Free Essay

Weight and Justification Groups in Hiring

In:

Submitted By thesecretary
Words 3152
Pages 13
Employer Perceptions in Hiring: The Role of Weight and Justification Groups
Michaela Milton
Hofstra University

Abstract
This study attempts to address the issue of weight discrimination and biases in hiring practice. Although the study seeks to reaffirm the existence of weight discrimination, it also seeks to assess the degree to which weight is associated with health, and consequently work performance, and productivity. Weight and justification groups were manipulated as a result, to measure participant responses to applicants’ job qualifications, hiring, and salary recommendations. This study hypothesized that participants will favor applicants who are thin and belonging to a low justification group across all three dependent variables. Varied participant responses, and insignificant results suggest that relationship between weight and hiring practices is absent in this study. Health also remains unidentified as a motivator for hiring decisions.

Employer Perceptions in Hiring: The Role of Weight and Justification Groups
Over the years, the developed world has seen an increase in obesity, which has been identified as an epidemic in recent tabloids. Although the scrutiny of overweight or obese individuals have often been propagated by the media, especially to promote standards of beauty, an individual’s weight is primarily assessed in terms of health implications. With the prevalence of celebrity diets, and increased attention to weight loss stories and sale of supplements, both weight consciousness and stereotypes have become more profound in society today. As the professional world is merely a vehicle for the expression of social norms and values, job applicants are also subjected to these stereotypes on weight. Studies have indicated that “overweight applicants experience more negative stereotypes than do average-weight applicants and are more likely to be discriminated against in hiring decisions” (Grant & Mizzi, 2014). With that being the case, present and future research is prompted to question the extent to which weight affects employer perceptions and attitudes in hiring, and the motivations for these perceptions. According to Agerstrom and Rooth, employers unconsciously “integrate [d] the job applicant’s weight when forming their assessment” (2011). This brings into question the reasons as to why, and to what extent that weight plays a role in hiring decisions. Swami and colleagues state a list of perceived characteristics, such as “less conscientious” or “lazy” with the stigma that overweight employees are subject to. However, the researchers of this study also highlight that they were perceived to be “less competent”(2008). Although it is not surprising that employers perceive individuals in terms of their personality traits (i.e. “lazy”) at first glance (this is characteristic of most social stereotypes), the fact that weight also influences perceptions on competency, is a matter of intrigue and interest. Klarenbach and colleagues further elaborate on this concept through their research on obesity and workforce participation. The research finds that with an increase in BMI, and health problems as a consequence, there is an increase in absenteeism (2006). With that being the case, the occupational performance and productivity of the employee reduces. As health problems are perceived to mount for the obese or unhealthy individual, employers are less likely to hire applicants who do not possess healthy lifestyles, and do not promise worker productivity and performance. The issue of weight discrimination in hiring practices and the increase in obesity over the years has even revealed “a casual relationship between body weight and labor market outcomes”, as a result of “physical impairments and chronic illnesses associated with obesity” (Renna & Thakur, 2010).
The present study assesses participant response to applicant weight and justification groups, especially in regard to their perceptions on the applicants’ job qualifications, their likelihood to be hired, and the highest starting salary that they would offer the individual. Applicant weight is revealed through manipulations of photographs (applicant is portrayed to be thin or overweight), while justification groups are classified as either high or low. We predict that applicants whose weight and justification groups reveal healthy lifestyle practices, are associated with better perceptions on their job qualifications, an increased likelihood to be hired, and a higher starting salary than their ‘unhealthy’ counterparts. Justification groups may serve to reinforce the concept of health, as it reveals participants’ lifestyle interests. As such, we predict that participants are likely to demonstrate their weight and justification preferences in this order: thin/low justification, overweight/low justification, thin/high justification, overweight/high justification.
Method
Participants
Thirty-nine individuals participated in this study. Most of the participants were undergraduate psychology students. Information on the rest of the participants remains unknown, as the results of the study were obtained through a survey. During the course of this study, all participants were treated in accordance to APA ethical guidelines. Design
For this study a 2 x 2 factorial design was used to assess participants’ response to weight and justification. The experiment was also carried out between-subjects; participants viewed only one of the four profiles. There were two independent variables included in the study. Each variable consists of two levels. For weight, the applicant was portrayed to be either overweight or thin. For the justification variable, the applicant belonged to either a low or high justification group. Weight and justification functioned as manipulated variables for the purpose of this study. The dependent variables in the study are demonstrated by the participants’ response to questions regarding applicant’s job qualifications, hiring recommendations, and recommended starting salary. These variables are not manipulated, but measured instead, to determine the effects of weight and justification groups across situations such as the ones measured above.
Materials
The participants were randomly assigned to one of four vignettes, and asked to answer questions regarding the dependent variables (job qualifications, hiring recommendations, and recommended starting salary).
Vignettes. Each participant views a LinkedIn profile that depicts an overweight individual in a high justification group, overweight individual in a low justification group, thin individual in a high justification group, or thin individual in a low justification group. These levels or conditions represent each cell in the 2 x 2 design. Only photographs and justification groups were manipulated to examine the participants’ response; other elements on the profile (skills, qualifications, education, etc.) remained the same.
Photographs. Participant perceptions regarding weight bias in employment were examined by including a photograph of the applicant. The two photographs either reflected an overweight or thin individual in a LinkedIn format.
Justification Groups. Participant perceptions regarding weight bias in employment were examined by manipulating the justification group that the applicant displayed on the LinkedIn profile. Applicants who were in the high justification group displayed interest groups such as ‘Chocolate Lovers Unite’ and ‘Foodies!!’. Applicants in the low justification group, on the other hand, displayed interest groups such as ‘Burn Fat Build Muscle’ and ‘Healthy Diet Recipes’. Job Description. The job description for a Field Marketing Director was provided to participants. The description allows for participants to view the applicant’s LinkedIn profile and answer the following questions in the survey.
Variables
Weight and Justification were assessed as independent variables in this study. In order to examine the responses to weight, photographs were manipulated to reflect overweight or thin individuals. To examine the responses to justification groups, applicants were either placed in high or low conditions. Dependent variables were assessed in terms of the participants’ response to applicant’s job qualifications, hiring recommendations, and recommended starting salary.
Procedure
Participants were randomly assigned through an online survey creation tool to one of the four conditions (overweight individual in a high justification group, overweight individual in a low justification group, thin individual in a high justification group, or thin individual in a low justification group). Each participant was instructed to play the role of a hiring manager for a fictional organization where they had to review the job description for a Field Marketing Director. After doing so, they were revealed one of the four LinkedIn profiles that displayed an overweight or thin applicant, belonging to either a high or low justification group. They were then instructed to complete the survey with questions pertaining to the applicant’s job qualifications, hiring and salary recommendations. These questions in particular were phrased to reveal their perceptions on how qualified they think the applicant is, the likelihood by which the participant would hire the applicant, and the starting salary that the participant thought the applicant deserved.
Measurement
To assess applicant’s job qualifications and hiring recommendations, participants were asked to determine if the applicant was qualified or would be inclined to hire the applicant through questions such as “How likely are you to hire this applicant”, “Do you think this applicant is qualified”. The participant then responds by choosing an option from the Likert scale; answers range from ‘Strongly Disagree’ to ‘Strongly Agree’. To determine the recommended starting salary, participants were asked to pick a number between 65,000 and 200,000.
Analysis
A one way Analysis of Variance test was used for each of the dependent variables in this study. In order to do so, we utilized Microsoft Excel and StatPlus.
Results
A One- Way Analysis of Variance was calculated for each of three dependent variables (participants’ response to the applicants’ job qualifications, hiring recommendations, and salary recommendations). In running the ANOVA test to assess the participants’ perception of job qualifications, we found that there was an overall main effect for both weight and justification. The mean and standard deviations reflect the sample’s preference towards applicants’ who classify under the low justification group (Table 1). However, the effects proved to be insignificant F(3,45) = 0.93, p =. 43; perceptions of the applicants’ job qualifications cannot be inferred from the applicants’ weight and justification group.
The calculation for hiring recommendations also demonstrates an overall main effect for both weight and justification. Similarly, the mean and standard deviation in particular, reflect this sample’s preference towards applicants’ with low justification in both weight groups (overweight and thin) (Table 1). Despite these observations, the effects of weight and justification are not significant as F(3,45) = 2.56, p =. 06; the likelihood of hiring did not depend on the applicants’ weight and justification group in this study.
Salary recommendations for applicants’ belonging to overweight/ thin, and low/high justification groups also reflect similar patterns as the dependent variables mentioned above. Table 3 reflects that there is an overall main effect for both weight and justification, yet the results are not significant enough for generalization to the population; F(3,45) = 1.45, p =. 24. With that being the case, it cannot be inferred that salary recommendations depend on applicants’ weight and justification group.
Discussion
Due to the perception of weight being an indicator of health and consequently work performance and productivity (the healthier applicants are, the more likely they are to perform better and work productively), the hypothesis of this study reflects the belief that the combination of weight and justification groups that represents healthy practices (Ex. Thinner appearance, low justification group) is linked to better perceptions of job qualifications, hiring and salary recommendations. As a result, participants’ were predicted to demonstrate preference towards weight and justification pairings in the following order: thin/low justification, overweight/low justification, thin/high justification, overweight/high justification.
As there is a lack of significant results, the hypothesis is not supported. For all three conditions or dependent variables, the ANOVA test yielded results above the intended alpha level of 5%. Hence, the statistical validity of this study is insignificant. In assessing the means for each of the dependent variables, it can also be inferred that the hypothesized order of preference for all three situations is not supported as well. Applicants classified as thin, belonging to a low justification group were not always the popular choice, especially in hiring and salary recommendations. Similarly, overweight applicants belonging to high justification groups were not always the least favorable pick. In fact, this group of applicants scored higher on salary recommendations than thin/low justification applicants. However, these results can be attributed to a number of limitations in this study.
It has to be taken into consideration that this study is based on a survey, and is considered a sample of convenience. For the perceptions on job qualifications and hiring recommendations, the mean of each ANOVA test suggests that participants are more favorable towards applicants who are overweight with low justifications, than thin with high justifications (Table 1). Perceptions on salary recommendations, on the other hand, suggest that participants’ would offer a higher starting salary for thin individuals belonging to a high justification group. At first glance, this observation prompts us to question the extent to which weight and justification influence employer perceptions of job qualifications, hiring, and salary recommendations. However, this occurrence can be attributed to the fact that only 10 participants (in comparison to 12 or more participants) viewed the profile of a thin applicant belonging to a high justification group. Each of the four profiles (overweight/high justification, overweight/low justification, thin/high justification, thin/low justification) had a different number of participants comprising of a sample. As reflected in Table 1, the sample size for each pairing varies from the other, exhibiting inconsistency and can be attributed to the unexpected results. In addition, the participants of this survey were primarily undergraduate psychology majors. Hence, the external validity of the study is compromised; the sample was not obtained through means of random sampling. As a result, the findings of this study cannot be generalized to the intended population.
The hypothesis was formulated in accordance to the findings of previous literature; weight is recognized as an indicator of health, rather than attractiveness. Health is consequently associated with better work performance and productivity. As such, thinner individuals with healthier practices (low justification groups) were predicted to be favored by participants than their high justification, or overweight counterparts. Perceptions in job qualifications, in particular, favored applicants with a thin/low justification profile. However, the study does not allocate attractiveness as a control variable to determine the effects of employer perceptions of applicant health. The hypothesized results for job qualifications may not necessarily indicate participants’ perceptions on applicant health but can be associated to applicant attractiveness instead.
Applicant gender is also another factor that was not controlled in this study. The manipulated profile picture in this study was of a female applicant. Perhaps the discrepancy in the hypothesis and results, especially with hiring and salary recommendations can be attributed to gender biases. According to a study by Polinko & Popovich, “the overweight male was hired slightly more than the overweight female” (2001). Despite the fact that the results eventually proved to be insignificant for the sample, it highlights the possibility that overall employability may be linked to interactions between gender and weight. The absence of control variables questions the internal validity of this study; perceptions of gender and attractiveness may be the reasons as to why some participants preferred one group to the other, across various dependent variables (job qualification, hiring, and salary recommendations). The results do not reflect health perceptions to be the sole motivation for participant responses to applicant profiles in this study.
The study’s inability to attribute participant responses across the dependent variables also brings into question the construct and content validity of the study. The Likert scale adequately measured responses to carefully phrased questions, in regard to job qualifications, hiring, and salary recommendations. This suggests that the dependent variables measured were well within the construct of the study. Similarly, the independent variables maintained construct validity by providing pictures of an overweight and thin applicant to measure the role of weight in this study. Justification was measured by displaying groups that were either classified as high (food interest groups), low (health interest groups). Although the study measures what is commonly perceived as overweight and thin, and high and low justification, there is no provision of operational definitions for these independent variables. With that being the case, this study is also limited by its poor content validity. The unexpected outcome and presence of confounding variables in this study prompts for further research to better understand and predict employment attitudes. Future studies can be directed towards understanding the interaction of weight, justification groups and gender in relation to the dependent variables of this study. One of the severe limitations of this study is the fact that perceptions of attractiveness and gender were not accounted for. While this limitation confounds employer motivations (health v. attractiveness; male v. female) in hiring decisions, it also bring into question if the interaction between weight, justification groups, and gender will be significant. As gender is recognized as a participant variable, we predict that it will serve as a moderator for weight in determining how employers perceive an applicant’s job qualification, their likelihood to hire the individual, and the amount they are willing to offer the applicant as starting salary.

References
Agerström, J., & Rooth, D. (2011). The role of automatic obesity stereotypes in real hiring discrimination. Journal Of Applied Psychology, 96(4), 790-805. doi:10.1037/a0021594
Grant, S., & Mizzi, T. (2014). Body weight bias in hiring decisions: Identifying explanatory mechanisms. Social Behavior And Personality, 42(3), 353-370. doi:10.2224/sbp.2014.42.3.353 Klarenbach, S., Padwal, R., Chuck, A., & Jacobs, P. (2006). Population-Based Analysis of Obesity and Workforce Participation. Obesity, 14(5), 920-927. doi:10.1038/oby.2006.10
Polinko, N. K., & Popovich, P. M. (2001). Evil thoughts but angelic actions:
Responses to overweight job applicants. Journal Of Applied Social Psychology, 31(5), 905-924. doi:10.1111/j.1559-1816.2001.tb02655.x
Renna, F., & Thakur, N. (2010). Direct and indirect effects of obesity on U.S. labor market outcomes of older working age adults. Social Science & Medicine, 71(2), 405-413. doi:10.1016/j.socscimed.2010.03.038 Swami, V., Chan, F., Wong, V., Furnham, A., & Tovée, M. J. (2008). Weight-based discrimination in occupational hiring and helping behavior. Journal Of Applied Social
Psychology, 38(4), 968-981. doi:10.1111/j.1559-1816.2008.00334.x

Table 1

Mean and Standard Deviations for Job Qualification, Hiring Recommendation, and Salary Recommendation by applicant Weight and Justification Group

Weight and Justification Groups Job Qualification (SD)
N Hiring Recommendation (SD)
N Salary Recommendation (SD)
N
Overweight/ High Justification 3.92 (0.29)
12 3.33 (0.65)
12 83,552.67 (17,640.97)
12
Overweight/ Low Justification 4.08 (0.49)
13 4.08 (0.64)
13 86,772.38 (23,302.35)
13
Thin/ High Justification 3.9 (1.97)
10 3.9 (0.57)
10 97,149.6 (21,566.44)
10
Thin/ Low Justification 4.14 (2.04)
14 3.57 (0.94)
14 82,025.71(11,152.07)
14
Note: Job Qualification and Hiring Recommendation were measured using a Likert Scale from 1 (unqualified/ very unlikely to hire) to 10 (extremely qualified/ very likely to hire). For Salary Recommendations, participants were required to choose a starting salary ranging from 65,000 to 200,00 that would be offered to the applicant.

Similar Documents

Premium Essay

Ethics

...opportunity to convey my deep regard for your valuable guidance and sincere inspiration. We hope you will enjoy reading this paper. Yours sincerely, Khandkar Imran Bin Khaled (083 362 030) Table of Contents Letter of Transmittal 1 I. Introduction 3 II. Objectives of the report 3 III. CSR Model 3 a. the selected Model: 3 b. Reasoning: 4 c. the model: 5 IV. Justification 5 a) Justification by the product life cycle and Carroll's CSR model : 5 b) Justification by increasing company's value: 6 c) Justification by the income statement: 6 d) Justification by forestalling legislation: 6 e) Justification through increasing loyalty of the employees: 7 f) Justification through increasing productivity: 7 V. Problems to be addressed 7 a) HRM issues to be targeted while formulating policy for managers: 7 b) HRM issues to be targeted while formulating policy for non managerial employees: 8 VI. Human Resource Management Policy 8 VII. Policy for the Managers 9 a) Policies regarding workplace environment and safety: 9 b) Policies regarding Hiring: 10 c) Policies regarding promotion: 11 d) Policies To Reduce Presenteeism: 11 VIII. Policy for the Non-Managerial Employees 12...

Words: 3791 - Pages: 16

Premium Essay

Employment Discrimination

...least 156 pounds. The height and weight requirements eliminated 98 percent of the female applicants. The basic employment requirements also required that all employment applicants, including applicants for civilian dispatcher positions, complete and pass written mental ability tests. Blacks were more likely than whites to fail the tests. The tests for dispatcher positions were not valid predictors of job performance. Tests for trooper positions were not shown to be predictors of job performance. The United States brought suit charging that the State engaged in a "pattern and practice" of discrimination against black applicants for civilian positions with the state police and against both blacks and women applicants for trooper positions. In light of the Title VII charges (Civil Rights Act of 1964), how did the court rule (for the United States or for the State) and why? Answer: The court found for the United States on allegations that the Commonwealth discriminated against women and blacks for civilian dispatcher positions. Adverse Impact occurs when neutral conduct has an adverse impact on groups protected by law. Example- when employers do not necessarily intend to exclude people of a particular race, sex, religion, color, national origin or disability, but they engage in practices that have the effect of doing so. Title VII and the IHRA prohibit employment procedures that have an adverse impact against members of a protected group. For example, requiring applicants...

Words: 600 - Pages: 3

Premium Essay

Hrm 598 Week 8 Final Exam Devry

...that your compensation system should incorporate? (Points : 30)   1.      (TCO B) As the new lead for the compensation services team, you have been given the responsibility for developing a job-based point evaluation plan for the Satellite-to-Home video company. The bulk of the employees are in-home service technicians with technical skills and customer-service expertise. You meet with the compensation services team to discuss the assignment. What are the four compensable factors that you want to include in the plan? What are weights that you would assign to each factor? What is the definition for each of the factors? What is your justification of why you have selected each factor? Explain why you weighted it the way that you did.  Briefly describe a job-based point evaluation plan. Discuss four compensable factors you would include in the job-based point evaluation plan. Be sure to define each factor, justify why you selected it, and provide the weights or scales that you would assign to it. (Points : 30)   TCO B) You are the compensation director for Forever-Green Plywood, Inc. The company buys timber, manufactures plywood sheets, and sells on the international market. The organization's three major units are timber purchasing (with five employees), manufacturing plant (with 120 employees), and sales and management (with 12 employees). You...

Words: 986 - Pages: 4

Premium Essay

Business Models of Popular Websites

...Business Models Of Popular Websites Business Essay The business model can simply be known as a working description that includes the general details about the operations of a business. Every business model consists of a number of factors. Some of these factors are expenses, revenues, operating strategies, corporate structure, and sales and marketing procedures. In general, anything that has to do with the day to day functionality of the corporation can be said to be part of the business model. In every business model, there is a need to address internal factors that relate to the ongoing operation of the company. These factors relating to operation involve defining the departments and the divisions within the company, along with the procedures that govern the creation of positions and job responsibilities within each department. Areas of operations such as manufacturing facilities, production process, labor requirements are also part of the business model. Management in regards to the various departments in an organization is also an important component of the business model, as this defines the job descriptions and responsibilities of the executives and employees within the organization. External factors also act as an important factor to any comprehensive business model. The most important of these elements is identifying the target consumer audience for the goods and services provided by the corporation. This one single element will influence the form and function of both...

Words: 4859 - Pages: 20

Free Essay

Paper

... * _________________ COUNSEL ARGUED: Edwin W. Small, TENNESSEE VALLEY AUTHORITY, Knoxville, Tennessee, for Appellant. Debra A. Wall, Clarksville, Tennessee, for Appellee. ON BRIEF: Edwin W. Small, John E. Slater, TENNESSEE VALLEY AUTHORITY, Knoxville, Tennessee, for Appellant. Debra A. Wall, Clarksville, Tennessee, for Appellee. _________________ OPINION _________________ BOYCE F. MARTIN, JR., Circuit Judge. David Dunlap brought suit under Title VII of the Civil Rights Act of 1964, alleging racial discrimination by the Tennessee Valley Authority. The district court found that Dunlap had been subjected to discrimination under both disparate treatment and disparate impact analyses, concluding that the TVA’s subjective hiring processes permitted racial bias against both Dunlap and other black job applicants. The TVA now appeals, arguing that the district court erred in each of these analyses. We find that although the district court was correct in finding disparate treatment, the proof was insufficient for a finding of disparate impact. We therefore AFFIRM on the disparate treatment claim, REVERSE on the disparate impact...

Words: 3402 - Pages: 14

Premium Essay

Child Obesity

...before, the things that are attacking the kids of this generation are mainly the video and computer games. In addition to affecting the health of the kids it is also affecting the economy. Because the costs of health insurance premiums are going up, companies refuse to pay for such services. In addition child obesity is an issue that in most cases begins in the household. Justification: Studies show the impact that child obesity has caused in society. (CBS News, 2002) declared “A dramatic increase in diabetes and other diseases related to childhood obesity in the United States has added millions of dollars to health care cost”. From that article it is clear that child obesity is causing a tremendous problem to the economy, thus making it insufficient. The cost of medicine, treatments and operation is the reason why it is causing and contributing to the economical problems. Obesity has been a major cause for conditions in children such as high blood pressure and asthma. In Bruch (1973) he stated that “Obesity in childhood, as in other age groups, is not a uniform condition”. What the author means about uniform condition is that it is not a...

Words: 1808 - Pages: 8

Free Essay

The Dark Side of Authority

...Corruption Ruth V. Aguilera Abhijeet K. Vadera ABSTRACT. Corruption poisons corporations in America and around the world, and has devastating consequences for the entire social fabric. In this article, we focus on organizational corruption, described as the abuse of authority for personal benefit, and draw on Weber’s three ideal-types of legitimate authority to develop a theoretical model to better understand the antecedents of different types of organizational corruption. Specifically, we examine the types of business misconduct that organizational leaders are likely to engage in, contingent on their legitimate authority, motives, and justifications. We conclude by suggesting managerial implications of our theoretical model and propose directions for future research. KEY WORDS: authority, bureaucracy, corruption, opportunity, motivation, justification, types of organizational corruption, weber, white-collar crime The issue of corruption has been gaining increasing importance in today’s world. The World Bank has singled out corruption as the largest obstacle to economic and social development, and in our search of the word ‘corruption’ in article headings in The Wall Street Journal in 2004, the word appeared 496 times. Much evidence also suggests that corruption is as ancient as disloyalty and greed, particularly in the context of politics. For example, in a fourth century B.C. manifesto entitled Arthashastra (‘Science of Polity’), Indian political philosopher, Kautilya discusses...

Words: 11977 - Pages: 48

Premium Essay

Organizational Communication

...world becomes more diverse with different cultures and up brings, so will this diversity within the business office. Then work force becomes younger and younger, the enthusiasm to be the “next be thing” leadership styles become more divers in the work place to achieve that goal whether its for an individual or a group. The next paragraphs will discuss how different leadership styles would affect group communication at Cisco. The Visionary Leader style is best when a new direction and a very strong impact on the climate is needed moves people towards a common vision, telling them where to go but not how to get there - motivating them to struggle forwards. They openly share information, hence giving knowledge power to others. The styles is crucial to Cisco especially in the research and Development department, where employees can use their creativity to improvise and develop new ideas for company growth. The Coaching Leader connects individual wants to organizational goals, used when individuals need to build long-term capabilities and positive impacts on the climate. They are good at delegating challenging assignments, demonstrating faith that demands justification, holding long conversations that reach beyond the workplace, helping people find strengths and weaknesses and tying these to career aspirations and actions which leads to high levels of loyalty. The coaching Leader helps Cisco evolve entry-level employees into the much bigger Cisco culture The Affiliative...

Words: 1864 - Pages: 8

Free Essay

Sesame Street Case

...Background S esame Workshop is a nonprofit educational organization making a meaningful difference in the lives of children worldwide by addressing their critical developmental needs. The Workshop is committed to the principle that all children deserve a chance to learn and grow; to be prepared for school; to better understand the world and each other; to think, dream and discover; to reach their highest potential. Sesame workshop & its development Sesame Workshop is an American educational children's television series for preschoolers and is a pioneer of the modern educational television standard, combining both education and entertainment. Sesame Workshop is well known for its Muppet characters created by Jim Henson. Sesame workshop uses combinations of puppets, animation, and live actors to stimulate young children's minds to improve their letter and word recognition, basic mathematics, geometric forms, classification, simple problem solving, and socialization via segments of children or people in everyday life. Sesame Workshop’s shows were highly educative for children since it first introduced in America; still it was very popular in more than 150 countries. 20 different languages were used to broadcast in different country with great success where they used local actors, writers, musicians, animation, and sets. Also English version or English dubbed version were telecasting over various country. Sesame Workshop was the producer of Sesame Street, the highly acclaimed...

Words: 31560 - Pages: 127

Free Essay

Samsung Case Study

...Q1: Perform a PEST on Samsung and Identify the Change Drivers The group has identified the following analysis on SAMSUNG, one of South Korea’s key income contributor from the electronics industry that has resulted on a positive impact to the growth of the nation. The following table will highlight an analysis from Samsung’s perspective with regards to the nation’s political, economical, social and technology areas, where we have identified the change drivers, be it negative or positive, from the PEST analysis. |SCOPE |Samsung PEST Analysis |Change Drivers | |POLITICAL |Government: |Government: needed to improve the situation and| | |Was the second poorest country in the World (in|ensure the quality of the people rise at par | | |1954) and this was a huge concern. |with its other neighboring countries ie Japan, | | | |China and Russia. | | |Government strategy was to leverage on Samsung | | | |by promoting the company during the Seoul ...

Words: 4364 - Pages: 18

Free Essay

Gold Investment

...ASSIGNMENT QUESTION Correct business strategy is the vital link to ensure the success of a business venture. Explain a new business venture that you intend to undertake. Your strategic plan should cover the following considerations: * Nature of business venture * Analysis of the internal/external environment * SWOT analysis in relative comparison to current competitors * Your intended business strategy * Justification to support your intended strategy Sound and Solid Investment MOHAMMAD HATTA & PARTNERS INVESTMENT SERVICES (SAMPLE) ------------------------------------------------- SAMPLE Disclaimer: This is a sample business plan which is prepared as part of the assignment for Strategic Management Class. The reference is made to Public Gold. Some data are fictitious in order to capture the main purpose of this class that is to apply Strategic Management in business - Art & science of formulating, implementing, and evaluating, cross-functional decisions that enable an organization to achieve its objectives. CONTENTS 1. BACKGROUND OF BUSINESS VENTURE 2. EXECUTIVE SUMMARY 3. GENERAL COMPANY DESCRIPTION 4.1. COMPANY OVERVIEW 4.2. MISSION AND...

Words: 4475 - Pages: 18

Premium Essay

Project Management

.............................................................. 5 One Level Weighted Scoring Model…………………………………………………………………………….6 Content Management System Description………………………………...........................6 Criteria Description…………………………………………………………………………………………...7 Justification………………………………………………………………………..................................7 Why choose Joomla as better CMS compared to other CMS……………………………13 Project Plan to move large corporate website from Static to Dynamic ................................... 14 Work Breakdown Structure………………………………………………………………………………………14 Gantt chart………………………………………………………………………………………………………14 Project Plan…………………….……………………………………………………………………………….16 Resource Utilisation…………………………………………………………………………………………21 Scope, Time and Cost of Project………………………………………………………………………22 Screen Shots ............................................................................................................................. 23 Conclusion……………………………………………………………………………………………………………………………35 Appendix……………………………………………………………………………………………………………………………..36 Bibliography…………………………………………………………………………………………………………………………37 INTRODUCTION Information Technology Project and Quality Management is a project managed by a group of Stakeholders and a project...

Words: 6310 - Pages: 26

Premium Essay

Critical Analysis of the Clift Village Shopping Centre Project Management Plan

...Critical analysis of the Clift Village Shopping Centre Project management plan 1/31/2011 Executive Summary This paper has been prepared to critical analyse the project management plan (PMP) of the Clift Project Village shopping centre barrier guard upgrade. The shopping centre multistorey car park was audited by its public liability insurer and they deemed the perimeter barrier fence not compliant to Australia standards and a danger to the public, the fence had to be replaced with a complaint fence. TJA Industries was approached to fix the problem which it completed with an Ingal anti-climb system with an integrated car barrier. The paper discuss the need and justification of the PMP for this construction project, areas that are discussed further in this paper are the audiences of the PMP and why they need to sight the PMP, the major stakeholder, the project owner (Village Investments) is found to be the main audience for this projects as the project owner needs to approve the PMP for the project to continue. In the last section of the body of the paper, it identifies the PMBOK guide as the base of the structure and contents of the PMP, it identify the PMBOK’s nine functions of project management are in the Clift’s PMP in some way with the major function having a lot more detail put into them. The major functions discuss were scope, time, cost, HR, quality and procurement management. One major lesson to be learnt is in the HR management plan with the stakeholder analysis...

Words: 3217 - Pages: 13

Premium Essay

Decision Making Individual

...Week 6 Lecture 1: Decision Making Individuals Definition of decision making: it is a process of making a choice among several action alternatives. It involves a commitment of resources to some course of action. Assumptions of rational decision making model: Problem clarity: clearly defined and unambiguous Know options: identify all relevant criteria and viable alternatives in an unbiased manner Clear preferences: the criteria and alternatives can be ranked and weighted. Constant preferences: constant decision criteria and weights assigned to them are stable over time No time/cost constraints: full information is available Maximum payoff: the choice alternative will yield the highest economic value (a rational decision making process: define the problem—identify the criteria—allocate weights to the criteria—develop alternatives—evaluate the alternatives—select the best alternative Types of judgments and decisions: Normative: how X should be chosen/ judged in optimal/ rational conditions Descriptive: how X actually gets chosen/ judged The reasons why descriptive decisions are different from normative decisions: Bounded rationality: time cost constraints; incomplete information; perceptiual errors in obtaining information; cognitive load in information retention and performing caluculations Bounded decision making: We seek solutions that are the best given the information that is available; that are satisfactory (good enough) We satisfice rather than...

Words: 2954 - Pages: 12

Premium Essay

Human Resource Management

...individual within an interview process is not a best-practice method. As research has indicated “…the TAT is a powerful and revealing measure that has made an undeniable contribution to the motivation literature. However, to the extent that the administration and scoring of the test can be improved and refined through the development of a standard set of cues, group norms, and a more efficient scoring system, the true potential of this measure is at present untapped.”TAT Administration TAT Administration Personality Factors (16) Similar to the TAT test, using standardized personality tests as determining factors within an interview process is controversial. However, personality tests are standardized and most employers consider quantitative scores accurate. Thus personality tests, such as the Myers-Briggs, are utilized across multiple industries. While certain personality factors may be considered viable to positions with defined personality requirements, actual forecasting success may not be 100% applicable to all positions. That being said, discrimination cases have gone to trial over personality test’s justification. Plaintiffs...

Words: 4188 - Pages: 17