...role of promotion 12 2.3. Promotion mix 13 2.4. Promotion management 14 CHAPTER 3: METHODOLOGY 16 1. RESEARCH PROCESS: 18 2. DETERMINING THE CONCEPT OF RESEARCH: LITERATURE REVIEW 18 a) Quantitative method 19 b) Qualitative method 20 c) Research design 21 CHAPTER 4: VIETNAM WEDDING PLANNER AND ITS “WEDDING DÉCOR” SERVICE. 22 I. DESCRIPTION OF THE COMPANY 22 II. WEDDING DÉCOR SERVICE MARKET 29 III. POTENTIAL COMPETITORS 37 CHAPTER 5: RESULT OF STUDY 38 I. MAIN FINDING FROM QUESTIONAIRS GIVEN TO CUSTOMERS 38 1. Sample demographics 38 2. Customer awareness towards “wedding décor” service 40 3. Customers’ opinion 43 II. MAIN FINDING FROM IN-DEPTH INTERVIEW 47 1. Advertising 47 2. Sale promotion: 48 3. Public relation: 49 CHAPTER 6: SUGGESTION 50 II. EXECUTIVE SUMMARY: 50 III. THE RESULT OF ANALYSIS ON THE CURRENT MARKETING SITUATION: 50 a. Strengths: 50 b. Weaknesses: 51 c. Opportunities: 51 d. Threats: 51 IV. PROMOTION PLAN 52 V. LIMITATION OF THE THESIS 55 CHAPTER 7: CONCLUSION 56 CHAPTER 8: BIBLIOGRAPHY 56 TOPIC: Developing a promotion strategy for “Wedding Décor” service package, the case of Viet Nam Wedding Planner Company (VNWP Company) CHAPTER 1: INTRODUCTION ------------------------------------------------- This introduction section essentially focuses on the background of my study and the reasons that I found on this subject. It also stated research purpose as well as scope and limitations. ...
Words: 9728 - Pages: 39
...days in a person's life is her wedding day! To ensure that such a momentous event goes off without a hitch, appropriate planning is required. And when it comes to wedding planning, picking one's partner could very well be the easiest of all the planning decisions to make. Months will be spent prior to the wedding researching vendors, comparing products and prices, meeting with photographers, hotel managers, and many more wedding vendors to determine how to save costs on each wedding item (Hammond, 2007). "The absence of a clearly defined project plan consistently shows up as the major reason for project failures," (Gray & Lawson, 2005, p. 118). Without an implementation plan that outlines budgets, how important tasks should be organized, and what the contingencies are in the event that something goes awry, could result in what should be one of the happiest days of someone's life turning into a complete disaster. "The success of your whole day depends on your ability to organize, plan, and budget," (Hammond, 2007, para. 1). The stakeholders in a wedding project are numerous. Naturally the bride and groom are the biggest stakeholders. But also included in this list of stakeholders will be the bride and groom's family, members of the wedding party (maid of honor, bridesmaid, best man, and groomsmen), wedding guests, wedding vendors (florist, musicians, caterer, cake maker, clothiers, venue directors), and the officiate. Further, a successful wedding requires the orchestration of...
Words: 2864 - Pages: 12
...as part of a young bride's wedding attire: brides who want a traditional wedding are opting to wear the traditional lace mantilla instead of a velo nupcial (wedding veil). The mantilla is exceptionally long and can trail several feet behind her traje de novia (wedding gown). Customs A traditional wedding custom in Spain used to consist of the groom presenting the bride with 13 coins known as arras (unity coins), which represent his commitment to support her. However, times have now changed and today's brides and grooms exchange the coins as a symbol of the wealth and finances they will equally share. Preparations Preparation for marriage includes but is not limited to the following: * Being a registered, active parishioner of St. Thomas the Apostle* * Attending Mass weekly and considering opportunities and activities to enrich your faith life as a couple * Obtaining new copies of your baptismal and other sacramental records * Completing a prenuptial inquiry * Choosing witnesses to complete affidavits of free status * Completing a premarital inventory to help you recognize your strengths and address your challenges as a couple * Meeting with a premarital inventory mentor couple to review the premarital inventory * Attending a diocesan approved marriage life skills class * Attending a God’s Plan for a Joy- Filled Marriage weekend * Attending a full course of Natural Family Planning * Planning your wedding liturgy Spanish culture...
Words: 340 - Pages: 2
...Hosp 590 Keller Graduate School of Management October 20, 2013 Introduction The event that will be planned will be the wedding between Jenna and Rob. This wedding is themed “A midnight walk in the park” and offers a variety of different activities and amenities for guests. The event will occur at a major Chicagoland hotel with a centralized location to airports, shopping and other tourist activities. One notable impacting factor to the event is the demographic of guests. The bride’s family contributes to over half of the attendees. The bride’s parents have also been divorced for over fifteen years with lots of tension between the families. It will be critical when planning the event that components are added into the wedding plans to help prevent conflict and reduce the risk associated with guests not being able to attend a joint event together. Planning to match the selected theme and carry tones of the theme through all elements of the event will lead to events success and ensure that the happy couple and other guests are attend a wedding to remember. Stakeholders The wedding between Rob and Jenna has a variety of different stakeholders with many different goals and objectives. The first set of stakeholders includes the bride and groom, Jenna and Rob. The happy couple have the goals to have a successful event day, memorable wedding with each guest feeling as though they have escaped the Chicagoland area for an evening and entered a park at midnight. The...
Words: 3440 - Pages: 14
...Project Management for wedding Plan Table of Contents I. Executive Summary. 4 II. Scope of the Project. 5 3.1 In and out Scope 8 3.2 List of Project Deliverables 8 III. Project Description 6 4.3 Project Organization Chart. 7 4.4 Goals/Objectives (using SMART criteria) 8 4.5 List Assumptions 9 4.6 List Constraints 9 IV. Time Management. 10 5.7 Schedule 10 5.8 List of Milestones 11 V. Communication plan 11 5.1 Stakeholder Communications 11 5.2 Document and Meeting Descriptions 12 VI. Risk Management plan 12 7.9 Risk Identification 12 7.10 Risk Analysis 13 7.11 Risk Response 13 Vll Project Budget and Financial Analysis 15 7.1 Budget 16 7.2 Financial Analysis 16 VIII Quality Management 18 8.1 Quality Assurance 18 8.2 Quality Control 18 IX Change Control 19 9.1 Describe Change Control Process in Your Project 19 9.2 Change Control Diagram 20 9.3 Identify Any Change Control Documents 21 X Supporting Documents 23 10.1 Status Report 24 10.2 Progress Report Template 25 10.3 Change Management Template 26 10.5 Project Charter 26 XI Other Documents 27 11.1 Project Plan 27 11.2 Project...
Words: 4729 - Pages: 19
...IN CLASS—beginning of class What: Read the case and follow the directions at the end of the case. The Wedding Tony and Peggy Sue graduated from a college in Texas last May. She received a degree in elementary education, and he graduated from the culinary school. They both now work in the Dallas area. Peggy Sue teaches, and Tony is a chef at a resort hotel restaurant. On Christmas day, Tony and Peggy Sue get engaged and set a wedding date of June 30. Tony is from New York City. He is the only son of “Big Tony” and Carmella. He is known as “Little Tony” to his family. He has three younger sisters, none of whom are yet married. The family owns a restaurant called Big Tony’s and all four children have worked in the restaurant since they were young. They have a large extended family with many relatives, most of whom live in New York City. They also have many friends in the neighborhood. Peggy Sue is from Cornfield, Nebraska. She is the youngest of four sisters. She and her sisters worked on the family farm when they were young. Her father passed away several years ago. Her mother, Mildred, now lives alone in the family farmhouse and leases the farmland to a neighboring farmer. Peggy Sue’s sisters all married local men and all live in Cornfield. All of their weddings were small (50 people), simple, and pretty much the same. Mildred has the wedding plans down to almost a standard operating procedure—9:00 a.m. ceremony at the small church, followed by a...
Words: 1219 - Pages: 5
...BR- 6450Addressing Business Problems with Research | Qualitative Research on Destination Weddings | Decision Criteria for youth in choosing destination weddings | | Devika Mathavan 218454 7/13/2014 | 13TABLE OF CONTENT | PAGE NO. | ACKNOWLEDGMENT | 3 | INTRODUCTION TO THE WEDDING WORLD | 4 | * WEDDING | 4 | * DESTINATION WEDDING: A GENERAL OVERVIEW | 4 | YOUNG GENERATION: VOW AND CONFRONT TO DESTINATION WEDDING | 5 | DESTINATION WEDDING STATISTICS, FIGURES & KEY TRENDS UP IN THE DESTINATIONS OF THE WEDDING WORLD | 6 | PERCEPTIONS: DESTINATION OR TRADITONAL LOCAL WEDDING | 11 | THE KEY CHALLENGES INVOLVED IN PLANNING A DESTINATION WEDDING | 13 | SWOT ANALYSIS: WHY DESTINATION WEDDINGS | 13 | TOP DESTINATIONS FOR DESTINATION WEDDINGS | 15 | DESTINATION WEDDING: SURVEY QUESTIONNAIRE | 17 | DATA COLLECTIONS: RESPONSE AND OBSERVATION ANALYSIS | 21 | CONCLUSION: YOUNG GENERATION’S PERCEPTION TO DESTINATION WEDDING | 39 | BIBLIOGRAPHY | 40 | Acknowledgement I would like to express my sincere gratitude to my professor Thomas Schoenfeldt for the valuable comments; remarks and complete engagement through the learning process of this subject Addressing Business Research with Problems and for narrowing down the topic for this master thesis. Also, I like to thank the participants in my survey and providing me the valuable opportunity to unbiased answers. I would like to thank my loved ones and colleagues, who have supported...
Words: 4374 - Pages: 18
...1. Activity Completion Time A Reserve church 1 day B Church notice wait 17 days C Decorate church 3 days D Prepare guest list 4 days E Choose invitations 3 days F Order and receive invitations 12 days G Address invitations 4 days H Take invitations to post office 1 day I Invitation lead time 10 days J Choose cake 2 days K Jack’s catering lead time 10 days L Jane’s travel from Guatemala 10 days M Choose dress pattern 3 days N Order and receive lace 8 days O Sew dresses 11 days P Fit dresses 2 days Q Clean and press dresses 2 days R Get bridesmaids gifts 1 day S Rehearsal dinner 1 day T Wedding 1 day Predecessors: . No I. H Q. P . A J. No R. No . B K. J ...
Words: 353 - Pages: 2
...Management – HM 590 Simone Davis Ekaterina Chernysheva, Planning a destination wedding in Dominican Republic February 18, 2012 Kate_cherry-87@mail.ru Introduction……………………………………………………………………………………….. Stakeholders………………………………………………………………………………………. Wedding Theme……………………………………………………………………………….. Location Analysis…………………………………………………………………………. Anticipation……………………………………………………………………………… Pre-Arrival………………………………………………………………………………. Arrival…………………………………………………………………………………….. Atmosphere……………………………………………………………………………………. Appetite………………………………………………………………………………………… Activities………………………………………………………………………………………… Amenities……………………………………………………………………………………….. After the Wedding………………………………………………………………………………. Final Report for the Client………………………………………………………………………… Budget and Financials…………………………………………………………………………. References………………………………………………………………………………….. Appendix……………………………………………………………………………………… The task (chapter 1, pg 2. Task 2) A couple wants their wedding on a remote tropical island, and they will be inviting 100 of their family and friends to this three-day celebration. 1.Introduction 2. Stakeholders. The stakeholders of the wedding can be divided into 2 categories. First group a bride and a groom, each of them has his/her own goals, and as a couple together they have common goals. The second group of the stakeholders is parents of both sides. Bride’s goals and expectations for a destination wedding: * To have one of the most memorable and incredible days in her life...
Words: 1887 - Pages: 8
...| Prioritization | High | Owner(s) | Samantha Boyd, Nathaniel Beckersantos, Danielle Perinn. Mr. & Mrs. Beckersantos. | Start Date | Sunday May 3, 2015 | Scheduled Completion Date | November 19, 2015 | Mission/ Purpose | | The purpose of the project is going to accomplish the successful planning of a wedding. This includes the rehearsal dinner, ceremony along with reception. Also included will be the location of each event. This project is it’s own project that is not part of something larger. This is a one-time project. | ProjectDescription and Project Product | | This project will create a successful implementation of marriage between two people that will be shared with friends and family. It will create a day of celebration as two lives become one. What is created is a contract between two people for the rest of their lives. I plan on completing the work required by abiding by a schedule a budget and staying within the requirements set.Five outputs for this project are: 1. Marriage Certificate. 2. Vows. 3. Legal Recognition of a partnership. 4. Partnership. 5. Financial Stability. | Objectives | Objective is to successful plan a wedding that has a rehearsal, ceremony and reception.Goals: 1. To successful plan and a rehearsal dinner, complete with dinner choices, location and time. This will be measured by having booked a location and time. 2. Successfully book and plan a ceremony. This will be measured by having a location, scheduled program for the...
Words: 1082 - Pages: 5
...Russell / Lehmann Wedding Project Charter Project Name: Russell / Lehmann Wedding Project Manager: Brandon Lehmann Date: February 14, 2011 Project Justification: This project will plan all aspects of the wedding of Christopher Russell and Nicole Lehmann. The project will include the ceremony and the reception. This approach ensures that all of the requirements for a successful wedding are met. This project is being undertaken to prove that a big brother can indeed help with the planning of his sister's wedding. Overview of Deliverables: 1.0 WEDDING CEREMONY VENUE 2.0 RECEPTION VENUE 3.0 WEDDING PARTY 4.0 OFFICATE 5.0 WEDDING COLORS 6.0 GUEST LIST 2 Unit 2 Project 7.0 INVITATIONS 8.0 WARDROBES 9.0 PLAN WEDDING CEREMONY 10.0 FOOD SERVICE 11.0 BAKED GOODS 12.0 ENTERTAINMENT 13.0 DECOR 14.0 MARRIAGE LICENSE 15.0 EXECUTE WEDDING CEREMONY 16.0 EXECUTE RECEPTION Specific Project Objectives and Success Criteria: A. The project goal is to hold the wedding and reception of Christopher Russell and Nicole Lehmann on October 15th, 2011. B. The Project Manager "PM" Brandon Lehmann will be responsible for providing the sponsors Christopher Russell ("Groom") and Nicole Lehmann ("Bride") with the project status on a weekly basis. 1. Cost a. The wedding and reception will be completed with a budget of $10.000.00 dollars. 3 Unit 2 Project b. The costs will be further refined as project resources and cost estimates are provided for contracted services. 2. Quality a. The wedding will be planned...
Words: 2261 - Pages: 10
...Project Charter Wedding Bells MGT5164 Table of Contents SECTION 1 Project Name3 PROJECT BACKGROUND3 BUSINESS CASE3 PROJECT OBJECTIVES3 PROJECT CUSTOMER3 PROJECT STAKEHOLDERS4 CUSTOMER REQUIREMENTS4 MAJOR DELIVERABLES4 MILESTONES TABLE5 PROPOSED RESOURCES LIST5 PRELIMINARY BUDGET6 SECTION 2 PROJECT MANAGER AND AUTHORITY LEVEL7 PROJECT TEAM AND TEAM STRUCTURE7 TEAM ROLES7 CONFLICT RESOLUTION PROCESS7 SECTION 3 APPROVAL REQUIREMENTS8 BIBLIOGRAPY8 Project Name Wedding Bells Project Background Mary-Jo and Jimmy are getting married in 3 months, so there isn’t much time for planning. Mary-Jo’s parents want to plan a memorable event nonetheless for their only daughter so they have hired a Wedding Planner to help fulfill their dream wedding. Business Case This Charter formally authorizes the business case of planning and delivering a proper wedding of Mary-Jo and Jimmy to take place in 3 months. As the timeline is so tight, the parents of the bride recognized the need for a professional wedding planner, to create a proper wedding with Mary-Jo and Jimmy’s vision. This project charter defines the wedding, the budget of $20,000 for 150 guests, the deliverables and the timelines. The budget gives ample room to provide a beautiful wedding that will deliver Mary-Jo and Jimmy’s vision of a wedding that will give everyone fond memories. The Project Manager is fully authorized to commit resources to the deliverables, defined in this Charter. ...
Words: 1307 - Pages: 6
...SIP Report On ANALYSIS OF SALES & PROMOTIONAL ACTIVITIES IN TIERII CITIES From Ishan Shingne (27) Acknowledgement I take this opportunity to express my profound gratitude and deep regards to my guide E. Anand sir and Hemant Bapat Sir for their exemplary guidance, monitoring and constant encouragement throughout the course of this study. The blessing, help and guidance given by her time to time shall carry me a long way in the journey of life on which I am about to embark. I also take this opportunity to express a deep sense of gratitude to Dr. Gopal Iyengar, Director KIAMS, for his cordial support, in selecting us to be on board on the journey of PGDM with the KIAMS. Table of content Topics Number Page Executive Summary------------------------------------------------------(1) Introduction --------------------------------------------------------------(2) Objective of the stud-----------------------------------------------------(3) Concept -------------------------------------------------------------------(4) Brief about the company------------------------------------------------(5) Methodology followed--------------------------------------------------(10) Result----------------------------------------------------------------------(12) Summary------------------------------------------------------------------(13) Recommendations-------------------------------------------------------(15) Limitations of the study-------------------------------------------------(16)...
Words: 2553 - Pages: 11
...submitted in partial fulfillment of the requirements for the post graduation diploma in management By: Anuj Kumar Supervisors: Company Guide: Private Limited) Faculty Guide: Alumni Mentor: Mr. Saurabh Goswami, Managing Director (Ultra Rich Wedding Mr. M. Sivagnanasundaram Mr. Siddharth Sharma Kirloskar Institute of Advanced Management Studies, Harihar, Karnataka 1 2 “Acknowledgement” 3 ACKNOWLEDGEMENT With due respect and gratitude I want to thank Kirloskar Institute of Advanced Management Studies, Harihar for giving me this opportunity to see, learn and gain a firsthand industry experience in this summer internship program which will help me a lot to grow professionally. After that, I want to thank my assigned Faculty Guide Prof. M. Sivagnanasundaram, for generating confidence in me, always keeping in touch and providing some classic literatures which benefitted me a lot. I would also like to thank my mentor Mr. Siddharth Sharma. Who helped me throughout the project time to time, despite his busy schedule. I am very grateful to them for their valuable and timely guidance throughout the project. I would like to express my gratitude to my Company Guide Mr. Saurabh Goswami, Managing Director, Ultra Rich Wedding Private Limited, who gave me the opportunity to work on this project. Despite of his hectic schedule, he took his time out to support and guide me in understanding the market situation and company objectives. I would sincerely acknowledge the respondents...
Words: 7981 - Pages: 32
...Areej Abed Aljawad Chapter 4 The wedding a. Develop a work breakdown structure. 1. VENUE * Peggy and Tony(P): will have to check out different locations; Mothers(S) * Tony and Peggy: Discuss budget for venue * Tony and Peggy(P): Select most economical and pocket friendly venue which also meet their request * Peggy (P) :Decoration selection; Tony(S) * Peggy and Tony will have primary responsibility over the venue selection process 2. Invitations * Peggy and Tony : selection and design * Peggy(P): Guest list; Tony(S) * Copies for Less (Provider) : Printing * Tony (P): Mailing; Peggy (S) Social Media (Facebook, Instagram, etc.) 3. Websites * Tony and Peggy(P): Creation * Peggy (P): Gifts wish list ; Tony(S) * Tony(P): Uploads Pictures and Updates: Peggy (S) 4. Photos * Peggy and Tony: Select photographer * Peggy and Tony : Photo rehearsal * Peggy and Tony: Photo Selection * Tony: Photo payment plan 5. Food and drinks * Tony ( p) : Menu selection ; Peggy (S) * Tony and Peggy (P): Tasting; Mothers(S) * Tony and Peggy (P): Cake selection * Tony and Peggy (P): Menu and cake confirmation 6. Flowers * Tony and Peggy (P): Florist arrangement selection * Peggy (P): Selection of bridal bouquet; Peggy’s mom(S) * Florist (P): Coordination of venue set up, setting venue, delivery 7. Entertainment * Tony and Peggy (P): Music selection ; Maid of honor...
Words: 661 - Pages: 3
