...coveted Atlanta’s Hartsfield-Jackson Atlanta International, the world’s busiest airport, along with a number of international vacation destinations such as Aruba, Puerto Rico and the Bahamas. Southwest has grown organically, acquiring only two other smaller carriers—Morris Air and Muse Air in the 1980s. This has made it easier to maintain its quirky identity. On the other hand, AirTran was created from several airlines, including the former ValuJet, a little over 10 years ago. It is known mostly as a low-cost, on-time carrier. The Company Culture page on AirTran’s Web site prior to the merger claimed that “loyal crew members keep AirTran airways customers soaring” who have a “timely and accommodating demeanor.” AirTran’s values included a total commitment to safety, technical excellence, continuous learning, fun and profit.21 Southwest, headquartered at Love Field in Dallas, uses the ticker symbol LUV and they use all kinds of ways to show that the “Luv” their customers. Southwest has cultivated a corporate culture that focuses on employees and customers having a good time while flying. They carefully select their employees using interviews that involve creative activities and or even asking the recruits to wear tutus. Their training program with karaoke and amusing challenges is designed to socialize the new recruits into Southwest’s fun-loving culture. According to its Web site, its cultural values are “A Warrior Spirit, A Servant’s Heart, A Fun-Luving Attitude.”22...
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...hops with no-frills service and a simple fare structure. The airline began with one simple strategy: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline.” This approach has been the key to Southwest’s success. Currently, Southwest serves about 60 cities (in 31 states) with 71 million total passengers carried (in 2004) and with a total operating revenue of $6.5 billion. Southwest is traded publicly under the symbol “LUV” on NYSE. The Case:- South West airline who is known for low cost airline was facing completion from other airlines and also called for imitators like Kiwi and Reno Air as well as major airlines like United and Continental. Rhoades an MBA had joined SouthWest airline to transform the so-called people department, because they think that there advantage lies with kind of employees they have. Since its instigation, Southwest has maintained the same strategy by concentrating on flying to airports that are underutilized close in to metropolitan area. Southwest service involves frequent on-time departures as well as low cost fares. They emphasize point to point routes with no central hub and an average flight time of 65 minutes. This makes the trips more attractive to travelers who might have otherwise consider driving. Souhwest also makes the fare simple by offering only two fares on the route, a regular coach fare...
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...industry is a volatile and chaotic atmosphere in today’s rapidly paced society. Customers are more demanding in every way. They want cheaper flights, free baggage, more amenities aboard the aircraft, and much more. With fuel prices getting higher, leisurely travel on a downward spiral, and demands for higher salaries in the industry, where are the airlines to make up for costs besides higher airfares? Lets take a look into the industry and see what one company does to be extremely innovative and what another does to stay traditional, for lack of a better word. I have chosen two companies in the airline industry that I feel are complete opposites in more ways than one in their management, financial, and marketing structures. These companies have been long-time competitors in the commercial airline industry for nearly five decades competing for best quality, comfort, and convenience. Company Overviews: Southwest Airlines (LUV) and Delta Airlines (DAL) have been competitors in the same industry for over fifty years now. Both companies have been enormously successful in their own ways, but as many of us know, the world of commercial travel has seen its share of obstacles lately. The ATA (Air Transport Association of America) reported that domestic airline industry saw an 18 percent decline in revenues in fiscal year 2009 exceeding those from fiscal year 2001 by nearly four percent. This was due to a nearly six percent decline in passenger travel accompanied by a 13 percent...
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... Govt.Regd.No.Mah – 5653 ADARSH MANAGEMENT INSTITUTE OF INDIA MARKS: 100 COURSE: MBA SUB: BUSINESS MANAGEMENT N.B.: 1) Attempt any Four Questions 2) All questions carries equal marks. NO. 1 THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 – hour all – weather network, began broadcasting in 1982, it quickly became the object of mockery. “Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company,” remembers Michael Eckert, The Weather Channel’s CEO. Besides pondering where advertising support would come from, critics questioned what kind of audience was going to tune in to a channel that boasts wall-to-wall weather, a topic that sounds as interesting as staring at wallpaper. So far, the answers to these questions have been quite surprising. In its over twenty years of broadcasting, the channel has gained support from a cadre of deep-pocket advertisers, which include Buick, Motorola, and Campbell’s Soup. In 2003, the Weather Channel reached more than 83 million U.S. households in Latin America under the name, El Canal del Tiempo. According to The Weather Channel’s Vice-president of strategic marketing, Steven Clapp, “There might have been a time when people weren’t willing to admit...
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...Environmental and sustainability training 22 3.2.4 Diversity and inclusion education and outreach 23 3.2.5 University for people - leadership 23 3.3 Southwest Airlines’ Compensation and Benefits for People 27 3.3.1 The Freedom to Travel 28 3.3.2 The Freedom to create Financial Security 29 3.3.3 The Freedom to pursue Great Health 30 3.3.4 The Freedom to Learn and Grow 32 3.3.5 The Freedom to Work and Have Fun 33 3.3.6 Employee Recognition Programs 34 3.3.7 Distributed Leadership 35 CONCLUSION 37 REFERENCE 38 Introduction to Southwest Airlines Overview History Southwest Air was founded by a group of investors, including Rollin King, M. Lamar Muse and Herbert D. Kelleher to form the Air Southwest company. The company was incorporated in 1967 and envisioned as a commuter airline to serve three cities in Texas: Dallas, Houston and Antonio. Although the Texas Aeronautics Commission (TAC), the regulatory body responsible for overseeing aviation within the state,...
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...Financial Statement Analysis American Airlines (AMR) Abstract American Airlines (AAs), American Eagle, and American Connection currently provide scheduled service to 250 cities in 40 countries, with an average of over 3,400 daily flights. Together, these carriers operate a fleet of over 700 aircraft and are subsidiaries of the AMR Corporation. Though AMR was founded in 1982, the AAs brand has been a major player in air travel for over three quarters of a century (www.AA.com.). The AMR mission statement is: "Setting the industry standard for safety and security; providing world-class customer service; creating an open and participative work environment which seeks positive changes, rewards innovation and provides growth, security and opportunity to all employees; and providing consistently superior financial returns for shareholders." (www.AA.com). An article written by Gaby Logan from USA Today stated: “Despite this government-funded measure, several prominent AAs declared bankruptcy not long after the 9/11 attacks, included US Airways and United Airlines.” As a result of the massive financial losses due to lack of passenger demand, canceled flights and increased expenditures for security, even airlines that did not have prior financial issues were forced to renegotiate labor contracts and lay off high numbers of employees, such as the 7,000 employees laid off by AA.”(Gaby Logan, USA Today article published Nov 2009). US Airways, Delta Airlines...
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...When Leaders Really Walk the Talk: Making Strategy Work Through People Timothy J. Galpin, Practice Leader for Merger & Acquisition Services, Watson Wyatt Worldwide G rowth has returned to the loretront of competitive thought for shaping commerce into the next millennium. Yet, many business leaders would argue that growth never left the collective corporate consciousness. They contend that the downsizing and cost cutting of the early 1990s were done to position the company for growth. This may be true; however, activities focused on the cost side of the profit equation were a relatively simple "strategy" to pursue. 38 HUMAN RESOURCE PLANNING Witli laptops in liund, armies ol consullaiils were employed lo chum out graphs, charts, and tables that bolstered recommended head cuts in organizations across the globe. However, these activities have now given way to more popular growth activities. Strategies such as mergers and acquisitions, new market penetration, mass customization, customer intimacy, strategic alliances, and the like are all in the sights of businesses large atid small. More difficult than a downsizing strategy to develop and document, growth strategies, once contrived, present management with an even greater challenge: how to make their strategies work. Turning strategic plans into tangible business results can frustrate even the most seasoned manager. Unfortunately, the scenario follows an all-too-familiar pattern. First, there is ...
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...their competitors. I will concentrate on the thirteen strategic staffing decisions that are critical for any organization to be successful. I will also emphasis the knowledge, skills, abilities, and others (KSAOs) relative to the staffing process and how the company teaches these skills to the employees. This paper will focus on the success of the employees of the organization through the eyes of its past CEO Herb Kelleher. “We want to show them they’re important to us as who they are, as people. And by the way, one ramp agent - I have not disclosed this - sent me a note one day which I’ve never publicized, and I think you’ll understand why.” He said, “Herb, I finally got it. Your making work fun, and home is work.” (Herb Kelleher 2013) SWA was formed in 1971, to serve the inner cities within Texas but by 1998, it had 24,000 employees and 2,500 flights per day. The business was growing fast and the company worked hard at developing and maintaining a culture that it still emphasizes and instills today; flexibility, family orientation, and fun. Southwest airlines philosophy is about the people. It has been consistently successful with great employees and less than strenuous union relations. The company’s success lies in the success of its employee culture and flexibility. Over 80 percent of its employees are unionized but by industry standards have been successful at working together. Although management does not have a formal...
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...Improving Delta’s Profit Margin Written by Filiz McNamara, Ogochukwu Udekwe and Vicki Troftgruben February 21, 2011 Table of Contents Page Introduction 3 External Environment 3 Internal Environment 18 Systems and Stakeholder Analysis 32 Conclusion 34 Problem Identification 36 Generation and Evaluation of Alternatives 37 Recommendation 38 Decision Implementation 39 References 40 Introduction Delta Airlines was founded by C.E. Woolman, an agriculture extension agent (Anthony, Kacmar, & Perrewe, 2010). C.E Woolman was not a banker, venture capitalist or war pilot, as many of the competing airlines were. He didn’t have the aggressive military style that many of the other airline founders had. What C.E. Woolman instilled within the employees at all levels of the organization is that people matter and should be treated fairly and equitably. This philosophy led Delta Airlines to be the leader in customer service from the company’s inception through the many mergers over the years. Through the difficult financial times when other airlines were laying off employees and filing for bankruptcy, Delta continued to pay their people well and keep them employed. There was an exception during the Ronald Allen CEO era of 1987 thru 1997. Human relations took a significant down turn during his tenure as CEO, especially during 1993 and 1994, but Delta decided to part ways with Allen and began repairing those fragile relationships with its employees...
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...our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections. If you're in the Home Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions. When you purchase this report, you also get the data and the content from these category reports in India for free: * Air Care * Bleach * Dishwashing * Insecticides * Laundry care * Polishes * Surface care * Toilet care The Home Care in India market research report includes: * Analysis of key supply-side and demand trends * Historic volumes and values, company and brand market shares * Five year forecasts of market trends and market growth * Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: * What is the market...
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...Grand Project Report on Credit Risk Management at State Bank of Mysore N. R. Institute of Business Management 23/3/2010 A Grand Project Report on Credit Risk Management at State Bank of Mysore N. R. Institu of Business Manag itute agement A Grand Project Report on rand Credit Risk Manag anagement at State Bank of M k Mysore (IN PARTIAL FULFILLMENT OF PROJECT STUDY COURSE, IN TWO YEARS FULL TIME LMENT O WO YEAR MASTER OF BUSINESS ADMIN SS ADMINISTRATION PROGRAMME OF GUJARAT U UJARAT UNIVERSITY) Submitted To: Prof. Dharmesh Shah hah (Asst. Professor, NRIBM) Submitted By: Subm Sandip A. Makwa (08056) akwana Luv D. Palk (08064) . Palkar Prof. Viral Pandya (Asst. Professor, NRIBM) (Batch: 2008-10) N. R. Institu of Business Management nstitute ent CERTIFICATE This is to certify that Mr. Sa ndip A. Makwa wana (08056) and Mr. Luv D. Palk alkar (08064 ) students of N.R.Institute of Business Management has successf te essfully completed their grand project on “Credit Risk Management at State Bank of Mysore” “Credit Mysore” Ba in partial fulfillment o two years Master of Business Administration of s A Programme of Gujarat University. This is their original wor and has not t U work been submitted elsewhere ere. _________________________ Dr. Hitesh Ruparel Director In-charge, NRIBM _____________________________ Prof. Dharmesh Shah Asst. Professor, NRIBM & Internal Project Guide ______________ _______________________ Prof. Vir Pandya of. Viral Asst...
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...surprise, was not wearing any clothes. “I want a picture that will excite my husband,” she said. Capturing such an image, by Demarchelier’s reckoning, proved to be difficult. “I cannot take good picture,” he said. “Short legs, so much done to her face it was flat.” Demarchelier finished the sitting and wondered what to do. Eventually, he picked up the phone: “I call Pascal. ‘Make her legs long!’ ” Pascal Dangin is the premier retoucher of fashion photographs. Art directors and admen call him when they want someone who looks less than great to look great, someone who looks great to look amazing, or someone who looks amazing already—whether by dint of DNA or M·A·C—to look, as is the mode, superhuman. (Christy Turlington, for the record, needs the least help.) In the March issue of Vogue Dangin tweaked a hundred and forty-four images: a hundred and seven advertisements (Estée Lauder, Gucci, Dior, etc.), thirty-six fashion pictures, and the cover, featuring Drew Barrymore. To keep track of his clients, he assigns three-letter rubrics, like airport codes. Click on the current-jobs menu on his computer: AFR (Air France), AMX (American Express), BAL (Balenciaga), DSN (Disney), LUV (Louis Vuitton), TFY (Tiffany & Co.), VIC (Victoria’s Secret). Vanity Fair, W, Harper’s Bazaar, Allure, French Vogue, Italian Vogue, V, and the Times Magazine, among others, also use Dangin. Many photographers, including Annie Leibovitz, Steven Meisel,...
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...A STUDY ON “INSTITUTIONAL SALES AND ITS GROWTH AT NIPPO BATTERIES Co. Ltd. PRODUCTS” SUMMER TRAINING PROJECT REPORT SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE, Govt. of INDIA) (Equivalent to MBA) ACADEMIC SESSION 2009-11 SUBMITTED BY: CHINGAKHAM DENIS SINGH Roll no. BM 09 056 SUBMITTED TO: EXTERNAL SUPERVISOR: Prof. Anagha Shukre Faculty IMS, Ghaziabad INTERNAL SUPERVISOR: Mr. Saswat Das General Manager(Sales and marketing) NIPPO Batteries Co. Ltd, New Delhi INSTITUTE OF MANAGEMENT STUDIES C-238, BULANDSHAHR ROAD LAL QUAN, PB No. 57 GHAZIABAD ACKNOWLEDGEMENT I would like to extend my deep gratitude towards NIPPO BATTERIES CO. LTD. for providing me with an excellent opportunity to be associated with it as a part of my summer internship programme. I was associated in particular with GLIDE Institutional sales, the specialized department of NIPPO Batteries Co. Ltd. responsible for extending the market share of Glide shaving kits and its database of clients. Working here turned out to be a great learning experience for me, the credit for which goes to each and every member of NIPPO batteries Co. Ltd. New Delhi sales and marketing team. It is my privilege to acknowledge my sincerest gratitude to Mr. Saawat Das (Country Head - Sales and marketing, NIPPO) for his co-opearation and inspiration at every stage during the pursuance of the project. However, in particular I would like to thank Mr. Saswat Das (General Manager - Sales...
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...SL 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 Song Name Amanush Theme Amanush Duchokher Oi Jhiley Hai Rama Jiboner Jalchabi Monta Kore Uru Uru O My Love Aamake Aamar Moto Thaakte Dao Bhaage Jaana Hai Kahan Bneche Thakar Gaan (Rupam) Bneche Thakar Gaan (Saptarshi) Chawl Raastaye (Shreya) Chawl Raastaye (Priyam) Phnaade Poriya Bawga Knaade Re Uthche Jege Shawkalgulo Bol Na Aar Dui Prithibi It's Only Pyaar O Yara Vey Pyarelal Keno Aaj Kal Keu Mone Mone Khujechi Toke Raat Berate Pirit Koro Na Sexy Maye Aas Paas Hai Khuda (Unplugged) Aas Pass Hai Khuda Ale Ab Jo Bhi Ho Anjaana Anjaani Hai Magar Anjaana Anjaani Ki Kahani Apna Har Din Jiyo (Remix) Apna Har Din Jiyo Baki Main Bhool Gayi Chhan Ke Mohalla Sara (Remix) Chhan Ke Mohalla Sara Chori Kiya Re Jiya (Female) Chori Kiya Re Jiya (Male) Dabangg Theme Desi Kali Your A Desi Kali (Bawara Sa) (Remix) Desi Kali Your A Desi Kali (Bawara Sa) Desi Kali Your A Desi Kali (Remix) Song Code 5551 5552 5553 5554 5555 5556 5557 5558 5559 55510 55511 55525 55512 55513 55514 55515 55516 55517 55518 55519 55520 55521 55522 55523 55524 55526 55527 55528 55529 55530 55531 55532 55533 55534 55535 55536 55537 55538 55539 55540 55541 Artist/Movie/Album Amanush Amanush Amanush Amanush Amanush Amanush Amanush Autograph Autograph Autograph Autograph Autograph Autograph Autograph Autograph Dui Prithibi Dui Prithibi Dui Prithibi Dui Prithibi Dui Prithibi Josh Josh Josh Josh Josh...
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...What a marketer want???? N how he get there???? Types of marketing… Societal marketing Traditional marketing Word of mouth Sales promotion Gorilla marketing Viral marketing n so n so on….n what not…many more YYYYYY DY NEED TO STUDY ALL DEZ…YYYY…ITNI CARE TO HMRI HMRY PARENTS B NHI KRTY…JTNA YE LOG KRTY HY… R DEZ REALLY THE CUSTOMERS OR THE PROFIT????? TOPIC…….BIRD EYE VIEW OF HOW P & G TACKLES ITS CUSTOMERS…. SUBJECT….MARKETING MANAGEMENT SUBMITTED BY…..SADAF, FARAH ,MARYAM,RUBINA DATE OF SUBMISSION…30 APRIL 2014 SUBMITTED TO….MAAM SADI AZIZ Mahatma Gandhi > Quotes > Quotable Quote “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. CUSTOMER PSYCHOLOGY……HOW IMPORTANT FOR A MARKETER TO STUDY????? Companies use marketing to promote and sell their products or services, and consumer behavior is how consumers act and respond in the retail environment. In order for a company to create a strong marketing campaign, it is important to understand how and to what the consumer will respond. This relationship between marketing and consumer behavior involves studies, focus groups, psychological analyses and other methods of studying the market for a particular...
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