CanGo is a fast growing Internet business that retails variety of products and services, ranging from books, music, and services. They are now in the process of implementing the online gaming systems to their company. When Liz, the CEO of the company, was invited to speak at the local Hudson Chamber of Commerce meeting to discuss her strategic management process that contributed to the success of CanGo, she realized that the strategic planning process of her company was haphazard and emergent. Its success has more to do with “luck” rather than deliberate strategies and planning. CanGo’s management would have to make a decision about how to institute a strategic management process in the implementation of a successful online gaming system to their business, so they can develop a competitive advantage.
As an external consultant hired by CanGo, our job is to advise the management team as to the appropriate courses of action needed to address various challenges facing the firm. We will observe CanGo’s personnel, their interactions in various group settings, and other business functions. Based on these observations, we will address CanGo's notable challenges; develop our recommendations for its resolution and improvements that are focused on improving the business processes, operations, and profits of CanGo.
Based on our observation from week 1 and 2, below are the 6 issues that our team determined that CanGo is facing, followed by our recommendations.

1. The first observed issue:
The current strategic planning process of CanGo is risky and emergent.

Recommendations:
It is recommended that Liz follow the strategic planning process in order to develop a more strategic management process. The strategic planning process consists of four elements that Liz will have to go over.
• First, Liz will have to review and define the organizational mission.