, is all of the physical and mental distress that the cat will now suffer for the rest of its life because of this one action. Many people do not realize all of the harm that can come from declawing their cat. Those who believe that it is a quick fix to prevent their cat from scratching...
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...The Purdue OWL: Citation Chart Category General Approach MLA The Modern Language Association (MLA) provides a method for source documentation that is used in most humanities courses. The humanities place emphasis on authorship, so most MLA citation involves recording the author’s name in the physical text. The author’s name is also the first to appear in the “Works Cited” page at the end of an essay. The most recent MLA formatting can be found in the seventh edition of the MLA manual. APA The American Psychological Association (APA) provides a method for source documentation that is used in most social sciences courses. The social sciences place emphasis on the date a work was created, so most APA citation involves recording the date of a particular work in the physical text. The date is usually placed immediately after the author’s name in the “References” page at the end...
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...Time management strategies in nursing practice Susan Waterworth New Zealand MSc RGN RNT Senior Lecturer, School of Nursing, Faculty of Medical and Health Sciences, University of Auckland, Auckland, Submitted for publication 24 July 2002 Accepted for publication 20 April 2003 Correspondence: Susan Waterworth, School of Nursing, Faculty of Medical and Health Sciences, University of Auckland, Private Bag 92019, 85 Park Road, Grafton, Auckland, New Zealand. E-mail: susanpw@xtra.co.nz W A T E R W O R T H S . ( 2 0 0 3 ) Journal of Advanced Nursing 43(5), 432–440 Time management strategies in nursing practice Background. With the increasing emphasis on efficiency and effectiveness in health care, how a nurse manages her time is an important consideration. Whilst time management is recognized as an important component of work performance and professional nursing practice, the reality of this process in nursing practice has been subject to scant empirical investigation. Aim. To explore how nurses organize and manage their time. Methods. A qualitative study was carried out, incorporating narratives (22 nurses), focus groups (24 nurses) and semi-structured interviews (22 nurses). In my role as practitioner researcher I undertook observation and had informal conversations, which provided further data. Study sites were five health care organizations in the United Kingdom during 1995–1999. Findings. Time management is complex, with nurses using a range of time management strategies...
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