...Honda Brio Satya Di Era Perlambatan Ekonomi 8 Januari 2016 Dewa Ayu Kalyana Putri Dian Fadhila Gusti Muhammad Ramadhan 1 ABSTRAK Penelitian ini bertujuan untuk menemukan strategi promosi yang dapat menjadikan Honda Brio Satya nomor satu di industri otomotif khususnya LCGC pada saat perlambatan ekonomi. Berdasarkan survey, yang disebarkan ke 91 koresponden, dan wawancara yang dilakukan, ditemukan bahwa selain aktifitas promosi di acara motor show, promosi online word of mouth juga memegang peranan penting dalam mempengaruhi keputusan konsumen dalam melakukan pembelian mobil. Selain itu, penelitian ini juga menemukan bahwa brand dan safety adalah factor yang paling mempengaruhi keputusan konsumen dalam pembelian mobil. Selain itu, berdasarkan wawancara yang dilakukan, ditemukan bahwa rasa nyaman adalah underlying value bagi konsumen dalam membeli mobil. 2 DAFTAR ISI STATEMENT OF AUTHORSHIP ...................................................................................................................... 1 BAB 1 .................................................................................................................................................................... 5 PENDAHULUAN...
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...Exxon Mobil External Analysis By: Travis Smith, James McKiernan, Tom Johnson, and Peter Ackley Analysis of the industry This industry is controlled by several large corporations, and many smaller organizations. It is difficult to enter into this market because of the high entry barriers. There are many small exploration companies that contract out to the big players of this industry such as ExxonMobil and the members of the strategic group. Some small exploration companies are Continental Energy Corporation, Atlantic Petroleum, and Anadarko Petroleum Corporation. Anadarko Petroleum Corporation works hand in hand with Beyond Petroleum, and was indirectly involved with the oil spill in the Gulf of Mexico. The members of Exxon’s strategic group consist of Beyond Petroleum, Conoco Phillips, and Chevron. These members are a part of the strategic group because they explore, produce, refine and market oil and gas. A reason why we didn’t pick Royal Dutch Shell is because we found that they have a joint venture with Exxon Mobil. With the recent hunches of more regulation in the oil industry, these corporations are investing in natural gas companies. In order for these companies to remain competitive they need to always be innovative and creative. This is another reason why we picked these three members as a part of the strategic group. Conoco Phillips is the smallest one in the strategic group bringing in only $16.99 million in net income at the end of 2008 (ConocoPhillips, 2008)...
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...JYMJ Equity Fund Fund Report Managers: Issued: November 11, 2010 Table of Contents Section 1. Objective and Strategy Introduction Investment Objectives Investment Strategies Section 2. Company Profiles Novellus Systems, Inc. Dollar Tree, Inc. Steven Madden, Ltd. Exxon Mobil Johnson Controls, Inc. Canadian National Railway Company Microsoft Corporation Baidu, Inc. Telecomunicacoes de Sao Paulo SA, Inc. Kellogg Company Spreadtrum Technologies, Inc. Section 3. Security Transactions Section 4. Portfolio Breakdown Industry Diversification Portfolio Beta Section 5. Investment Results Portfolio Performance vs. Benchmark Indices Section 6. Summary Section 1. Objective and Strategy Introduction The JMYJ Equity Fund (the “Fund” or the “portfolio”) is an equity fund with an initial capitalization of $100,000. The Fund is managed by a group of four xxxxxx Graduate School of Business students. The Fund made its first investments on September 12, 2010. This report covers the period from September 12, 2010 until November 8, 2010. Throughout this report we refer to this period as the “investment period”. Investment Objective The Fund is allocated so that it may accomplish three...
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...Course Syllabus MKT 6336-0I1 Jindal School of Management The University of Texas at Dallas | Course Info | Tech Requirements | Access & Navigation | Communications | Resources | | Assessments | Academic Calendar | Scholastic Honesty | Course Evaluation | UTD Policies | Course Information Course Course Number/Section Course Title Term MKT 6336.0I1 Pricing Spring 2014 (January 13 – May 12) Professor Contact Information Professor Ram Rao Office Phone 972-883-2580 Email Address rrao@utdallas.edu Office Location SM 3.701 Teaching Assistant Office Email Address Administrative Assistant Office Phone Email Address Mohammad Zia McDermott 1.406N Mohammad.Zia1@utdallas.edu Andrea Hapeman SM 3.704 972-883-4743 andrea.hapeman@utdallas.edu Course Pre-requisites, Co-requisites, and/or Other Restrictions MKT 6301 or equivalent Course Description Pricing is the way a firm produces revenues from the value created by its product offerings. Much of marketing involves activities that are costly for the firm, while revenue generation depends on pricing that is sustainable and profitable. Students in this course will learn both the principles that can guide pricing and the practical considerations that make pricing a challenge. Sustainable and profitable pricing stands on three legs: costs, competition and consumer value. Some managers focus too much on costs, while others focus too much on competition. Decisions made in this way are typically not good. As we will see in this course, a manager...
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...ExxonMobil Analysis Metra Walthour American Public University System ExxonMobil is an American established gas and oil firm that has a head office in the metropolis of Irving, Texas. Even though it is American established and holds its head office in Texas, it is additionally a multinational firm that is recognized and utilized worldwide. The Exxon Firm was instituted in the year of 1934 across the mergence of the Average Oil Firm of New Jersey and the Anglo-American Oil Company. Even though these two firms joined in 1934, the name and company of Exxon did not come about until 1972. Exxon Mobil was instituted afterward, in 1999, alongside the mergence of Exxon and Mobil. ExxonMobil is an extremely prosperous firm, generally because “it is the third biggest firm by revenue and the subsequent biggest openly traded firm by marketplace backing in the world.” (Nagurney, 2010) An example of how big and successful ExxonMobil is, is lead by its largest shareholder, which happens to be the Bill and Melinda Gates Foundation. “The company is ranked No. 5 globally in 2013. ExxonMobil’s reserves were 72 billion BOE (barrels of oil equivalent) at the end of 2007 and, at then rates of production, were expected to last over 14 years. With 37 oil refineries in 21 countries constituting a combined daily refining capacity of 6.3 million barrels, ExxonMobil is the largest refiner in the world, a title that was also associated with Standard Oil...
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...Project Management Exxon Mobil Oil Company Synopsis This paper focuses on the aspects of project management as far as the integral demands for the project management are concerned. Essentially, project management is geared towards achieving the solid goal of the organization which is merely dependent on the policy framework, production mechanisms and the overall performance of the operations manager. In this regard, this paper focuses on the main issue of operations of Exxon Mobil Oil Company which is a major player in the oil industry in US. This company has a well established supply chain which has been responsible for the maintenance of a market leadership for a long time. In fact, business operations at the company have been pegged on a number of project management essentials such as information technology in the management and manipulation of business data. In this regard, business activities at the company has been a practical lesson to majority of its feeder companies which are still struggling to realize a significant market potential as ExxonMobil in the long-run. Indeed, this paper therefore employs theoretical and practical understanding of the essentials of business model assumed by the oil and gas company towards developing proficient business activities in the industry and the globe at large. Background Exxon Mobil Corporation is a multinational Oil and Gas Company based in America and headquartered in The Irving region of Texas, US. This company is the...
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...organization can benefit when sharing important knowledge information and communication skills among one another. Technologies are increasingly being used as strategic business tools to connect with employees, customers, and suppliers. Technology services are designed to improve access, efficiency and public value through responsive service, to incorporate information and share infrastructure, which is cost effective, secured and reliable among organizations. One decade ago telephones changed the way we communicate with one other. Computers and the Internet dramatically changed our communications too. Now the mobile phone is widespread and is providing instant communication to many. Technological computing, networking computing, and Mobil are methods, which can facilitate group communication among supervisors, employees, and customers. The big technology revolution is Wi-Fi This wireless technology allows wireless devices to hook up to a network, and be able to surf the internet without wires and about anywhere Communication can take many forms, which can include emails, phone, messenger, letters, memos, and or face-to-face conference calls. Technology has drastically changed the way employers work individually and how teams can work together. E-mails can be used to provide information to a singular person or to distribute information to any number of employees or members within the organization. Intranet permits in the distribution of important information, which...
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...Prevention Internet security is a major area of concern for individuals and all sizes and types of business. Almost everyone uses the internet for business and personal transactions. All sorts of personal and secure information are passes in cyber space. Individuals use social security information for credit checks, to apply for loans, get credit reports and to secure their own identity for transactions. Business uses corporate information for purchases and commerce on the World Wide Web, as well as within their own business transactions to pay bill or make purchases and communication with off sites. All information needs to secure to protect data of all its employees as well as securities of the business itself. This needs to be accomplished within their intranet, extranet and across the web on a corporate level. There are many levels to steal information or attack the private information. Cyber-attacks can threaten critical infrastructures such as our power source, communication, water system, oil, gas and transportation. The attack can originate internally or from an outside source. Attacks can initiate from software, malware, viruses or a combination of some or all. To protect from attacks there are three major areas of concern. The network need to make sure there is a secure firewall that will drop corrupt packets before they reach the internal server and monitor all traffic at all times to be able to block unwanted traffic. The host needs to have a HTTP and TCP time...
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...Choice Identify the choice that best completes the statement or answers the question. __B__ 1. ____ is an important component of every information system that helps organizations to achieve their goals. a.|Hardware|c.|Feedback mechanism| b.|Software|d.|Data| __C__ 2. Many excellent computerized information systems follow stock indexes and markets and suggest when large blocks of stocks should be purchased or sold in a process called ____. a.|feedback|c.|forecasting| b.|processing|d.|program trading| __A__ 3. _____ consists of computer equipment used to perform input, processing, and output activities. a.|Information technology|c.|Telecommunications| b.|Technology infrastructure|d.|Hardware| __D__ 4. Keyboards, automatic scanning devices, and equipment that can read magnetic ink characters are examples of ____ hardware. a.|storage|c.|output| b.|processing|d.|input| __B_ 5. The One Laptop per Child computer costs ____. a.|under $100|c.|between $200 - $400| b.|under $200|d.|over $400| __B__ 6. ____ consists of computer programs that govern the operation of the computer. a.|Hardware|c.|Applications| b.|Software|d.|Telecommunications| __C__ 7. ____ is an example of application software that allows you to accomplish specific tasks such as word processing or tabulating numbers. a.|Systems software|c.|Microsoft Office 2010| b.|Windows 7|d.|Windows Vista| __C__ 8. People can send short messages of up to ____ using Twitter. a.|10 words|c...
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...| Futures & Options Report | | | | | | a) Our portfolio consists of five stocks, one put option and one futures contract. The five stocks we have are Exxon Mobil (XOM), Johnson & Johnson (JNJ), Google (GOOG), Ford (F), and Amazon (AMZN). These stocks are all traded on the NASDAQ stock market. We have purchased ten shares of each of the five stocks below. Below is a graph with shows when we purchased the stocks and how much it cost at that time. | Stock P | Date | Time | AMZN | $179.97 | 3/5/2012 | 1:28pm | XOM | $86.67 | 3/5/2012 | 1:29pm | GOOG | $614.70 | 3/5/2012 | 1:28pm | F | $12.48 | 3/5/2012 | 1:29pm | JNJ | $64.67 | 3/5/2012 | 1:28pm | The table below now shows the results of how the stock performed from 3/5/12 to 3/16/12: We will discuss some stock analysis and the gain/loss later in this report. | Current | Date | Time | AMZN | 185.05 | 3/16/2012 | 1:28pm | XOM | 86.44 | 3/16/2012 | 1:29pm | GOOG | 625.4 | 3/16/2012 | 1:28pm | F | $12.51 | 3/16/2012 | 1:29pm | JNJ | $65.12 | 3/16/2012 | 1:28pm | Other than having five stocks, we have a put option for Procter & Gamble and a futures contract of Gold. b) Analyzing the futures contract of gold we bought at the beginning, March 2, 2012, it closed at $1,698 which meant our initial value was at $10,125 with a margin call at $7500. If it drops below that price then we would have to borrow money to bring it back up to the initial margin. On March 3...
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...they use cartoon characters. * Written information: Such as brochures on environmental awareness and a forestation, newspapers and advertisement attached in the streets to publishing the environmental awareness in our society, for example, instruction for putting trash in places allocated to it, advice for recycling to preserve the environment, So everybody care on cleanliness of every where he / she go. * On-screen and Multimedia information: They have got an advertisement and programs like, ads to motivate citizens about the cleanliness of the country or programs specialty for kids to educate them about cleanliness. * Web-based information: They have got a web site on the internet to provide some information such as, there daily news and activities participated at schools, so people can take any information at any times from a web site of their Ministry of Municipality. * The sources from which they get information. * External: * Government sources: For example, the ministry of municipal provides training courses for staff about how to publish environmental culture and how to get people’s minds to convince the importance of preserving environment. * Research: So by this way, the employees that working in this job have enough knowledge about environment, more trust in working and more benefit for our society such as they planting exotic trees, some of them benefit for medicine or insect repellent such as “ Alneel tree”. * Trade grouping:...
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...helping these children escape from the revolutionary group’s abuse. The problem is, the LRA been gone from Uganda for more than six years. Nowadays, there seems to be a tendency from the US to invade countries like Iraq, Libya and now Uganda; countries with political problems, high corruption and poverty. Countries that are usually rich in oil. To illustrate, the US army invaded Iraq on March 18, 2003. This country had the world’s fourth-largest oil reserves according to The World Factbook by CIA (cia.gov, Internet). The official reason for the attack was to disarm Sadam Hussein’s weapons of mass destruction. Nine years have passed and they found only basic weapons. Many believe that they were really hunting oil. The fact that Exxon, Mobil, Shell, Total, BP, Chevron and a number of smaller oil companies got no-bid millionaire contracts to service Iraq’s largest fields seems to support this. Before US invasion since 1973, these companies were obligated to leave the country excluding them from the Iraqi oil market. (Juhasz Antonia, Internet). These contracts gave the companies an advantage in bidding on future contracts in a country of a large-scale increase in oil production. (Andrew E. Kramer, Internet). Presently the same situation is happening in Uganda. No doubt that this country needs help in order to against abuse of the revolutionary group. The country is seventieth in the list of...
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...Full essay Twitter: Taming the firehose Andria Krewson Akrewson45c@mac.com Certificate in Technology and Communication program, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill May 3, 2009 About the Author Andria Krewson, a journalist with more than 25 years of news experience in Georgia, Florida and primarily North Carolina, is a student in the Certificate in Technology and Communications program in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. In her journalism career, she has focused on design; learning, teaching and supporting new technologies, especially content management systems; producing local, focused information in niche publications; and managing creative workers. She has been on Twitter as the user @underoak since February 2008, and also as @akrewson since September 2008. She expects to complete the UNC technology program in May 2009. Reach her at akrewson45c@mac.com UNC Honor Code: "I have neither given nor received unauthorized assistance while preparing this assignment and I have written the code myself." This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit here. Brief abstract Twitter, the short-message service started in March 2006, has a reputation for being filled with irrelevant noise. But new users continue to stream onto the service,...
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...sehat. Dengan adanya kelemahan proses Pengadaan barang /jasa tersebut maka di buat suatu perangkat lunak Sistem Pendukung Keputusan yang berfungsi membantu dan memudahkan tim pengambil keputusan untuk menentukan pemenang tender proyek yang efektif dan efisien. Proses pengambilan keputusan menggunakan Metode Accord yang dilakukan bersama oleh tim pengambil keputusan dengan mengevaluasi alternatif berdasarkan kriteria-kriteria pengambilan keputusan yang ada. Sehingga telah dapat menentukan keputusan alternatif terbaik sebagai pemenang tender proyek. Perangkat lunak ini diimplementasikan dengan menggunakan aplikasi berbasis web dengan bahasa pemrograman PHP dan MySQL sebagai databasenya. Kata kunci : Sistem Pendukung Keputusan, Metode Accord, tender proyek. Given the weakness of the process of procurement of goods / services are then made a Decision Support System software that serves to assist and facilitate team...
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...operating systems | | Possible Answers | 1. | iPhone OS and RIM OS | 2. | Symbian and Palm OS | 3. | HP-UX and z-OS | 4. | Android and Windows Mobil | | | | 3. | | | People using commercially available software are usually asked to read and agree to a(n) ____ | | Possible Answers | 1. | end-user license agreement | 2. | purchase order | 3. | privacy statement | 4. | copyright agreement | | | | 4. | | | ____ investigates the additional profits or benefits that are generated as a percentage of the investment in IS technology. | | Possible Answers | 1. | Earnings growth | 2. | Market share | 3. | Net present value | 4. | Return on investment | | | | 5. | | | Embedded operating systems ____. | | Possible Answers | 1. | all of the above | 2. | represent a small, niche market | 3. | are changing the way we interact with many household devices | 4. | are used in a narrow range of applications | | | | 6. | | | With the ____ basic processing alternative, isolated processing devices are placed at various remote locations and cannot communicate with other devices. | | Possible Answers | 1. | decentralized processing | 2. | distributed processing | 3. | file processing | 4. | centralized processing | | | | 7. | | | Choosing the right computer hardware requires understanding its relationship to the information system and ____...
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