...Brand Identity: Major Influence on Consumer Decision Making Introduction: Building a brand driven culture is a lifelong commitment to a mindset and a way of life that takes time, planning and perseverance that produces intangible outputs which include greater customer satisfaction, reduced price sensitivity, fewer customer defections, a greater share of customers’ wallets, more referrals, and a higher percentage of repeat business (Knapp, 2000). Customers value their relationships with their branded possessions and with marketing agents and institutions that own and manage the brand (Alexander et al., 2002). The brand identity needs to focus on points of differentiation that offer sustainable competitive advantage to the firm. Brand identity is based on a thorough understanding of the firm’s customers, competitors, and business environment. The brand identity needs to reflect the business strategy and the firm’s willingness to invest in the programs needed for the brand to live up to its promise to customers (Aaker and Joachimsthaler, 2000). Strong brands enjoy customer loyalty, the potential to charge premium prices, and considerable brand power to support new product and service launches. Companies need to have thorough understanding of customer beliefs, behaviors, product or service attributes, and competitors. This paper presents a conceptual framework in the form of PCDL model for building brands that is based on literature review and case studies of very prominent...
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...Structure is defined, and the students focus on how structure can help organizations achieve their goals. An information processing perspective on structure explains how organizational linkages can provide needed information capacity. Strategies for grouping organizational activities into functional, divisional, matrix, horizontal, or hybrid structures are shown. Symptoms of misalignment are discussed. CHAPTER OUTLINE Managing by Design Before reading the chapter, students will give their opinions on the following statements: • A popular form of organizing is to have employees work on what they want in whatever department they choose so that motivation and enthusiasm stay high. • Committees and task forces whose members are from different departments are often worthless for getting things done. • Top managers are smart to maintain organizational control over the activities of key work units rather than contracting out some work unit tasks to other firms. Organization Structure Structure includes three key components pertaining to both vertical and horizontal aspects of organizing: designation of formal reporting relationships including number of levels in the hierarchy and span of control of managers and supervisors; grouping of individuals into departments and of departments into the total organization; design of systems to ensure effective communication, coordination, and integration across departments. | ...
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...Strategies Short Term Objectives Functional Tactics Policies Organizational Structure, Leadership and Culture Strategic Control and Innovation IMPLEMENTATION OF STRATEGY TOPIC: STRATEGY IMPLEMENTATION WAMBUGU JOHN KAMAU STRATEGY IMPLEMENTATION THROUGH SHORT-TERM OBJECTIVES, FUNCTIONAL TACTICS, REWARD SYSTEMS, AND EMPLOYEE EMPOWERMENT Introduction Strategy implementation is the manner in which an organization should develop, utilize, and amalgamate organizational structure, control systems, and culture to follow strategies that lead to competitive advantage and a better performance. Steps in Implementing the Firms Strategies Managers shift focus from strategy formulation to implementation successfully by doing the following right: * Identify short-term objectives: * Initiate specific functional tactics. * Outsourcing nonessential functions * Communicate policies that empower people in the organization. * Design effective rewards. How are Short-Term objectives used in Strategy Implementation? Short-term objectives are measurable outcomes achievable in one year or less. Short-term objectives provide much more specific guidance for what is to be done, a clear delineation of impending actions needed, which help translate vision into action. Short-term objectives are usually accompanied by action plans. Action plans enhance these objectives in three ways. * Specificity: Identify functional tactics and activities that will...
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...PROJECT #1 ANSWERS 1. (a) How does the job of supervisor or first-line manager differ from that of a higher manager? (b) How does the job of a top manager [executives] differ from those of the several levels of middle managers? (4 points each) (a) The first-line supervisor or manager is unique - manages only non-managers, has the shortest-range viewpoint, and the best understanding of the technology of his group. As the level of the manager increases, the manager will deal with longer-range concerns and need more conceptual/strategic skills. (b) Top managers are responsible for the future of the company and normally have no full time managers above them (except the Board of Directors or other elected persons). Their decisions bear on a longer time span and have a greater financial impact. 2. Under what conditions might each of the following structures of departmentalization be desirable: functional, geographic, customer, product and process? (8 points) Functional departmentation is common with smaller organizations, where only one manager skilled in each function can be afforded, and is also used at various levels in almost any organization. Geographic departmentalization is desirable where regional differences make regional coordination between functions necessary; with modern communication it is seldom justified simply because of distance. Customer departmentalization is best use when adapting to customer differences and requirements is essential, such as in the...
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...structures will help in the journey to improve patient care, increase productivity, and cutthroat advantages (Lombardi & Shermerhorn, 2007, p.53). Several organizations use traditional communication patterns such as divisional, functional, and matrix structures. However, some still use nontraditional patterns such as networking, teamwork, and “boundaryless” organizations (Lombardi & Shermerhorn, 2007, p.53). Countless of new managers must first follow traditional policies and routines already established by former managers or upper management before creating their own. The formal organizational structure is known as the official structure. This structure shows the way the organization is designed to function. There are organizational charts designed to help describe how an organization should work. In the chart it shows the division of work, which is the different positions or titles and what they are responsible for. The chart also shows supervisory positions or who reports to who, communication channels that describe formal communication channels, major subunits shows positions that report to one common manager, and levels of management that shows the different levels of management from top to bottom (Lombardi & Shermerhorn, 2007, p.54). The functional structures displays people with similar skills who perform similar...
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...prepared and approved prior to a defined period of time. Goal Oriented for the purpose of attaining a given objective. Components Income, Expenditure and Employment of Capital. 2. WHAT ARE THE OBJECTIVES OF BUDGETING/PERFORMANCE BUDGETING? The objectives of Budgeting are 1. To encourage selfstudy in all aspects of a Company's operations. 2. To get all members of management to “put their heads” to the basic question of how the business should be run, to make them of a coordinated team operating in unison towards clearly defined objectives. 3. To promote the planning process and provide a sense of direction to every member of the organization. 4. To force a definition and crystallization of Company policies and aims. 5. To increase the effectiveness with which people and capital are employed. 6. To disclose areas of potential improvement in the Company’s operations. 7. To stimulate study of relationship of the Company to its external economic environment for improving the effectiveness of its direction. 8. To direct and coordinate business activities and units to achieve stated targets of performance. 9. To facilitate the control process, by comparing actual results with plan, and provide feedback to the employees about their performance. 3. DEFINE THE TERM BUDGETARY CONTROL. WHAT ARE ITS SALIENT FEATURES? 1. Definition: Budgetary Control is defined as "the establishment of budgets,...
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...PROJECT #1 ANSWERS 1. (a) How does the job of supervisor or first-line manager differ from that of a higher manager? (b) How does the job of a top manager [executives] differ from those of the several levels of middle managers? (4 points each) (a) The first-line supervisor or manager is unique - manages only non-managers, has the shortest-range viewpoint, and the best understanding of the technology of his group. As the level of the manager increases, the manager will deal with longer-range concerns and need more conceptual/strategic skills. (b) Top managers are responsible for the future of the company and normally have no full time managers above them (except the Board of Directors or other elected persons). Their decisions bear on a longer time span and have a greater financial impact. 2. Under what conditions might each of the following structures of departmentalization be desirable: functional, geographic, customer, product and process? (8 points) Functional departmentation is common with smaller organizations, where only one manager skilled in each function can be afforded, and is also used at various levels in almost any organization. Geographic departmentalization is desirable where regional differences make regional coordination between functions necessary; with modern communication it is seldom justified simply because of distance. Customer departmentalization is best use when adapting to customer differences and requirements is essential, such as in the...
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...been developing their own methods, techniques and approaches in the field of learning English as a Second Language. Due to the fact that in the last decades communicative competence has emerged as a main goal; several theories have appeared. They have communication as an aim and are mainly learner centered. AIM The aim of this essay is to look at the concepts of communicative language teaching and task based language teaching. How are these concepts discussed by pedagogical researchers? Furthermore, the dissertation will analyze how communicative approaches are used in the example given where a chart is presented for the students to complete it, and later to serve as a basis for lively questions and discussions according to their level. The first questions ask us to justify the method used in this activity, whereas the second one gives us the opportunity to compare and find similarities or evidence of any other method. Finally, a view on how this activity promotes learners` second language acquisition will be presented. The task states “The use of charts was introduced in Chapter Four as means of providing comprehensive imput …( ) The construction of tables of information about the students can serve as a basis for interesting discussions …” . Then, the teacher creates a chart on the board so as to be completed with the weekly routines of some of the students in the class. BACKGROUND Ever since humans had developed their own language and had contact among...
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...New Employee Orientation Programme First Few Sips - Coca-Cola India Submitted To Professor Srimannarayana 12th August, 2013 First Few Sips- An Overview of Employee Orientation Program Coca-Cola India is lean organization with a total workforce of around 200-250 employees. Due to the structure, resource requirement and intake is restricted to merely 30-40 heads per year. This makes the training program more customized and individual focussed rather than standard. The common orientation program – First Few Sips however, remains standard yet adaptable to accommodate changes. This program is conducted every 3-4 months. Since, only about 10-12 people join the organization every quarter, HR waits for the availability of a group of new employees before it conducts this orientation program. The reason behind this is the involvement of the Leadership Team. They cannot be made free for individual orientation and thus, there is a requirement of a sizeable group. The itinerary of the orientation program is as follows: Day 1: The new employees meet Atul Singh and Venkatesh Kini in an open house where they get an opportunity to ask these leaders about their experiences. Ice breaking events are conducted. Day 2: Market Visit. This gives the new employees an exposure to the real time developments in the market and thus the related issues and business problems. Day 3: Talks and Open House discussions with Vice Presidents of the various Business Functions. Day 4: Plant visit to a bottling...
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...Enterprise Systems for Management Instructor’s Manual – Motiwalla & Thompson 1 CHAPTER 2 – SYSTEMS INTEGRATION CHAPTER OBJECTIVES • • • • • Understand the impact of organizational structure on information systems Find out about the types of functional silos in organizations Learn about the evolution of information systems technology generations and architectures and their influence on a silo environment Know what systems integration is and why it is important for organizations Understand the role of Enterprise Resource Planning (ERP) systems in systems integration CHAPTER OUTLINE I. II. III. IV. V. VI. VII. Opening Case: AIR CARGO’s e-ENTERPRISE SYSTEM Functional Silos a) Horizontal Silos b) Vertical Silos c) Business Process and Silos Evolution of IS in organizations a) IS Architectures b) IS Fictionalizations Systems Integration a) Logical Versus Physical SI b) Steps in Integrating Systems c) Benefits of System Integration d) Limitations of System Integration ERP and Systems Integration a) ERP’s Role in Logical Integration b) ERP’s Role in Physical Integration Implications for Management Case 2-2 Real-World Case: Systems Integration at UPS Corp CHAPTER OVERVIEW This chapter discusses the evolution and importance of Systems Integration and the role of ERP systems in systems integration. The chapter begins with a discussion on information silos. If you...
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...or CMP 401 ASSIGNMENT | ORGANIZATION OF PROGRAMMING LANGUAGES | | ANZOTSA JOHN ALAKU | BHU/12/04/05/0042 COMPUTER SCIENCE 400 LEVEL | | | ABRSTRACT My objective for these research was to find out about different programming languages and paradigm in which they belong, the most important use in this research are text and journal by other researchers. After all studies where carried out, I came to a conclusion that one programing language can belong to more than one paradigm C++ C++ is a statically typed, free-form, multi-paradigm, compiled, general-purpose programming language. Some people say that C++ is a middle language because it has the features of high level and low-level language. As one of the most popular programming languages in the world, C++ is widely used in the software industry. C++ is also used for hardware design to analyze structure. Some of its application domains include systems software, application software, device drivers, embedded software, high-performance server and client applications, and entertainment software such as video games. AspectJ AspectJ is a general-purpose Aspect-Oriented extension to java programming language. It was created at Palo Alto Research Center Incorporated (PARC), now it is an open source project and part of the Eclipse Foundation. AspectJ has everything that Java has and more which...
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...structure with its mission. This means looking at the relationship between tasks, workflow, responsibility and authority, and making sure all these support the objectives of the business (www.mindtools.com). In this paper we will explore the importance of organizational design choices, the advantages and disadvantages of various organizational structures, assess the relationship between strategy, structure, and process in organizations, and analyze the relationship between organizational design and decision-making processes. Importance of Organizational Design Choices Hiring talented people is not enough to ensure the success of an organization. The best and brightest employees will not be able to do their best work in a poorly designed workplace. Consequently, poor organizational design is one of the leading causes of low employee morale and productivity (www.leadership-and-motivation-training.com). Effective organizational design creates a culture of commitment. The employees fully understand their accountabilities, authorities, and the goals of the business and see themselves as having a significant impact on the success of the organization (www.leadership-and-motivation-training.com). Organizational design is not new. It has been referred to as high performance work systems, total quality management, re-engineering, and participative management to name a few. However, the name one applies to...
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...ANALYSIS OF PROGRAMMING LANGUAGE PARADIGMN BY GROUP 4 (M. Sc.) CSC 801 PROGRAMMING LANGUAGE PARADIGMNS TERM PAPER SUBMITTED TO THE DEPARTMENT OF COMPUTER SCIENCE, UNIVERSITY OF LAGOS, AKOKA June, 2015. ABSTRACT This is a survey on the programming languages paradigm: Imperative, Scripting, logic, Functional, object oriented and Markup. Our survey work involves a comparative study of these six programming languages with respect to the above programming paradigm using the following criteria: secure programming practices, web application development, OOP-based abstractions, reflection, Reusability, Portability, Reliability, Readability, Availability of compilers and tools, Familiarity, Expressiveness We study these languages in the context of the above mentioned criteria and the level of support they provide for each one of them. TABLE OF CONTENT 1. OVERVIEW OF PROGRAMMING LANGUAGE PARADIGMS 1.1 INTRODUCTION 1.2 CRITERIA OF LANGUAGE COMPARISON 2. IMPERATIVE LANGUAGES 2.1 Imperative Paradigm 2.1.2 Java as an Imperative Paradigm 2.1.3 Criteria 3. SCRIPTING LANGUAGES 3.1 Scripting Paradigm 3.2 Php as an Scripting Paradigm 3.3 Criteria 4. FUNCTIONAL LANGUAGES 4.1 Functional Paradigm 3.2 Php as an Scripting Paradigm 3.3 Criteria 5.1 LOGIC LANGUAGES 5.1.1 Readability 5.1.2 Ease of Learning 5.1.3 Ease of Maintenance 5.1.4 Extensibility 5.1.5 Pedagogy 5.1.6 Portability 6.1 OBJECT ORIENTED LANGUAGES (OOL) 6.1.1 Readability 6.1.2 Ease of Learning 6.1.3 Ease of Maintenance...
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...of a goose! It pays to share leadership and take turns during hard jobs GOOSE - S is for SUPPORT The sense of a goose! The sense of a goose! If we have the sense of a goose, we will stand by each other when things get rough The sense of a goose! The sense of a goose! GOOSE - E is for ENCOURAGE Words of support and inspiration help energize those in the front line through the day to day pressures Message from a Goose It is a reward, a challenge, and a privilege to be a contributing member of a TEAM The sense of a goose! The sense of a goose! What is the difference between A Team Committed to shared goals Contributes to procedures Climate of cooperation Open and honest with each other Conflict is constructive and A Group Committed to individual goals Waits for procedures Climate of competition Careful and cautious with what they say Conflict easily escalates What is a Team? Unit of 2 or more people Interact or coordinate their work To accomplish a specific goal 10 A Team-Effectiveness Model Caveat 1: This is a general guide only. Caveat 2: The model assumes that teamwork is preferable to individual work. Forming Storming Norming Performing Work Team Effectiveness Model...
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...Exploring programming languages. 1970 Forth: Forth was created by Charles H Moores. This was created around 1973 when the company known as fourth came into play. This was made because do to the job Charles have, he couldn’t help but wonder if he could take his work wherever he goes. This also lead to the popularity of the microchips as the time. C: C was created by Dennis Ritchie. Created at around 1972, this program was originaly gonna be called B. But do to it taken avantage of the PDP, it became C. Prolong: Created by Alian Colmerauer, Prolong was made within 1972 and became the most popular during that time. It is well known for expression terms of relationships within the coding of the language. ML: ML was design and created by Robin Miler and other people he work closely within the university of Edinburgh. Around 1973, this was created to help analyze but mostly applied in language design and manipulation (compilers, analyzers, theorem provers), but it is a general-purpose language also used in bioinformatics, financial systems, and applications including a genealogical database SQL: Created by Donald D. Chamberlim and Rayman F. Boyce around 1974, this was Originally based upon relational algebra and tuple relational calculus, SQL consists of a data definition language and a data manipulation language. The two saw the potential of the concepts described by Codd, Chamberlin, and Boyce, and developed their own SQL-based RDBMS with aspirations of selling...
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